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會(huì)計(jì)學(xué)1BD外頂尖商學(xué)院MBA案例分析英文模板下載2GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors1第2頁(yè)/共109頁(yè)第1頁(yè)/共109頁(yè)3AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=181第3頁(yè)/共109頁(yè)第2頁(yè)/共109頁(yè)4AgendaStructuredtextGraphsPicturesServiceLineCharts第4頁(yè)/共109頁(yè)第3頁(yè)/共109頁(yè)5TextBlocks-UnrelatedList..................................................第5頁(yè)/共109頁(yè)第4頁(yè)/共109頁(yè)6TextBlocks-CausesandEffects..................................................Subtitlecomeshere第6頁(yè)/共109頁(yè)第5頁(yè)/共109頁(yè)7TextBlocks-Matrix...............................................................................................Subtitlecomeshere第7頁(yè)/共109頁(yè)第6頁(yè)/共109頁(yè)8TextBlocks-CauseandEffect....................Subtitlecomeshere第8頁(yè)/共109頁(yè)第7頁(yè)/共109頁(yè)9TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere第9頁(yè)/共109頁(yè)第8頁(yè)/共109頁(yè)10Text-SequentialVertical............................................................Subtitlecomeshere第10頁(yè)/共109頁(yè)第9頁(yè)/共109頁(yè)11Text-MakingPoints.............................................Subtitlecomeshere第11頁(yè)/共109頁(yè)第10頁(yè)/共109頁(yè)12Text-Bullits.........................Subtitlecomeshere第12頁(yè)/共109頁(yè)第11頁(yè)/共109頁(yè)13TextBlocks-Influencing.....Subtitlecomeshere………………第13頁(yè)/共109頁(yè)第12頁(yè)/共109頁(yè)14TextBlocks-Leadingto.........................Subtitlecomeshere第14頁(yè)/共109頁(yè)第13頁(yè)/共109頁(yè)15......Text-EnvelopingElements...................................Subtitlecomeshere第15頁(yè)/共109頁(yè)第14頁(yè)/共109頁(yè)16TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…第16頁(yè)/共109頁(yè)第15頁(yè)/共109頁(yè)17TextBlocks-ResultingFrom.....Subtitlecomeshere…………………第17頁(yè)/共109頁(yè)第16頁(yè)/共109頁(yè)18Text-Interrelations.....……....................Subtitlecomeshere第18頁(yè)/共109頁(yè)第17頁(yè)/共109頁(yè)19MultipleBoxes..........................................................................................................................................第19頁(yè)/共109頁(yè)第18頁(yè)/共109頁(yè)20OrgChart...................................................................................................................Subtitlecomeshere第20頁(yè)/共109頁(yè)第19頁(yè)/共109頁(yè)21LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere第21頁(yè)/共109頁(yè)第20頁(yè)/共109頁(yè)22LogicTree-TwoLevels...................................Subtitlecomeshere第22頁(yè)/共109頁(yè)第21頁(yè)/共109頁(yè)23LogicTree-Vertical.................................................................Subtitlecomeshere第23頁(yè)/共109頁(yè)第22頁(yè)/共109頁(yè)24DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere第24頁(yè)/共109頁(yè)第23頁(yè)/共109頁(yè)25DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere第25頁(yè)/共109頁(yè)第24頁(yè)/共109頁(yè)26DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere第26頁(yè)/共109頁(yè)第25頁(yè)/共109頁(yè)27DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere第27頁(yè)/共109頁(yè)第26頁(yè)/共109頁(yè)28DriverTree-ExpandedText...........................................................................

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..........第28頁(yè)/共109頁(yè)第27頁(yè)/共109頁(yè)29RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere第29頁(yè)/共109頁(yè)第28頁(yè)/共109頁(yè)30StandardTable-bulletedcellsSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheadingEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext第30頁(yè)/共109頁(yè)第29頁(yè)/共109頁(yè)31StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading第31頁(yè)/共109頁(yè)第30頁(yè)/共109頁(yè)32AgendaStructuredtextGraphsPicturesServiceLineCharts第32頁(yè)/共109頁(yè)第31頁(yè)/共109頁(yè)33BarChart-StackedSource:....UnitsCharttitlecomeshere第33頁(yè)/共109頁(yè)第32頁(yè)/共109頁(yè)34BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第34頁(yè)/共109頁(yè)第33頁(yè)/共109頁(yè)35BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere第35頁(yè)/共109頁(yè)第34頁(yè)/共109頁(yè)36BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere第36頁(yè)/共109頁(yè)第35頁(yè)/共109頁(yè)37BarChart-PairedSource:....UnitsCharttitlecomeshere第37頁(yè)/共109頁(yè)第36頁(yè)/共109頁(yè)38BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第38頁(yè)/共109頁(yè)第37頁(yè)/共109頁(yè)39ColumnChart-StackedSource:....UnitsCharttitlecomeshere第39頁(yè)/共109頁(yè)第38頁(yè)/共109頁(yè)40ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第40頁(yè)/共109頁(yè)第39頁(yè)/共109頁(yè)41ColumnChart-PairedSource:....UnitsCharttitlecomeshere第41頁(yè)/共109頁(yè)第40頁(yè)/共109頁(yè)42ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere第42頁(yè)/共109頁(yè)第41頁(yè)/共109頁(yè)43ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere第43頁(yè)/共109頁(yè)第42頁(yè)/共109頁(yè)44PieChartSource:....Charttitlecomeshere第44頁(yè)/共109頁(yè)第43頁(yè)/共109頁(yè)45RadarChartCharttitlecomeshere第45頁(yè)/共109頁(yè)第44頁(yè)/共109頁(yè)46LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere第46頁(yè)/共109頁(yè)第45頁(yè)/共109頁(yè)47LineChart-TwoSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshereUnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere第47頁(yè)/共109頁(yè)第46頁(yè)/共109頁(yè)48WaterfallChartUnitsSource:....Charttitlecomeshere第48頁(yè)/共109頁(yè)第47頁(yè)/共109頁(yè)49WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere第49頁(yè)/共109頁(yè)第48頁(yè)/共109頁(yè)50DriverTreeChart/DupontChart..............................XSource:....-/--/-Subtitlecomeshere第50頁(yè)/共109頁(yè)第49頁(yè)/共109頁(yè)51AgendaStructuredtextGraphsPicturesServiceLineCharts第51頁(yè)/共109頁(yè)第50頁(yè)/共109頁(yè)52MoonsstrongweakSubtitlecomeshere第52頁(yè)/共109頁(yè)第51頁(yè)/共109頁(yè)53TrafficLightsNegativeNeutralPositiveSubtitlecomeshere第53頁(yè)/共109頁(yè)第52頁(yè)/共109頁(yè)54ArrowsPositiveNeutralNegativeSubtitlecomeshere第54頁(yè)/共109頁(yè)第53頁(yè)/共109頁(yè)55DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere第55頁(yè)/共109頁(yè)第54頁(yè)/共109頁(yè)56TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere第56頁(yè)/共109頁(yè)第55頁(yè)/共109頁(yè)57ValueChains-LooseArrows............................................................Subtitlecomeshere第57頁(yè)/共109頁(yè)第56頁(yè)/共109頁(yè)58ValueChains-TouchingArrowsSubtitlecomeshere第58頁(yè)/共109頁(yè)第57頁(yè)/共109頁(yè)59InterrelatedStages.......................................................Subtitlecomeshere第59頁(yè)/共109頁(yè)第58頁(yè)/共109頁(yè)60Movements.........................Subtitlecomeshere第60頁(yè)/共109頁(yè)第59頁(yè)/共109頁(yè)61Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere第61頁(yè)/共109頁(yè)第60頁(yè)/共109頁(yè)62Circle-IntegratedArrows

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.............................VirtuousViciousSubtitlecomeshere第62頁(yè)/共109頁(yè)第61頁(yè)/共109頁(yè)63ClosedLoop....................Subtitlecomeshere第63頁(yè)/共109頁(yè)第62頁(yè)/共109頁(yè)64ProcessEndinginaClosedLoopSubtitlecomeshere第64頁(yè)/共109頁(yè)第63頁(yè)/共109頁(yè)65WheelofFortuneSubtitlecomeshere第65頁(yè)/共109頁(yè)第64頁(yè)/共109頁(yè)66Puzzle-FourPiecesFittingTogetherSubtitlecomeshere第66頁(yè)/共109頁(yè)第65頁(yè)/共109頁(yè)67Puzzle-FivePiecesFittingTogetherSubtitlecomeshere第67頁(yè)/共109頁(yè)第66頁(yè)/共109頁(yè)68Puzzle-PiecesNotFittingTogetherSubtitlecomeshere第68頁(yè)/共109頁(yè)第67頁(yè)/共109頁(yè)69Puzzle-PiecesMightFitTogetherSubtitlecomeshere第69頁(yè)/共109頁(yè)第68頁(yè)/共109頁(yè)70QuotesSubtitlecomeshere第70頁(yè)/共109頁(yè)第69頁(yè)/共109頁(yè)71CirclesofInfluenceSubtitlecomeshere第71頁(yè)/共109頁(yè)第70頁(yè)/共109頁(yè)72Eggs........................................Subtitlecomeshere第72頁(yè)/共109頁(yè)第71頁(yè)/共109頁(yè)73Circles-Interrelated...............Subtitlecomeshere第73頁(yè)/共109頁(yè)第72頁(yè)/共109頁(yè)74Circles-OverlappingSubtitlecomeshere第74頁(yè)/共109頁(yè)第73頁(yè)/共109頁(yè)75Expansion....................................................Subtitlecomeshere第75頁(yè)/共109頁(yè)第74頁(yè)/共109頁(yè)76CubeSubtitlecomeshere第76頁(yè)/共109頁(yè)第75頁(yè)/共109頁(yè)77Maps-NetherlandsSubtitlecomeshere第77頁(yè)/共109頁(yè)第76頁(yè)/共109頁(yè)78Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere第78頁(yè)/共109頁(yè)第77頁(yè)/共109頁(yè)79LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere第79頁(yè)/共109頁(yè)第78頁(yè)/共109頁(yè)80LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere第80頁(yè)/共109頁(yè)第79頁(yè)/共109頁(yè)81CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere第81頁(yè)/共109頁(yè)第80頁(yè)/共109頁(yè)82Downwardandupwardslopes123Time321TimeSubtitlecomeshere第82頁(yè)/共109頁(yè)第81頁(yè)/共109頁(yè)83RecognitionForTeachingRecognitionOfResearch第83頁(yè)/共109頁(yè)第82頁(yè)/共109頁(yè)84FunnelsSubtitlecomeshere第84頁(yè)/共109頁(yè)第83頁(yè)/共109頁(yè)85BuildingblocksSubtitlecomeshere第85頁(yè)/共109頁(yè)第84頁(yè)/共109頁(yè)86Spectrum...................................LowHighSubtitlecomeshere第86頁(yè)/共109頁(yè)第85頁(yè)/共109頁(yè)87Balance..........Subtitlecomeshere第87頁(yè)/共109頁(yè)第86頁(yè)/共109頁(yè)88Cross....................Subtitlecomeshere第88頁(yè)/共109頁(yè)第87頁(yè)/共109頁(yè)89Pyramid.................Subtitlecomeshere第89頁(yè)/共109頁(yè)第88頁(yè)/共109頁(yè)90Historyx x x x x 2005Subtitlecomeshere第90頁(yè)/共109頁(yè)第89頁(yè)/共109頁(yè)91Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere第91頁(yè)/共109頁(yè)第90頁(yè)/共109頁(yè)92AgendaStructuredtextGraphsPicturesServiceLineCharts第92頁(yè)/共109頁(yè)第91頁(yè)/共109頁(yè)93GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustry

ScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere第93頁(yè)/共109頁(yè)第92頁(yè)/共109頁(yè)94GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere第94頁(yè)/共109頁(yè)第93頁(yè)/共109頁(yè)95StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarket

AttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope

&ContextCreativityScenarios

&OptionsSubtitlecomeshere第95頁(yè)/共109頁(yè)第94頁(yè)/共109頁(yè)96StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere第96頁(yè)/共109頁(yè)第95頁(yè)/共109頁(yè)97BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWhereare

wenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere第97頁(yè)/共109頁(yè)第96頁(yè)/共109頁(yè)98IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWhereare

wenow?Visionofwhereweneedtobefiveyearsfromnow第98頁(yè)/共109頁(yè)第97頁(yè)/共109頁(yè)99StrategicDisciplines...............…Subtitlecomeshere…第99頁(yè)/共109頁(yè)第98頁(yè)/共109頁(yè)100ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere第100頁(yè)/共109頁(yè)第99頁(yè)/共109頁(yè)101ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrapping

DryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrapping

DryersCartoningSealingLabellingFillinglinesConveniencefoodCustomer

DIYSpare

partsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition第101頁(yè)/共109頁(yè)第100頁(yè)/共109頁(yè)102ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere第102頁(yè)/共109頁(yè)第101頁(yè)/共109頁(yè)103ActivityMap-SynergyAnalysis.......................................................................................................................................AdvantagedDisadvantage

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