Ale競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略_第1頁
Ale競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略_第2頁
Ale競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略_第3頁
Ale競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略_第4頁
Ale競(jìng)爭(zhēng)優(yōu)勢(shì)戰(zhàn)略_第5頁
已閱讀5頁,還剩35頁未讀 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

AppleInc.in2012第六小組$406.8BCompanyPriceMarketCapP/EAppleInc.432.7$

406.8B9.83ExxonMobilCorp89.5$401.9B9.25GoogleInc.819.9$271.1B25.3214/03/2013$374,50020094,3249,53513,0338,091n/a7,92220106,20111,27825,1798,2744,9589,33511/126,76616,28271,3986,16328,65713,084NetSales$million$142.36B201220127.9inchiPadminiand4inchiPhone5

2013Differentiation

Costleadership

Businesslevelstrategy2011AppleAppleFiscalHPDELLNetSales108,249142,360127,24562,071GrossMargin41%44%22.8%22.3%R&D/sales2.2%2.0%2.5%1.4%SG&A/sales9.3%8.3%10.5%13.7%NetIncome25,92238,6717,0743,492Vendor200720082009201020112012HP18.8%18.9%19.7%18.5%17.7%16.6%Lenovo7.5%7.6%8.2%9.8%12.5%15.0%Dell14.9%14.7%12.6%12.5%12.6%11.0%Acer7.9%10.9%12.6%12.4%10.6%9.6%ASUS4.0%5.1%5.7%6.9%Apple2.6%3.4%3.4%3.9%4.7%4.9%MarketshareofGlobalPCvendorsNoTrojans,WormsandVirusesUpgradeevery12to18monthsNoRegistryIntelchips,fasterandlesspower-hungrySupportWindowsMulti-touchInstallanyappwithease.KeepyourappsuptodateWidescreenipodwithtouchcontrolsArevolutionarymobilephoneBreakthroughinternetcommunicationsMoreintuitiveandeasiertousethanaPCRetinadisplayYou’’reactuallytouchingyourphotos,readingabook,playingthepiano.Vendor4Q12ShipmentsMarketShare4Q11

ShipmentsMarketShare4Q12/4Q11GrowthApple22.943.6%15.551.7%48.1%Samsung7.915.1%2.27.3%263.0%Amazon611.5%4.715.9%26.8%ASUS3.15.8%0.62.0%402.3%Others12.624.0%6.923.1%108.9%AllVendors52.5100%29.9100%75.3%WorldwideMediaTabletShipments(Kunits)Easy-to-useinterfaceAmazingfeaturesRock-solidstabilitySafetyandsecuritySiriOver775,000applications40billiondownloads4timesofAndoridincometothedevelopersSeethedesignsUseandexperienceOnlineshoppingContentChannelDeviceCustomerAmazonAppleMusic,Movie,TVplay,ebooks,apps(mainlymusic,games)iPhone,iPad,iPod,Mac,AppleTVAppleiTunes&AppStore

200M+creditcardsAppleiTunes&AppStoreMusic,Movie,TVplay,ebooks,(mainlyebooks)KindleFireA,AmazonAppstoreAmazonMP3140M+creditcardsonfileA,AmazonAppstoreAmazonMP3corebusinesscorebusinessWorldwideApplesuppliersiPhoneiPadUsingownCPULeveragingitsscaleinpurchasingGivingthechannelalowermarginHorizontalIntegrationVerticalIntegrationOutsourcing,AllianceCorporate-levelstrategyODM/OEM$406.8B$374,50044%38,6714.9%10.9%24.

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

評(píng)論

0/150

提交評(píng)論