《設(shè)計(jì)心理學(xué)》課程教學(xué)大綱

設(shè)計(jì)心理學(xué)》教學(xué)大綱課程代碼130182課程名稱(chēng)設(shè)計(jì)心理學(xué)英文名稱(chēng)DesignPsychology課程類(lèi)別專(zhuān)業(yè)領(lǐng)域課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：。實(shí)騎學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：實(shí)創(chuàng)學(xué)時(shí)：8學(xué)分2開(kāi)課學(xué)期第四學(xué)期開(kāi)課單位設(shè)計(jì)學(xué)院適用專(zhuān)業(yè)信息與父互設(shè)計(jì)授課語(yǔ)言中文授課先修課程產(chǎn)品設(shè)計(jì)方法學(xué)畢業(yè)要求（專(zhuān)業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生到達(dá)如下畢業(yè)要求有如下貢獻(xiàn)：1、2、3、4、5、6、81.工程知識(shí)：掌握扎實(shí)的基礎(chǔ)知識(shí)、專(zhuān)業(yè)技能，能夠?qū)⒆匀豢茖W(xué)、本專(zhuān)業(yè)基礎(chǔ)知識(shí)和專(zhuān)業(yè)知識(shí)用于解決復(fù)雜設(shè)計(jì)問(wèn)題，并學(xué)習(xí)設(shè)計(jì)行業(yè)局部運(yùn)營(yíng)知識(shí)，為解決企業(yè)復(fù)雜問(wèn)題打下基礎(chǔ)。2?問(wèn)題分析：能夠應(yīng)用本專(zhuān)業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營(yíng)運(yùn)知識(shí)，識(shí)別、表達(dá)、并通過(guò)文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問(wèn)題，以獲得有效結(jié)論。設(shè)計(jì)/開(kāi)發(fā)解決方案：能夠制定針對(duì)設(shè)計(jì)的復(fù)雜問(wèn)題的解決方案，設(shè)計(jì)滿(mǎn)足特定人群和用戶(hù)需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中表達(dá)創(chuàng)新意識(shí)，考慮社會(huì)、健康、平安、法律、文化以及環(huán)境等因素。研究：能夠基于科學(xué)和人文綜合研究方法對(duì)設(shè)計(jì)問(wèn)題進(jìn)行研究，包括設(shè)計(jì)實(shí)驗(yàn)、分析與解釋數(shù)據(jù)，并通過(guò)信息綜合得到合理有效的結(jié)論。5?使用現(xiàn)代工具：能夠針對(duì)復(fù)雜設(shè)計(jì)問(wèn)題，開(kāi)發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源和信息技術(shù)工具，包括對(duì)設(shè)計(jì)問(wèn)題的預(yù)測(cè)與模擬，并能夠理解其局限性。6.工程與社會(huì)：能夠基于社會(huì)文化相關(guān)背景知識(shí)進(jìn)行合理分析，評(píng)價(jià)發(fā)雜設(shè)計(jì)問(wèn)題解決方案對(duì)社會(huì)、健康、平安、法律以及文化的影響，并理解應(yīng)承當(dāng)?shù)呢?zé)任。8?職業(yè)規(guī)范：具有人文社會(huì)科學(xué)素養(yǎng)、社會(huì)責(zé)任感，能夠在設(shè)計(jì)實(shí)踐中理解并遵守職業(yè)道德和規(guī)范 履行責(zé)任課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后；學(xué)生將具備以下能力：（1）學(xué)習(xí)并掌握與工業(yè)設(shè)計(jì)相關(guān)的認(rèn)知心理學(xué)基本理論、用戶(hù)消費(fèi)行為心理學(xué)、廣告心理學(xué)等知識(shí)。[1、2、6]

《設(shè)計(jì)心\理學(xué)廣》頭創(chuàng)教字人1谷與字時(shí)分配，實(shí)創(chuàng)工程編號(hào)實(shí)創(chuàng)工程名稱(chēng)實(shí)驗(yàn)學(xué)時(shí)實(shí)創(chuàng)內(nèi)容提要實(shí)創(chuàng)類(lèi)型實(shí)創(chuàng)要求每組人數(shù)主要儀器設(shè)備與軟件1用戶(hù)使用產(chǎn)品出錯(cuò)分析4測(cè)試一至兩款產(chǎn)品的可用性和易用性實(shí)驗(yàn)性必做5計(jì)算機(jī)、照相機(jī)、攝像機(jī)等2用戶(hù)模型建立與產(chǎn)品改良設(shè)計(jì)4針對(duì)上述的產(chǎn)品使用出錯(cuò)分析結(jié)果，對(duì)測(cè)試的一至兩款產(chǎn)品進(jìn)行改良設(shè)計(jì)，使改良后的設(shè)計(jì)符合用戶(hù)的心理模型。驗(yàn)證性必做5計(jì)算機(jī)等。CourseCodeCourseTitleEnglishTitleCourseCategoryCourseNature130182DesignPsychologyDesignPsychologySpecialty-relatedCourseClassHoursCreditsCompulsoryCourseTotal:32Computer:0Experiment:0Practice:0Practicalinnovation:82SemesterFourthSemesterInstituteSchoolofDesignProgramOrientedTeachingLiinguagePrerequisitesProgramOrientedTeachingLiinguagePrerequisitesStudentOutcomes(SpecialTrainingAbility)InformationandInteractDesignBilingualteachinginChineseandEnglishProductdesignmethodologyThiscoursehasthefollowingcontributiontostudent'soutcomes:1,2,3,4,5,6,8Engineeringknowledge:Masterthebasicknowledge,professionalskills,beingabletousethebasicknowledgeofnaturalscience,professionalknowledgeandprofessionalknowledgetosolvecomplexdesignproblems,andlearnsonicmanagementknowledgeofthedesignindustryinorderlolaythefoundationforsolvingcomplexproblemsinthefuture.Problemanalysis:apply(hebasicprinciples,methodsandmeansofthemajoraswellasknowledgerelatedtothedesigntoidentify,expressandobtaineffectivesolutionsthroughcomplicatedproblemsintheliteratureresearchandanalysisdesignproduct.Design/developsolutionplan:beingabletodevelopsolutionsforcomplexdesignproblems,designtheproducts,systems,servicetomeetthespecificneedsofusers,andreflectthesenseofinnovationinthedesignprocessbyfactoringintoconditionsofsociety,health,safety,law,cultureandenvironment.Research:beingabletostudythedesignissues,includingthedesignofexperiments,analysisandinterpretationofdatabasedonthescientificandhumanisticresearchmethodsandinformationintegration(oobtainreasonableandeffectiveconclusions.Modemtoolsuse:beingabletodevelop,selectanduseappropriatetechnical,resourceandinformationtechnologytoolstosolvecomplexdesignproblems,includingforecastingandmodelingofdesignproblems,andunderstandtheirlimitationsrespectively.Engineeringandsociety:Beingabletoanalyzereasonablybasedonthesocialandculturalbackgroundknowledge,evaluatethesocial,cultural,legal,andculturaleffectsfromthecomplexdesignsolvingplan,andunderstandthecorrespondingresponsibilities.8.Professionalnorms:Tohaveagoodcultural,socialandscientificattainments,understandandobeyprofessionalethicsandnorms,andperformduties.Coursefor Afterthecourses,studentswillhavethefollowingcapabilities:Students'AbilityDevelopment(TeachingObjectives)CourseDescriptionMainEquipmentComputer,interviewroom,camera,cameraandsoonandSoftwareActualcreationReportExperiment:0Practice:0ActualCreadon:8ExaminationStudents'AbilityDevelopment(TeachingObjectives)CourseDescriptionMainEquipmentComputer,interviewroom,camera,cameraandsoonandSoftwareActualcreationReportExperiment:0Practice:0ActualCreadon:8ExaminationMethodThiscurriculumstressesprocessassessment,andthescoreratiois:Coursereport:50%Finalexam:50%TeachingTolearnandmasterthebasictheoryofcognitivepsychology,consumerbehaviorpsychology,advertisingpsychologyandotherknowledgerelatedtoindustrialdesign.[1,2,6]Tomasterthepeople-orientedproductdesignmethods,learnandmasterthebasicmethodsofuserresearch,accordingtotheresultsoftheresearchtoanalyzeuser'sneeds,establishproductusermodel.Todesigntheinteractiveinterfaceofproductsbasedontheuser'scognitiverules.[1,3,4,5Tomastertheevaluationmethodoftheproductavailabilityandeaseofuse,andtoimprovetheproductdesign.[1,2,5,8,9]Designpsychologyisanimportantbasiccourseinindustrialdesign.Thiscourseisbasedonthebasicknowledgeandtheoryofpsychologyandsociology,andiscombinedwiththecharacteristicsofmodernscienceandtechnologyandpeople'spsychologicalbehaviortostudythepeople-orientedproductdesignmethods,including:usersurveymethod,usermodelestablishmentmethod,userinterfacedesignmethod,aswellaseffectiveproductavailabilityassessmentmethod.materials,actualcreationguidebooksandreferencebooksofteachingZhaoJianghong,materials,actualcreationguidebooksandreferencebooksofteachingZhaoJianghong,DesignPsychology,BeijingInstituteofTechnologyPress,2015LiLeshan,HeRenke,IndustrialDesignPsychology,HigherEducationPress,UserExperienceMethodology,CITICPublishingHouse,2010DonaldA.Norman,DesignPsychology,CITICPress,2015Presentteachingmaterials:DesignPsychology,Liusha,ShanghaiPeople'sFineArtsPublishingHouseMainreferencedatarecommended:"DesignPsychology^ExperimentalTeachingArrangementsActualcreationItemNo.ActualcreationItemtitleExperimentalClassHoursActualcreationSummaryActualcreationTypeactualcreationRequirementsNumberof

Students

inEach

GroupMainEquipmentand

Software1Erroranalysisofproductusedbyuser4TesttheavailabilityandeaseofuseofoneortwoproductsExperinienta)Coinpulsor)'5Computer,camera,vidiconandsoon2Usermodelcreationandproductimprovementdesign4BasedontheerroranalysisresultsfortheabovementionedprcxJucts.improvementdesignisconductedforthetestedoneto(woproductssothattheimproveddesignconformstotheuserspsychologicalmodel.VerificationCompulsorj-5Computeretc.13

（2） 掌握以人為本的產(chǎn)品設(shè)計(jì)方法，學(xué)習(xí)和掌握用戶(hù)調(diào)研的基本方法，能夠根據(jù)調(diào)研結(jié)果分析用戶(hù)需求，建立產(chǎn)品的用戶(hù)模型?；谟脩?hù)認(rèn)知規(guī)律，進(jìn)行產(chǎn)品交互界面設(shè)計(jì)。[1、3、4、5]（3） 掌握產(chǎn)品可用性和易用性的測(cè)評(píng)方法，并對(duì)產(chǎn)品進(jìn)行改良設(shè)計(jì)。[1、2、5、8、9]課程簡(jiǎn)介設(shè)計(jì)心理學(xué)是工業(yè)設(shè)計(jì)專(zhuān)業(yè)的一門(mén)重要的學(xué)科基礎(chǔ)課程。本課程以心理學(xué)和社會(huì)學(xué)基本知識(shí)和理論為基礎(chǔ)，結(jié)合現(xiàn)代科技和人們心理行為的變化特點(diǎn)，學(xué)習(xí)以人為本的產(chǎn)品設(shè)計(jì)方法，包括：用戶(hù)調(diào)查方法、用戶(hù)模型建立方法、用戶(hù)界面設(shè)計(jì)方法等，以及有效的產(chǎn)品可用性評(píng)估方法。教學(xué)內(nèi)容與學(xué)時(shí)分配（一） 設(shè)計(jì)心理學(xué)概述4學(xué)時(shí)（1） 設(shè)計(jì)心理學(xué)的概念和研究現(xiàn)狀（2） 設(shè)計(jì)心理學(xué)的研究對(duì)象和研究范疇（3） 設(shè)計(jì)心理學(xué)的歷史和相關(guān)學(xué)科（4） 審美心理學(xué)、心理美學(xué)、藝術(shù)心理學(xué)、美術(shù)心理學(xué)等相關(guān)領(lǐng)域的研究（5） 工業(yè)心理學(xué)與人機(jī)工程學(xué)、廣告心理學(xué)及消費(fèi)心理學(xué)、行為學(xué)等應(yīng)用心理學(xué)的研究（6） 現(xiàn)代設(shè)計(jì)心理學(xué)（二） 設(shè)計(jì)中的感覺(jué)與知覺(jué)4學(xué)時(shí)（1） 感覺(jué)（2） 視覺(jué)（3） 知覺(jué)（4） 錯(cuò)覺(jué)（三） 認(rèn)知與學(xué)習(xí)4學(xué)時(shí)（1） 認(rèn)知心理學(xué)：信息加工理論（2） 人的認(rèn)知（3） 注意（4） 記憶（5） 信息加工理論的應(yīng)用：可用性設(shè)計(jì)（四） 設(shè)計(jì)情感4學(xué)時(shí)（1） 情緒和情感的界定（2） 設(shè)計(jì)的情緒表達(dá)（3） 設(shè)計(jì)情感（五） 情感設(shè)計(jì)4學(xué)時(shí)（1） 情感肌膚（2） 情感的設(shè)計(jì)策略（3） 設(shè)計(jì)情感的表達(dá)（六） 設(shè)計(jì)藝術(shù)中的心理研究4學(xué)時(shí)（1） 消費(fèi)行為研究（2） 廣告心理研究（3） 創(chuàng)造心理研究（七）產(chǎn)品改良設(shè)計(jì)實(shí)踐8學(xué)時(shí)實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）實(shí)驗(yàn)。學(xué)時(shí)，實(shí)踐0學(xué)時(shí)，實(shí)創(chuàng)學(xué)時(shí)：8教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)結(jié)以及授課教師的科研工程于積累等共同實(shí)施?？己朔绞奖菊n程注重過(guò)程考核，成績(jī)比例為：課程報(bào)告：50%期末考試：50%教材及參考書(shū)現(xiàn)用教材：柳沙主編，設(shè)計(jì)心理學(xué)，上海人民美術(shù)出版社主要參考資料：趙江洪，設(shè)計(jì)心理學(xué)，北京理工大學(xué)出版社，2015李樂(lè)山、何人可，工業(yè)設(shè)計(jì)心理學(xué)，高等教育出版社，用戶(hù)體驗(yàn)方法論，中信出版社,2010CourseCode130182CourseTideDesignPsychologyEnglishTitleDesignPsychologyCourseCategorySpecialty-relatedCourseCourseNatureCompulsorycourseClassHoursTotal:32Computer:0Experiment:0Practice:Practicalinnovation:8Credits2SemesterFourthSemesterInstituteSchoolofDesignProgramOrientedInformationandInteractDesignTeachingLanguageTeachinginChinesePrerequisitesProductdesignmethodology

Student Outcomes(Special TrainingAbility)Thiscoursehasthefollowingcontributiontostudent'soutcomes:1,2,3,4,5,6,8Engineeringknowledge:Masterthebasicknowledge,professionalskills,beingabletousethebasicknowledgeofnaturalscience,professionalknowledgeandprofessionalknowledgetsolvecomplexdesignproblems,andlearnsomemanagementknowledgeofthedesignindustryinordertolaythefoundationforsolvingcomplexproblemsinthefuture.Problemanalysis:applythebasicprinciples,methodsandmeansofthemajoraswellasknowledgerelatedtothedesigntoidentify,expressandobtaineffectivesolutionsthroughcomplicatedproblemsin(heliteratureresearchandanalysisdesignproduct.Design/developsolutionplan:beingabletodevelopsolutionsforcomplexdesignproblems,designtheproducts,systems,servicetomeetthespecificneedsofusers,andreflectthesenseofinnovationinthedesignprocessbyfactoringintoconditionsofsociety,health,safety,law,cultureandenvironment.Research:beingabletostudythedesignissues,includingthedesignofexperiments,analysisandinterpretationofdatabasedon(hescienlificandhumanisticresearchmethodsancinformationintegrationtoobtainreasonableandeffectiveconclusions.Modemtoolsuse:beingabletodevelop,selectanduseappropriatetechnical,resourceandinformationtechnologytoolstosolvecomplexdesignproblems,includingforecastingandmodelingofdesignproblems,andunderstandtheirlimitationsrespectively.6.Engineeringandsociety:Beingabletoanalyzereasonablybasedonthesocialandculturalbackgroundknowledge,evaluatethesocial,cultural,legal,andculturaleffectsfromthecomplexdesignsolvingplan,andunderstandthecorrespondingresponsibilities.8.Professionalnorms:Tohaveagoodcultural,socialandscientificattainments,understandandobeyprofessionalethicsandnorms,andperformduties.CourseforStudents'AbilityDevelopment(TeachingObjectives)Afterthecourses,studentswillhavethefollowingcapabilities:Tolearnandmasterthebasictheoryofcognitivepsychology,consumerbehaviorpsychology,advertisingpsychologyandotherknowledgerelatedtoindustrialdesign.[1,2,6]Tomasterthepeople-orientedproductdesignmethods,learnandmasterthebasicmethodsofuserresearch,accordingtotheresultsoftheresearchtoanalyzeuser'sneeds,establishproductusermodel.Todesigntheinteractiveinterfaceofproductsbasedontheuser'scognitiverules.[1,3,4,5]Tomastertheevaluationmethodoftheproductavailabilityandcaseofuse,andtoimprovetheproductdesign.[125,8,9]CourseDescriptionDesignpsychologyisanimportantbasiccourseinindustrialdesign.Thiscourseisbasedonthebasicknowledgeandtheoryofpsychologyandsociology,andiscombinedwiththecharacteristicsofmodernscienceandtechnologyandpeople'spsychologicalbehaviortostudythepeople-orientedproductdesignmethods,including:usersuncymethod,usermodelestablishmentmethod,userinterfacedesignmethod,aswellaseffectiveproductavailabilityassessmentmethod.DistributionofTeachingContentsandClassHoursIntroductionofdesignmanagement4classhours(1)TheconceptofdesignpsychologyandthestatusquoofresearchRcscarchobjectandresearchcategoryofdesignpsychologyHistoryofdesignpsychologyandrelateddisciplinesAestheticpsychology,psychologicalaesthetics,artpsychology,paintingpsychologyandotherrelatedfieldsIndustrialpsychologyandergonomics,advertisingpsychologyandconsumerpsychology,behaviorandotherappliedpsychologyresearchModerndesignpsychologyFeelingandperceptionindesign4classhoursFeelingVisionPerceptionIllusionCognitiveandlearning4classhours

CognitivePsychology:InformationProcessingTheoryHumancognitionAttentionMemoryTheApplicationofInformationProcessingTheory:AvailabilityDesignDesignemotion4ClassHours("DefinitionofemotionandemotionEmolionalexpressionofdesignDesignemotionEmotiondesign4ClassHours(1)EmotionalskinDesignstrategyofemotionDcsignemotionexpressionPsychologicalresearchindesignofail4classhours(1)ConsumerbehaviorresearchAdvertisingpsychologyresearchCrcativepsychologystudyProductimprovementdesignpractice8classhours(1)Erroranalysisofproductusedbyuser(2)UsermodelbuildingandproductimprovementdesignExperimentteaching(includingclasshoursofcomputer,experimentandpractice)Experiment:0,Practice:0,Practicalinnovation:8TeachingMethodCourseteachingisthroughcooperationofclassroomleaching,extracurricularhomework,comprehensivediscussion,networkandteacher'saccumulatedresearchproject.ExaminationMethodsThiscuiriculumstressesprocessassessment,andthescoreratiois:Coursereport:50%Finalexam:50%TeachingMaterialsandReferenceBooksPresentteachingmaterials:DesignPsychology,Liusha,ShanghaiPeople'sFineArtsPublishingHouseMainreferencedatarecommended:ZhaoJianghong,DesignPsychology,BeijingInstituteofTechnologyPress,2015LiLeshan.HeRenke,IndustrialDesignPsychology,HigherEducationPress,Use