武漢工程大學-大學英語2023.12

武漢工程大學2023年專升本《大學英語》考試大綱根據(jù)教育部高等教育司在2004年制定的全新的《大學英語課程教學要求》，特組織編寫武漢工程大學2023年專升本《大學英語》考試大綱，以幫助廣大考生復習參考。

一考試內(nèi)容本考試包括六個部分：1）寫作；2）快速閱讀；3）仔細閱讀；4)詞匯與結(jié)構；5）完型填空6）翻譯。全部題目按順序統(tǒng)一編號。（一）寫作（PartIWriting）共1題，考試時間30分鐘。要求考生寫出不少于120詞的短文，試卷上可能給出題目，或規(guī)定場景，或看圖作文，或?qū)憟蟾?、評論、發(fā)言稿和日常應用文等，要求表達思想清楚，意義連貫，無重大語法錯誤。短文寫作部分的目的是測試學生運用英語書面表達思想的初步能力?？焖匍喿x（PartIIReadingComprehension:SkimmingandScanning）采用1-2篇較長篇幅的文章或多篇短文，總長度約為1000詞，共10個小題?？荚嚂r間15分鐘。要求考生運用略讀和查讀的技能從篇章中獲取信息。略讀考核學生通過快速閱讀獲取文章主旨大意或中心思想的能力，閱讀速度約每分鐘100詞。查讀考核學生利用各種提示，如數(shù)字、大寫單詞、段首或句首詞等，快速查找特定信息的能力。快速閱讀理解部分采用的題型有單項選擇、是非判斷、句子填空、完成句子等測試學生通過閱讀獲取書面信息的能力。（三）仔細閱讀（PartIIIReadingComprehension:ReadinginDepth）共四篇短文，20個小題，考試時間40分鐘。短文平均長度為300-350詞。本部分測試考生在不同層面上的閱讀理解能力，包括理解主旨大意和重要細節(jié)、綜合分析、推測判斷以及根據(jù)上下文推測詞義等。短文后有若干個問題，考生根據(jù)對文章的理解，從每題的四個選項中選擇最佳答案。（四）詞匯與結(jié)構（PartIVVocabularyandStructure）共30小題，考試時間15分鐘。目的是測試學生運用詞匯、短語及語法結(jié)構的能力。詞匯題是考查考生對詞匯及詞組的辯異能力以及在句中的具體運用；結(jié)構題是測試考生對標準英語書面語語法結(jié)構的掌握程度。所占比例為2:1，即詞匯題20小題，結(jié)構題10小題。（五）完形填空（PartVCloze）共20小題，考試時間15分鐘。在1篇題材熟悉、難度適中的短文（約200個詞）中留有20個空白，每個空白為一題，每題有四個選擇項，要求考生在全面理解內(nèi)容的基礎上選擇一個最佳答案，使短文的意思和結(jié)構恢復完整。填空的詞項包括結(jié)構詞和實義詞。完形填空測試考生綜合運用語言的能力。（六）翻譯（PartVITranslation）共5小題，考試時間5分鐘。一題一句，句長為15-20單詞，句子一部分為英語，另一部分為漢語?？忌柙诩骖櫲浣Y(jié)構、語法及句意的基礎上將漢語部分譯成英語?？疾榭忌鷮τ⒄Z詞匯、短語和基本句型的掌握，以及語法知識在語言表達中的實際運用。二答題及計分方法客觀性試題用機器閱卷，要求考生從每題四個選擇項中選出一個最佳答案，并在答題卡上（AnswerSheet）該題的相應字母中間用鉛筆劃一條橫線，多選作答錯處理。主觀性試題按科學的評分標準評分。（提醒：故請考生準備好考試專用鉛筆，用于涂填答題卡。）試卷六個部分的題目數(shù)、計分和考試時間列表如下：各部分名稱題目數(shù)（個）計分（分）考試時間（分鐘）短文寫作11530快速閱讀101515仔細閱讀204040詞匯與結(jié)構301515完型填空201015翻譯555總計86個100分120分鐘三參考書目1．鄭樹棠，陳永捷，《新視野大學英語讀寫教程》（1—4冊），外語教學與研究出版社鄭樹棠，徐忠，毛忠明，《新視野大學英語聽說教程》（1—4冊），外語教學與研究出版社3．李蔭華《大學英語綜合教程》（1—4冊），上海外語教育出版社附：2023年武漢工程大學專升本《大學英語》考試樣題2023年4月武漢工程大學教務處2023年武漢工程大學專升本《大學英語》考試樣題PartIWriting(30Minutes)Directions:Forthispart,youareallowed30minutestowriteacompositiononthetopicWhatElectivestoChoose.Youshouldwriteatleast120wordsaccordingtotheoutlinegivenbelowinChinese.Whatelectivestochoose

1.各大學開設了各種各樣的選修課

2.學生因為各種原因選擇了不同的選修課

3.以你自己為例……PartIIReadingComprehension(Skimming略讀andScanning掃描)(15Minutes)UniversitiesBranchOut(1.拓展業(yè)務/2.擴張到/3.使…分支出來)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionaswellasinstrumentsofpeace.Theyaretheplaceofthescientificdiscoveriesthatmoveeconomiesforward,andtheprimarymeansofeducatingthetalentrequiredtoobtainandmaintaincompetitiveadvantage.Butatthesametime,theopeningofnationalborderstotheflowofgoods,services,informationandespeciallypeoplehasmadeuniversitiesapowerfulforceforglobalintegration,mutualunderstandingandgeopoliticalstability.

Inresponsetothesameforcesthathavedriventheworldeconomy,universitieshavebecomemoreself-consciouslyglobal:seekingstudentsfromaroundtheworldwhorepresenttheentirerangeofculturesandvalues,sendingtheirownstudentsabroadtopreparethemforglobalcareers,offeringcoursesofstudythataddressthechallengesofaninterconnectedworldandcollaborative(合作的)researchprogramstoadvancescienceforthebenefitofallhumanity.

Oftheforcesshapinghighereducationnoneismoresweepingthanthemovementacrossborders.Overthepastthreedecadesthenumberofstudentsleavinghomeeachyeartostudyabroadhasgrownatanannualrateof3.9percent,from800,000in1975to2.5millionin2004.Mosttravelfromonedevelopednationtoanother,buttheflowfromdevelopingtodevelopedcountriesisgrowingrapidly.Thereverseflow,fromdevelopedtodevelopingcountries,isontherise,too.Todayforeignstudentsearn30percentofthedoctoraldegreesawardedintheUnitedStatesand38percentofthoseintheUnitedKingdom.Andthenumbercrossingbordersforundergraduatestudyisgrowingaswell,to8percentoftheundergraduatesatAmerica’sbestinstitutionsand10percentofallundergraduatesintheU.K.IntheUnitedStates,20percentofthenewlyhiredprofessorsinscienceandengineeringareforeign-born,andinChinamanynewlyhiredfacultymembersatthetopresearchuniversitiesreceivedtheirgraduateeducationabroad.

Universitiesarealsoencouragingstudentstospendsomeoftheirundergraduateyearsinanothercountry.InEurope,morethan140,000studentsparticipateintheErasmusprogram(伊拉斯姆斯項目，“ErasmusMundus”研究生課程，每一課程都是由歐洲幾所大學聯(lián)合經(jīng)營，并能把歐洲及世界上其他國家的學生緊密地聯(lián)系在一起)eachyear,takingcoursesforcreditinoneof2,200participatinginstitutionsacrossthecontinent.AndintheUnitedStates,institutionsarehelpingplacestudentsinsummerinternships(實習)abroadtopreparethemforglobalcareers.YaleandHarvardhaveledtheway,offeringeveryundergraduateatleastoneinternationalstudyorinternshipopportunity——andprovidingthefinancialresourcestomakeitpossible.

Globalizationisalsoreshapingthewayresearchisdone.Onenewtrendinvolvessourcingportionsofaresearchprogramtoanothercountry.YaleprofessorandHowardHughesMedicalInstituteinvestigatorTianXudirectsaresearchcenterfocusedonthegeneticsofhumandiseaseatShanghai’sFudanUniversity,incollaborationwithfacultycolleaguesfrombothschools.TheShanghaicenterhas95employeesandgraduatestudentsworkingina4,300-square-meterlaboratoryfacility.Yalefaculty,postdoctorsandgraduatestudentsvisitregularlyandattendvideoconferenceseminarswithscientistsfrombothcampuses.Thearrangementbenefitsbothcountries;Xu’sYalelabismoreproductive,thankstothelowercostsofconductingresearchinChina,andChinesegraduatestudents,postdoctorsandfacultygeton-the-jobtrainingfromaworld-classscientistandhisU.S.team.

Asaresultofitsstrengthinscience,theUnitedStateshasconsistentlyledtheworldinthecommercializationofmajornewtechnologies,fromthemainframecomputer(1.制算機2.主機電腦3.大型計算機)andtheintegratedcircuitofthe1960stotheInternetinfrastructure(基礎設施)andapplicationssoftwareofthe1990s.Thelinkbetweenuniversity-basedscienceandindustrialapplicationisoftenindirectbutsometimeshighlyvisible:SiliconValleywasintentionallycreatedbyStanfordUniversity,andRoute128outsideBostonhaslonghoused(封裝的;house:vt.覆蓋)companies(安置公司)spunoff(Spin-off:脫離母公司的公司)fromMITandHarvard.Aroundtheworld,governmentshaveencouragedcopyingofthismodel,perhapsmostsuccessfullyinCambridge,England,whereMicrosoftandscoresofotherleadingsoftwareandbiotechnologycompanieshavesetupshopsaroundtheuniversity.

Forallitssuccess,theUnitedStatesremainsdeeplyhesitantaboutsustainingtheresearch-universitymodel.Mostpoliticiansrecognizethelinkbetweeninvestmentinscienceandnationaleconomicstrength,butsupportforresearchfundinghasbeenunsteady.ThebudgetoftheNationalInstitutesofHealthdoubledbetween1998and2003,buthasrisenmoreslowlythaninflationsincethen.Supportforthephysicalsciencesandengineeringbarelykeptpacewithinflationduringthatsameperiod.Theattempttomakeuplostground(失分)iswelcome,butthenationwouldbebetterservedbysteady,predictableincreasesinsciencefundingattherateof(按…之速度；按...比率)long-termGDPgrowth,whichisontheorderof(屬于…同類的；與…相似的；近似)inflationplus3percentperyear.

Americanpoliticianshavegreatdifficultyrecognizingthatadmittingmoreforeignstudentscangreatlypromotethenationalinterestbyincreasinginternationalunderstanding.Adjustedforinflation,publicfundingforinternationalexchangesandforeign-languagestudyiswellbelowthelevelsof40yearsago.InthewakeofSeptember11,changesinthevisaprocesscausedadramaticdeclineinthenumberofforeignstudentsseekingadmissiontoU.S.Universities,andcorrespondingsurgeinenrollmentsinAustralia,SingaporeandtheU.K.ObjectionsfromAmericanuniversityandbusinessleadersledtoimprovementsintheprocessandareversalofthedecline,buttheUnitedStatesisstillseenbymanyasunwelcomingtointernationalstudents.

MostAmericansrecognizethatuniversitiescontributetothenation’swell-beingthroughtheirscientificresearch,butmanyfearthatforeignstudentsthreatenAmericancompetitivenessbytakingtheirknowledgeandskillsbackhome.TheyfailtograspthatwelcomingforeignstudentstotheUnitedStateshastwoimportantpositiveeffects:first,theverybestofthemstayintheStatesand—likeimmigrantsthroughouthistory—strengthenthenation;andsecond,foreignstudentswhostudyintheUnitedStatesbecomeambassadorsformanyofitsmostcherished(珍視)valueswhentheyreturnhome.Oratleasttheyunderstandthembetter.InAmericaaselsewhere,fewinstrumentsofforeignpolicyareaseffectiveinpromotingpeaceandstabilityaswelcominginternationaluniversitystudents.(無論是在美國還是其他國家，對于促進和平和穩(wěn)定而言，任何外交手段都1.Fromthefirstparagraphweknowthatpresent-dayuniversitieshavebecome_________.

A)moreandmoreresearch-oriented

B)in-servicetrainingorganizations

C)morepopularizedthaneverbefore

D)apowerfulforceforglobalintegration

(in-service:現(xiàn)職的;在職的;在勤中的;服勤中的)2.Overthepastthreedecades,theenrollmentofoverseasstudentshasincreased_________.by2.5million

B)by800,000

C)atanannualrateof3.9percent

IntheUnitedStates,howmanyofthenewlyhiredprofessorsinscienceandengineeringareforeign-born?

A)10%

B)20%

C)30%

D)38%

4.HowdoYaleandHarvardpreparetheirundergraduatesforglobalcareers?

A)

Theyorganizeaseriesofseminarsonworldeconomy.

B)Theyofferthemvariouscoursesininternationalpolitics.

C)TheyarrangeforthemtoparticipateintheErasmusprogram.

D)Theygivethemchancesforinternationalstudyorinternship.

5.Anexampleillustratingthegeneraltrendofuniversities’globalizationis__________.

A)Yale’scollaborationwithFudanUniversity6.WhatdowelearnaboutSiliconValleyfromthepassage?

A)IthousesmanycompaniesspunofffromMITandHarvard.

B)ItisknowntobethebirthplaceofMicrosoftCompany.

C)ItwasintentionallycreatedbyStanfordUniversity7.WhatissaidabouttheU.S.federalfundingforresearch?

A)Ithasincreasedby3percent.

B)Ithasbeenunsteadyforyears.

C)Ithasbeenmorethansufficient.

D)Itdoubledbetween1998and2003.8.ThedramaticdeclineintheenrollmentofforeignstudentsintheU.S.afterSeptember11wascausedby_____.(changesinthevisaprocess)9.ManyAmericansfearthatAmericancompetitivenessmaybethreatenedbyforeignstudentswhowill_____.(taketheirknowledgeandskillsbackhome)10.ThepolicyofwelcomingforeignstudentscanbenefittheU.S.inthattheverybestofthemwillstayand_____.(strengthenthenation)PartIIIReadingComprehension(ReadinginDepth)(40Minutes)PassageOne

Questions11to15arebasedonthefollowingpassage.

Byalmostanymeasure,thereisaboominInternet-basedinstruction.(現(xiàn)在幾乎無論用什么標準來衡量/但是無論用何種方式/不管用什么方法來測驗//通過所有手段//bymeasure按尺寸//用幾乎所有的標準來衡量，因特網(wǎng)教給人們的東西激增了太多。)Injustafewyears,34percentofAmericanuniversitieshavebegunofferingsomeformofdistancelearning(DL,【英】函授學習//遠程教育/遠程學習),andamongthelargerschools,it’scloserto90percent.Ifyoudoubtthepopularityofthetrend,youprobablyhaven’theardoftheUniversityofPhoenix.Itgrantsdegreesentirelyonthebasisofonlineinstruction.Itenrolls90,000students,astatisticusedtosupportitsclaimtobethelargestprivateuniversityinthecountry.

Whilethekindsofinstructionofferedintheseprogramswilldiffer,DLusuallysignifiesacourseinwhichtheinstructorspostsyllabi(課程大綱),readingassignments,andschedulesonWebsites,andstudentssendintheirassignmentsbye-mail.Generallyspeaking,face-to-facecommunicationwithaninstructorisminimizedoreliminatedaltogether.

Theattractionforstudentsmightatfirstseemobvious.Primarily,there’stheconveniencepromisedbycoursesontheNet:youcandothework,astheysay,inyourpajamas(睡衣).Butfiguresindicatethatthereducedeffortresultsinareducedcommitmenttothecourse.WhiledropoutratesforallfreshmenatAmericanuniversitiesisaround20percent,therateforonlinestudentsis35percent.Studentsthemselvesseemtounderstandtheweaknessesinherentinthesetup.InasurveyconductedforeCornell,theDLdivisionofCornellUniversity,lessthanathirdoftherespondentsexpectedthequalityoftheonlinecoursetobeasgoodastheclassroomcourse.

Clearly,fromtheschools’perspective,there’salotofmoneytobesaved.Althoughsomeofthemoreambitiousprogramsrequirenewinvestmentsinseversandnetworkstosupportcollaborativesoftware,mostDLcoursescanrunonexistingorminimallyupgraded(升級)systems.Themorestudentswhoenrollinacoursebutdon’tcometoca11.WhatisthemoststrikingfeatureoftheUniversityofPhoenix?

Accordingtothepassage,distancelearningisbasicallycharacterizedby_________.

A)aconsiderableflexibilityinitsacademicrequirements

B)thegreatdiversityofstudents’academicbackgrounds

C)aminimumortotalabsenceofface-to-faceinstruction

D)thecasualrelationshipbetweenstudentsandprofessors

13.ManystudentstakeInternet-basedcoursesmainlybecausetheycan________.

A)earntheiracademicdegreeswithmuchlesseffort

B)saveagreatdealontravelingandboardingexpenses

C)selectcoursesfromvariouscollegesanduniversities

D)workontherequiredcourseswheneverandwherever14.Whataccountsforthehighdrop-outratesforonlinestudents?

A)Thereisnostrictcontrolovertheacademicstandardsofthecourses.

B)Theevaluationsystemusedbyonlineuniversitiesisinherentlyweak.

C)Thereisnomechanismtoensurethattheymaketherequiredeffort.

D)Lackofclassroominteractionreducestheeffectivenessofinstruction.

15.Accordingtothepassage,universitiesshowgreatenthusiasmforDLprogramsforthepurposeof________.

A)buildinguptheirreputation

B)cuttingdownontheirexpenses

C)upgradingtheirteachingfacilities

D)providingconvenienceforstudents

PassageTwo

Questions16to20arebasedonthefollowingpassage.

InthisageofInternetchat,videogamesandrealitytelevision,thereisnoshortageofmindless(不需要動腦筋的)activitiestokeepachildoccupied.Yet,despitethecompetition,my8-year-olddaughterRebeccawantstospendherleisuretimewritingshortstories.Shewantstoenteroneofherstoriesintoawritingcontest,acompetitionshewonlastyear.AsawriterIknowaboutwinningcontests,andaboutlosingthem.Iknowwhatitisliketoworkhardonastorytoreceivearejectionslip(退稿附條)fromthepublisher.Ialsoknowthepressuresoftryingtoliveuptoareputationcreatedbypreviousvictories.Whatifshedoesn’twinthecontestagain?That’sthestrangethingaboutbeingaparent.Somanyofourownpastscarsanddashed(【英】【口】(委婉,名詞前,加強語氣用)見鬼的;該死的/虛線)hopescansurface(1.浮出水面2.顯露,呈現(xiàn)3.【口】起床,露面).

Arevelation(啟示)camelastweekwhenIaskedher,“Don’tyouwanttowinagain?”“No,”shereplied,“Ijustwanttotellthestoryofanangelgoingtofirstgrade.”

Ihadjustspentweekscorrectingherstoriesasshespontaneously(自發(fā)地)toldthem.TellingmyselfthatIwasmerelyanexperiencedwriterguidingtheyoungwriteracrossthehall.Iofferedsuggestionsforcharacters,conflictsandendingsforhertales.Thestoryaboutafearfulangelstartingfirstgradewasquickly“guided”bymeintothetaleofalittlegirlwithawildimaginationtakingherfirstmusiclesson.Ihadturnedhercontestintomycontestwithoutevenrealizingit.

Stayingbackandgivingkidsspacetogrowisnotaseasyasitlooks.BecauseIknowlittleaboutfarmanimalswhousetoolsorangelswhogotofirstgrade.IhadtoacceptthefactthatIwasco-opting(借用)mydaughter’sexperience.

Whilesteppingback(無意義/后退)wasdifficultforme,itwascertainlyagoodfirststepthatIwillquicklyfollowwithmoresteps,puttingmyselffarenoughawaytogiveherroombutcloseenoughtohelpifasked.AllthewhileIwillberemindingmyselfthatchildrenneedroomtoexperiment,growandfindtheirownvoices.

Whatdowelearnfromthefirstparagraph?

A)Childrendofindlotsoffuninmanymindlessactivities.

B)Rebeccaismuchtoooccupiedtoenjoyherleisuretime.

C)Rebeccadrawsonalotofonlinematerialsforherwriting.

D)Alotofdistractionscompetefor(為…而競爭/角逐，競爭)children’stimenowadays.17.Whatdidtheauthorsayaboutherownwritingexperience?

A)Shedidnotquiteliveuptoherreputationasawriter.

B)Herwaytosuccesswasfullofpainsandfrustrations.

C)Shewasconstantlyunderpressureofwritingmore.

D)Mostofherstorieshadbeenrejectedbypublishers.

18.WhydidRebeccawanttoenterthisyear’swritingcontest?

A)Shebelievedshepossessedrealtalentforwriting.B)Shewassureofwinningwithhermother’shelp.

C)Shewantedtoshareherstorieswithreaders.D)Shehadwonaprizeinthepreviouscontest.

Theauthortookgreatpainstorefineherdaughter’sstoriesbecause___________.

A)shebelievedshehadtheknowledgeandexperiencetoofferguidance

B)shedidnotwanttodisappointRebeccawhoneededherhelpsomuch

C)shewantedtohelpRebeccarealizeherdreamofbecomingawriter

D)shewasafraidRebecca’simaginationmightrunwild(失去控制(或約束)/失控)whilewriting

What’stheauthor’sadviceforparents?

A)Awritingcareer,thoughattractive,isnotforeverychildtopursue.

B)Childrenshouldbeallowedfreedomtogrowthroughexperience.

C)Parentsshouldkeepaneyeontheactivitiestheirkidsengagein.

D)Childrenshouldbegiveneverychancetovoicetheiropinions.PassageThreeQuestion21-25arebasedonthefollowingpassageEverythingthatisneworuncommonraisesapleasureintheimagination,andbecauseitfillsthesoulwithapleasantsurprise,satisfiesitscuriosity,andgivesitanideawhichitdidnotpossessbefore.Wearetoomuchfamiliarwithonesetofobjectsandtiredoutwithsomanyrepeatedshowsofthesamethingsandwhateverisneworuncommoncontributesalittletovaryhumanlifewiththestrangenessofitsappearance:itservesusforakindofrefreshment,andtakesoffthatsatiety(厭膩)wetendtocomplainofinourusualandordinaryentertainment.Itisthisvarietythatgivesourmindsomethingnewandrelievesourattentionfromdwellingtoolongandwastingitselfonanyparticularobject.Itisthis,likewise,thatimproveswhatisgreatorbeautiful,andmakesitaffordourmindadoubleentertainment.Woods,fields,andmeadowsareatanyseasonoftheyearpleasanttolookuponbutneversomuchasinthebeginningofthespring,whentheyareallnewandfreshandnotyettoomuchaccustomedandfamiliartotheeye.Forthisreasonthereisnothingthatmakesaprospectmorefascinatingthanriversorspraysofwaterfromfountains,wherethesceneisconstantlyshiftingandentertainingthesighteverymomentwithsomethingnew.Wearequicklytiredwithlookinguponhillsandvalleys,whereeverythingremainsfixedandsettledinthesameplaceandmanner,butfindourthoughtsalittleexcitedandrelievedatthesightofsuchobjectsasareeverinmotionandslidingawayfrombeneathoureyes.21.Whichofthefollowingcontainsthemainideaofthepassage?A)Whateverisnewismoreworthwhilethanthatwhichisold.B)Strangenessmakesathingfascinating.C)Wemustchangetheoldforthenewtoachievevariety.D)Wecannotevaluatetheworthofanitemuntilitisnolongernew.22.Woods,fields,andmeadowsareneversopleasanttolookuponasinthebeginningofthespringbecause______.A)theysatisfyourcuriosityB)theyseemtousnewandfreshafterthelongwintertimeC)theyaresomethingunfamiliartooureyesD)theyfilloursoulswithapleasantsurprise23.Theauthorfindfountainsfascinatingbecause______.A)ofthebeautyoftheirappearanceB)ofthefreshnessofthewaterC)ofthemovementofthewaterD)ofthebeautyofnature24.Theauthor'simpliedpurposeinthispassageisto______.A)entertainthereaderB)preventthereaderfrommakingmistakesC)presentanalternativeviewD)improvethereaders'senseofrightandwrong25.Whichofthefollowingdescribesthedevelopmentoftheideasinthispassage?A)Thethoughtmovesbyassociationfromoneaspecttoanother.B)Thethoughtmovesfromahypothesistoanapplicationofthehypothesis.C)Thethoughtmovesfromageneralizationtoaseriesofobservationstoprovethegeneralization.D)Thethoughtmovesfromeventtoeventinatimesequence.PassageFourQuestion26-30arebasedonthefollowingpassage.Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,some advertisershaveappealedtopeople'sdesireforbetterfueleconomyfor theircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage. Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferedtodieterswiththemessagethattherewerefewercalories(熱量單位,卡)ineveryslice.Itturnedoutthatthebreadwasnotdietetic(適合于節(jié)食的),butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf. Onthepositiveside,emotionalappealsmayrespondtoaconsumer'sreal concerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.The securityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct. Consumersstillcontrolthefinalbuyingdecision. 26.Advertisingcanpersuadetheconsumertobuyworthlessproductsby_______. A)stressingtheirhighquality B)convincinghimoftheirlowprice C)maintainingabalancebetweenqualityandprice D)appealingtohisbuyingmotives 27.Thereasonwhythebreadadvertisementismisleadingisthat_______.A)thinslicesofbreadcouldcontainmorecaloriesB)theloafwascutintoregularslices C)thebreadwasnotgenuinebread D)thetotalnumberofcaloriesintheloafremainedthesame 28.Thepassagetellsusthat_______. A)sometimesadvertisementsreallysellwhattheconsumerneeds B)advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed C)thebuyingmotivesofconsumersarecontrolledbyadvertisements D)fireinsuranceisseldomaworthwhileinvestment29.Itcanbeinferredfromthepassagethatasmartconsumershould_______. A)thinkcarefullyaboutthebenefitsdescribedintheadvertisementsB)guardagainstthedeceivingnatureofadvertisements C)befamiliarwithvariousadvertisingstrategies D)avoidbuyingproductsthathavestrongemotionalappeal 30.Thepassageismainlyabout_______. A)howtomakeawisebuyingdecisionB)waystoprotecttheinterestsoftheconsumer C)thepositiveandnegativeaspectsofadvertising D)thefunctionofadvertisementsinpromotingsales PartIVVocabularyandStructure(15Minutes)Directions:Thereareanumberofincompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA),B),C)andD).ChoosetheONEanswerthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.31.Diditever________youthathecouldbethemurderer?A)occurtoB)occurinC)happentoD)happenwith32.Marysimplycannotrefrainfromtalkingaboutthepartyagainandagain;shehadawonderfultimethere,________she?A)hadn'tB)hadC)didn'tD)weren't33.ThattouristspokeEnglishwithastrongAmerican________.A)accidentB)accentC)absenceD)access34.Hetalkedforalmostanhouratthemeeting,butwhathesaidwasnot________.A)tothepointB)forthepointC)atthepointD)withthepoint35.Hehadscarcelylefttherailwaystation________itstartedtorain.A)thanB)thenC)whenD)since36.Therewassuchalonglineattheexhibition________wehadtowaitforabouthalfanhour.A)asB)thatC)soD)hence37.Noneofusexpectedthechairmanto________attheparty.Wethoughthewasstillinhospital.A)turninB)turnoverC)turnupD)turndown38.Thecarelessmanreceivedaticketforspeeding.He_____havedrivensofast.A)can'tB)wouldn'tC)shouldn'tD)mustn't39.Theyalwaysgivethevacantseatsto_______comesfirst.A)whoeverB)whomeverC)whoD)whom40.BythetimehearrivesinBeijing,we_______herefortwodays.A)willhavestayedB)shallstayC)havebeenstayingD)havestayed41.HewroteanarticlecriticizingtheGreekpoetandwon_______andascholarship.A)faithB)statusC)fameD)courage42.Itisusefultobeabletopredicttheextent______whichapricechangewillaffectsupplyanddemand.A)fromB)withC)toD)for43.Hadheworkedharder,he_______theexams.A)musthavegotthroughB)wouldhavegotthroughC)wouldgetthroughD)couldgetthrough44.Onceenvironmentaldamage_______,ittakesmanyyearsforthesystemtorecover.A)hasdoneB)istodoC)doesD)isdone45.Idon'tthinkitadvisablethatTom_______tothejobsincehehasnoexperience.A)isassignedB)willbeassignedC)beassignedD)hasbeenassigned46.BecauseEdgarwasconvincedoftheaccuracyofthisfact,he______hisopinion.A)struckatB)stroveforC)stucktoD)stoodfor47.Althoughheknewlittleaboutthelargeamountofworkdoneinthefield,hesucceeded______othermorewell-informedexperimentersf