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I.IntroductionII.HowtravelersgetthereIII.WeatherpatternIV.GettingaroundV.ImportantplacesVI.PossibleitinerariesVII.LodgingoptionsVIII.AllieddestinationsIX.FactorsthatmotivatevisitorsX.PossiblemisgivingsXI.SalesstrategiesXII.AssignmentsPartII–Chapter4Florida
–OutlineMapofUSAhighlightingFloridaFloridamapFloridaAttractionsMap/attractions/usa/florida/index.htmlFloridacountiesmapFloridaStateI.Introduction
—citiesinFloridaFloridaisaflatpeninsulaandthemostvisitedstateofall.Eastcoast–aresortdestinationforoveracentury.Fromnorthtosouth:Jacksonville,St.Augustine,DaytonaBeach,CocoaBeach,PalmBeach,Ft.Lauderdale,andMiami;SouthwestFloridaKeys,coralislandswhichendsatKeyWest;Westcoast–recentlydevelopedasabeachresortdestinationThetri-cityareaofSt.Petersburg,Clearwater,andTampa;Northwestern–PanhandleThePensacolaarea,aresortdestination;CenterOrlando,oneofthemostpopularvacationspotsintheUnitedStates./wiki/FloridaFloridaCapital-TallahasseeII.HowtravelersgetthereBycar–familytriptoOrlandowithluggage;AirlinesAirport:Miami(MIA),Orlando(MCO),Tampa(TPA),andFt.Lauderdale(FLL);AmtrakautotrainsCarrythefamilycarandfamilyfromVirginiatoSanford,Florida.Bus.III.WeatherpatternInthewinters:Itiscomfortablewithdaytimetemperaturesaround70to80degrees;Summersareveryhotandhumidwithanoccasionalhurricane.ThereisnotouristoffseasoninFlorida.Since“snow-birds”flytoFloridainwinter;andfamiliesvisitFloridainnoschoolsummerperiod.HurricaneIV.GettingaroundCarrentalisamustinmostplacesinFlorida.(lowprice)(drivingdirection?)FliesbetweenMiamiandOrlando,orbetweenFloridacitiesandKeyWestareavailable.CruiselinescallonKeyWestaspartofaCaribbeancruise.V.ImportantplacesOrlando;TheAtlanticCoast;TheMiami-FloridaKeysarea;TheWestCoast.V.Importantplaces
—OrlandoWaltDisneyWorld(4themeparks)TheMagicKingdomEpcotTheDisney-MGMStudioThemeParkDisney’sAnimalKingdomNon-DisneyattractionsinOrlandoregionUniversalOrlando(Disney’scompetitor)DaytripsfromOrlandoKennedySpaceCenterOrlando
InternationaldriveWDWLogo/wiki/Walt_Disney_WorldMickeyMouseDisneyResortdevelopmenttimeline1965WaltDisneyannouncesFloridaProject1967Constructionbegins1971MagicKingdom
Disney'sContemporaryResort
Disney'sPolynesianResort
Disney'sFortWildernessResort&Campground1982EPCOTCenter1989Disney-MGMStudios
Disney'sTyphoonLagoonWaterPark
PleasureIsland1998Disney'sAnimalKingdom
DisneyQuestWaltDisneyWorldResortWaltDisneyWorldResort,oftenreferredtoassimplyWaltDisneyWorldorDisneyWorld,isamajorrecreationalresortmostfamousforitsthemeparks.TheresortisownedandoperatedbytheWaltDisneyParksandResortssegmentofTheWaltDisneyCompany.ItislocatedinLakeBuenaVistaandBayLake,Florida,outsidethecitylimitsofOrlando.Constructionbeganin1967,lessthanayearafterWaltDisney'sdeath.TheoperationopenedonOctober1,1971,astheMagicKingdom,andsincehasaddedEpcot,Disney-MGMStudiosandDisney'sAnimalKingdom
themeparks.Inadditiontothefourmainthemeparks,theresortcontainstwowaterparks,sixgolfcourses,asportscomplex,anautoracetrack,twentyresorthotelsandnumerousshopping,dining,andentertainmentofferings.Source:/wiki/Walt_Disney_WorldDisneyWorld
MagicKingdomcastlePopularattractions
MagicKingdomTheHauntedMansion
PiratesoftheCaribbean
"it'sasmallworld"
/wiki/%22it%27s_a_small_world%22SpaceMountain
/wiki/Space_MountainSplashMountain
BigThunderMountainRailroad
BuzzLightyear'sSpaceRangerSpin
Mickey'sPhilharMagic
TheManyAdventuresofWinniethePooh
SpaceMountainSpaceMountainisapopularenclosed
rollercoasterrideatDisneythemeparks.Theencloseddesignallowscontrolledlightingtoselectivelyhideportionsofthetrack.BigThunderMountainRailroadatDisney'sMagicKingdom.EpcotballTheSpaceshipEarthsphereisthesymbolofEpcot.SpaceshipEarthisanattractionatWaltDisneyWorld'sEpcot.OneofthemostrecognizablestructuresattheWaltDisneyWorldResortPopularattractions
EpcotSoarin'
/wiki/Soarin%27TestTrack
/wiki/Test_TrackMission:SPACE
/wiki/Mission:_SPACESpaceshipEarth
WorldShowcase
TurtleTalkwithCrushMGMhat
TheSorcerer'sHatisthesymbolofDisney-MGMStudios.Popularattractions
Disney-MGMStudiosTheTwilightZoneTowerofTerror
TheGreatMovieRide
Rock'n'RollerCoaster
Lights,Motors,Action!ExtremeStuntShow
Fantasmic!
StarTours
IndianaJonesEpicStuntSpectacular
WDWTreeofLifeTheTreeofLifeisthesymbolofDisney'sAnimalKingdom.TheTreeofLifeisamassivefourteenstory(145ft.)tallartificialtreeopenedonApril22,1998.Itislocatedinthecenterofthepark.Ontheexteriorofitarecarvedimagesofthreehundredtwenty-fiveanimals.InsidetheTreeofLifeisIt'sToughtobeaBug!,a3-DfilmhostedbyFlik,fromABug'sLife.Popularattractions
Disney'sAnimalKingdomKilimanjaroSafaris
ExpeditionEverest
/wiki/Expedition_EverestKaliRiverRapids
DINOSAUR
It'sToughtobeaBug!
/wiki/It%27s_Tough_to_be_a_Bug%21ExpeditionEverestExpeditionEverest-LegendoftheForbiddenMountainisanelaboratelythemedrollercoasteratDisney'sAnimalKingdomthemeparkontheWaltDisneyWorldResortpropertyinLakeBuenaVista,Florida.OpenedApril7,2006KaliRiverRapidsatDisney'sAnimalKingdom.KennedySpaceCenter.
—DaytripsfromOrlandoLaunchofSpaceShuttleColumbiafromKennedySpaceCenterinApril1981.V.Importantplaces
—TheAtlanticCoastDestinationsfromnorthtosouth:JacksonvilleSt.Augustine-theoldestcityintheUnitedStates.DaytonaBeach–thehomeofDaytonainternationalSpeedway.CocoaBeach–seasideattraction.PalmBeachFt.LauderdaleFortLauderdaleSkylineV.Importantplaces
—TheMiami-FloridaKeysareaMiamiBeach;VizcayaPalace;TheSouthBeachArtDecoDistrict;LittleHavana;SeveralMuseum,eg.MuseumofScience;EvergladesNationalPark;TheFloridaKeys.DowntownMiamiSkylineSource:/od/miami/ss/miami_downtown.htmTheSouthBeach’sArtDecoDistrictOceanDrive,SouthBeach,isfamousforitsArtDecoarchitectureMiamiBeachMarinaMiamiConventionCenterMiamiArtMuseumMetromoverMetromoverisa
freeautomatedpeople-moversystemthatservesdowntownMiamifromOmnitoBrickellandconnectswithMetrorailat
GovernmentCenterandBrickellstations.
MetromoverlinksmanyofdowntownMiami'smajorofficebuildings,hotels,andretailcenters,
TheLoops
MetromoverhasadowntowninnerloopandOmniandBrickellontheouterloop.ForeasytravelaroundcentraldowntownMiami,usetheinnerloop.MetromovercarsservingBrickellandOmnialternateontheouterloop.TheOmniandBrickelllegshavesixstationseachthatconnectwiththeouterloopincentraldowntown.TotravelfromOmnitoBrickell,transfertoaBrickellcaratThirdStreetStation.TotravelfromBrickelltoOmni,transfertoanOmnicaratCollege/BaysideStation.PortofMiamiCruiseCapitaloftheWorldLittleHavanaLittleHavana(Spanish:LaPeque?aHabana)isasectionofMiami,Florida,wheremanyCuban
immigrantsandrefugeessettled.ThehighnumberofCubanrefugeesFloridareceivesisduetoitsproximitytoCuba.ItiscalledLittleHavanabecauseCuba'sprimatecityisHavana.ThereisalsoasmallerLittleHavanainTampa,Florida.EvergladesNationalParkEvergladesNationalParkisthelargestsubtropicalwildernessintheUnitedStates.Theareaboastsrareandendangeredspecies,suchastheAmericancrocodilealligator.ItisaWorldHeritageSite./ever/ever,/ever/fnpmaMapofFloridaKeyshighlightingKeyWestKeyWestisacityandanislandofthesamenamenearthesouthernmosttipoftheFloridaKeys.KeyWestisalsothesouthernterminusofU.S.Route1andStateRoadA1A.TheKeystoKeyWestTheSouthernmostpointTheSouthernmostpointinthecontinentalUnitedStatesislocatedinKeyWest,Florida,atthecornerofSouthStreetandWhiteheadStreet.BecausetheactualsouthernmostpointiscontrolledbytheUnitedStatesNavyandisnotaccessibletothegeneralpublic,a"Southernmostpoint"buoy(picturedatleft)hasbeenplacedatthecornerofSouthStreetandWhiteheadStreet.Asyouseeinthepiture,thebuoyisred,yellowandblack.V.Importantplaces
—TheWestCoastDestinationsfromsouthtonorth:Ft.MyersTheResortIslandsMarcoisland,Sanibelisland,andCaptivaisland.SarasotaClearwaterCedarKeyTheFloridaPanhandleFlorida’scapital,Tallahasseeishere.MapofFloridahighlightingPanhandle/wiki/Florida_PanhandleTheFloridaPanhandleistheregionofthestateofFloridawhichincludesthewesternmost16countiesinthestate.ItisanarrowstriplyingbetweenAlabamaandGeorgiatothenorthandtheGulfofMexicotothesouth.Culturallyandintermsofhistoryandclimate,theregionismorecloselytiedtotheDeepSouththantopeninsularFlorida.TampaBay
/wiki/Tampa_Bay_AreaVI.PossibleitinerariesSixorsevenfulldaysinOrlando.3or4daysinWDWandtherestspendvisitingnearbyattractions.AnAtlanticcoastitinerarywouldrequireaboutoneweek;MiamiandtheKeyswouldmeritsixorsevendays.VII.LodgingoptionsLodginginOrlandoisinexpensive.VisitorscanstayrightontheWaltDisneyResortProperty.MiamihasmanydowntownhotelsandhotelsontheMiamibeach.VIII.AllieddestinationsAvoyageintotheCaribbeancanbeaddedontoatriptoFlorida.IX.FactorsthatmotivatevisitorsIthasayear-roundtropicalclimate;Alow-costvacationisfeasible;It’seasilyaccessiblebycar,train,orplane;Manybargainair-hotel-carpackagesareavailable;There’sanastonishingconcentrationoffamilyattractionsintheOrlandoarea;Deep-seafishingandothersportopportunitiesabound;FloridaisanairandcruisegatewaytoLatinAmericaandtheCaribbean.ItsprincipalcruiseportsareMiami,PortEverglades,PortCanaveral,andTampa;It’samajordestinationforstudentsonSpringBreak;Miamihasgreatculturaldiversity;Awell-developedhighwaysystemcrossFlorida;SuperiorbeachresortarefoundalongboththeAtlanticandGulfcoasts.X.PossiblemisgivingsIt’sonlyforfamiliesandkids.It’stoohotandhumid.Therearenocultureopportunities.I’vebeentoFloridaandthepeoplearen’tveryfriendly.Miamiiscrimeridden.XI.SalesstrategiesPackages,whichincludeair,hotel,groundtransportation,admissions,andmaybesomemeals,areprobablythebestwaytodrawmaximumprofitabilityfromanOrlandovacation.Up-selllodgingalmostanywhereinFlorida.Alwaysoffertobookcarrentalswhicharegenerallyveryreasonable.Offerafull-sizedorluxurycarrentaltoafamily.SuggestexpansionsofvacationplanswithextensionsintotheBahamasandtheCaribbean,usuallyviacruises.XII.AssignmentsMapactivityCasestudySelf-testFloridaInternationalUniversityTheFIUlogodisplayingtheGoldenPanthermascot.ViewoftheCollegeofBusinessAdministrationbuildingfromthenorthernentrancetoFI
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