華麗志-奢侈品牌中國觀察 LuxeCO Intelligence Luxury Brand China Insight-Autumn 2022

2ForprojectForprojectcustomizationandcooperation,Pleasescontact:WangQiong|ProjectDirectorofLuxecoIntelligenceWeChat:elisatina929Email:lci@luxe.co；elisa@Author:YouJiaEditorialDesign:TangQiWrittenin:September2022Expandingintonon-first-tiercitiesPPStoresPop-upStoresPPActivityDesignBasedOnLocalCharacteristicsStoreDesignBasedOnLocalCharacteristicsEnteringCommercialEntitiesWithLocalCharacteristicsMarketingContentInspiredbyLocalizedCharacteristicsProductLocalizationTheLocalizationTrendOfCreativeTalentPPPPPPLuxecoLuxecoIntelligencereportsareonlyavailableforpremiumsubscribers.ScanQRcodetodownloadtheapporloginonhttps://luxe.co/tobecomeamemberIntroductionmeinirstrly45StoresListofLuxuryBrandsNewStoresinChina(January-August,2022)96Stores373739%fromJanuarytoAugust39%Numberofstoresopenedinfirst-tiercities61%59Numberofstoresopenedinnon-first-tiercitieszhen61%59Numberofstoresopenedinnon-first-tiercities60storeStores0storeTypesofluxurybrands’NewStoresinFirst-tier/Non-first-tierCitiesinChina(January-August,2022)3Stores0store1Store5Stores1Store17Stores1Store5Stores2StoresFirst-tiercitiesNon-first-tiercitiesFirst-tiercitiesinclude:Beijing,Shanghai,Shenzhen,Guangzhou,HongKong,Macao,Taipei7StoresNumberofNewStoresOpenedbyLuxuryBrandsinNon-first-tierCitiesandCityRanking(January-August,2022)Chengdu15Sanya8Nanjing5Chongqing4Wuhan3Qingdao3Changsha2Wuxi2Shenyang2Haikou2Dalian2TangshanTangshanShangri-La11111111118StoresNumberofNewStoresOpenedbyLuxuryBrandsinFirst-tierCitiesandCityRanking(January-August,2022)Shanghai18Beijing8Shenzhen8HongKong2Guangzhou19StoresLuxuryBrands’FirstStoreintheWorldCartierTeahouseSino-OceanTaikooLiChengduStoresLuxuryBrands’FirstStoreintheWorldMaisonMargielaCaféSino-OceanTaikooLiChengduStoresLuxuryBrands’FirstStoreintheWorldLOEWEFragranceTheworld'sfirstindependentboutiqueNanjingDejiPlazaStoresLuxuryBrands’BiggestFlagshipintheWorldMaisonMargielaShanghaiJCPlazaLamborghiniHongKongStoresLuxuryBrands’FirstStoreinAsia-PacificAreaTheWorldofRalphLaurenFirstRalph’sBarinAsia-PacificAreaSino-OceanTaikooLiChengduStoresLuxuryBrands’FirstStoreinChinaBonpointfirstBelovedSPAinChinaMixcShenzhenBaySchaffrathfirstflagshipstoreinChinaHainanTourismDuty-freeShoppingComplexLuxuryBrands’FirstStoreinChinaStoresDIORLUXURYBEAUTYShanghaiIFCDeBeersHighJewelrysalonShanghaiPlaza66MarniThefirstconceptflagshipstoreShanghaiJCPlazaShanghaiTangFirstconceptstoreShanghaiHKRITaikooHuiStoresLuxuryBrands’RegionalFirstStoreChristofle|ThefirststoreinSouthwestChinaTheMixcChongqingChristofle|ThefirststoreinShandongQingdaoHisensePlazaLoroPiana|ThefirststoreinShandongQingdaoHisensePlazaStoresGraff|ThefirststoreinJiangsuNanjingDejiPlazaHermès|ThefirststoreinHenanZhengzhouDavidPlazaHomeofLouisVuitton|ThefirststoreinSouthwestChinaSino-OceanTaikooLiChengduStoresLuxuryBrands’RegionalFirstStoreRogerVivierThefirststoreinGuangxiTheMixcNanningMarniThefirststoreinHunanChangshaIFSMulberryThefirststoreinJiangsuNanjingDejiPlazaStoresLuxuryBrands’RegionalFirstStoreThefirststoreinSouthwestChinaSino-OceanTaikooLiChengduThefirststoreinSouthwestChinaSino-OceanTaikooLiChengduThefirststoreinZhejiangTheMixcHangzhou20StoresLuxuryBrands’RegionalFirstStoreBuccellatiFirststoreinSouthChinaMixcShenzhenBayBonpointThefirststoreinHainanSanyaInternationalDutyFreeCityBrunelloCucinelliThefirststoreinHainanSanyaInternationalDutyFreeCity21StoresLuxuryBrands’RegionalFirstStoreLANVINThefirststoreinShandongQingdaoHisensePlazaValentinoThefirststoreinHubeiWuhanInternationalPlazaShoppingCenterMissoniThefirststoreinsouthwestChinaChengduYintaiCentre22LuxuryBrands’FirstStoreinaCityStoresThefirststoreinChangshaChangshaWangfujingDepartmentStoreCanadaGooseThefirststoreinXi’anXianSKPVacheronConstantinThefirststoreinSuzhouSuzhouMATROMallLanvinThefirststoreinChongqingChongqingStarlight68Plaza23StoresLuxuryBrands’FirstStoreinaCityAlfaRomeoThefirststoreinNanjingNanjingFourLeafCloverExperienceCenterValentinoThefirststoreinShenzhenTheMixcShenzhenValextraThefirststoreinShenzhenTheMixcShenzhen24RankingoftheNumberofNewStoresOpenedbyLuxuryBrands(January-August,2022)StoresNote:Thenumbersinparenthesesinthefigurebelowarethenumberofnewluxurybrandsopenedinnon-first-tiercitiesinChinaQeelinRalphLaurenTiffany＆Co.ChaumetLanvinQeelinRalphLaurenTiffany＆Co.ChaumetLanvin2211125RankingoftheNumberofNewStoresOpenedbyLuxuryBrands(January-August,2022)Stores11111111126StoresNewStoreOpeningsofLuxuryBrandsofDifferentCategoriesinChinaegoryApparelJewelryWristwatch372783222127ShoppingCentersWhereLuxuryBrandsOpenNewStores(January-August,2022)StoresTaikooLiChengdu,ShanghaiTaikooLiQiantan,SanyaInternationalDutyFreeCity,NanjingDejiPlaza,TheMixCShenzhen,BeijingWangfuCentral.NumberofstoresNumberofstoresSino-OceanTaikooLiChengdu9ShanghaiTaikooLiQiantan6SanyaInternationalDutyFreeCity6NanjingDejiPlaza4TheMixcShenzhen4BeijingWangfuCentral4NumberofstoresNumberofstoresShanghaiIFS3ChengduIFS3MixcShenzhenBay3QingdaoHisensePlaza3TheMixcChongqing2ShanghaiPlaza662ChongqingStarlight682PlazaShanghaiJCPlaza2WuxiCenter662HainanTourismDuty-free2plexin99ChengduYintai2Centrein9DalianOlympia662TheMixcShenyang2NumberofstoresNumberofstoresTheMixcHaikou2WuhanHeartland661ShanghaiHKRITaikooHui1ChangshaWangfujing1mentStoreShijiazhuangXiantianxia1HefeiYintaiCenter1BeijingSKP1ZhengzhouDavidPlaza1HongKongIFS1ChangshaIFS1BeijingParkviewGreen1WuhanInternationalPlaza1ShoppingCenterNumberofstoresNumberofstores1111Shanghai1111hunOuyaCapital111111ZhengjiangYaohanCenteranghaiNewWorldtStore1111111111ShanghaiPlaza66BeijingSeasonsPlaceTangshanchengcheng28Pop-upStoresOverviewofLuxuryBrandsOpeningPop-upStoresinChina(January-August,2022)235Pop-upStores113113Pop-upStores48%Pop-Pop-upStores52%Numberofpop-upstoresinnon-first-tiercitiesFirst-tiercitiesinclude:Beijing,Shanghai,Shenzhen,ngMacaoTaipei29Pop-upStoresTheTotalNumberofPop-upStoresOpenedbyLuxuryBrandsinNon-first-tierCitiesandCityRanking(January-August,2022)122Pop-up122sofpopupstoresChengdu20Hangzhou14Nanjing13Sanya10Shenyang8Wuhan7Qingdao7Xiamen6Changsha5ofpopupstoresHefei44322211111130Pop-upStoresNumberofPop-upStoresOpenedbyLuxuryBrandsinFirst-tierCitiesandCityRanking(January-august,2022)113Pop-up113Beijing42Shanghai37Shenzhen25Guangzhou5HongKong2Macao1Taipei131Pop-upStoresCitiesWhereLuxuryBrandsOpenPop-upStorefortheFirstTimeGivenchy|Thefirstpop-upstoreinHainanSanyaInternationalDuty-freeCityZegna×Maserati|Thefirstpop-upstoreinSanyaSanyaInternationalDuty-freeCity32Pop-upStoresCitiesWhereLuxuryBrandsOpenPop-upStorefortheFirstTimeMaisonMargielaThefirstpop-upstoreinHangzhouTheMixcHangzhouLoeweThefirstpop-upstoreinAnhuiHefeiYintaiCenterHermèsFragranceThefirstpop-upstoreinSouthChinaTheMixcWorldShenzhen33Pop-upStoresNon-first-tierCitiesBecomingtheFirstStopofLuxuryBrandsPop-upStoreTourShenyang|BVLGARIBvlgariheldanationaltouringSerpentiFormexhibition,withthefirststopinShenyang.ThefirststopofCartier’sQixiFestivallimited-timeexperiencespacewasopenedinKunmingSpringCity66,andthenextdayitwasopenedinTheMixcNanningandQingdaoHisensePlaza.nciagaTheBalenciagatheYearoftheTigerserieslimited-timeexperiencestoresarefirstopenedinChinaatSino-OceanTaikooLiinChengduandtheMixcXiamen.34Pop-upStoresNon-first-tierCitiesBecomingtheFirstStopofLuxuryBrandsPop-upStoreTourChengdu|CartierCartierstartedtheIntotheWildlimited-timeexperiencespacetour,withitsfirststepinSino-OceanTaikooLi,Chengdu.Nanjing|GucciGucciopeneditsfirst"GucciTiger"themedlimited-timestoreinNanjingDejiPlaza.Nanjing|VanCleef&Arpels"VanCleef&ArpelsSpringGarden"firsttime-limitedexperiencespaceopenedinNanjingHangzhou|BalenciagaBalenciagaheldthefirstexhibitionofthenationaltourofLECAGOLEhandbagsinHangzhouLakesideYintaiin77.35Pop-upStoresRankingoftheNumberofPop-upStoresOpenedbyLuxuryBrands(January-August,2022)ierDolceGabbanaNote:Thenumbersinparenthesesinthefigurebelowarethenumberofnewluxurybrandsopenedinnon-first-tiercitiesinChinadddddanvinurberryPianaanvinurberryPianaVersaceLoewenciagaBVLGARIntinoVacheronConstantinrtierLouisVuittonels36Pop-upStoresRankingoftheNumberofPop-upStoresOpenedbyLuxuryBrands(January-August,2022)ddersETROersETRORalphLaurenFREDFerrarihoo2221BrandNumberofPop-upStores111111111nBREITLINGllatiianLouboutinBrandNumberofPop-upStores11Jaeger-LeCoultreJaeger-LeCoultre11LotusCarsLotusCars111111SalvatoreFerragamoTAGHeuer1137Pop-upStoresRankingofPop-upStoresOpenedbyLuxuryBrandsinDifferentCategoriesegoryApparelJewelryWristwatcop-upStoresShoppingCentersWhereLuxuryBrandsOpenPop-upStores(January-August,2022)Sino-OceanTaikooLiChengdu,NanjingDejiPlaza,SanyaInternationalDutyFreeCity,MixCShenzhenBay,TheMixCHangzhou,ShanghaiPlaza66enterspentersBeijingSKP21Sino-OceanTaikooLiChengdu15NanjingDejiPlaza13SanyaInternationalDuty-freeCity10MixcShenzhenBay9TheMixcHangzhou9ShanghaiPlaza669enterspentersShanghaiTaikooLiQiantan8TheMixcShenyang8TheMixcShenzhen7BeijingChinaWorld6ShoppingMallShanghaiIFS6TheMixcXiamen6ChangshaIFS5henzhenQingdaoHisensePlaza5TaiKooHuiGuangzhou4enterspentersgdugduIFSnInternationalPlazaerlazaBeijingSKP-SSanlitunTaikooLi,BeijingtralShanghaiPlaza66444444443339Pop-upStoresShoppingCentersWhereLuxuryBrandsOpenPop-upStores(January-August,2022)enterspentersMixcQingdaoWuhanHeartland662xcChongqingTheMixcNanning2Xintiandi,Shanghai2TheMixcTianjin2K11Guangzhou1ChongqingSincereStarlight1PlaceSeasonsPlace,Beijing1OrientalPlaza,Beijing1enterspentersGlobalHarbor,Shanghai1SuzhouCenterMall1WuhanInternationalPlaza1ShoppingCenterHangzhouLakesideYintaiin771ngPlazauMovaMallCharterShopping1Center,ChangchunGALAXYMACAU1HangzhouTower1ChengduYintaiCenter1enterspentersHefeiYintaiCenter1HysanPlaceCausewayBay,Hong1KongLandmark,HongKong1WuxiCenter661AlimentariGrande,Hangzhou1AlimentariGrandeShanghai140CitiesWhereLuxuryBrandsHoldExhibitions(January-August,2022)AccOrdingtOLuXeCOLuXuryBrandDatabaSethereWerealtOgetherupdateSOfluXurybrandShOldingeXhibitiOnfrOmJanuarytOAuguSt,2022,.ThecitieShOldingeXhibitiOnSincludeBeijing,Shanghai,Chengdu,Shenzhen,Changsha,Chongqing,Qingdao,TaipeiandNanjing.BVLGARIheldthe"EdenTheGardenofWondersHighJewelryCollection"exhibitionattheShanghaiExhibitionCenter.ShanghairShanghai41CitiesWhereLuxuryBrandsHoldExhibitions(January-August,2022)urberryurberryenzhenhaTaipeiesecondstopofBurberryGenerationexhibitionwasheldinChengduDAinVankeTianqinBayinShenzhendBoxHomeFurnishingExhibitioninChangshaforthefirsttimeatVankeZitaireconstructedfromafactorywithacenturyhistory.enterumbergerHighJewelryExhibitioninTaipei42otheirAccordingtoLuxe.CoLuxuryBrandDatabase,fromJanuarytoAugustthisyear,Qingdao,Chengdu,Beijing,Shanghai,Guangzhou,Wuhan,Changsha,Nanjing,Guizhou,Zhengzhou,Hainan,andShangri-La,Yunnanbecametheinspirationforthelocalizationof43PradaBPradaLouisVuittonFollowingthefirstexhibitioninShanghai,thesecondstopofBurberryGenerationexhibitioncameFollowingthefirstexhibitioninShanghai,thesecondstopofBurberryGenerationexhibitioncametoChengdu,presentingthejointcreativeworksofthebrandandpioneeringforcesinvariousfieldsinChina.Burberryintegratedintolocalinsights,invitedartistsfromChengdutocreatespecialworksinspiredbyChengdu,andsetupaspecialexhibitionareaof“DiversifiedShujie"tohighlightthecreativeatmosphereanduniquecontextofChengdu.LouisVuittonheldtheLOUISVUITTON&exhibitionattheQingdaoOlympicSailingCenter.InordertocombinethelocalcharacteristicsofQingdao,LouisVuittonpresentedoutdooradvertisementsaboutthisexhibitiononQingdao'suniqueresidentialbuildings"Liyuan"and"Sailboat".theBeijingJunwangfuHotel,andbecamethefirstlarge-scaleluxurybrandtoholdanofflineshowinChinathisyear.ThePrince'sMansion,wheretheshowwasheld,wasbuiltintheearlyyearsofShunzhiintheQingDynasty(1648).In1994,itwasmovedtoandrebuiltattheeastofChaoyangParkinBeijing.ThenewMansioncoversanareaofabout5333squaremetersandabuildingareaofabout3333squaremeters.Theoveralllayoutisdividedintothreeroads,east,middleandwest.Thethreecourtyards,whicharecomposedofthreeaxes,havetypicalgardenarchitecturalfeaturesoftheQingDynasty.44CartierInApril2022,Cartier’sSino-OceanTaikooLiboutiqueinChengdureopened.AsCartier'sonlyboutiqueinastand-alonebuildinginChina,itcoversanareaof970squaremetersandhas3floors.TheboutiquepresentsthemountainandcloudsceneryofChengduontheglassfloor-to-ceilingwindowsonthefacade,whichinterpretstheurbanlandscapeofthecityinafreehandmanner.Atthesametime,theelevatorsinthestorearedecoratedwithhand-paintedBashulandscapeprints.Inaddition,inthisboutique,bamboo,acharacteristicofSichuan,hasastrongsenseofexistence.Attheentranceofthegatestandsatoweringbamboobookshelf.Inthemen'sworkareainspiredbyChineseclassicalgardens,youcanseecolumnscomposedofmanybamboos.The"tearoom"onthesecondflooralsocontainsthebambooelementscommonlyseeninChengduteahouses.Inadditiontobamboo,anotherplantwithlocalcharacteristicisginkgo,theCityTreeofChengdu.Customizedartworksfeaturinggingkocanbeseeneverywhereinthisboutique.45HermèsHermèsopenedthethirdstoreincentralChinainZhengzhouDavidPlaza.ItisalsothefirstHermèsstoreinHenan.Thestoreadoptsatraditionalcourtyard-stylelayoutandcombinestraditionalHenanculturalelementssuchasShaolinandbambooforests.CartierWaterisoneofthemostrepresentativesymbolsofWuhan.Cartier’snewboutiqueinWuhanHeartland66takeswaterasanimportantsourceofinspiration.Thefacadeofthestorefacingthestreetadoptstheimageofwater.Theinterwovengriddesignlookslikeripplesonthewatersurface,whichisdazzlingagainstthegoldenlightsandlikeasceneoflightsonthewater.46lBuildingsandHotelswithShoppingCentersLouisVuittonTheHouseofLouisVuittoninSino-OceanTaikooLiChengduwasgrandlyopened.ThisLouisVuittonhomehaschosentwohistoricalbuildingswithwesternSichuancharacteristicsandanopenChinesecourtyardinChengdu.Thethousand-year-oldDaCiTemplestandsnearby.ThestoreenvironmentisfullofChineseancientcharm.Arc'teryxArc'teryxteamedupwithSongtsamHotelGrouptoopenaparlouratSongtsamShangri-LaLingka.Takingthisopportunity,Arc'teryxandSongtsamHotelGroupformallysignedafive-yearcooperationagreement.47MarketingContentInspiredbyLocalizedCharacteristicsDelvauxTocelebratethe10thanniversaryofitsentryintotheChinesemarket,Delvauxreleasedtheshortfilmsofcityseries"TheDelvauxBeijingStory",payingtributetoBeijingandcelebratingitsheritage.TheshortfilmisthefirsturbanseriesofshortfilmsinAsiaafterthesuccessfullaunchofNewYorkStory.Itisshotbyup-and-comingdirectorMaiZiandstarredbywell-knownChineseactressesYongMei,LiuShishiandWenQi.TheysharestoriesaboutBeijingfromperspectivesofthreegenerationsofwomen.Inaddition,Delvaux'sfirstbrick-and-mortarstoreinmainlandChinawasalsoopenedinBeijingin2013.GucciGuccilaunchedthe"BloomingShanghai"artcreationsolicitationplan,invitingthepublictocreatetexts,paintings,photography,installationsandotherartisticcreationsintheformofopenpropositionswiththethemeof"YourBeautifulImaginationofShanghai".Gucci'slaunchofthe"#BloomingShanghai"projectactuallyshowsthatthebrandattachesgreatimportancetoShanghai,thecenterofluxuryconsumptioninChina,andstillhasfullconfidenceintheChinesemarket.Atthesametime,throughthisproject,GucciwillalsobuildamoreclearanduniquebrandimageintheChinesemarket,therebynourishingitslong-termbusinessdevelopment.48MarketingContentInspiredbyLocalizedCharacteristicsDolce&Gabbanaparticipatedinthe2ndChinaInternationalConsumerProductsExpo,andtookthisasacreativeopportunitytoreleasethevideo"IslandLanguage“,whichwasshotinDahuajiaoandChunyuanBay,WanningCity,HainanProvince.Dahuajiao,aprovincialnaturereserveinHainan,consistsoftwomountains,thefrontmountainandthebackmountain.Thereisacanyonwithawidthofnearly100metersbetweenthetwomountains.Togetherwiththetwomountains,itstretchesouttothevastSouthChinaSea,forminganaturalbay.Thevideocapturesthestrongandpowerfulforcesofnaturehere.Thecharmingnaturalsceneryoftheislandpresentedintheshortvideoconveysabeautifulvisionfortheharmoniouscoexistenceofmanandnature,andisalsoinlinewiththebrand'scommitmenttosustainabledevelopment.49QeelinQeelinparticipatedinthe2ndChinaInternationalConsumerProductsExpoandexhibitedacharityauctionwork:"HainanGibbonBoBo.InspiredbytheHainangibbon,oneoftheworld'stop25endangeredprimatespecies,thispieceofjewelryislimitedtoonepieceworldwideandwillbethecoverlotofChristie'sonlinejewelryauctionheldfromJuly27toAugust1forcharityauction(No.57Lot).AlltheproceedswillbedonatedtotheHainanForestryBureautosupporttheprotectionofHainan'stropicalrainforestandHainangibbons.DeBeersJewellersDeBeersJewellersofficiallylaunchedtheMiaoembroideryprojectandinvitedMr.LiuZhenghua,theinheritoroftheSplitFlossEmbroideryofMiaonationality,tocreateaMiaoembroideryjewelrybaginspiredbytheiconicbutterflyseries.TheprojectaimstopromoteMiaoembroidery,anintangibleculturalheritage,andsupportwomenofMiaoinnationalitytoenhancetheirawarenessandabilitytoundertakeorders.0BalenciagaBalenciagaopenedanewglobalflagshipstoreinSino-OceanTaikooLi,Chengdu,withaseriesofexclusiveproductsonsaleinthestore,includingtheenvironmentallyfriendlycoffeecupsofCitiescollectionwiththewords“BalenciagaChengdu”printedonit.Thecoffeecupismadeofceramicsandisequippedwithasiliconecuplid.PartoftheBalenciagaObjectscollection,theversionwiththecity'snameisonlysoldinthecitywhereitislocated.RalphLaurenTocelebratetheopeningofRalphLaurenHomeinSino-OceanTaikooLiinChengdu,RRLreleasedtwospeciallimited-editionitemsinthestore:leathercanvasbagsandcottonsquaretowels,bothofwhichareprintedwithwords"RRLCHENGDU".1MarniMarniopenedthesecondlifestyleconceptstoreinChinaatChangshaIFS,andlaunchedtheChangshaexclusives.MarniMarnMarniMarniopenedalimited-timestoreinNanjingMarniopenedalimited-timestoreinNanjingDejiPlazaandlaunchedNanjingexclusives.TaikooHui,Guangzhou,andandlaunchedNanjingexclusives.2TheLocalizationTrendOfCreativeTalentsionybrandsandChineseartists.TheluxurybrandsthatcooperatewithChineseartistsmorefrequentlyincludeBurberry,BVLGARI,andRimowa.TheLocalizationTrendOfCreativeTalentsListofCollaborationsBetweenLuxuryBrandsandChineseArtistsBrandArtistContentCategoryetherntDatasourceLuxeCoLuxuryBrandDatabase534TheLocalizationTrendOfCreativeTalentsListofCollaborationsBetweenLuxuryBrandsandChineseArtistsBrandArtistContentCategoryZhouLiWuJiananBVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistZhouLitooktheBulgariSerpenticollectionasaninspirationtoconstructaunitspaceoftheexhibition.BVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistWuJianantooktheBulgariSerpenticollectionasinspirationtoconstructaunitspaceoftheexhibition.BVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistDengYuejuntooktheBulgariSerpenticollectionasaninspirationtoconstructaunitspaceoftheexhibition.BVLGARIYangYuanyuanShanLiangBVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistYangYuanyuantooktheBulgariSerpenticollectionasaninspirationtoconstructaunitspaceoftheexhibition.BVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistGuoRuiwentooktheBulgariSerpenticollectionasaninspirationtoconstructaunitspaceoftheexhibition.BVLGARIheldanationaltouringSerpentiFormexhibition.ContemporaryartistShanLiangtooktheBulgariSerpenticollectionasaninspirationtoconstructaunitspaceoftheexhibition.BVLGARIheldanationaltouringSerpentiFormexhibition,whichwasdesignedbyarchitectZhangShuojiong.CanadaGooseXuZhenCanadaGooseteamedupwithChinesedesignerWangFengchenandartistXuZhentolaunchanewcapsulecollection.Thisisthefirsttimethebrandhaslaunchedaco-brandedcollectionwithaChineseartist.onIKKYLINHublotinvitedIKKYLIN,acutting-edgeChinesetrendartist,todesigntheChineseNewYearpaintingTigerRoarsintheRisingWind.VisualArtDatasource：Luxe.CoLuxuryBrandDatabase5ListofCollaborationsBetweenLuxuryBrandsandChineseArtistsBrandArtistContentCategoryLeiLeiHermèsinvitedChineseartistLeiLeitocreateanewsummer-themedwindowTheInfiniteGardenfortheShangha