報表分析總部-運營ddmp10月20日

一汽-大眾大眾品牌“眾里尋車”平臺周報FAW-VWVWBrandDDMPWeeklyReport部門Division一汽-大眾市場推廣部版本號Version01更新日期Date2014-10-29本周概要流量概述線索量概述推廣經(jīng)銷商站點內(nèi)容管理區(qū)域運營工作概述本周（10.20-10.26）DDMP總瀏覽量為114217，同比上周下降67.3%；本周（10.20-10.26）DDMP總訪問數(shù)為68449，同比上周下降46.1%；本周（10.20-10.26）DDMP各站點平均跳出率為75%，同比上周上升12.2%

。本周（10.20-10.26）DDMP推廣經(jīng)銷商共獲得銷售線索120814條，同比上周上升31.3%；到店量為393，同比上周上升11.1%；成交量為346，同比上周下降36.5%。按照不同渠道來源劃分如下：DDMP總站、城市站和經(jīng)銷商站來源線索量共172條，同比上周下降9.9%，到店量為0，成交量為0；垂直媒體來源線索為120539條，同比上周上升32.1%，到店量為382，成交量為341；其他來源線索（如官網(wǎng)、微信、展廳等）為103條，同比上周下降85.2%，到店量為11，成交量為5。本周（10.20-10.26）推廣經(jīng)銷商對DDMP后臺進(jìn)行網(wǎng)站內(nèi)容管理情況總體平穩(wěn)，共發(fā)布軟文620篇，回復(fù)在線答疑1409個，文章點贊497次，更新焦點圖111次，更新車型報價促銷信息678次。本周（10.20-10.26）區(qū)域運營工作內(nèi)容主要包括：網(wǎng)站內(nèi)容管理、經(jīng)銷商管理、區(qū)域活動配合以及報告管理。TrafficSummaryPilotDealerContentManagementPVtotal114217,decrease67.3%.UVtotal68449,decrease46.11%.Averagebouncerate75%,increase12.2%.SalesleadsfrompilotsdealerDDMPtotal120814,increase31.3%;storevisittotal393,increase11.1%;turnovertotal346,decrease36.5%;Detaildatafromdifferentdistributionchannel:SalesleadsfromDDMPHQ,Regionanddealersitetotal172,decrease9.9%,visittotal0andturnover0.Salesleadsfromverticalmediatotal120539,increase32.1%，visittotal382,turnovertotal341.SalesleadsfromotherchannelslikeofficialwebsiteandWeChatandshowroomstotal103,

decrease85.2%,visittotal11andturnover5.Pilotdealers’performanceonDDMPcontentmanagementarerelativelystablethisweek,advertorialpublishingtotal640,Q&Atotal1409,thumb-up497,focuspicturetotal64,promotionsentenceupdatetotal678.Regionaloperationworkmainlyincludes:contentmanagement,dealermanagement，coordinationofregionalcampaigns

andreportmanagement.SalesLeadsSummaryRegionsOperationSummaryWeeklySummaryDDMP站點流量報告DDMPTrafficReport推廣經(jīng)銷商線索量報告DDMPSalesLeadsReport12運營體系建設(shè)DDMP站點管理及維護(hù)情況DDMPManagement13區(qū)域運營工作情況DDMPRegionsOperation14本周概要注明Notice:1.流量數(shù)據(jù)來源于Sitecore后臺，線索量數(shù)據(jù)來源于DDMP系統(tǒng)后臺。TrafficdataisfromSitecore,SalesleadsdatafromDDMP.2.所有線索統(tǒng)計數(shù)據(jù)基于247家已上線推廣經(jīng)銷商，非推廣經(jīng)銷商的線索數(shù)據(jù)不在統(tǒng)計之列。Alldataisonlyabout247pilotdealers.目錄Content總站-本周流量統(tǒng)計

HQ

OverallTraffic

本周（10.20-10.26）DDMP總站瀏覽量為42174，同比上周下降51%；訪問數(shù)為14726，同比上周下降43%；平均跳出率為75%，較上周上升12%。Thisweek,DDMPPVtotal42174,decrease51%;UVtotal14726,decrease43%;Bouncerate75%,increase12%.總站流量按周統(tǒng)計HQOverallTraffic1.1本周（10.20-10.26）DDMP總站瀏覽量和訪問數(shù)的峰值出現(xiàn)在10月21日，瀏覽量為7611，訪問數(shù)為2753。跳出率最低出現(xiàn)在10月26日，為65.3%。Thepeakofthetrafficis7611on21stOctober.,Visittotal6240.Thelowestbouncerateis65.3%in26thOctober.總站流量按天統(tǒng)計HQTrafficPerformance總站-本周流量統(tǒng)計

HQ

TrafficDetail

1.1本周（10.20-10.26）總站的流量主要來源于外部鏈接，占總流量的78%。AmongHQoveralltraffic,outsidePVtakes78%whichisthehighestpart.本周站外鏈接較上周增加較多，主要來源于官網(wǎng)。Thisweekreferrallinkincreasedduetoofficialsite.

來源Resources平均跳出率Averagebouncerate平均停留時長Averagetimespend外部鏈接Referral76.2%0:01:59站內(nèi)鏈接Inside87.9%0:00:58搜索引擎OrganicSearch75.8%0:02:19直接訪問Direct66.5%0:03:21本周總站流量來源分析TrafficResources本周總站流量來源統(tǒng)計TrafficResources本周（10.20-10.26）總站的站內(nèi)鏈接平均跳出率最為75%。AveragebouncerateofHQreferralPVtakes75%

站內(nèi)鏈接的流量平均停留時間最長。ThelongestaveragetimespendisinsidePV.總站-本周流量來源統(tǒng)計

HQOverallTrafficResources1.1229370本周（10.20-10.26）城市站總瀏覽量為58142，訪問數(shù)為43035。Thisweek,allcitysitesPVtotal58142.UVtotal43035.流量排名PVrank城市站Citysite瀏覽量PV訪問數(shù)UV第一名北京站1450310384第二名天津站118517933第三名石家莊站106568634RSD2城市站流量排名TheRankofCitySiteinRSD2RSD2城市站流量來源TheResourcesofCitySiteinRSD2各區(qū)域城市站總流量統(tǒng)計RegionPVOverall城市站-本周流量統(tǒng)計

RegionOverallTraffic1.2所屬區(qū)域Region城市站CitySite瀏覽量PV訪問數(shù)UVRSD1長春站341212RSD2北京站1450310384RSD3武漢站10167RSD4上海站228137RSD5廣州站10272RSD6重慶站11488所屬區(qū)域Region城市站CitySite瀏覽量PV訪問數(shù)UVRSD2北京站1450310384RSD2天津站118517933RSD2石家莊站106568634RSD2太原站98056733RSD2唐山站1545144-各區(qū)域城市站流量第一名

Top1CitySiteofweek全國各城市站點前五名Top5CitySitesofAll城市站-本周流量統(tǒng)計WeeklyRegionTrafficDetailSummary1.2本周（10.20-10.26）六個區(qū)域流量排名第一的城市站差距較大。

Thereisalargegapwithtop1citysitesfromsixregions.RSD2的北京站流量全網(wǎng)第一，為14503。AmongthemBeijingsiteget14503whichisthehighestPV.本周（10.20-10.26）全國推廣經(jīng)銷商流量排名前五的城市站均來自RSD2。

ThePVofthetopfivecitysitesareshownintheright.Amongthetopfivecitysites,RSD2takesallpositions.本周（10.20-10.26）經(jīng)銷商站點總瀏覽量為13901，較上周下降29.5%；訪問總數(shù)10688，較上周下降29.8%。DealersitesPVtotal13901,decrease29.5%,UVtotal10688,decrease29.8%.所屬區(qū)域Region經(jīng)銷商名稱Dealer瀏覽量PV訪問數(shù)UVRSD1赤峰凱富達(dá)260135RSD2天津捷通287261RSD3煙臺東聯(lián)211106RSD4上海永達(dá)302164RSD5廈門君達(dá)10765RSD6昆明誼眾177114各區(qū)域經(jīng)銷商站流量統(tǒng)計DealerSitesTrafficOverall各區(qū)域經(jīng)銷商站流量第一名Top1DealerSitesofWeek經(jīng)銷商站-本周流量統(tǒng)計

DealerSitesTrafficSummary1.3流量來源TheResourcesofShanghaiYongda本周（10.20-10.26）總站首頁導(dǎo)航中“城市站入口”點擊量最高。TopClick:CitysiteEntrance.唯一身份瀏覽量UniquePV：4086DDMP總站首頁HQHomePage注：紅框內(nèi)所有百分比顯示均為click點擊數(shù)的所占百分比數(shù)Notice:Rednumbermeansclickpercentage.焦點圖FocusPicture總點擊數(shù)Clicktotal百分比Percentage捷達(dá)視頻JettaVideo724.62%CBA100.64%CC271.73%寶來Bora182.06%邁騰Magotan321.16%本周總站焦點圖點擊數(shù)量FocusPictureClick0.00%0.13%0.32%0.00%0.00%0.45%0.00%0.00%0.00%0.00%15.09%1.35%0.13%2.31%3.66%1.86%2.44%2.31%0.32%0.58%0.90%0.45%0.26%0.32%0.00%0.00%0.13%0.45%0.00%0.00%0.00%5.27%11.56%1.99%總站-首頁點擊量統(tǒng)計

HQ-HomePageClick1.4總瀏覽量PVtotal：4825唯一身份瀏覽量UniquePV：3873平均停留時間AverageTimeSpent：1m3s平均跳出率AverageBounceRate：62%本周（10.20-10.26）總站首頁的媒體聲音中，位置標(biāo)為4的軟文點擊量最高；下部四個導(dǎo)航欄，車型總覽點擊量最高。AmongHQmediavoice,place4getsthehighestclick.Inthenavigationbar,modelsoverallgetsthehighestclick.DDMP總站首頁HQHomePage注：紅框內(nèi)所有百分比顯示均為click點擊數(shù)的所占百分比數(shù)Notice:Rednumbermeansclickpercentage.軟文位置Place總點擊數(shù)Click百分比Percentage1251.61%2311.99%370.45%4654.17%本周總站首頁媒體聲音軟文點擊數(shù)量ClickofHQMediaVoiceAdvertorial總站-首頁點擊量統(tǒng)計

HQ-HomePageClick1.412342.31%0.71%4.75%3.21%7.26%1.22%1.35%20.81%Total4.05%Total0.90%0.45%0.58%1.22%0.26%0.64%0.39%0.13%0.45%0.00%0.13%0.39%0.13%1.61%Total0.90%0.58%0.96%0.39%2.83%Total總瀏覽量PVtotal：4825唯一身份瀏覽量UniquePV：3873平均停留時間AverageTimeSpent：1m3s平均跳出率AverageBounceRate：62%本周（10.20-10.26）在所有車型頁中，全新高爾夫車型頁的瀏覽量和點擊數(shù)最高，其中“查找”點擊量最高。Amongallmodelpages,NewGolfgetthehighestclick.InNewGolfpage,Searchingbuttongetthehighestclick.全新高爾夫NewGolf車型Models占比Percentage全新高爾夫1.6L手動時尚型14.00%全新高爾夫1.6L自動舒適型13.00%全新高爾夫1.6L自動時尚型10.00%點擊前三的全新高爾夫車型Top3Modelsofclick總瀏覽量PVtotal：465唯一身份瀏覽量UniquePV：393平均停留時間AverageTimeSpent：2m23s平均跳出率AverageBounceRate：40%總站-車型頁點擊量統(tǒng)計

HQ-ModelPageClick1.4總點擊量ClickTotal：10017.00%0.00%21.00%2.00%Total54.00%各車型頁點擊總數(shù)ModelPagesclicktotal車型頁名稱Pages總點擊數(shù)Click全新高爾夫NewGolf100速騰Sagitar86邁騰Magotan81捷達(dá)Jetta62寶來Bora52CC52GTI17本周（10.20-10.26）在所有留資入口中點擊量最高的是報價索取。Incustomerinformationpage,QuoteSearchinggetsthehighestclick.留資表單CustomerInformationPage總站-留資頁點擊量統(tǒng)計HQ-CustomerInformationPageClick1.4各留資表單提交按鈕點擊數(shù)量Signupclickofcustomerinformation留資入口Button總點擊數(shù)Click百分比Percentage產(chǎn)品手冊索取Productmanualrequest00.00%經(jīng)銷商查詢-查看報價Searchdealer-Viewquotation2620.47%經(jīng)銷商查詢-預(yù)約試駕Searchdealer-Appointmentatestdrive21.57%預(yù)約試駕Appointmentatestdrive4333.86%報價索取Claimprice5240.94%在線訂車Onlinebooking21.57%二手車置換Usedcarreplacement21.57%金融服務(wù)-在線申請Financial

services-onlineapplication00.00%0.00%20.47%1.57%33.86%40.94%1.57%1.57%0.00%本周（10.20-10.26）以流量最高的石家莊站點為例分析城市站點的點擊量，首頁的“金融服務(wù)”的點擊量最高。Amongallcitysites,Shijiazhuanggetsthehighesttraffic.Andinitshomepage,FinancialServicegetsthehighestclick.唯一身份瀏覽量UniquePV：4086北京站首頁BeijingSiteHomePage焦點圖Focuspicture點擊數(shù)Clicks百分比Percentage焦點圖1Banner130.75%焦點圖2Banner200.00%焦點圖3Banner300.00%焦點圖4Banner400.00%本周石家莊站焦點圖點擊數(shù)量FocusPictureClicksofShijiazhuangSite城市站-首頁點擊量統(tǒng)計

CitySite-HomePageClick1.51.25%1.75%0.50%0.00%0.50%0.00%0.00%0.00%0.00%7.75%1.00%11.75%9.50%1.25%13.50%11.25%0.50%4.00%1.75%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.50%0.50%Total2.00%Total5.25%4.75%0.00%0.00%0.00%0.00%0.00%0.00%總瀏覽量PVtotal：26962唯一身份瀏覽量UniquePV：26696平均停留時間AverageTimeSpent：1m26s平均跳出率AverageBounceRate：94%本周（10.20-10.26）北京站的官方活動中，位置標(biāo)為2的活動點擊量最高。AmongcampaignsofBeijingsite,Place2getsthehighestclick.唯一身份瀏覽量UniquePV：4086北京站首頁BeijingSiteHomePage焦點圖位置Focuspicture點擊數(shù)Clicks百分比Percentage100.00%230.75%300.00%400.00%500.00%600.00%本周北京站首頁官方活動軟文點擊數(shù)量OfficialcampaignclickofBeijingSite城市站-首頁點擊量統(tǒng)計

CitySite-HomePageClick1.52.50%0.00%0.50%1.25%9.25%Total1.75%0.50%1.25%0.50%1.25%1.00%1.75%2.25%14.25%Total0.50%0.00%3.00%3.00%2.50%0.50%0.50%0.00%3.50%4.50%Total132564總瀏覽量PVtotal：26962唯一身份瀏覽量UniquePV：26696平均停留時間AverageTimeSpent：1m26s平均跳出率AverageBounceRate：94%線索量統(tǒng)計（DDMP推廣經(jīng)銷商獲得的網(wǎng)絡(luò)銷售線索量）線索量按區(qū)域統(tǒng)計線索量按車型統(tǒng)計本周（10.20-10.26）DDMP推廣經(jīng)銷商共獲得銷售線索120814條，同比上周上升31.1%；

到店量為393，同比上周上升11.1%；

成交量為346，同比上周下降36.5%。本周（10.20-10.26）RSD2所有推廣經(jīng)銷商收到的線索數(shù)量最多，為42409

條

。本周（10.20-10.26）未知車型和捷達(dá)車型線索量占比較高，共占總線索量的62.4%。本周（10.20-10.26）汽車之家的線索量最多，占所有媒體線索量的48%；

易車網(wǎng)位居第二，占39%。垂直媒體線索量統(tǒng)計DDMP站點來源線索量統(tǒng)計DDMP站點來源線索量按車型統(tǒng)計本周（10.20-10.26）DDMP站點來源共收到線索172條

，同比上周下降

9.9%。本周（10.20-10.26）DDMP來源線索中，線索量最多的車型為未知車型，占全部車型的45.8%

。線索量概述2SalesLeadsSummary(SalesleadssummationobtainedfromDDMPpilotdealers)RegionDDMPSalesLeadsCollectionDistributionVehiclesSalesLeadsCollectionDistributionThisweek(10.20-10.26),DDMPsalesleadstotal:120814,decrease31.1%;Visittotal393,increase11.1%,turnovertotal346,decrease36.5%.Thisweekpilotdealersalesleadstop:RSD2,total42409.Jettaandunknownmodelsalesleadstake62.4%ofallsalesleads.Topverticalmediasalesleads:AutoHome,takes48%ofall.Secondrank:BitAuto,takes39%ofall.VerticalMediaSalesLeadsDistributionDDMPSalesLeadsDistributionVehiclesDDMPsalesleadsDistributionDDMPsalesleadstotal:172,decrease

9.9%.

TopvehicleDDMPsalesleadsunknownmodel,takes45.8%

ofallsalesleads.400withoutmodeltakesonethird.SalesLeadsCollectionSummary2本周（10.20-10.26）全國247家推廣經(jīng)銷商在DDMP后臺共收到120814條線索，同比上周增長31.1%，共到店393條線索，成交346臺；其中來源垂直媒體的銷售線索占99.8%。Thisweek(10.20-10.26),DDMPcollectsalesleadstotal:120814,increase31.1%.Visittotal:393,Turnovertotal:346.KPIDDMP垂直媒體VerticalMedia其他來源線索Others總計Total線索量Leads172120539103120814到店量Visit038211393成交量Turnover0341534624小時跟進(jìn)率Followuprate25.4%24.1%44.3%-本周推廣經(jīng)銷商線索量分析PilotDealerSalesLeadsAnalysis本周推廣經(jīng)銷商線索量分布PilotDealerSalesLeadsDistribution推廣經(jīng)銷商線索量統(tǒng)計

PilotDealerSalesLeadsSummary2.1本周（10.20-10.26）RSD2所有推廣經(jīng)銷商獲得線索量總數(shù)最多，其中DDMP和垂直媒體來源的線索數(shù)均超過其他區(qū)域；RSD5推廣經(jīng)銷商獲得官網(wǎng)等其他來源的線索量最多。Salesleadstop:RSD2.MostofitssalesleadscollectedfromDDMPandverticalmedia.RSD5getmostsalesleadsfromofficialsites.RSD2由于做了投放，收到了較多DDMP留資的線索。RSD2getmoreDDMPleadsasaresultofadvertising.RSD2北京地區(qū)經(jīng)銷商收到了較多垂直媒體來源的線索。RSD2Beijingdealersgetmoremedialeads.RSD5經(jīng)銷商收到較多來自官網(wǎng)的線索。DealersofRSD5gotmuchmoreofficialsitesleads.其他未選擇經(jīng)銷商的垂直媒體線索有443條。Other443leadsbelongtononselecteddealers.本周線索量按區(qū)域統(tǒng)計RegionSalesLeadsSummary本周KPI按區(qū)域分析RegionKPIAnalysis線索來源ResourcesRSD1RSD2RSD3RSD4RSD5RSD6DDMP98216341813垂直媒體VerticalMedia170434240923620115641163310687其他來源Others121522182313總計Total170644250623658116161167410713KPIRSD1RSD2RSD3RSD4RSD5RSD6總計Total到店量Visit3118723776159393成交量Turnover531547465712834624小時跟進(jìn)率

followuprate12.116.73536.229.344.4173.7推廣經(jīng)銷商線索量按區(qū)域統(tǒng)計

PilotDealerSalesLeadsSummaryBasedonRegion2.2RSD6四川精典、成都啟陽和云南金鼎等經(jīng)銷商在DDMP后臺積極管理銷售線索，將到店和成交狀態(tài)在系統(tǒng)中維護(hù)。Jingdian,ChengduQiyang,YunnanJindingofRSD6positivelymanagedsalesleadsinDDMP,andmaintaintherevisitingandturnoverconditioninit.本周（10.20-10.26）推廣經(jīng)銷商線索量按車型統(tǒng)計來看，未選車型最多，主要由于400訂單沒有車型選項。除此之外，捷達(dá)和速騰車型線索量占比較高，共占總量的28%。Thisweek,JettaandSagitarcollect28%ofallsalesleads,whileothertypesarethemostdueto400leads’outoftypes.注：其他為未選車型Notice:Othersreferstounselectedmodels捷達(dá)線索量來源JettaSalesLeadsResoures速騰線索量來源SagitarSalesLeadsResoures線索量按車型統(tǒng)計SalesLeadsSummaryBasedonModels線索量按車型統(tǒng)計SalesLeadsSummaryBasedonModels2.3本周（10.20-10.26）DDMP站點共產(chǎn)生172條線索，其中總站線索量為97，同比上周下降11%，占DDMP來源總線索量的56.4%；DDMPsalesleadstotal:172,HQsalesleadsis97,decrease11%,whichtakes56.4%ofallresources.本周（10.20-10.26）DDMP城市站線索量為32，同比上周下降11.1%，經(jīng)銷商站線索量為43，同比上周下降6.5%。Citysitessalesleadsis32,decrease11.1%.Dealersitessalesleadsis43,decrease6.5%.各站點線索量整體統(tǒng)計SalesleadsOverallDDMP站點線索量統(tǒng)計

DDMPSalesLeadsSummary2.4本周（10.20-10.26）DDMP站點產(chǎn)生的銷售線索按車型統(tǒng)計，線索量最多的車型為速騰。DDMPsalesleadstop:Sagitar.DDMP線索量按車型統(tǒng)計DDMPSalesLeadsSummaryBasedonModelsDDMP站點線索量按車型統(tǒng)計

DDMPSalesLeadsSummaryBasedonModels2.5本周（10.20-10.26）汽車之家的線索量處于第一位，占所有媒體線索量的48.3%；易車網(wǎng)位居第二，占39.1%。Verticalmediasalesleadstop:Autohome,takes48.3%ofall.SalesleadsNo.2:BitAuto,takes39.1%ofall.垂直媒體線索量統(tǒng)計Verticalmediasalesleadssummary垂直媒體線索量統(tǒng)計VerticalMediaSalesLeadsSummary2.6本周（10.20-10.26）來源垂直媒體銷售線索管理統(tǒng)計，各垂直媒體到店率較低，平均為0.25%；Averageverticalmediavisitrateis0.25%.本周（10.20-10.26）各垂直媒體的平均到店成交率為203.7%。其中搜狐汽車的到店成交率最高，為550.0%。Averageverticalmediaturnoverratethisweekis203.7%.Sohuauto’sturnoverrateisthehighest.KPI汽車之家AutoHome易車網(wǎng)BitAuto太平洋汽車Pcauto愛卡汽車XCAR網(wǎng)上車市AutoMarket搜狐汽車SohuAuto線索量Salesleads5820447127721844458702675到店量Visit20115223402到店率Visitrate0.5%0.4%0.4%0.1%0%0.1%成交量Turnover1441303814411到店成交率Turnoverrate71.6%85.5%165.2%350%0%550.0%24小時跟進(jìn)率Followuprate23.1%26.3%34.515.8%15%25%本周各垂直媒體到店和成交情況統(tǒng)計Visit&TurnoverSummary垂直媒體線索量統(tǒng)計VerticalMediaSalesLeadsSummary2.6總站內(nèi)容維護(hù)管理HQSiteContentMaintainDDMP站點內(nèi)容維護(hù)情況-總站DDMPHQMaintainSituation3.13.10月經(jīng)銷商調(diào)查問卷上線Theon-linedealerquestionnaireofOctober.2.第四季度金融相關(guān)頁面上線——包括金融服務(wù)頁、金融產(chǎn)品頁、金融活動頁Thefourthquarterofthefinancialservicesonline--includingfinancialpage&productpage&campaignpage.1.總站新聞活動軟文更新——官方新聞1篇&市場活動1篇Advertorialupdate--1officialnews&1marketingcampaign.軟文類型Type軟文標(biāo)題Title鏈接地址URL官方新聞Officialnews9月銷量再度突破1.5萬高爾夫市場賽場雙豐收SalesinSeptemberonceagainbreakdoublebumperharvestof15000golfmarketcompetition

市場活動Marketingcampaign沃爾夫斯堡足球?qū)W校中國行抵達(dá)長春WolfsburgfootballschoolChinaarrivedinChangchun

4.全新高爾夫車型頁車型亮點圖片更新Thenewgolfhighlightspicturesupdateinmodelspage.本周（10.20-10.26）從經(jīng)銷商站點運營工作情況來看：RSD3的經(jīng)銷商對站點維護(hù)情況相對較好。RSD5相較于之前維護(hù)情況有待提高。RSD3maintainsituationareoutstanding.RSD5needtoimprovethisweek.從經(jīng)銷商系統(tǒng)功能使用情況來看：軟文發(fā)布和在線答疑管理使用頻率相對較高，焦點圖、車型報價促銷信息的更新頻率有所提升，焦點圖更新頻次較少。AdvertorialpublishingandQ&Afunctionusedfrequently,focuspicturepromotionsentenceusinghasimproved.經(jīng)銷商內(nèi)容維護(hù)統(tǒng)計Dealers’contentmaintainsummary3.2DDMP站點內(nèi)容維護(hù)情況-經(jīng)銷商站DDMPDealerSiteContentMaintain區(qū)域Region焦點圖更新FocusPicture軟文發(fā)布Advertorial在線答疑Q&A文章點贊Thumb-up車型報價促銷更新PromotionSentenceRSD16301497475RSD22111033917111RSD362197423254165RSD45117208679RSD51176760157RSD669021414691本周QQ群中較活躍的經(jīng)銷商有：長春吉剛、唐山冀東、秦皇島龐大，問題主要集中在銷售線索管理。ActiveQQgroupdealers:ChangchunJigang,TangshanJidong,QinhuangdaoPangda.Problemsfocusonsalesleadsmanagement.問題大類Type問題小類Class總數(shù)Total狀態(tài)

Condition已處理Solved待處理Pending待討論DiscussingBUG前臺Front-end11銷售線索管理Salesleadsmanagement532其他Others22網(wǎng)站內(nèi)容管理Content

management11操作Operation垂直媒體對接Mediaintegration11系統(tǒng)管理Systemmanagement33銷售線索管理Salesleadsmanagement22系統(tǒng)管理Systemmanagement44疑問Questions報表管理Reportmanagement66銷售線索管理Salesleadsmanagement99垂直媒體對接Mediaintegration22前臺Front-end22數(shù)字資產(chǎn)管理Digitalassetmanagement33新需求Newrequirements銷售線索管理Salesleadsmanagement33報表管理Reportmanagement22前臺Front-end11本周經(jīng)銷商QQ群問題統(tǒng)計WeeklyProblemsofdealersQQgroup本周經(jīng)銷商QQ群問題統(tǒng)計

QQgroupWeeklyProblemsAnalysis3.3本周DDMP區(qū)域運營工作概述

DDMPoperationsummaryofRegions4.1人員Supportpersonnel本周區(qū)域運營工作內(nèi)容概述DDMPoperationsummaryofRegions網(wǎng)站內(nèi)容管理Contentmanagement經(jīng)銷商管理Dealersmanagement報告管理

Weeklyreportmanagement經(jīng)銷商日常溝通：

六大區(qū)運營經(jīng)理對經(jīng)銷商數(shù)字營銷負(fù)責(zé)人進(jìn)行電話訪問，溝通并了解經(jīng)銷商數(shù)字營銷業(yè)績和系統(tǒng)使用情況。Dealerscommunication:InordertobetterunderstandthedigitalmarketingperformanceandtheusingconditionofDDMP,operationmanagersofsixregionstelephonedwithdigitalmarketingmanagersofselecteddealers.六區(qū)域運營周報：

包括網(wǎng)站數(shù)據(jù)分析報表、經(jīng)銷商網(wǎng)站內(nèi)容更新頻次報表、銷售線索跟進(jìn)報表。Weeklyregionaloperationreport:Includingthewebsitedataanalysisreport,contentupdatefrequencyreport,andsalesleadsfollow-upreportinaweek.各區(qū)域運營人員Operationmanagerofallregions城市站官方新聞更新：

共更新5篇。Officialnewsupdateofallcitysites:total5.城市站首頁點圖更新：

共更新1張。Bannerupdateofallcitysites:total1.華東區(qū)“駕享營”活動：活動專題頁面制作和線索搜集。RSD4"drivetoenjoythecamp":Eventwebpage