活動(dòng)策劃 -2022白酒品牌會(huì)員體驗(yàn)活動(dòng)策劃方案-觀湖攬春 踏?拾趣主題

-2022XXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)-之春xx活活動(dòng)概述傳傳播亮點(diǎn)布置規(guī)劃活活動(dòng)流程概況PART01?概況PART01?活動(dòng)背景?創(chuàng)意策略?策略落腳點(diǎn)??活動(dòng)亮點(diǎn)EventBackgroundCreativeExplanationCampaignKeywordsEventOverviewThemeelaborationVenueRecommendationActivityhighlights??主題闡述?活動(dòng)概述春?活動(dòng)背景活動(dòng)背景EventBackground取境X湖??底蘊(yùn)藏于XX?酒之中湖?化春意拾趣之旅就此開啟。XXX傳承了郭懷?遵循?然的傳統(tǒng)釀制能品味的歷史。InMarch,springisinfullbloom,whentheEastLakehumanisticsceneryandthethousand-year-oldcellarmeet,anultimateEastLakeculturespringpickingtripisopened.GuojiaoXinheritedGuoHuaiyufollowthenaturaltraditionalbrewingtechniques,thecreationoftheresearch"tenthousandyearsmothertrough,renewthetroughingredients,mudcellar,sealedfermentation,seetheflowerspickwine,cellaraging"brewingtechniques,GuojiaoXcellyoucantaste.TheeventcombinesthehumanisticlandscapeandculturallandscapeofEastLake,hidingthousandsofJiangcheng'slandscapecultureintheoldwineofGuojiao.Themulti-dimensionalexperienceunfolds,tastingthecommonalityofmillenniumcultureandthespiritualsceneryofEastLakeAloe....創(chuàng)意策略Creative創(chuàng)意策略CreativeExplanation?樂(lè)享?活XX時(shí)光?起樂(lè)享?活。Inthespringwheneverythingisreviving,thenationalcellartocreateaparent-childtimeout,forgetthebusywork,andlife'sworries,feelthenewspringweather,enjoylifetogether.?陪伴親?戶外出游Parentsandchildrentrekkinginspringisbeautiful,enjoyingcamping,kiteflying,touringEastLake,passingthecharmbroughtbyspring,accompanyingtrekkingandchasingbeautifulscenery.戶外親?/戶外親?/露營(yíng)帳篷/沙灘?樂(lè)/燈光美?/美酒?遺_觀湖攬?拾趣_策略落腳點(diǎn)StrategylandingpointXX時(shí)光|親?出游XX湖露營(yíng)NationalCellarTime|Parent-ChildOutingXEastLakeCamping本次春季會(huì)員活動(dòng)著重打造?場(chǎng)家庭式出游踏?，貼合三類?的體驗(yàn)進(jìn)?設(shè)計(jì)，基于品牌?化內(nèi)涵打造重在體驗(yàn)的活動(dòng)。通過(guò)開展親?露營(yíng)，?遺?作體驗(yàn)等趣味的春季活動(dòng)，感受親?間?間的歡樂(lè)時(shí)光的同時(shí)融?了?遺等?作體驗(yàn)，Thisspringmembershipcampaignfocusesoncreatingafamily-styleoutingtothegreenery.Itisdesignedtofittheexperienceofthethreetypesofpeopleandisbasedontheculturalconnotationofthebrandtocreateactivitiesthatfocusonexperience.Bycarryingoutfunspringactivitiessuchasparent-childcampingandnon-traditionalhandicraftexperience.thenationalcellarnon-foreignheritagecrafts,thebrandculturalconnotationofthedissemination.活活動(dòng)關(guān)鍵詞春踏_觀_觀湖攬?拾趣_主題闡述Themeelaboration觀湖攬春·踏?拾趣Watchingthelakeinspringandenjoyingthegreenery—2022XXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)—主題解析：“觀湖覽春，踏?拾趣”結(jié)合XX的酒?化與XX湖的地緣特?，打造充滿春季?型記憶點(diǎn)的拾趣體驗(yàn)活動(dòng)，以湖畔春景為媒，XX品牌?化為底蘊(yùn)，特??遺體驗(yàn)為亮點(diǎn)，濃墨重彩的描繪四季之?——春?X湖之游，為后期具有特?的季節(jié)性的系列會(huì)員活動(dòng)打響名?！ThemeAnalysis:"Watchingthelakeandexploringthespring,pickingupthefun"combinedwiththewinecultureofthenationalcellarandthegeopoliticalcharacteristicsofWuhanEastLake.Createalargespringmemoryfulloffunexperienceactivities.Withthelakesidespringsceneryasthemedium,thenationalcellarbrandcultureasthebackground,thespecialexperienceasthehighlight.Thefirstofthefourseasons-thespringtouroftheEastLake,forthelaterseasonalseriesofmemberactivitieswithcharacteristicsofthebusinesscard!春踏活動(dòng)概述Event活動(dòng)概述EventOverview活動(dòng)概況活動(dòng)主題：觀湖攬春·踏?拾趣——2022XXXX薈會(huì)員春季會(huì)員體驗(yàn)活動(dòng)Themeoftheevent:Watchingthelaketogatherthespring-pickingupinterestinthegreenery--2022WuhanNationalCellarAloemembersspringmembershipexperienceactivitiesActivitytime:March2022Venue:WuhanEastLakeScenicAreaScaleofactivity:within30peoplepersessionActivityformat:SpringEastLakeculturalthemeexperience,consumerinteractiveexperience+diningPurposeoftheactivity:toachievebrandexposureandmediacommunication,city-wideexposure,quicklygatherpopularityandlaythefoundationforsubsequentsales_觀湖攬春踏青拾趣_觀湖攬春踏青拾趣_市?的沙灘—XXXX的“?爾代夫”XX/沙灘/露營(yíng)獨(dú)屬于春?的三重奏！登湖?島拍攝??，蕩著?上秋千看夕陽(yáng)。、透明船等舒適愜意.....這才是居家出?的?選，?起醞釀?整個(gè)春天。Thetrioofnationalcellar/beach/campingbelongstospringalone!EastLaketoseethesea,isnotajoke,whitewaveschasingthebeach,roamingtherocks,thewaterundertheglitteringclear.Brandnewcampground,fancywater-friendlyfacilities,pedalwaterbikes,rowingnetredtransparentboats.Climbingthelakeislandtoshootabigpicture,swingingonthewaterswingtowatchthesunset.Experiencethebeautifulbeach,tents,barbecue,transparentboatsandothercomfortableandcozy.....Thisisthefirstchoiceforhometravel,brewawholespringtogether._觀湖攬青拾趣_活動(dòng)亮點(diǎn)_觀湖攬青拾趣_XXXXX派藝術(shù)蔑扎紙鳶—放?湖畔春意WuhanNon-ForeignArtofHanSchoolScornedPaperKite-FlyingtheSpringbytheLakeXXXX藝術(shù)蔑扎與XXXX窖池有異曲同?之妙，雙?作為?物質(zhì)?化，都是?種?化標(biāo)識(shí)！現(xiàn)場(chǎng)打造?遺蔑扎體驗(yàn)區(qū)，以傳統(tǒng)?化進(jìn)?碰撞，動(dòng)靜皆宜，蔑扎將現(xiàn)代?筆畫技藝融?到傳統(tǒng)的?箏制作?藝中，，盡現(xiàn)XXX?箏特?，具有濃郁的荊楚韻味。春踏TheartofHanpaiissimilartothecellarofGuojiaoX.Asintangibleculture,bothsidesareaculturalidentity!Thesitecreatesanon-heritagescabbardtyingexperiencearea,collidingwithtraditionalculture,movingandstill.Thekitetyingincorporatesmodernbrushpaintingtechniquesintothetraditionalkitemakingprocess.ThecolorfulandgracefulimagesshowthecharacteristicsofWuhankitesandhaveastrongflavorofJingchu._觀湖攬春踏青拾趣_觀湖攬春踏青拾趣_XX特別定制款春季酒釀—VIP紀(jì)念版展現(xiàn)尊貴NationalCellar'sSpecialCustomizedEastLakeSpringBrew-VIPCommemorativeEditionShowingPrestigeXX與X湖聯(lián)名特別定制春季酒釀——春季版櫻花酒釀。不同“酒花”形態(tài)代表不同酒精濃度，“酒花”的出現(xiàn)都有各?的乾坤，以釀酒?藝展開，融?定制的東湖櫻花泡?酒的調(diào)酒區(qū)域，來(lái)賓可在此DIY櫻花酒帶?，為來(lái)賓打造定制屬性的酒展現(xiàn)VIP會(huì)員的尊貴。NationalCellarandEastLakeco-brandedspecialcustomspringbrew-EastLakespringversionofcherryblossombrew.Different"hop"formsrepresentdifferentalcoholconcentrations,andtheappearanceofthe"hops"havetheirownfunctions.Thebrewingprocesswillbedeveloped,andtheblendingareawillbeintegratedwiththecustom-madeEastLakecherryblossombrewedwhitewine.Thewinemadefromcherryblossomshasafreshfloralfragrance,whichcanrelievefatigue,enhanceappetiteandstrengthenthebody.GuestscanDIYcherryblossomwineheretotakeaway,forgueststocreatecustomattributesofwinetoshowtheVIPmembersofthedignity._觀湖攬春踏青拾趣_活_觀湖攬春踏青拾趣_HeartofEastLake-ConcertonLakeIsland夕陽(yáng)?下，伴隨?場(chǎng)美不勝收的?落晚霞，乘船前往湖??島。喧囂，盡享醉美?刻！夜晚降臨，在湖?島上BBQ，聽?場(chǎng)浪漫愜意的時(shí)光?樂(lè)會(huì)，邀請(qǐng)優(yōu)質(zhì)樂(lè)團(tuán)來(lái)此為?家表演，在城市中?，與XX?起享受輕慢?活。r傳傳播亮點(diǎn)PART02春青_觀_觀湖攬拾趣_傳播亮點(diǎn)Activityhighlights以X湖美景制作充滿特?的A,thecountdowntotheeventEastLakedynamicbeautifulposters,threedaysbeforethepreviewCreatedynamiceventpostersfulloffeatureswiththebeautyofEastLaketogenerateattention春踏?_觀_觀湖攬拾趣_傳播亮點(diǎn)Activityhighlights春踏?_觀_觀湖攬拾趣_傳播亮點(diǎn)Activityhighlights——爆點(diǎn)植?：XX?遺藝?/漢版“?爾代夫”/XX與XX聯(lián)名酒釀VIP專享——春踏?媒體報(bào)道鋪排Media媒體報(bào)道鋪排MediaCoverageLayout新聞報(bào)道：PC端、APP端新聞報(bào)道呈現(xiàn)新聞報(bào)道：PC端、APP端新聞報(bào)道呈現(xiàn)布布置規(guī)劃PART03春青氛氛圍布置—沙灘布置Atmospheresetting簽到區(qū)在沙灘浴場(chǎng)打造簽到區(qū)，嘉賓到場(chǎng)后，采?彩砂簽到契合活動(dòng)場(chǎng)地調(diào)性，匯聚成XXLOGO或者主題理念，為活動(dòng)注?春天的繽紛?彩。Inthebeachbathtocreateasign-inarea,guestsarrive,theuseofcoloredsandsign-intofitthetoneoftheeventsite,convergeintothenationalcellarLOGOorthemeconcept,fortheeventintothecolorfulcolorsofspring.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivitiesaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—沙灘布置AtmospheresettingDP點(diǎn)在沙灘浴場(chǎng)打造?型DP點(diǎn)位，現(xiàn)場(chǎng)放置XX的酒瓶輪廓，和?型的發(fā)光落地字，放?活動(dòng)品牌和現(xiàn)場(chǎng)氛圍。InCreatealargeDPspotinthebeachbath,withtheoutlineofthebottleofplacedonsite,andlargeluminousfloorletterstobrandoftheevent.aketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—沙灘布置Atmospheresetting合影區(qū)在沙灘浴場(chǎng)打造合影區(qū)，簽到?場(chǎng)后可在合影區(qū)領(lǐng)取合影?舉牌打卡，合影區(qū)采?異性結(jié)構(gòu)打造場(chǎng)景化的空間，搭配花藝和發(fā)光?體字進(jìn)?點(diǎn)綴，由專業(yè)攝影師為嘉賓拍照，留下精彩瞬間。Thegroupphotoareaiscreatedinthebeachbathingarea.Aftersigningin,youcangetagroupphototokeninthegroupphotoareatopunchacard.Thegroupphotoareaadoptsheterosexualstructuretocreateascenicspace,withfloralartandluminousthree-dimensionalcharacterstocreateatmosphere,andaprofessionalphotographerwilltakephotosforthegueststoleaveawonderfulmoment.氛氛圍布置—沙灘布置Atmospheresetting冷餐區(qū)在沙灘浴場(chǎng)打造冷餐區(qū)，來(lái)賓可?助??，并且邀請(qǐng)專業(yè)調(diào)酒師進(jìn)?調(diào)酒表演，并且?XXX為來(lái)賓定制DIY雞尾酒，為來(lái)賓提供專屬性的服務(wù)。Inthebeachbathtocreateacolddiningarea,guestscanhelpthemselvestofood,andinviteprofessionalbartenderstoperformbartending,andusethenationalcellarforgueststocustomizeDIYcocktails,toprovideguestswithexclusiveservices.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—沙灘布置Atmospheresetting帳篷區(qū)在沙灘浴場(chǎng)的帳篷上定制XX的LOGO進(jìn)?昭示，晚上同樣投射LOGO燈，在活動(dòng)場(chǎng)景的各個(gè)地?植?XXLOGO進(jìn)?宣傳，打造專屬性活動(dòng)。InthebeachbathingtentcustomizednationalcellarLOGOtoindicate,thesameprojectionLOGOlightsatnight,invariousplacesoftheeventsceneimplantednationalcellarLOGOforpublicity,tocreateexclusiveactivities.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivitiesaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—沙灘布置Atmospheresetting互動(dòng)區(qū)打造?遺漢派藝術(shù)蔑扎和XXX技藝展示區(qū)，來(lái)賓可在此??體驗(yàn)?遺漢派藝術(shù)蔑扎紙鳶及染?和釀的傳承與匠?。InthebeachbathingtentcustomizednationalcellarLOGOtoindicate,thesameprojectionLOGOlightsatnight,invariousplacesoftheeventsceneimplantednationalcellarLOGOforpublicity,tocreateexclusiveactivities.aketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—沙灘布置Atmospheresetting友?起體驗(yàn)玩耍，感受體驗(yàn)春天的氛圍。Theeventsiteprovideswaterprojects,waterbikes,transparentboats,etc.Therearealsowaterswingstoexperienceontheirown,suitableforfamiliesandchildrentoexperienceplaytogether,feeltheexperienceofspringatmosphere.氛氛圍布置—湖心島布置AtmospheresettingOStagearrangementThestagewasbuiltonthelakeislandwithacirculardesign,andthebackgroundwasdecoratedwithLOGOandfloralarrangements.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—湖?島布置Atmospheresetting來(lái)賓既可以欣賞美景也可以享?美?，在帳篷下露營(yíng)燒烤欣賞美景和浪漫的夜空。Atsunset,takeaboattothelakeisland,enjoythe360°beautyofthelakewhilehavingadeliciousfeast,well-preparedBBQ,guestscanenjoyboththebeautyandthefood,campingandbarbecueunderthetenttoenjoythebeautyandromanticnightsky.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—湖?島布置Atmospheresetting露天電影在湖?島上?打造?個(gè)露天電影場(chǎng)，露營(yíng)吃烤?的同時(shí)看?場(chǎng)露天電影，微?徐來(lái)給??種舒適愜意的感覺。Createanopen-aircinemaontopofthelakeisland,campingandeatingbarbecuewhilewatchinganopen-airmovie,thebreezegivespeopleacomfortableandcozyfeeling.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities氛氛圍布置—湖?島布置Atmospheresettinglifestotalworries,listentomusicchattingandtalking,enjoythemoment,inviteWuhanlocalbandsandsingerstoplaylive,tosetthesceneatmosphere.thelaketogatherthespringpickingupinterestinthegreeneryersspringmembershipactivities活活動(dòng)流程PART04春青walkontheywalkonthey|春季·踏青流程規(guī)劃ProcessPlanning|活動(dòng)時(shí)間19:55—20:1019:00—20:10—活動(dòng)項(xiàng)?嘉賓簽到+打卡拍照+?上體驗(yàn)乘船前往湖?島主持?開場(chǎng)XXX領(lǐng)導(dǎo)致辭晚宴開始表演環(huán)節(jié)時(shí)光?樂(lè)會(huì)游戲環(huán)節(jié)時(shí)光?樂(lè)會(huì)游戲環(huán)節(jié)時(shí)光?樂(lè)會(huì)游戲環(huán)節(jié)露天電影活動(dòng)淡出|活動(dòng)內(nèi)容項(xiàng)?體驗(yàn)，?遺?作互動(dòng)，DIY調(diào)酒，?助冷餐，引導(dǎo)嘉賓前往湖?島?餐主持?致開場(chǎng)?，歡迎領(lǐng)導(dǎo)嘉賓，介紹活動(dòng)XXX領(lǐng)導(dǎo)致辭歡迎來(lái)賓，品牌講述露營(yíng)帳篷下?助BBQ烤?邀請(qǐng)XXX脫?秀演員進(jìn)?表演，帶動(dòng)現(xiàn)場(chǎng)?氛樂(lè)隊(duì)和歌?現(xiàn)場(chǎng)演奏，?場(chǎng)治愈系?樂(lè)聚會(huì)擬聲傳聲筒，《王牌》經(jīng)典節(jié)?，以家庭為單位進(jìn)?互動(dòng)?賽，獲勝者贈(zèng)送禮品樂(lè)隊(duì)和歌?現(xiàn)場(chǎng)演奏，?場(chǎng)治愈系?樂(lè)聚會(huì)聽歌猜曲，準(zhǔn)備符合40+年代的歌曲，與嘉賓互動(dòng)，贈(zèng)送禮品樂(lè)隊(duì)和歌?現(xiàn)場(chǎng)演奏，?場(chǎng)治愈系?樂(lè)聚會(huì)你?劃我猜，以家庭為單位進(jìn)?互動(dòng)?賽，獲勝者贈(zèng)送禮品露天電影開場(chǎng)，來(lái)賓邊吃烤?邊看電影時(shí)光?樂(lè)會(huì)繼續(xù)，?活動(dòng)淡出簽到入場(chǎng)入場(chǎng)簽到嘉賓到場(chǎng)后，采?彩砂簽到契合活動(dòng)場(chǎng)地調(diào)性，匯聚成XXXLOGO或者主題理念，為活動(dòng)注?春天的繽紛?彩。igninareaguestsarrivetheuseofcoloredsandsignintofittheheeventsiteconvergeintothenationalcellarLOGOorthemeconceptfortheeventntothecolorfulcolorsofspring互動(dòng)體驗(yàn)互動(dòng)體驗(yàn)1InteractiveExperience互動(dòng)體驗(yàn)將現(xiàn)代?筆畫技藝融?到傳態(tài)??藝?帶領(lǐng)下體驗(yàn)蔑扎?箏制作流程。scolorfulandgracefulshowingthecharacteristicsofWuhankitesandhavingaucharmLguestscanexperiencetheproductionprocessofmizhakiteintheformpofintangibleculturalheritagecraftsmen互動(dòng)體驗(yàn)互動(dòng)體驗(yàn)2InteractiveExperience互動(dòng)體驗(yàn)以釀酒?藝展開，融?定制的東湖櫻花泡?酒的調(diào)酒區(qū)域，?櫻花和XXX聯(lián)合釀制出酒，來(lái)賓可在此DIY櫻花酒essunfoldedintoacustomEastLakecherryblossominfusedliquoronalcellarjointlybrewedwinewhereguestscanYcherryblossomwinetotakeaway互動(dòng)體驗(yàn)互動(dòng)體驗(yàn)3InteractiveExperience和春天的氛圍。ngboatsetcandwaterswingscanbeexperiencedatwillsuitableforfamiliesandchildrentoexperienceplaytogetherfeeltheintimatetimebetweenparentsandchildrenexperiencethebeautyofEastLakeandtheatmosphereofspring.流程環(huán)節(jié)流程環(huán)節(jié)Processlinks主持人開場(chǎng)主持?上場(chǎng)，介紹活動(dòng)信息及更多免費(fèi)?案資料加微信：chuangshiji02onthestageintroducedtheleadersandguestspresentandexpressedhisgratitudetothesupportingmemberspresent.流程環(huán)節(jié)流程環(huán)節(jié)Processlinks領(lǐng)導(dǎo)致辭XXX品牌領(lǐng)導(dǎo)登臺(tái)為活動(dòng)致辭，Statecellarbrandleaderstookthestagetodeliveraspeechfortheeventandwelcomeallguests.ritageofGuocellarXwineallowinggueststogetacloserlookatthemellownessofGuocellarXandthestorybehinditthedinnerofficiallybegan.流程環(huán)節(jié)流程環(huán)節(jié)Processlinks節(jié)目表演邀請(qǐng)XXX本?優(yōu)秀脫?秀演員，放松的氛圍。standingstandupcomediansareinvitedtoperformonthespottolivenuptheatmosphereandaddaleisurelyandrelaxingatmospheretotheevent.流程環(huán)節(jié)流程環(huán)節(jié)Processlinks游戲互動(dòng)默契傳聲筒，邀請(qǐng)臺(tái)下嘉賓朋友上臺(tái)gaphoneinviteguestfriendsonstageforinteractionthefirstpersonisresponsiblefortionortagnounandpassittothemembersbehindthelastpersonneedstontentoftheplayorthewordtherightanswerissenttotheprizeYoucanformyourownafamilyunit流程環(huán)節(jié)流程環(huán)節(jié)Processlinks游戲互動(dòng)?歌猛進(jìn)，邀請(qǐng)臺(tái)下嘉賓朋友上臺(tái)進(jìn)layedrandomlylistentotheintroandguessthesongnameandcompeteforthe