BUSINESSPLAN英文商業(yè)計(jì)劃書(shū)

Businessplan

for

HappyMall

By

Group5E1

HarrisonAlexOwenDannyMessiAndrewPeterBaseney

TABLEOFCONTENTS

ExecutiveSummary3

Background3

Market5

Saleandpricing8

Technological11

Staff16

Financial17

Summary21

1.ExecutiveSummary

Thetotalcapitalweneedisabout400,000yuan.Eachofthe8membersinvest50,000yuan.ThenameofourwebsiteisHappyMall.ThebusinesswillbeaWebmallthatservesstudentsandotherpeopleChina.Basedonthefinancialandcompetitiveanalysispresentedinthisplan,BulldogMallwillbesuccessful.HappyMallwillbecomefirmlyestablishedinwithinthreeyears.

HappyMall’suser-friendlyenvironment,technicalexcellence,competitiveadrates,anditsslogan,“HappyMall–Cheap,fastandhappy”willprovideadistinctivecompetitiveedge.

HappyMallanticipateslaunchingin2023withatargetlaunchdateofJan1,2023.Thesitewillbeoperational24hoursaday,7daysaweek.

Background

electroniccommercebackgroundandsignificance

Thelastcenturysincethe90's,alongwiththenetwork,communicationandinformationtechnology,abreakthroughintheworld,Internetexplosivegrowthandtherapidpopularization.Inthiscontext,theelectroniccommerceemergeasthetimesrequire.ElectroniccommerceisbasedontheInternet,tothemainpartiestothetransaction,bankelectronicpaymentandsettlementmeans,tothecustomerdatabasedonnewbusinessmodel,itcanmakethemerchantandthesuppliercloselyrelates,quicklymeetsthecustomerneed,alsoallowsbusinessesgloballytoselectthebestsuppliers,intheworldthemarketsalesofproducts.Since1998the"e-commerce"since,therapiddevelopmentofelectroniccommerceintheworld,approximatelyeveryninemonths,itstransactionvolumewillbedoubled,globale-commercetransactions(includingonlinetrade,suchashundredsofbillionsofdollarsinsales),businessincomeincreased262%.

Atpresent,manycountriesintheworldhavebeenoptimisticabouttheelectroniccommercethenewcontinent,isgenerallybelievedthatthedevelopmentofelectroniccommercewillbethenext25years,theworldeconomicdevelopmentanimportantforce,inthepromotionofeconomywillbefarmorethan200yearsbeforetheindustrialrevolution.

3.Market

3.1SwotAnalysis

Strengths:

lowcost,wedon'tneedatrueshopandwealsohavelessstaff

Goodservice,consumers'satisfactionisouraim

Ourendeavorandconfidence

Opportunities:

Thedevelopmentofshoppingonlineisveryfast

Studentsissuchabigmarket

Weakness:

loanrequired

LackExperience

WebsitePromotion

Threats:

Potentialfuturecompetition

Highercostsinfuture

3.2TargetMarket:

Studentsfromuniversitywhodonothavealotofmoney.(Maincustom)

Whitecollarswholikeshoppingonline.

Officialsingovernmentandcompany.

Teachersinuniversity

3.3MarketResearch

3.3.1.ObjectiveoftheResearch:

AsthenumberofChinesenetizensincreasesrapidly,shoppingonlinehasbecomeapartofmoreandmorepeople'sdailylife.In2023,theratioofonlineshoppingtransactionstototalretailsalesofsocialconsumergoodsincreasedto1.6%and1.9%respectivelyin2023from1.3%in2023.Inadditiontoconsumer’sincreasinglypreferencetoonlineshopping,financialcrisisisalsoinfavorofonlineshoppingdevelopment.ThepurposeIdidthisresearchistoanalysistherealreasonwhyonlineshoppingisgainingpopularityinChina.

3.3.2.DescriptionoftheMarket:

OnlineshoppingistheprocessconsumersgothroughtopurchaseproductsorservicesovertheInternet.Anonlineshop,e-shop,e-store,internetshop,webshop,webstore,onlinestore,orvirtualstoreevokesthephysicalanalogyofbuyingproductsorservicesatabricks-and-mortarretailerorinashoppingmall.

OnlineshoppingisatypeofelectroniccommerceusedforCustomer-to-Customer(C2C)business-to-business(B2B)andbusiness-to-consumer(B2C)transactions.

AgrowingnumberofChinesenetizensareaccustomedtoonlineshoppingduetoitsapparentpriceandconvenience.Currently,aroundoneinfournetizensinChinaselectonlineshopping,whileitistwointhreenetizensincountrieswithhighInternetpenetrationsuchasEuropeancountries,theUnitedStatesandSouthKorea.Therefore,thepotentialofChina’sonlineshoppingmarkethasnotbeenfullyliberatedyet.

3.3.3.MarketMetrics:

InChina,thethreemainChina’sB2Cmarketplayersare:

1）TaobaoMall–AB2CMarketplaceoperatedbyAlibaba,alocalInternetcompanyinwhichYahoobought40%stakeinSept.2023.Alibabaalsoboaststheworld’slargestB2Bmarketplace.

2）360buy–oneofthebiggestB2CwebofChina

3）Amazon–anewlaunchedB2CmarketplaceoperatedbyAmazonandZhuoyue,whichownsmanyfamousmallallovertheworld.

Forexample,recently,CNNICmadeaB2CShoppingMarketSurvey,whichinvolvesRandomSamplingTelephoneSurveyandOnlineSurvey.

ThebasicfindingsIacquiredincluding:

1)3.3millionpeoplehaveshoppedOnline(bothB2CandC2C)inthe3citiessurveyed.Penetrationrateis25.5%oftotalonlinepopulation.

2)2millionpeopleinthe3citieshaveshoppedonaB2Cmarketplace.Nationally,B2Cshoppersareestimatedtoexceed10millionpeople.

MarketshareofchinaelectronicB2CWeb

DifferencesofB2Cconsumer'sage (18-30andabove30)

TaobaoAmazon360buy

Wecanseethattheyoungpeopleisourmainconsumer,theyarestudent,Whitecollarsandoffcials

3.4Competitorsanalysis

1.Taobao:ItisaChineseonlineshoppingwebsite.ItsellsallkindsofproductsanditisthelargestonlineshoppingwebsiteinChina.

2.Amazon:Amazonstartedin2023asaelectronicproductsandbooke-retailer,andhasbecomeoneofthebiggestinternetbrandinChina.Theyarefocusedonbringingqualitybooks,electronicproductsandotherlifestylegoodsatreasonablepricestoourcustomers.

3.360buy:360buyJingdongMall(.360buy)isthebiggest3ConlineretaileroftheB2CmarketinChina;itisoneofthemostpopularandpowerfulE-BusinesswebsiteintheChina'sE-Businessfield.(3CstandsforComputer,Communication,andConsumerElectronic)

The360buyJingdongMall'sservicephilosophyis"People-oriented",andpromisestoprovidekindlyOmni-directionalservicesforpersonalusersandbusinessusers,Jingdongworkshardondevelopingafriendly,happyandrelaxedshoppingenvironmentforshoppers,andkeepsaddingmoreproducts,hopestosatisfyshopperswithdifferentshoppingdemands.ComparetotheothersamekindofE-Businessretailers,360buyJingdongMallhasahugecatalogofproducts,competitiveprices,andconsummatelogisticsanddistributionsystemsandsoon,JingdonghasbuiltgoodreputationintheE-Businessfieldandhavinglargemarketshareamongthebestsinchina.

3.5Promotionalstrategy

Weprovidesseveralmeasuresofdiscount,thesearebasicpromotions.

Everyconsumerwillgetamembershipcard,asiftheyhavebought200RMBgoods.Thenconsumerscanenjoya5%discountinthelaterconsumption.

Sometimes,somecombinationsofgoodsalsoprovideahugediscount.

3.Wewillorganizesomesalespromotionduringfestivals

3.6Websitepublishingpromotion

1.Promotethesitethroughsearchengines

2.Useourownwebsitetopromoteourownwebsite

3.Useofothersitestopromotetheirwebsite

4.Useourservicesandpromotionalactivitiestopromotethesite

5.Useoftraditionalmediatopromotethesite

saleandpricing

4.1Productinstruction

Ourmainproductsareelectronicproductscontainingcomputer,tv,camera,mobilephone,watchandsoon.Inordertoguaranteethequalityofourproducts，manymeasureshavebeentaken.

ProductCategories:

1.Watch

PocketWatches

Sports&LEDwatches

HelloKittyWatches

Kids'Watches

OtherWatches

2.Cellphone

AndroidCellPhone

QuadBandCellPhone

DualCardsPhone

QwertyKeyboardPhone

WiFiCellPhone

TVCellPhone

WatchCellPhone

CartoonCellPhone

3.TabletPC

AndroidTabletPC

WindowsTabletPC

A

4.Otherelectronicproducts

MP3/MP4/MP5Playersandsoon

4.2Pricingstrategy

Theaimofcompanyisthatlowerunitprice,bettersalevolume.Thustheprofitissetabout10%to15%.(Postingfeeisnotincluded),Whenweholdsalespromotionmaybesetlowevenlowerthanthecost.

4.3Payment:

Onlineshopperscommonlyusecreditcardtomakepayments,howeversomesystemsenableuserstocreateaccountsandpaybyalternativemeans,suchas:

Debitcard

Varioustypesofelectronicmoney

Cashondelivery(C.O.D.,offeredbyveryfewonlinestores)

Cheque

Wiretransfer/deliveryonpayment

Postalmoneyorder

ReverseSMSbillingtomobilephones

Giftcards

Directdebitinsomecountries

4.4CustomerService

OurGuarantee1yearguaranteedate

Ifthereisqualityproblemwithyourproduct,pleasereturnittous,andwewillofferyoufreerepairservice.Customershouldcoverthereturnshippingfee,andHappyMallisresponsiblefortheshippingcostsofarrangingreshipmentbyairmail.Sometimeswemaygiveyouasolutionaccordingtothegoods'valueeitherissueyouapartialrefundorsendareplacement.

2.45daysMoneyBack

WeofferMoney-Back-in-45-Day-Serviceforeverybuyer.Ifyoudon'tgetthegoods/itemswithin45daysafteryoupay,youcanopenandispute,wewillissuefullrefundtoyoufirstwithoutanyexcuses.However,wesincerelyhopeyoucanrepayifyoufinallygetthegoods/itemsafter45days.

5.Technological

5.1technologies

Rolemanagement:HappyMallimplementsasolutionthatseparatestherolesofcustomersgroups,themanagersgroupsandpartnersgroupsviathestrictaccountmanagement.

Productscategorizing:HappyMallprogramstheproductclassificationneatlyandregulatethedifferentcategoriesdynamicallyforthedifferentcustomer.

Ordermanagement:onHappyMallcustomercantakeordereasilyandsimplyviaatoolcalled‘onetooneorderingcentre’.

Onlinepayment:HappyMallprovidesaconvenientpaymentsystemviathepartnershipwithnumerousbanks.

Webdevelopment:thep