天津SK生態(tài)農(nóng)業(yè)旅游開發(fā)模式探討,旅游管理論文

天津SK生態(tài)農(nóng)業(yè)旅游開發(fā)模式探討,旅游管理論文本篇論文目錄導(dǎo)航：【題目】天津SK生態(tài)農(nóng)業(yè)旅游開發(fā)形式討論【第一章】【第二章】【第三章】【4.14.2】【4.3】【.44.5】【第五章】【以下為參考文獻(xiàn)】摘要近年來，隨著經(jīng)濟(jì)的不斷發(fā)展，人們生活質(zhì)量的不斷改良，在已經(jīng)知足溫飽需求的前提下，以外出旅游為代表的休閑消費(fèi)也逐步成為消費(fèi)總額中至關(guān)重要的一部分。對(duì)于長(zhǎng)期生活在喧囂城市中的人群來講，環(huán)境優(yōu)美、生態(tài)良好的農(nóng)業(yè)旅游自然成為其擺脫工作壓力、放松心情的最佳選擇。同時(shí)，在十八大提出社會(huì)生態(tài)文明建設(shè)的導(dǎo)向下，生態(tài)旅游是一種兼顧了經(jīng)濟(jì)效益和社會(huì)效益的旅游方式，已成為旅游業(yè)的重要發(fā)展方向。而生態(tài)旅游作為上述兩種旅游方式的有機(jī)結(jié)合體，即為當(dāng)代旅游開發(fā)提供了新思路。本文以天津SK地區(qū)為例，為該地的生態(tài)農(nóng)業(yè)旅游開發(fā)提出了一個(gè)可行的形式。首先，文章在給出了生態(tài)農(nóng)業(yè)旅游的相關(guān)概念后，扼要介紹了天津市農(nóng)業(yè)生態(tài)旅游的發(fā)展現(xiàn)在狀況，指明了在該地發(fā)展農(nóng)業(yè)生態(tài)旅游的重要意義。隨后，本文綜合國(guó)內(nèi)外相關(guān)理論，分別介紹了國(guó)內(nèi)和國(guó)外發(fā)展生態(tài)農(nóng)業(yè)旅游的實(shí)踐探尋求索經(jīng)歷體驗(yàn)。第三，結(jié)合天津市SK當(dāng)?shù)氐膶?shí)際情況，對(duì)旅游開發(fā)條件進(jìn)行扼要介紹，并進(jìn)一步展開SWOT分析。第四，利用上文中SWOT分析結(jié)果，結(jié)合國(guó)內(nèi)外成熟的形式，提出SK生態(tài)旅游開發(fā)策略，詳細(xì)包括宏觀的發(fā)展戰(zhàn)略和若干項(xiàng)微觀的體系設(shè)計(jì)。最后，對(duì)該地生態(tài)農(nóng)業(yè)旅游的開發(fā)提出保障措施與建議。本文在研究經(jīng)過中主要采用了比擬分析法、系統(tǒng)分析法和文獻(xiàn)綜合法，為SK的旅游開發(fā)形式提供思路。研究得出的結(jié)論是：在完善總體規(guī)劃、強(qiáng)化品牌宣傳等前提下，生態(tài)農(nóng)業(yè)旅游的有效開發(fā)有利于促進(jìn)當(dāng)?shù)亟?jīng)濟(jì)發(fā)展，打造當(dāng)代化農(nóng)業(yè)體系，繼承和弘揚(yáng)民俗文化，對(duì)加快社會(huì)新農(nóng)村建設(shè)具有重要意義。本文關(guān)鍵詞語：生態(tài)農(nóng)業(yè)旅游，SWOT分析，開發(fā)形式ABSTRACTInrecentyears,withthecontinuousdevelopmentoftheeconomyandthecontinuousimprovementofqualityoflife,totravelastheleisureconsumptionhasgraduallybecomeacrucialpartofthetotalamountofconsumption,underthecircumstancethatthepremiseoffoodandclothinghadbeensatisfied.Forcitizenswholiveinthenoisycity,eco-agriculturaltourism,whichcontainsbeautifulenvironmentandgoodnaturalcondition,hasbecomethebestchoiceforthemtogetridofpressureandrelax.Atthesametime,inthe18thCPCNationalCongress,theconstructionofsocialistecologicalcivilizationwasputforward,whichhasmadeeco-tourism,akindoftourismconsistsofbotheconomicandsocialeffects,becomeamaindirectionoftourismdevelopment.Eco-tourismasacombinationofthetwokindoftourismmentionedabove,providesanewideaformoderntourismdevelopment.Inthispaper,theauthormakesSKinTianjinareaanexample,andthusputsforwardafeasiblemodelforthedevelopmentofeco-agriculturetourism.Firstly,therelatedconceptsintheeco-agriculturaltourismarepresented,andthecurrentsituationofthedevelopmentofeco-agriculturaltourisminTianjincityisbrieflyintroduced.Thenitpointsouttheimportantsignificancesofdevelopingtheagriculturalecologicaltourism.Subsequently,basedonthetheoriesputforwardinandoutofthecountry,theauthorrespectivelyintroducesthepracticesofdomesticandforeigndevelopmentofeco-agriculturetourism.Thirdly,combinedwiththeactualsituationofSKinTianjinCity,theauthorcomesupwiththebriefintroductiontotheconditionsoftourismdevelopment,andfurtherexpandstotheSWOTanalysis.Fourth,combinedwiththeanalysisresultaboveandthematuremodeoftourismathomeandabroad,thepaperputsforwardadevelopmentstrategyofecologicaltourisminSK,includingmacrodevelopmentstrategyandseveralmicrosystemarrangements.Finally,itputsforwardsomemeasuresandsuggestionsonthedevelopmentofeco-agriculturaltourism.Thispapermainlyadoptsthemethodsofcomparativeanalysis,systemanalysisandliteraturesynthesis.ItprovidesnewideasforthetourismmodedevelopmentofSK.Theconclusionisthat,thedevelopmentofeco-agriculturaltourismisapromotionoflocaleconomicdevelopmentiftheoverallplanningcanberefinedandthebrandpropagandacouldbestrengthened.Itwillbehelpfulwithbuildingamodernagriculturalsystem,inheritingandcarryingforwardthefolkculture,whichhasanimportantsignificancetospeeduptheconstructionofnewsocialistcountryside.KEYWORDS:eco-agriculturaltourism,SWOTanalysis,developmentmode目錄第一章緒論1.1選題背景與研究意義1.1.1選題背景1.1.2研究意義1.2研究?jī)?nèi)容與研究方式方法1.2.1研究?jī)?nèi)容1.2.2研究方式方法1.3研究思路與創(chuàng)新點(diǎn)1.3.1研究的技術(shù)道路1.3.2本文創(chuàng)新點(diǎn)第二章國(guó)內(nèi)外相關(guān)理論研究與實(shí)踐探尋求索2.1相關(guān)概念及理論2.1.1生態(tài)農(nóng)業(yè)旅游概念2.1.2生態(tài)農(nóng)業(yè)旅游特征2.1.3生態(tài)農(nóng)業(yè)旅游功能2.2國(guó)內(nèi)外和諧社會(huì)實(shí)踐探尋求索經(jīng)歷體驗(yàn)2.2.1國(guó)內(nèi)觀光農(nóng)業(yè)的發(fā)展2.2.3國(guó)外農(nóng)業(yè)生態(tài)旅游開發(fā)形式第三章SK生態(tài)農(nóng)業(yè)旅游開發(fā)條件與評(píng)價(jià)3.1SK生態(tài)農(nóng)業(yè)旅游開發(fā)條件3.1.1區(qū)位條件3.1.2交通條件3.1.3資源條件3.1.4社會(huì)經(jīng)濟(jì)3.1.5特色資源3.1.6文化資源3.1.7農(nóng)業(yè)科技3.1.8旅游資源3.2SK生態(tài)農(nóng)業(yè)旅游發(fā)展的SWOT分析3.2.1SK生態(tài)農(nóng)業(yè)旅游發(fā)展的優(yōu)勢(shì)區(qū)位優(yōu)勢(shì)資源優(yōu)勢(shì)政策優(yōu)勢(shì)3.2.2SK生態(tài)農(nóng)業(yè)旅游發(fā)展的劣勢(shì)規(guī)模小、檔次低宣傳缺乏，品牌意識(shí)差管理及服務(wù)水平低3.2.3SK生態(tài)農(nóng)業(yè)旅游發(fā)展面臨的機(jī)遇市場(chǎng)需求不斷增加政策改革及引導(dǎo)自駕游等旅游形式發(fā)展迅速3.2.4SK生態(tài)農(nóng)業(yè)旅游發(fā)展面臨的挑戰(zhàn)周邊同類旅游地的競(jìng)爭(zhēng)旅游業(yè)態(tài)從觀光游向體驗(yàn)游轉(zhuǎn)變帶來的風(fēng)險(xiǎn)3.2.5SK生態(tài)農(nóng)業(yè)旅游發(fā)展戰(zhàn)略第四章SK生態(tài)農(nóng)業(yè)旅游開發(fā)策略4.1發(fā)展戰(zhàn)略4.1.1指導(dǎo)思想4.1.2基本原則4.1.3戰(zhàn)略思路4.1.4市場(chǎng)定位4.1.5戰(zhàn)略目的4.2生態(tài)農(nóng)業(yè)旅游空間布局4.2.1空間發(fā)展格局4.2.2旅游功能分區(qū)4.3生態(tài)農(nóng)業(yè)旅游產(chǎn)品體系設(shè)計(jì)4.3.1商品及服務(wù)產(chǎn)品4.3.2商品及服務(wù)產(chǎn)品4.3.3種植采摘業(yè)4.3.4實(shí)踐體驗(yàn)產(chǎn)品4.3.5休閑娛樂度假產(chǎn)品4.3.6鄉(xiāng)村文化產(chǎn)品4.4生態(tài)農(nóng)