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外刊精讀為鼓勵(lì)創(chuàng)新和解決問題設(shè)置“挑戰(zhàn)獎(jiǎng)”導(dǎo)讀:當(dāng)你遇到困難的時(shí)候,會(huì)怎么辦?找專家?問朋友?或者你會(huì)找陌生人來幫你解決問題,你付錢給他們作為回報(bào)?這正是“挑戰(zhàn)獎(jiǎng)”背后的初衷。近來,“挑戰(zhàn)獎(jiǎng)”這個(gè)概念再次受到人們的歡迎。跟隨本集《外刊精讀》,了解“挑戰(zhàn)獎(jiǎng)”的由來和人們利用它的原由。一、語篇泛讀Vocabulary:Innovationandproblem-solving詞匯:創(chuàng)新和解決問題Whatdoyoudowhenyouhaveaproblem?Doyougotoanexpert,askyourfriendsto
comeupwith
anidea?Or,giventhechance,wouldyouaskacrowdofstrangersfora
solution?Itmaysoundstrange,butithas
spurred
morethanafewsuccessful
innovations.That’sthethinkingbehinda'challengeprize'.Challengeprizescomeinmanyshapesandsizesbutthebasic
concept
remainsthesame.Ratherthanconsultingandpayinganexpertto
innovate
asolution,youoffertheprizeuptoanyonewhobelievestheycan
solve
itandpresentthefirsttodosowithaprize.Thismightsoundodd-manywouldargue,'Whoisbetterqualifiedthananexpert?'Butactually,notusingoneseemstoresultinagreatdealof
thinkingoutside
of
thebox.Somearguethatformaleducationcankillcreativitybecauseitsometimesonlyteachesasinglesolutiontoaproblemorsinglemethodtoachieveatask.Inthesameway,somesuggestthatexpertscansufferfrom
tunnelvision."IfwelaunchanXPRIZEandit'sjustthe'experts'thatcomeoutandcompete,they'reusuallytheonesthatwilltellusitcan'tbedone."saysMarcusShingles,formerCEOoftheXPRIZEFoundation,whichorganiseschallengeprizestoday.Thereareotheradvantagestoo."You'renotaskingpeopletouseaparticularsolutionsetonhowtosolvethatproblem.Soyougetthistremendousamountofdiversity."addsShingles.Andbecausethecrowdactslikeanimpromptu
thinktank,its
lateralthinking
can
throwupissues
thatmayhavebeen
overlooked.Challengeprizesweremostpopularduringthe18th
and19th
centuries,buthavereceivedrenewedinterestmorerecently.Historically,manypractical
inventions
havebeen
conceived
inthisway–forexample,thetincan.Morerecently,VirginGalactic,acompanyhopingtocommercialisespaceflight,developedoutoftheAnsariXPRIZE2004winnerTierOne.TheysuccessfullylaunchedareusablespacecraftthatlefttheEarth'satmospheretwiceintwoweeks.Theprizewas$10m.However,therearedangersconnectedto
blue-skythinking."Youdon'twanttobecreatingachallengeprizewhichincentivisespeopletosolveaproblemwherethereisnodemand,"saysTrisDyson,executivedirectorofchallengeprizesatNesta,aUK-basedinnovationfoundation.Thishappenedin1979whereaKremerprizeof£100,000wasclaimedbythefirstpersontoflyunderhumanpoweracrosstheEnglishChannel.Despiteitssuccessfulcompletion,ithasnotledtotheadoptionofhuman-poweredflightasaformoftravel.Andofcourse,therearethosewhoinvesttheirpersonaltimeandmoneyonlytoseenoreturnatall:someoneelseclaimstheprize,ortheyfindthattherewarddoesnotmatchtheresourcestheyinvested.Theprosandconsofchallengeprizesaffectbothproblem-settersand
problem-solvers.Buttheydon’tseemtobegoingoutofstyleanytimesoon.Tomany,thechallengetoinnovate,thelureoftheprizeandtheprestigeofbeingfirstistoomuchtoresist.Andthere’snosolutionforthat.二、詞匯表comeupwith想出,提出
solution解決辦法
spurinnovation激發(fā)創(chuàng)新
concept概念
innovate創(chuàng)新(解決方案)
solve解決
thinkoutsidethebox以新眼光看問題,跳出傳統(tǒng)的思維框框
tunnelvision視野狹隘,井底之蛙
thinktank智囊團(tuán)
lateralthinking橫向思維
throwupissues拋出問題
overlook忽略,忽視
invention創(chuàng)造,發(fā)明
conceive構(gòu)想出
blue-skythinking“藍(lán)天思考”,不著邊際的想法
problem-solver善于解決問題的人三、測(cè)試與練習(xí)
閱讀課文并回答問題。1.Whatisthebasicideabehindachallengeprize?2.AccordingtoMarcusShingles,whatcanbetheproblemwith‘experts’?3.Trueorfalse:
Challengeprizeshavebecomepopularonlyrecently.4.AccordingtoTrisDyson,whatisthedangerofchallengeprizes?5.Whichwordinthetextmeans‘notplannedorprepared’?請(qǐng)?jiān)诓粎⒖颊n文的情況下完成下列練習(xí)。選擇一個(gè)意思合適的單詞填入句子的空格處。1.It'sagoodideabutIdon'tthinkitwillbecost-effectivetomakesoweallneedto_________andcomeupwithanewplan.thinking
blue-sky
thinkoutsidethebox
lateralthinking
tunnelvision2.Youhave30minutesto______theanswer.Youmaybeginyourexam,now.innovation
concept
overlook
comeupwith3.Abstract______suchasfamily,freedomanddutyvaryfromculturetoculture.concepts
inventions
innovations
problem-solver4.Itwasonlyoncewehadimplementedthesolutionthatit______wehadn'tanticipated.spurredinnovation
threwupissues
conceived
overlooked5.Itwasonlyoncewehadimplementedthesolutionthatraiseddifficultieswehad______.invented
overlooked
solved
conceived【參考答案】
閱讀課文并回答問題。1.Whatisthebasicideabehindachallengeprize?
Youofferaproblemuptoeveryonewhobelievestheycansolveitandpresentthefirsttodosowithaprize.2.AccordingtoMarcusShingles,whatcanbetheproblemwith'experts'?
Theexpertsareusuallytheoneswhosaythatthereisnosolutiontoaproblemorthatitcan'tbedone.3.Trueorfalse:
Challengeprizeshavebecomepopularonlyrecently.
False.Challengeprizesweremostpopularduringthe18thand19thcenturies,buthavereceivedrenewedinterestmorerecently.4.AccordingtoTrisDyson,whatisthedangerofchallengeprizes?
AccordingtoTrisDyson,creatingachallengeprizeincentivisespeopletosolveaproblemwherethereisnodemand.5.Whichwordinthetextmeans‘notplannedorprepared’?
Impromptu.(Thecrowdactslikeanimpromptuthinktank.)
請(qǐng)?jiān)诓粎⒖颊n文的情況下完成下列練習(xí)。選擇一個(gè)意思合適的單詞填入句子的空格處。1.
It'sagoodideabutIdon'tthinkitwillbecost-effectivetomakesoweallneedto
think
outsidethebox
andcomeupwithanewplan.2.Youhave30minutesto
comeupwith
theanswer.Youmaybeginyourexam,now.3.Abstract
concepts
suchasfamily,freedomanddutyvaryfromculturetoculture.4.Itwasonlyoncewehadimplementedthesolutionthatit
threwupissues
wehadn'tanticipated.5.Itwasonlyoncewehadimplementedthesolutionthatraiseddifficultieswehad
overlooked.我們才不稀罕甜食呢!導(dǎo)讀:不管你是不是甜品愛好者,都無法避免攝入日常飲食中所含的糖分。這是因?yàn)楹芏嗍澄锖惋嬃鲜呛堑?。盡管人們都知道過度攝入糖類有害健康,但這并沒有阻止一些人大量且無節(jié)制地吃甜食,從而患上肥胖、糖尿病和齲齒等疾病。本集《外刊精讀》討論對(duì)食品征收“糖稅sugartax”能否扼制人們購(gòu)買甜食或甜飲料的欲望。一、語篇泛讀Vocabulary:health詞匯:健康There'snodoubtthatIhavea
sweettooth
–I
crave
cakesandbiscuitsandcouldhappilyfinishoffabarofchocolateinminutes.I'msureI'mnotalone,thesweetsugarytasteisaddictivebutthebigquestionis,isitbadforme?IthinkIknowtheanswer!Sugariseverywhere.Evenifsweetstuffisn'tyourthingit'shardtoavoid.IntheUK,we
consume
overtwomilliontonnesofsugareveryyearbutoftenwedon’tknowwe’reeatingit.Therehavebeenmany
healthcampaigns,tellingusaboutthedangersofconsumingtoomuchsugarandwehaveprobablylearntthatitshouldbeeaten
inmoderation
butwemaybeunawareoftheaddedsugarweconsumethat'sfoundinthefoodanddrinkwethinkofashealthyor
savory,suchaslow-fatyoghurtandsauces.Theobviousnegativeeffectofeatingsugarisonour
dentalhealth
–
toothdecay
isabigprobleminchildren,partlycausedbydrinkingtoomanysugarydrinks.PublicHealthEnglandclaimsachildinEnglandhasatoothremovedinhospitalevery10minutesdueto
preventable
decay.Butevenifyoucanescapethedentist'sdrill,therearemoreworryingnegativeeffects-repeatedlyeatingtoomuchsugarcanleadtoweightgainandeven
obesity,leadingtoanincreasedriskof
diabetes,
heartdisease
and
liverdisease.Sowhatcanwedotocutdownonoursugarintake?Well,thereare
low-sugarrecipes
youcantryandapparentlytherearealternativefoodstohelpusbeatthesweetcravings.Butpotentiallythemosteffectivemethodistotaxthesugarweconsume.It'swhatseveralcountrieshavebeendoingforawhileandtheUKhasrecently
jumpedonthebandwagon,byforcingmanufacturerstopaya
levy
onthehigh-sugardrinkstheysell.It'suptothemanufacturersiftheypassthecostontoconsumers.Butwillitwork?UniversityofBedfordshirenutritionexpertDrDanielBaileytoldBBCOnlinethat:"Theincreaseintaxplacedonsoftdrinkswillmakeproductsmoreexpensive,butwillthisactually
discourage
peoplefrombuyingthem?"Maybeifyou'readdictedtothestuff,you'dacceptpayingmoretobuyit.ButintheUKatleast,several
softdrinks
companieshavealreadyreducedthesugarcontentoftheirproductstoavoidthetax.Obviouslyit'sbettertodosomethingratherthannothingtohelpimprovethe
well-being
ofeveryone.Butwithsomany
temptations
outthere,I'mnotsurehoweasyitwillbetocuremysweettooth.二、詞匯表sweettooth對(duì)甜食的渴望、喜愛
crave渴求
consume(正式)消耗,大量地吃
healthcampaign健康宣傳活動(dòng)
inmoderation適度
savoury咸的
dentalhealth牙齒健康
toothdecay蛀牙,齲齒
preventable可預(yù)防的
obesity肥胖
diabetes糖尿病
heartdisease心臟疾病
liverdisease
肝病
low-sugarrecipe低糖食譜
jumpedonthebandwagon緊跟潮流
levy稅款
discourage打消…的念頭
softdrink汽水,軟飲料
well-being安康
temptation誘惑三、測(cè)試與練習(xí)閱讀課文并回答問題。1.Trueorfalse?
Savouryfoodissugar-free.2.Whatisremovedfromchildrenevery10minutesinEngland?3.Whyhavesomedrinksmanufacturersreducedthesugarcontentintheirdrinks?4.Whyarehigh-sugardrinksintheUKbecomingmoreexpensive?5.Whattemptationsistheauthorreferringtointhelastsentence?請(qǐng)?jiān)诓粎⒖颊n文的情況下完成下列練習(xí)。選擇一個(gè)意思合適的單詞填入句子的空格處。1.WhenIwaspregnantIusedto______orangesbutnowmybabyisborn,Ican'teatthem!levy
crave
discourage
temptations2.Somedoctorssaythatdrinkingredwine
______couldactuallybegoodforyourhealth.onmoderation
inmoderning
inmoderation
atmoderation3.Alarge
______onalcoholseemstobeencouragingpeopletodrinkless.levy
discourage
preventable
healthcampaign4.Onceourclassstartedrecyclingourwaterbottles,therestoftheschool
______anddidthesame!wentonthewagon
jumpedoverthebandwagon
joinedthebandwagon
jumpedonthebandwagon5.Despitebeinganaward-winningactor,heresistedthe
______tomovetoHollywood.crave
temptation
preventable
wellbeing【參考答案】閱讀課文并回答問題。1.Trueorfalse?
Savouryfoodissugar-free.
False.Wemaybeunawareoftheaddedsugarweconsumethat'sfoundinthefoodanddrinkwethinkofashealthyorsavoury,suchaslow-fatyoghurtandsauces.2.Whatisremovedfromchi
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