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Internationalteamarket:
marketsituation,prospectsandemergingissues
Introduction
Inmanydevelopingcountries,theteasectorcontributessignificantlytoruraldevelopment,povertyreductionandfoodsecurity,representing,inseveralcases,amajorsourceofincomeandemploymentformillionsofpoorfamilies.TheglobalteaproductionamountsannuallytooverUSD17billion,whileworldteatradeisvaluedataboutUSD9.5billion,accountingforanimportantsourceofexportearnings.Onekeycharacteristicaboutteaisthatsmallholdersareresponsiblefor60percentofworldproduction.Importantly,teaprovidesproductivejobsinruralareas,whichempowershouseholdsandcommunitiestomeettheirfoodsecurityneedsandimprovetheirnutritionalstatus.
Worldteapercapitaconsumptionincreasedby2.5percentoverthelastdecade,withmarkedexpansionsinteaproducingcountries.Developingandemergingeconomieshavebeendrivingthegrowthindemand,withEastAsia,Africa,LatinAmericaandtheCaribbean,andtheNearEastleadingtheexpansion(figure1).However,inthemorematureEuropeanmarkets,aswellasotheradvancedcountries,teaintakeshavewitnesseddecliningvolumes.
2
GDPpercapitaPPP
Internationalteamarket:marketsituation,prospectsandemergingissues
Figure1.Teaislargelyproducedincountrieswithrelativelylowincome(2020)
80000
60000
40000
20000
0
0.91
HumanDevelopmentIndex(HDI)
TeaNon-ProducingCountriesTeaProducingCountries
Source:FAO/EST(2022).
Thedriveforinnovationisevident,asconsumersincreasinglydemandnaturalandorganicingredients,indiversifiedblends,flavoursandenvironments.Thereisalsoagrowinginterestinhigherqualityspecialityteaswithparticularflavours.Inparallel,greenteaaswellasherbalandfruitteasaregainingpopularityindifferentmarkets,especiallyinEurope,owingtorealorperceivedhealthbenefits.Atthesametime,publicinterestinorganic,locallysourced,specializedpremiumteashasalsointensified.Innovationand“premiumization”arecharacterisingthemarket,whichattractsagrowingnumberofyoungcustomersfromanemergingmiddleclass.Yet,teafacesanumberofchallenges.Itiscriticalthatthesectorsucceedsinbalancingtheneedforexpansionandtherequirementsofsustainabilityatallstagesofthevaluechain.
Severalfactorsinfluencedemandfortea,includingpricesandincomevariables,demographicssuchasage,education,occupation,andculturalbackground.Growingconsumptionofteainproducingcountries,drivenbypopulationandincomegrowth,hastranslatedinadecreaseofexportableproductionoverthepasttwodecades(figure2).Nevertheless,percapitaconsumptionremainslowinthesecountriescomparedtoimportingmarkets,andgreatereffortsshouldbedirectedatexpandingdemandtoexploreprevailingmarketopportunities.
3
Thousandtonnes
Percentage
50
40
30
20
10
0
Internationalteamarket:marketsituation,prospectsandemergingissues
Figure2.Shareofexportableproductiondecliningsincetheearly2000s
8000
6000
4000
2000
0
1990199520002005201020152020
HumanDevelopmentIndex(HDI)
ProductionExportsShareofexportableproduction
Source:FAO/EST(2022).
Marketsituation
TheFAOTeaCompositePrice,aweightedaveragepriceforblacktea,whichincludescrush,tear,curl(CTC)andOrthodoxteasinthefourmajorauctions(Mombasa,Colombo,CalcuttaandCochin),fellby12percentin2019toanaverageofUSD2.42perkg.Thecompositepricedeclinedfurtherinthefirstquarterof2020toUSD2.28perkg,onthebackoflargeavailabilitiesandthemeasuresimposedbymanycountriestocontainthespreadofCOVID-19.ThesharpretreatinpriceswasmainlyonaccountoflowerCTCteaquotations.SinceApril2020,however,pricesrecoveredtoanaverageofUSD2.60perkg,asincreasing“in-home”consumptionofteamorethanoffsetdeclining“out-of-home”consumption.Despitethedeclineinthefirstquarterof2020,pricesoverthewholeof2020averagedhigherthanin2019,atUSD2.52perkg,registeringanincreaseof4.2percent.
In2021,internationalteapricesdeclinedtoUSD2.44perkg,aspandemic-relateddisruptionstologisticsaffectedtrade,andKenya,givenitsproductionsurplus,wassellingitsteaatverycompetitiveprices.In
4
Internationalteamarket:marketsituation,prospectsandemergingissues
thelastquarterof2021,pricespromptedarecovery,averagingUSD2.62perkg.Theyincreasedfurtherinthefirsttrimesterof2022,averagingUSD2.72perkg,andreachingahighofUSD2.85perkginApril-thehighestlevelsinceMay2018.ThegrowthwasduetomajorspikesintheColomboauctionmarket,onthebackoftightersuppliesfromSriLanka,followingtheeconomiccrisisfacedbythecountry,andstrongworlddemand.PricesalsoincreasedintheCalcuttaauctioninIndia,underpinnedbyaboostin
demand,followingsupplycutbacksinSriLankaandtheeasingofthetraderestrictionsimposedduringCOVID-19.
TeapricesandtradearealsoexpectedtobeadverselyimpactedbytheRussia-Ukraineconflict,astheRussianFederationisthelargestimporterofIndiantea,thethirdlargestimporterofSriLankanteaandthefifthlargestimporterofKenyantea.TheRussianFederationisamajorsupplieroffertilizers,andalimitedavailabilityand/orhigherpricesoffertiliserscouldtranslateintoloweryieldsandimpactteaquality.
Worldteaproductionin2021increasedtoanestimated6.5milliontonnes,from6.3milliontonnesin2020,asproductionofblacktearecoveredfromthe2020shortfallsinsomeofthemajorproducingcountries,suchasIndiaandSriLanka.Chinaremainsbyfarthelargestteaproducer,accountingfor47percentofglobaloutput,reaching3.1milliontonnesin2021,comparedto2.9milliontonnesin2020.Outputinthesecondlargestproducer,India,recoveredin2021to1.33milliontonnescomparedto1.26milliontonnesin2020.
ExportsrecoveredslightlyfromtheCOVID-19-relateddownturnin2020toanestimated1.8milliontonnesin2021,owingtohigherexportsbyKenyaandChinaandresumedshipmentsfromSriLanka,thesecondlargestblackteaexporter.Globalconsumptionofteaincreasedannuallyby3.5percentoverthelastdecade,andisestimatedtohaveamountedataround6.4milliontonnesin2021,underpinnedbyrobustdemandinmajorproducingcountries(ChinaandIndia),aswellasotherAsianandemergingeconomies(figure3).
5
Thousandtonnes
USD/kg
Internationalteamarket:marketsituation,prospectsandemergingissues
Figure3.從o寫IgrG3m3寫FGrP3I3對cG(ror3IrG3)
7000
6000
5000
4000
3000
2000
1000
0
2005
2010
2015
2020
3.5
3
2.5
2
1.5
1
0.5
0
ProductionConsumptionExportImportsFAOteacompositeprice
Source:FAO/EST(2022).
Percapitateaconsumptionexpandedby2.5percentannuallyoverthelastdecade.WhiledeclineswereregisteredintraditionalimportingmarketsofEurope,NorthernAmericaandtheRussianFederation,percapitateaconsumptionincreasedinproducingcountries,althoughmarginallyinmostcases(figure4).
6
GDPpercapitaPPP
Qatar
RussianFederation
Kazakhstan
Mauritius
AzerbaijanSriLanka
Turkey
Internationalteamarket:marketsituation,prospectsandemergingissues
Figure4.Percapitateaconsumption(2020)
100000
80000
60000
40000
20000
0
Ireland
UnitedStatesof
AmericaNetherlands
China,HongKongSAR
TaiwanProvinceofChina
Germany
France
SaudiArabiaU.KandNorthern
NewZelandJapan
Ireland
China(Mainland)
Libya
Morocco
01234
Percapitaconsumption
Source:FAO/EST(2022).
Note:sizeofbubblesreflectspercapitateaconsumption.
Medium-termoutlook
a.Production
Themedium-termoutlookprojectionsarebasedontheresultsoftheFAOteamodel,whichisapartialequilibriumtrademodelcoveringthemajoringimportingandexportingteacountries.Pricedeterminationisbasedontheglobalmarketclearingframework,wheretheequilibriumpriceensurestotalimportdemandismatchedtototalteaexportsupplies.
By2030,worldblackteaproductionisprojectedtoincreaseannuallyby2.1percent,ataslightlyslowerpacethanthepreviousdecadewhengrowthstoodat2.4percent,reflectingmajorincreasesinChina,Kenya,IndiaandSriLanka.TheexpansioninChinaisexpectedtobesignificant(4.1percent),underpinnedbystronggrowthindomesticdemandforblackteassuchaspu’er,cultivatedintheYunnanProvinceinChina.Thisvarietyofteaisagedandnaturallyfermented,anditiswellknownforitshealth
7
Thousandtonnes
China
India
Kenya
Turkey
SriLanka
VietNam
Indonesia
Bangladesh
Argentina
Uganda
RestofWorld
China*
VietNam*
Japan*
RestofWorld*
Internationalteamarket:marketsituation,prospectsandemergingissues
benefitsandhealingproperties.Outputinthetoptwoexportersofblacktea,KenyaandSriLanka,isexpectedtogrow,respectively,by2.1percentand0.6percentannually,whileoutputinIndiaisprojectedtoincreaseby2.3percentperyear.
Worldgreenteaproductionisprojectedtoincreaseatafasterrateof6.3percentannually,reflectinganexpansioninChina,whereoutputisanticipatedtonearlydoubleby2030.Theexpansionisexpectedtoresultfromincreasedproductivityratherthananexpansioninarea,throughreplantingofhigheryieldingvarietiesandbetteragriculturalpractices.VietNamisalsoexpectedtosubstantiallyincreaseitsproductionofgreenteawithanaverageannualgrowthrateof4.0percent(figure5).
Figure5.Teaproductionbymajorproducingcountries
4000
3000
2000
1000
0
Blacktea
Greentea
20202030
Source:FAO/EST(2022).
b.Consumption
Worldteaconsumptionincreasedby3.5percentoverthelastdecade,reflectingstronggrowthinproducingcountriesthathasmorethanoffsetasubduedimportdemandintraditionalteaimportingmarkets,namelytheRussianFederation,theEuropeanUnion,theUnitedStatesofAmericaandCanada.Blackteaconsumptionisprojectedtogrowby2.0percentoverthenextdecade.Thelargestexpansion
8
Thousandtonnes
India
Turkey
China
Pakistan
RussianFederation
Iran(IslamicRep.of)
EU27
Egypt
Bangladesh
U.KandNorthernIreland
UnitedStatesofAmerica
Internationalteamarket:marketsituation,prospectsandemergingissues
withinthetopfiveproducingcountriesisforecastinChina,whereconsumptionisexpectedtoincreasebyanannualgrowthrateof4.9percent,asblacktea,pu’erteaanddarkteaareenjoyinggreatpopularityduetotheincreasingawarenessofthehealthbenefitslinkedtodrinkingtea.StronggrowthisalsoexpectedinmanyproducingcountriesinAfricaandAsia,suchasUganda(8.1percent),Rwanda(5.1percent),Kenya(4.3percent),Malawi(4.0percent),Zimbabwe(3.8percent),Bangladesh(2.8percent),Nepal(2.4),India(2.1percent),Indonesia(1.5percent)andSriLanka(1.4percent)(figure6).
Intheshortrun,theimpactofCOVID-19ontheteamarketisestimatedtobemoderate.Themarketwillcontinuetobeunderpinnedbyrobustdemandindevelopingandemergingcountries,creatingnewruralincomeopportunitiesandcontributingtofoodsecurityintea-producingcountries.TeaconsumptionhasgrownparticularlyrapidlyinChina,Indiaandotheremergingeconomies,drivenbyacombinationofhigherincomesanddiversificationintoothermarketsegments,suchasorganicandspecialtyteas.
Figure6.Blackteaconsumptionbymajorconsumingcountries/markets
1400
1200
1000
800
600
400
200
0
20202030
Source:FAO/EST(2022).
9
Thousandtonnes
Kenya
India
SriLanka
VietNam
Argentina
UnitedRepublicofTanzania
Uganda
RestofWorld
China*
Indonesia*
Japan*
VietNam*
RestofWorld*
Internationalteamarket:marketsituation,prospectsandemergingissues
c.Trade
Worldteaexportsincreasedannuallyby0.5percentoverthelastdecade.Blackteaexportsregisteredaminorincreaseof0.1percent,owingtoincreasingshipmentsfromKenyaandIndia,whichmorethanoffsetreducedshipmentsbySriLanka,thesecondlargestexporterofblacktea.Greenteaexportsincreasedby2.3percent,mainlydrivenbyincreasedsalesbyChinaandVietNam.
Inthemediumterm,exportsofblackteaareprojectedtoincreaseby1.4percent,onthebackofexpectedlargershipmentsbyKenya,confirmingthecountry’srankasthelargestexporter,followedbyIndia,SriLanka,Argentina,VietNam,UgandaandtheUnitedRepublicofTanzania(figure7).Worldgreenteaexportsareexpectedtogrowatafasterrateoverthemediumterm,byabout4.0percentperyear,drivenbyforeseensharpincreasesinsalesbythetopthreeexporters.Chinaisexpectedtocontinuetodominatethegreenteaexportmarket,accountingforover70percentofglobalgreenteaexportsandregisteringanannualincreaseof3.6percentupto2030,followedbyVietNam,withashareofover20percent.Intermsofgrowthrates,VietNamandJapanareprojectedtolead,respectively,at7.0percentand6.5percent.
Figure7.Teaexportsbymajorexportingcountries
600
500
400
300
200
100
0
Blacktea
Greentea
20202030
Source:FAO/EST(2022).
Internationalteamarket:marketsituation,prospectsandemergingissues
10
Mainissuesanduncertainties
Theteasectorfacesanumberofchallengesthatmustbeaddressedtoensureitslong-termsustainability.Climatechangeisthreateningthelivelihoodofmillionsofteafarmers.Teaproductionisextremelyvulnerabletoclimate-relatedevents,andglobalwarmingisseverelyaffectingyieldsandteaquality.Teaismainlygrownunderrain-fedmono-croppingsystemsandweatherconditionsdetermineoptimalgrowth.Changesintemperaturesandrainfallaffectnotonlythequality,butalsothepropertiesoftealeaves.AdaptationmeasuresrecommendedbytheFAOIntergovernmentalGroup(IGG)onTea,includeplantingdroughtandstresstolerantteacultivars,diversifyingproduction,intercroppingteawithothertreecrops,organiccultivationandinvestinginwaterconservationtechnologies.
Thesectormustbesustainableenvironmentally,sociallyandeconomically.Carbonemissionsandenergyusearekeyvariables.Environmentalsustainabilityschemesthatdealwithrelevantaspects,suchassoilqualityandbiodiversityconservation,shouldbegivenpriority.Inaddition,socialstandardsthatrelatetolabour,genderandequalityhavebecomeincreasinglyimportant,anddeterminethecompetitivenessofthesector.Economicsustainabilityfor
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