谷歌普華永道-2020數(shù)字化智慧城市報告：全城 AI英文

Smarter

DigitalCity

03Foreword

06ResearchBackground

10KeyFindings

18TheImportanceofAIforHongKong

22TheViewfromHongKongResidents

37TheViewfromHongKongBusinesses

58ACloserLookbySector

●SmarterFinance

●SmarterTechnology&Innovation

●SmarterTravel&Logistics

●SmarterRetail

106Recommendations

125Reference

02

01

Foreword

Whocouldhavepredictedthedramaticturnofeventsthathaveunfoldedoverthecourseof2020?

WhenIsatdowntowritelastyear’sforeword,forourthirdandfinalSmarterDigitalCitywhitepaper,IanticipatedcontinuedimprovementofHongKong’sdigitaleconomy,andarelativeaccelerationofdigitaltransformationacrossthecity.However,

theteamandIdidnotanticipatethattechnologywouldbecomesuchalifelineformillions,andthatdigitalwouldrisetothetopoftheprioritylistforalmosteverybusinessacrosstheglobe,includingthosehereinHongKong.

COVID-19hasaffectedeveryelementofbusiness,fromfinancialmarketstosupplychainstocustomerdemand,rapidlyacceleratingtheadoptionofdigitalsolutionsthroughnecessityratherthanstrategy.

WhenthepandemichaspassedwhatlegacywillrapidtechnologyadoptionleaveforHongKong?Forcertain,wehaveproventhatstudyingandworkingfromhomeisaviablealternativetoclassroomsandoffices.However,asschoolsandbusinessesslowlyresumenormaldailyoperationsoverthecomingweeksandmonths,newonlinehabitshaveemergedthatbusinessandgovernmentagencieswillneedtoadaptto.

Asustaineddigitaltransformationshouldmeanmorethanjustequippingyouremployeestoworkfromhome.Itshouldmeanadaptingtonewconsumermindsets,andcustomerswhonowwanttobeassuredthatyourproductsandservicesarecleanandcontactless,convenientandconnected.

Thistimelynewreport,AIforEveryone,commissionedbyGoogleandconductedbyKPMG,outlineshowrealisingthebenefitsofAIamongHongKongersandHongKongbusinesseswillassistthecity’srecoverypostCOVID-19.Artificialintelligence(AI)isalreadyembeddedinmanybusinessproductivitytools(suchasvideoconferencing,smartassistantsandchatbots)anddigitalmarketingplatforms(suchasSearch,YouTubeandAnalytics),whichhavebeenwidelyadoptedbyenterprisesinHongKong.

04

05

AIcanhelpbusinessestomitigaterisks,improveefficiency,enhanceproductsandservices,anddeliverexperiencesthatalignwithchangingcustomerrequirements.However,Small-MediumBusinesses(SMBs)stillneedsupportonthejourneytodigitalisation.Thisthemeisechoedinthisyear’sresearchwhichshowsthatSMBsareinparticularneedofhelpinvisualisingthebenefitsofAI.

ThisresearchreportsetsanewbenchmarktohelpunderstandAIadoption,barriersandbenefitsacrossfourkeysectors-Finance,Retail,Travel&LogisticsandTechnology&Innovation.WehaveexaminedthecurrentlevelofunderstandingandadoptionofAI,identifiedbarrierstoadoption,anduncoveredfutureopportunitiestoaccelerateAIdevelopmentinHongKongpost-COVID-19.

Interestingly,ourreportconcludesthatbothHongKongbusinessesandHongKongersareoptimisticaboutthepotentialofAItohelppeopleandimprovelives.Why?Well,you’lljusthavetoreadontofindoutmore.

OnceagainIneedtothankasmallarmyofpeoplewhohavemadethiswhitepaperpossible.Onehundredpagesdoesnotdojusticetothehard(socially-distant)workofourresearchteamfromKPMGandGoogle,nortothesignificantcontributionsofkeybusinessandgovernmentstakeholdersandopinionleaders.Toeveryoneinvolved,asincerethankyouforeverythingthatyouhavecontributedtoAIforEveryone.

WelookforwardtoworkingwithyoutobringAItolifeforyourorganisation.

Sincerely,

LeonieValentine

ManagingDirector,Sales&Operations,GoogleHongKong

02

Research

Background

From2017through2019,GoogleHongKong’sannualSmarterDigitalCity1researchexploredthemesandprovidedrecommendationsrelatingtothequestion:“HowcanHongKongbecomeaSmarterDigitalCity?”

IntheSmarterDigitalCityprogramthetopicofartificialintelligence(AI)andmachinelearningcametothefore.Overthecourseofthreeyears,weobservedasignificantincreaseinthenumberoflargerbusinessesinHongKonginterestedinapplyingAIandmachinelearning,aswellasasizeableproportionofHongKongresidentskeentolearnmoreaboutAIandmachine-learningtechnologies.

Artificialintelligence(AI)isthesimulationofhumanintelligenceprocessesbymachines,especiallycomputersystems.AIhasgreatpotentialtoempowerpeopleforgenerationsandservethecommongood.

Asweenteranewdecade,AIremainstopofmindforpolicymakers,businessesandindividuals,withCOVID-19acceleratingeveryone’sadoptionofdigitalisation.Nowmorethanever,thepracticalusefulnessoftechnologyandinnovationisapparent.AIprovidesnewwaysofapproachingproblemsandmeaningfullyimprovesmanyfacetsofpeople’slives,fromhelpingmitigatetheimpactofnaturaldisasters,toprotectinghabitatsandimprovinghealthcare.2Italsoenablesorganisationstooperatemoreefficientlywhiledeliveringbetterproductsandservicestotheircustomers.AIwillhelpbusinessesofallkindsandsizesbemoreinnovativeandefficient.AsuccessfulembraceofAIisessentialtoensureHongKongupholdsitscompetitivenessandremainsamagnetforindustry,investmentandtalent.

1GoogleHongKong’sSmarterDigitalCityresearch:/intl/en-apac/consumer-insights/smarter-hk-collection/

2Google’sAIforSocialGood:https://ai.google/social-good/

07

RecentresearchhasrevealedthatHongKonglagsbehindotherAPACeconomiesintermsofAIreadiness.3

In2020,GoogleHongKongembarkedonanewthree-yearprogramoflongitudinalresearchdelvingspecificallyintothetopicofAIdevelopmentadoptioninHongKong,buildingonthreeyearsofSmarterDigitalCityresearch.ThiswhitepapercoversthefirstwaveofthisSmarter

DigitalCity-AIforEveryoneprogram,whichwasconductedinMaythroughJune2020.Inthefirstyear,thisprogramaimsto:

●Examinethecurrentlevelofunderstandingandtake-upofAIwithinboththeresidentpopulationandHongKongbusinesses;

●IdentifytriggersforandbarrierstoAIdeployment;and

●UncoveropportunitiesandstrategiestoaccelerateAIdevelopmentinHongKongandcontributetoitsrecoverypost-COVID-19.

Toensurearepresentativeviewofallstakeholdergroups,interviewswereconductedviadifferentmethodologieswithawiderangeofconstituentsinHongKong:businessesofallsizesandsectors,policymakers,andresidents.

FurtherdetailsoftheresearchmethodologiesandsamplecompositioncanbefoundintheReferencesection.

Throughoutthiswhitepaper,“Index”scoresareprovidedforresidentsandbusinesses.TheserefertotheGoogleHongKongAIReadinessIndex,anoverallbenchmarkforthematurityofAIadoption.TheIndexisbasedonfivecomponents:

1.Know-how:familiaritywithAI;attitudestowardsandinterestintraining;nurturingAIexpertiseandtalent(forbusinesses)

2.Conidence:overallperceptionsofAIandtechnology;attitudestowardsgovernanceanddataprivacy

3“ArtificialIntelligenceinAsia:PreparednessandResilience”publishedbyTheAsiaBusinessCouncilin2017:

/docs/AI_briefing.pdf-HongKongrankedseventhoutofeightAsianmarketsintermsof‘AIpreparedness’.

08

3.Set-up:currentusageofdevice-basedandcloud-basedservices;attitudestowardssharingdata;organisationalreadiness(forbusinesses)

4.Usage:opennesstoAIandrecognitionofitsbenefits;currentandfutureadoptionofAItechnologies

5.Spending:expectedfuturespendingonAI-poweredservices(forresidents);importanceofAItalenttobusinesssuccess(forbusinesses)

Theindexscorerangesfrom0(leastreadytoadoptAI)to100(mostreadytoadoptAI),andisreportedinaggregateformandbysegment,wheremeaningfuldifferencesbetweensegmentsexist.

FormoredetailsofhowtheAIReadinessIndexiscalculated,pleasevisittheReferencesection.

Residents

Smalland

Medium-SizedBusinesses

AIReadinessIndex

Confidence

Policymakers

Know-how

Corporates

Spending

Set-up

Usage

09

03

KeyFindings

Ifthepastyearhastaughtusanything,itisthatdisruptioncanhithard,forceustoasktoughquestionsanddrasticallyalterhowwedobusinessandliveourlives.COVID-19laidbaretheneedtoembracedigitalinnovationtoadapttocommercialandpersonalheadwinds,regardlessofone’sindustryorlivelihood.

HongKong’sprogressonthistransformationjourneyinrecentyearshadgatheredpace,asourSmarterDigitalCity4researchhasdocumented.NowCOVID-19hasheightenedthesenseofurgencyinHongKong,affectingeveryresidentandbusiness,sparingnobody.What’smore,COVID-19hasspurredmoreresidentstoflocktoonlinechannels,promptingbusinessestoactquicklytomeetnewandevolvingdemands.Inshort,thecasefordigitaltransformationingeneralandAIinparticularhasneverbeenstronger.

Residents’View

OptimisticaboutAI,buteducationisneededtoaccelerateadoption

COVID-19hasspedupdigitalisationanddemandforAIadoption.ThepandemichashighlightedthecriticalrolethatAI-embeddedproductsandservicesplayindailylife,andmadedigitalisationanevenmoreurgentnecessityforthepeopleandbusinessesofHongKong.

HongKongersareoptimisticaboutthepotentialofAItohelppeopleandimprovelives.ThemajorityofHongKongersbelieveAIisapositiveforceforsociety,withonly2percentofresidentsperceivingAIasathreattopeople(suchasthroughjobloss).

HoweverthisoptimismdoesnotyettranslateintohighlevelsofactualusageofAIservices.Theonusisonproviderstoimproveresidents’awarenessofAI’sbenefits.Convenience,efficiencyandcostsavingswillallprovecompelling,particularlyasHongKongersseektomanagetheimpactofCOVID-19ontheirdailylives.

ResidentsarekeentoexperiencewhatAIcanofferandexcitedabouthowitcanimprovetheirlives,butfirstneedreassurancethattheirdatawillbeprotected.AsresidentsbecomemoreknowledgeableaboutthebenefitsofAIandmoretrustingoforganisationstoprotecttheirprivacy,theywillbemoreopentosharingtheirdata.

4GoogleHongKong’sSmarterDigitalCityresearch:/intl/en-apac/consumer-insights/smarter-hk-collection/

11

12

Therefore,educatingthepublicaboutAImustbeastrategicpriority.ItpresentsanopportunityforHongKong’sAIecosystemplayerstoworktogethertoincreaseresidents’AIknowledge.

Businesses’View

SeeAI’spotentialandkeentoinvest,buttheirjourneyhasjustbegun

SinceCOVID-19hasprofoundlyalteredthebusinesslandscape,companiesofallshapesandsizesfaceanimperativetotransforminordertosurvive.

HongKongbusinessesprizequality,efficiencyandcustomerrelationships:allareasinwhichAIcanplayanenormousrole.However,whilemostbusinessesexpressoptimismaboutAI’spotential,actualdeploymentisinitsrelativeinfancy.

OptimismaboutthefutureapplicationofAIrunshigh,basedonastrongbeliefinitsbusinesspotential.Evenamiddifficulteconomicconditions,businessesrecognisethevalueofinvestinginAI.

Todate,businessesaremostlystillinexplorationmode,experimentingwithdifferentusecases.TheyhaveyettorollouttheirAIprocessesatscale,withmostAIprojectsconfinedtospecificteamsratherthandistributedacrossfunctionsortheenterprise.

BuildingexpertiseandnurturingtalentarecriticallyimportanttoacceleratingAIdeployment.Businessesofallshapesandsizeswillbenefitfrombringinginexternalexpertiseviapartnerships,andtrainingstaffintechnicaltopicsandhowAIcanbeappliedtothebusinesstoachievedemonstrablebenefits.

Furthermore,businessesinHongKongaregenerallyslowtoadoptcloud,andfewarefullyutilisingtheirdatapotential.Thetechnologyanddatainfrastructurearenotablylackingforsome,particularlyintheTravel&LogisticsandRetailsectors.

CorporatesarefurtheraheadthanSMBsinAIadoption.YetAIisasrelevantandaccessibletoSMBsasitistocorporations.WithmanySMBshavingbeenhard-hitbyCOVID-19,theiradoptionofdigitaltechnologiesisespeciallyimportant.

Smarter

Finance

Smarter

Technology&Innovation

Smarter

Travel&Logistics

Smarter

Retail

FinanceandTechnology&InnovationbusinessesarefurtheralongtheAIjourney,butthereisampleroomfordevelopmentacrossallsectors

Anexaminationofbusinessesacrossdifferentsectorsrevealstellingdifferences.FinanceandTechnology&Innovationbusinesseshavebetter-developedinfrastructuresforcapturingdata,althoughtheyarenotyetsetuptorealisethefullvalueofthedatatheycollect.TheTravel&LogisticsandRetailsectorsarefurtherbehind:transformationisneededforthesebusinessestoprogressontheirAIjourney.SMBsinthesesectorsinparticularareattheverystartofembracingAI,yetthesebusinesseshaveasmuchtogainasCorporatesdo.

13

SmarterFinance

Strongoncomplianceandcontrol,butmustovercomefearoffailureandembraceinnovation

BusinessesintheFinancesector5aretechnologicallysophisticatedandaccustomedtooperatinginhighlyregulatedenvironments.FinancebusinessesarethemostAI-readyamongthefourfeaturedsectorsinthiswhitepaper,astheyarealreadyhighlydata-drivenandhaveadvancedtechnologyinfrastructures.

ThereisvastroomforadvancementwithinFinancebusinessestoharnessthepowerofdatatoimproveoperationsanddeliverbettercustomerexperiences.Businessesinthissectorunderstandtheapplicationofdataandalreadyspendextensivelyonautomationtohelpwithcomplianceandenhancecustomerinteractions.

Acrosstheenterprise,AIcanbeappliedtodata-heavy,volume-drivenprocessestoimprovespeedandaccuracy,bringingbenefitstoeachbusinesscomponent:fromcustomerretentioninthefrontoffice,toriskandcompliancemanagementinthemiddleoffice,toworkforce,capitalandprofitabilitymanagementinthebackoffice.

Usecasesinthissectorlargelytargetoperationalefficiencyandregulatorycompliance.Examplesincludemachinelearningandanalyticsforidentifyingfinancialcrime,processingclaims,andextractinginformationfromunstructureddocumentstodetectfraud.

Toaccelerateadoption,thissectorshouldcontinuetonurtureacultureofinnovationandagilitythroughleadership,communicationandbypromotinginitiativessuchashackathons.

5TypesoforganisationswithintheFinancesectorincludebanks,insurers,assetmanagementfirms,privateequity,paymentsprovidersandfintech.

14

SmarterTechnology&Innovation

Agile,innovativeandcustomer-centric,butyettofullyembracetherigoursofregulationandcompliance

TheTechnology&Innovationsector6hasembracedAIasamarketdisruptor,convincedthatitsfuturerestswithpioneeringtechnologies.

Businessesinthissectorplaceahighpriorityonimprovingproductsandservicesaswellasenhancingcustomerexperience.SomeexamplesofAItechnologiesthatwillbeespeciallyvaluableincludeidentifyingpatternsandsentimentsthroughsocialmediaanalytics,offeringproductrecommendationsforonlinechannels,andenlistingchatbotsforcustomerservice.

WithAIvisiblyembeddedinawiderangeofproductsandservices,Technology&InnovationbrandsareattheforefrontofpopularisingAIforHongKongresidents.

Thissectorhastheambitionandtheinfrastructureinplacebutisarelativenewcomertotheregulatoryenvironment.ToaccelerateAIprogress,businessesinthissectorshouldbuildtheircapabilitytobotheffectivelydealwithregulatoryrequirementsandcommunicatetransparentlywithrelevantstakeholderssoastoinspireconfidenceinAIapplications.

6TheTechnology&Innovationsectorincludeselectronicsanddevices,telecommunications,softwareandhardware,gamedevelopmentandengineeringaswellasinformationtechnologyservices.

15

SmarterTravel&Logistics

Practical,outcome-focusedbusinessesthatneedtoseethebenefitsbeforeinvesting

Travel&Logisticsbusinesses7arepragmaticorganisationsthatneedtoseepracticalapplicationandrealvaluefromAIinvestments.Theyhavebeeninitiallyslowtoadopt,butoncethevaluefromusecasesismadetangible,theyquicklyimplement.

AIservicesthathelpTravel&Logisticsbusinessesoperatefasterandmoreefficientlywillbehighlysought.Examplesincludeintelligentautomation,intelligentforecastingandinventorymanagement,AI-poweredsmartwarehousesthatintegratewiththeInternetofThings,demandplanning,androuteoptimisationusingAI.

Travel&LogisticsisatanencouragingjuncturewithAI:hopefulofitspromiseandreadytoscaleupitsinvestmentandusage.

7TheTravel&Logisticssectorincludesairlinesandtravelagenciesaswellasstorage,shipping,postalandcourierservices.

16

SmarterRetail

Customer-focusedandneedinghelpwithinfrastructureandexpertise

TheRetailsector8isfast-moving,competitive,andexceptionallyfocusedonitscustomers.Highlyattunedtothemarketplace,Retail’sprioritiescentrearoundcontinuouslyimprovingofferings,attractingandretainingcustomers,andstayingaheadofcompetitors.

RetailbusinessesunderstandAI’spotential,butcomparedwithothersectors,lagfurtherbehindintheirtechnologycapabilityandinfrastructure.TherearealsogapsinunderstandingusecasesandtheabilitytodemonstrateROI,butthishasnotdeterredthemfromwantingtoinvest.

TobegintheirAIjourney,retailerscanfocusondatastrategyandmanagement,andstarttobuildusecasesregardlessoftheirlegacyorbusinesssize.Giventheircustomerfocus,usecasesindigitalmarketingandadvertisingaswellascustomeranalyticsarelikelytoyieldhelpfulresults.

8TypesoforganisationsintheRetailsectorincludedepartmentstores,grocerystores,supermarkets,FMCG,fashion,cosmeticsretailersande-commerce.

17

04

TheImportanceofAIfor

HongKong

GoogleHongKong’sSmarterDigitalCity9researchexaminedthekeystosustainingHongKong’scompetitivenessandequippingHongKongresidentswiththeskillsrequiredinthedigitaleconomy.Thewhitepaperreachedanoptimisticconclusion,notingthecityhasstrongfundamentalsinplaceforbusinessesandresidentstoflourish.

Oneyearon,HongKong,alongwiththerestoftheworld,isdealingwiththeunprecedentedchallengesanddisruptioncausedbyCOVID-19.Thepandemicchangedresidents’behaviour,promptingmorepeopletorelyondigitaltools.Thishashighlightedboththeneedandopportunitytoexplorenewoperatingmodelsandwaysofworking.ItisthereforevitalthatbusinessesadoptAIorriskbecomingredundant.

COVID-19hasaffectedeveryelementofbusiness-fromfinancialmarketstosupplychainstocustomerpreferencesandbehaviours-rapidlyacceleratingtheadoptionofdigitalsolutions.OrganisationsthatsuccessfullynavigatethecurrentenvironmentarerespondingtoCOVID-19withhighlevelsofinnovation,includinggreaterdigitalaccesstotheirproductsandservices.HongKongresidentsarekeenforthistocontinue.

COVID-19hasacceleratedconsumers’embraceofAI

AIisembeddedinawidevarietyofdigitaltoolsthatresidentsrelyupon.Fromsmartsearchrecommendationstoe-commerceplatformstofooddeliveryapps,AIisnowamainstayofdailylife.AsCOVID-19restrictsmobility,agrowingnumberofHongKongresidentsareturningtoAI.

Fifty-ninepercentofHongKongerssaytheamountoftimetheyspendonlinehasincreasedsincetheonsetofCOVID-19.10Timespentonlinehasincreasedfromanaverageof3.5hoursto5hoursperday.Inparticular,onlineshoppingandbankinghavesurged.AverageweeklysearchinterestinonlineshoppinginHongKonggrew26percentaftertheoutbreakofCOVID-19,11and91percentofresidentsnowuseonlinebanking.

9GoogleHongKong’sSmarterDigitalCityresearch:/intl/en-apac/consumer-insights/smarter-hk-collection/

10Google/Qualtrics,HongKongRecoveryStudy,May2020(base:HongKongresidents,n=512)

11GoogleTrends,/trends/,1stJuly2019-1stJune2020

19

InafurthersignofAI’ssignificance,asbanksandshopsclosedorlimitedtheiropeninghours,migrationtodigitalchannelsacceleratedamonggroupsthathistoricallywereslowertoadopt.Forexample,93percentofHongKongresidentsaged45-64useonlinebanking,andone-thirdofthemstartedusingonlinebankingsincetheonsetofCOVID-19.

HONGKONGRESIDENTSINCREASINGTIMEONLINESINCECOVID-19

VideoConferencingServices

27%

24%

20%

StreamVideos&Media

11%

39%

46%

OnlineShopping

13%

35%

44%

OnlineFoodDelivery

18%

24%

33%

StartedusingUsedmore

GamesOnline

11%

29%

44%

Alwaysused

Livestreams

16%

23%

46%

SearchEngines

9%

29%

58%

OnlineBanking

11%

23%

57%

Source:Google/Qualtrics,GoogleHongKongRecoveryStudy,May2020

Base:HongKongresidents,n=512

HongKongresidentsofallagesandbackgroundsinteractwithorganisationsusingmultipledevicesandplatforms,expectingseamless,secureomnichannelexperiences.SincetheonsetofCOVID-19,trusthasbecomemorepivotalinresidents’decision-making.HongKongersareturningtobrandsandpropositionsthathelpthemsavemoneyandtime,simplifytheirlives,andfeelsaferandmoreconfidentinuncertaintimes.

20

21

Realigningbusinessesandoperatingmodels

TheCOVID-19pandemichasupendedbusinessasusual,requiringHongKongenterprisestorealigntheirbusinessoperatingmodelsorelseriskbeingirrelevant.

AIisintegraltodigitalisationandbusinesstransformation.Itisbeingusedtomakelivessimplerandmoreefficient,puttingthecustomerinthecentreofeverythingbusinessesdo.SomeofthewaysinwhichAIisbeingappliedarelistedbelow:

●Predictiveanalyticsandmachinelearningthathelpidentifylucrativecustomersegments,makeproductsandservicesmorepersonalisedandbusinessesmoreefficient

●Automationofdata-intensiveandrepetitiveworktasks,freeingupteamstotakeonmoreinterestingandcreativework

●Identityandaccessmanagementservicesthatkeeppeopleandtheirdatasafe

●Toolssuchassmartnavigationandmachine-learningenabledtranslationfortheconvenienceofconsumers

●Chatbotsandothertypesofintelligentagentswhicharerevolutionisinghowpeopleinteractwithbrands,enablingorganisationstobettermanagecustomerdemandanddeliversuperiorexperiences

Inshort,AIisofrisingimportancetoresidentsandbusinessesalike.Itstechnologiestouchallaspectsofresidents’lives,makingtheirconsumertransactionsandpersonaltasksmoreconvenienttocarryout.Forbusinesses,AIisaformidabletooltostaycompetitiveandfavourablyrespondtoeconomicdisruption.

05

TheViewfromHongKong

Residents

COVID-19hasspedupdigitalisationanddemandforAIadoption

COVID-19hashighlightedthecriticalrolethatAI-embeddedproductsandservicesplayindailylife,andmadedigitalisationamoreurgentnecessity.

ForyearspublicawarenesshassteadilyriseninHongKongregardingchatbots,translationandroutemapping.ThemainstreamadoptionofsuchserviceshashelpedtoeducatethepubliconAI’scapacitytoenrichtheirlives.

In2020,anoverallAIReadinessIndexscoreof50outof100wasobservedforHongKongresidents.Thepossiblerangeforindividualscoresiszerotoonehundred:themeanforResidentssitsexactlyinthemiddle,meaningthatwhileHongKongersarewelladvancedalongtheAIjourney,thereissubstantialroomforfurthergrowth.

HONGKONGRESIDENTSAIREADINESSINDEX

100

75

5154524844

50

25

0

Allresidents

ResidentsAIReadinessIndex:AmeasureofHongKongresidents’readinesstoadoptAI

Base:HongKongresidents,n=1000;aged18-24,n=150;25-34,n=200;35-44,n=200;45-54,n=250;55-64,n=200

35-44

55-64

45-54

25-34

18-24

50

23

24

AIReadinessisthehighestamongpeopleaged25-34,andthereasonisclear:thiscohortisinitsprimecareer-buildingyearswhereprofessionalexperienceandtechnologicalsavvyintersect.

Residentsaged18-24arehighlyfamiliarwithtechnology,buthavenotyetaccruedtheyearsofworkplaceexperience.BuildingknowledgeatschoolaboutAI’spracticalapplicationswillhelpthemlayasolidfoundationtoapplyitintheworkplace.

Thoseaged35-44areatacomparablelevelofreadinessto18-24s,butfordifferentreasons.Theyhaveamassedconsiderableprofessionalexperienceandbeenexposedtothebenefitsoftechnologyintheworkplace.

Incontrast,45-54year-oldsgrewupinamostlyanalogueenvironmentandassucharetypicallyslowertoadoptadvancedtechnologies.Mature(55+)residentscanalsobenefitfromAItomaketheirdailyliveseasier,moreconvenientandmoreefficient.

ResidentsareseducedbyAI’spromise,butlackknowledge

HongKongresidentsalreadyexhibitahighdegreeofConfidenceinAI’sabilitytoimprovelives,seeingfarmorebenefits(54percent)thandisadvantages(7percent).

Usageisalsorelativelyhigh,revealingthatresidentsinHongKongareadoptingAI-poweredproductsandservicestoasubstantialextent.

However,widespreadusageisnotyetfullytranslatingintoSpending,i.e.,directrevenuetoproviders,andasyetsomeresidentsarereluctanttopayforAIservices.

Know-how(AIfamiliarityandknowledge)andSet-up(deviceandcloudusage,andwillingnesstosharedata)tallyrelativelylower.Thesescoresindicateroomforgrowththatcanberemediedinpartbymoreexplicit,ratherthanimplicit,usageofAItechnologies.

ResidentsseethepotentialofAI,buttheyneedtobeconvinced.Theyarehungryforfurtherknowledgeandneedreassurancefromorganisationsthattheirdatawillbeprotected.MoreknowledgeiscorrelatedwithhigheropennesstousingAI,suggestingthathelpingresidentsexpandtheirknowledgeofAIwillincreasetheiradoption.

USAGEANDCONFIDENCELEAD,WHILEKNOW-HOWANDSET-UPLAG

Residents

AIReadinessIndex

(score0-100)

50

43

Know-how

5