2022年全國(guó)大學(xué)生英語(yǔ)競(jìng)賽樣題（A類(lèi)）及參考答案

2022年全國(guó)大學(xué)生英語(yǔ)競(jìng)賽樣題(A類(lèi))

2022NationalEnglishCompetitionforCollegeStudents

(TypeA-Sample)

(Total:150marksTime:120minutes)

PartIListeningComprehension(30marks)

SectionA(5marks)

Inthissection,youwillhearfiveshortconversations.Each

conversationwillbereadonlyonce.Attheendofeachconversation,

onequestionwillbeasked,andyouhavefifteensecondstoreadthe

fourchoicesmarkedA,B,CandD,anddecidewhichisthebest

answer.Thenmarkthecorrespondingletterontheanswersheetwith

asingleUnethroughthecentre.

l.A.Inahospital.

B.Atacoffeeshop.

C.Atalaundry.

D.Inahotel.

2.A.Thefrontpageheadlines.

B.Thebackpagemainstories.

C.Thefinancialnews.

D.Thesportsnews.

3.A.Gettingstuckinrushhourtraffic.

B.Beingstoppedbythepolice.

第1頁(yè)共36頁(yè)

C.Acarbreakdown.

D.Aflatmobilephonebattery.

4.A.Thesalaryistoolow.

B.Itisnotchallenging.

C.Hedoesn'tlikehisworkmates.

D.Hehastoworkmanyhours.

5.A.Becausegrowingpotatoeswillinvolveless

labour.

B.Becausethebackyardisn'tbigenoughfor

growingcorn.

C.Becausethesoilinthebackyardisn'tfitfor

growingcorn.

D.Becausegrowingpotatoeswillbemore

profitable.

SectionB(10marks)

Inthissection,youwillheartwolongconversations.

Eachconversationwillbereadonlyonce.Attheendof

eachconversation,therewillbeaone-minutepause.

ConversationOne

Listentotheconversation.Thenreadthefour

choicesmarkedA,B,CandD,anddecidewhichisthe

bestansweraccordingtowhatyouhear.Thenmarkthe

第2頁(yè)共36頁(yè)

correspondingletterontheanswersheetwithasingle

linethroughthecentre.

6.Whatisthewomantryingtodo?

A.Persuadethemantotakearock-climbing

course.B.Findaplacetogorock-climbingwith

theman.C.Makepreparationforarock-climbing

contest.D.Planarock-climbingtripduringthe

springbreak.

7.Whatdoesthemanimplyaboutrock-climbingat

theirschool?

A.Thereisnoonetoteachthemhowtodoit.B.

Notverymanystudentsareinterestedinit.C.The

schooldoesn,thaveanyrock-climbing

equipment.D.Therearenoproperplacesfor

rock-climbingnearby.

8.Whichofthefollowingmaynotbeneededfor

rock-climbing?

A.Helmets.B.Parachutes.C.Ropes.D.Belts.

9.Whyisthewomaninterestedinrock-climbing?

A.Ithelpsclimbersdevelopmentallyaswell

asphysically.B.Itoffersclimbersthe

第3頁(yè)共36頁(yè)

opportunitytoenjoythescenery.C.Itisn'tas

expensiveasothersports.D.Itdoesn,ttakea

longtimetolearn.

10.Whatwillthefirstfewweeksofthe

rock-climbingcoursefocuson?

A.Attendinglecturesonrock-climbing.B.

Learningtousethevariousgadgets.C.Exercising

mentallyandphysically.D.Gettingfamiliarwith

theclimbingsites.

ConversationTwo

Listentotheconversation,andcompletethe

followingsentenceswithonewordaccordingtowhat

youhear.Writetheanswersontheanswersheet.

11.ChrisissurprisedthatHollyhasleftthe().

12.Hollywasgettingtoofarbehindwithher()

andwantedtoconcentratemoreonhercollegework.

13.Hollysaidlasttermshewasabletokeepupand

her()werefine.

14.DrGarrettmadeHollygoandseethe()of

departmentonMonday.

第4頁(yè)共36頁(yè)

15.Chrisbelievesit/snecessaryforstudentsto

havea()job.

SectionC(5marks)

Inthissection,youwillhearfiveshortnewsitems.

Eachitemwillbereadonlyonce.Aftereachitem,there

willbeafifteen-secondpause.Duringthepause,read

thequestionandthefourchoicesmarkedA,B,CandD,

anddecidewhichisthebestanswer.Thenmarkthe

correspondingletterontheanswersheetwithasingle

linethroughthecentre.

16.Wherearethemicrochipsembedded?

A.Inthefood.B.Intherecipes.C.Inthe

attachedtag.D.Inthepackaging.

17.Whatisspecialabouttheair-bornetaxiJetpod?

A.Itssafety.B.Itsspeed.C.Itslownoise

output.D.Itsrelativelylowfare.

18.Whatdowelearnaboutthenewswimming

pool?

A.Itwillopennextmonth.B.Itwillbefree

foroneweek.C.Itisbiggerthantheoldone.D.

Itwillbeopensoonerthanexpected.

第5頁(yè)共36頁(yè)

19.WhoaremaincustomersoftheBlackBerry?

A.Reporters.B.Musiclovers.C.Executives.D.

Blue-collarworkers.

20.Whyweresomeneighboursunhappy?

A.Thepolicehadtakentoolongtofindthe

children.

B.Theydidn'trealizethechildrenweresonaughty.

C.Thepolicehadnotdonetheirbestinthesearch

forthechildren.

D.Theythoughtthechildren/sparentswere

carelessandirresponsible.

SectionD(10marks)

Inthissection,youwillheartwoshortpassages.

Thepassageswillbereadonlyonce.Aftereachpassage,

therewillbeaone-minutepause.

Dictation

Listentothepassage,andfillintheblankswiththe

exactwordsorphrasesyouhear.Writetheanswerson

theanswersheet.

ThetraditionalChineselunarcalendardividestheyearinto24

solarterms.MinorSnow,(Chinese:xiaoxue),the20thsolartermof

第6頁(yè)共36頁(yè)

theyear,referstothetimewhenitstartstosnow,mostlyinChina's

northernareas,andthetemperature(21)todrop.

AnancientChinesebookaboutplantsexplainsthat"inMinor

Snow,theweatheriscoldanditisgoingtosnow,whiletheearthis

notfrozenenoughandthesnowislight.HThetemperatureinmost

areasinthenorthdropstozerodegreesandbelow.Meanwhile,in

thelowerandmiddlereachesoftheYellowRiver,the(22)ofthe

firstsnowfallsduringtheMinorSnowsolarterm.Thesnowislight

andfrozenatnight,butmeltsquicklyduringtheday.

InChina,startinginMinorSnow,thewindblowsfromthe

northeastalot.Becauseit'sstillnot(23)cold,manypeopledonot

wearhatsorscarvesyet.Infact,accordingtoanoldChinesesaying,

“theheadistheplacewhereallpassagesofthebodygather".It's

sensibletokeepone'sheadwarm.

DuringMinorSnow,(24)beginstowork,whichmeanstheair

indoorsisdryandmostpeoplemightfindtheirnoseandmouthfeel

abitdry.AccordingtopracticesintraditionalChinesemedicine,this

(25)of"innerheatHinone'sbodycancauseproblems,includingoral

ulcersandbreakouts.Thesolutionistodrinkmorehotsoup,suchas

cabbageandbeancurdsoup,spinachandbeancurdsoup,and

muttonandradishsoup.

Summary

第7頁(yè)共36頁(yè)

Listentothepassage,andcompletethetableusingoneortwo

wordsoronenumberforeachblankaccordingtowhatyouhear.

Writetheanswersontheanswersheet.

MedicalInventions

datecountryotherinformation

scalpel3000BC(26)______didn'tchangefor4,000years

acupunctureneedles(27)______BCChinastillpopularinChinaandothercountries

(28)______700BCItalydidn'tchangeuntil1770

(29)______In1590Hollandpeopledidn'twanttolookat(30)______then

PartIIVocabulary&Grammar(15marks)

Thereare15incompletesentencesinthispart.Foreachblank

therearefourchoicesmarkedA,B,CandD.Choosetheonethat

bestcompletesthesentence.Thenmarkthecorrespondingletteron

theanswersheetwithasingleUnethroughthecentre.

31.Ifapersontalksabouthisweakpoints,hislisteneris

expectedtosaysomethinginthewayof().

A.assurance

B.confirmation

C.encouragement

D.persuasion

32.Insciencefictionwereadofflyingsaucerstravellingthrough

).

第8頁(yè)共36頁(yè)

A.space

B.aspace

C.thespace

D.spaces

33.Thechimneyisnolonger()volumesofwastegasinto

theatmosphere,asprotectivefiltersarebeingused.

A.givingaway

B.givingin

C.givingoff

D.givingup

34.Everyuniversitystudentshouldbeencouragedtoknow

()ownpotentialitiesandtoweighthechancesofdeveloping

().

A.his;it

B.their;them

C.their;it

D./;them

35.Thepoliceaccusedhimofsettingfiretothebuildingbuthe

denied()intheareaonthenightofthefire.

A.been

B.tobe

C.tohavebeen

第9頁(yè)共36頁(yè)

D.havingbeen

36.()thecalculationisright,scientistscanneverbesure

thattheyhaveincludedallvariablesandmodeledthemaccurately.

A.Evenif

B.Asfaras

C.Ifonly

D.Solongas

37."You'reveryselfish.Ifshightimeyou()thatyouaren't

themostimportantpersonintheworld,HGeoffsaidtohisboss

angrily.

A.realized

B.haverealized

C.realize

D.shouldrealize

38.Themostversatileembryonicstemcells,whichfoundinthe

embryoattheearlieststageofdevelopmentandgrowintoanypart

ofthebody.

A.is;is

B.are;are

C.are;is

D.is;are

第10頁(yè)共36頁(yè)

39.AmongthefirsttocomeandliveinNorthAmerica(),

wholaterprosperedmainlyinNewEngland.

A.havebeenDutchsettlers

B.Dutchsettlerswere

C.wereDutchsettlers

D.Dutchsettlershadbeen

40.Otherstudentshadpoorerexamresults—heisbynomeans

()intheclass.

A.better

B.thebest

C.worse

D.theworst

41.()thedemandforfishandseafoodincreases,people

wouldn'tneedtorelyonlandanimalsforfood.

A.As

B.For

C.Although

D.With

42.ThisnewbuildinginShanghaiisdifferent()eachofits

storiesiscompleteinitself.

A.fromthat

B.fromwhich

第11頁(yè)共36頁(yè)

C.inthat

D.inwhich

43.Hilary:Howaboutgoingtothetownpoolnow,Joan?Orwe

couldalwaysswimatthelake.

Joan:().Whatwouldyouprefertodo?

Hilary:IthinkI'dprefertogotothetownpool.

A.Goodidea.Illcallyouinthemorning

B.TmafraidIhavetodomyassignment

C.Itdoesn'tmakeanydifferencetome

D.OK.Thafsfinewithme

44.Joseph:You,relookingsohappy.()

Robert:Well,actually,Ihavesomegoodnews.

Joseph:Really?What?

Robert:Ijustgotabigpayrise.

Joseph:Youdid?()

A.Howisitgoing?;Thafsnothing.

B.Whafsnew?;Congratulations!

C.That'swonderful!;Thafsgreat!

D.Somethingwrongwithyou?;Ifsextremelygood!

45.Rosie:Sorry,Ioverslept.()

Francis:Again?

Rosie:That'sright,eventhoughIdidsetthealarmlastnight.

第12頁(yè)共36頁(yè)

Francis:Yourclockneverworks.Perhapsyoushouldbuyanew

one.

A.Myclockwaslost

B.Myclockmovedquickly

C.Myclockworkedwellthismorning

D.Myclockdidn'tgooffthismorning

PartIIICloze(10marks)

Readthefollowingpassageandfillineachblankwithoneword.

Choosethecorrectwordinoneofthefollowingthreeways:

accordingtothecontext,byusingthecorrectformofthegivenword,

orbyusingthegivenletter(s)oftheword.Remembertowritethe

answersontheanswersheet.

Hehadjust(46)gra()fromHarvardUniversityandwas

livinginManhattan.Helovedthecityandwasbeginningtofeelat

homeonitsstreets.WorldWarIIwasraginginEurope,andlikeall

othergoodcitizens,hefollowedtheheadlinesdailyanddidhispart

fortheboysoverseas.

Hugginghisjacketclose,hestoodshiveringatthecorner,

waitingforthelighttochangeandwondering(47)()his

enlistedfriendsmightbestayingonthatcoldwinternight.Hehoped

theyweresafe.Heshivered,onlypartiallyfromthecold,andlooked

第13頁(yè)共36頁(yè)

aroundhimatthebrightlightsofTimesSquare.Hewasnever

(48)()ofthisglitteringscenery.

Hiseyewascaughtbytwomenwhoweredressedinthe(49)

uni()oftheRoyalAirForcefromEngland.Theymustbeon

leave,hethought.Themenstoppedhim,glancedquicklyattheir

watches,andthennoddedandgrinnedathim.Thetallerofthetwo

askedhim,intheclippedaccentoftheBritish,ifthiswasTime

Square.Hesuppressedasmileatsuchatouristyquestionandsaid

thatitwas.

Thelightchanged,andthetwoRAFpilotsfellintostepwiththe

Harvardgraduateashecrossedthestreet.Thethreemenfellinto

conversationtogetherastheywanderedalongthe

(50)()(shine)streets.TheBritswerethrilledtobeinTimes

Squareafteralltheyhadsufferedinthewar.Theydidn'tgointo

detailabouttheirwartimeexperiences,andhedidn'tpressthem.He

justenjoyedtheirpleasureinthescene,whichwasmarredonlyby

thefrequentcheckingoftheirwatches.Finally,heaskediftheyhad

someplacetobe,buttheysaidtheywerefreefortheevening.He

promptlyinvitedthemtohavedinnerwithhimattheHarvardClub,

andtheRAFpilotsgladly(51)ac().

ThethreemenrepairedimmediatelytotheHarvardClub,where

theydinedleisurelyandchattedlateintotheevening.TheRAFpilots

第14頁(yè)共36頁(yè)

weregoodcompanyandtoldmanystories,althoughtheyglossed

overtheirexperiencesinthewar.Theycontinuedtochecktheir

watchesfrequentlythroughoutthenight,buthedecideditwasjusta

nervoushabittheyhadpicked(52)()somewhere;possiblyin

theairforce.

Asmidnightapproached,thetwoRAFpilotsexcusedthemselves

androsefromthetable.TheythankedtheHarvardmanfora(53)

()(memory)eveningandstartedforthedoor.Thenthetall

pilotturnedbackandtoldtheirhostthattheyhadalwayswantedto

visitTimesSquare,butneverhadtheopportunity.Itwasstrange,the

pilotadded,thattheyhadtowaituntilaftertheyweredead,killedin

actionwhentheirplaneswereshotdownthenightbeforeoverBerlin,

tofulfillthisdream.

TheHarvardman(54)()(stiffen),hiseyeswidening

incredulouslyandhismouthfallingopeninshock.Hegaspedbut

couldnztspeak.ThephantomRAFpilotsmiledsardonicallyathim,

nodded,andjoinedhisfriendinthedoorway.Thenthepilots

vanishedbeforethe(55)as()man'seyes,justatthestrokeof

twelvemidnight.

PartIVReadingComprehension(30marks)

Therearethreepassagesinthispart.Eachpassageisfollowed

byseveralquestions.Respondtothequestionsusinginformation

第15頁(yè)共36頁(yè)

fromthepassage.Remembertowritetheanswersontheanswer

sheet.

SectionA(10marks)

Questions56to60arebasedonthefollowingpassage.

Over1,000yearsago,ChinesepoetWangWeioftheTang

Dynasty(618—907)wrote"Iknowmybrotherswould,with

dogwoodsprayinhand,climbupmountain

andmissmesofaraway"—toexpresshisnostalgiaduring

ChongyangFestival.

(56)()

TheChongyangFestival,ortheDoubleNinthFestival,which

takesplaceontheninthdayoftheninthlunarmonthontheChinese

calendar.

AccordingtoIChing,orBookofChanges,"nine"isapositive一

oryang—number.Therefore,theninthdayoftheninthmonth

means^doublenine"or"doubleyang”.(57)()

Throughrecordsinallkindsofnotesandhistoricalliterature,

scholarshavedatedChongyang'shistorybacktotheWarringStates

Period(475—221BC).ItbecamewidelycelebratedaftertheWeiand

Jindynasties(220—420)andwasofficiallydeclaredtobeafestival

duringtheTangDynasty.

第16頁(yè)共36頁(yè)

(58)()So,itwasnotuncommonforsuperstitiousfolkto

climbmountains,orfindhighergroundtoavoidsomeperceived

oncomingdoom.

Today,customsduringthisfestivalincludeclimbingmountains,

enjoyingchrysanthemumflowers,drinkingchrysanthemumwine,

eatingcrabs,wearingdogwoodtodriveawayghostsandcomposing

poems.

(59)()Moreover,standingonhighgroundandlookingfar

intothedistanceonabalmyautumndaycanhelpalleviatesomeof

theseasonaldepressionandanxiety.Ifyoucan'tfindamountainto

hikeup,thereisanothersolution:Ascendingbuildingsortowerswill,

apparently,alsowork.Forexample,WangBo,amanoflettersinthe

TangDynastyonceascendedatowerontheChongyangFestivaland

wrotehisrepresentativework,ATributetoKingTeng'sTower.

Mountainsaside,chrysanthemumsymbolizeslongevity,aswell

asintegrityandchrysanthemumwineisseenasanauspiciousdrink

toenjoyduringthefestival.Itisbelievedthatthecustomoriginates

frompoetTaoYuanmingwholivedduringtheEasternJinDynasty

(317—420)andwasfamousforhishermifslifestyleandhisspecial

lovefortheflower.

Specialfoodisusuallyanindispensablepartoffestivals,justlike

mooncakesfortheMid-AutumnFestivalandzongzifortheDragon

第17頁(yè)共36頁(yè)

BoatFestival.So,forChongyang,crabsarethesnackdujourbecause

that'swhentheirmeatisatitsbest.Chongyangcake,madeofrice,is

alsoatraditionalfestivalfoodpopularintheeasternpartofChina.

(60)()SincethepronunciationofnineinChineseisthesame

as"eternal"or

“forever”,thefestivalisregardedasanespeciallyauspiciou

sdaytowishlongevityandhealthuponourseniorcitizens

andpeopleusuallyvisit,orsendgreetingsto,theseniormembersof

theirfamily.

Asaresult,in1989,theChinesegovernmentassignedyet

anothermonikertothefestivaltopromoterespectfortheelderly:

SeniorCitizens'Festival.

Questions56—60

ChoosefromthesentencesA—Gtheonewhichbestfitseach

gapof56—60.Therearetwoextrasentenceswhichyoudonotneed

touse.

A.InancientChina,theChongyangFestivalwassometimesseen

asabadomen,asitfellinthelateautumnwhentheweatherturns

coldandplantswither.

B.Thedogwoodisaplantwithastrongfragrance,andisoften

usedasaChineseherbalmedicine.

第18頁(yè)共36頁(yè)

C.Today,itisstillcelebratedbypeoplefromChina,theRepublic

ofKoreaandJapan.

D.Today,thankfully,theChongyangFestivalhasamorepositive

meaning.

E.Thebrightclearweatherandthejoyofbringingintheharvest

makeforafestivaTshappyatmosphere.

F.Since"chong"meansdoubleinChinese,itisalsocalled

,,Chongyang,,inChina.

G.Amongallthesecustoms,mountainclimbingisthemost

importantonesinceitisanactivitythatisbelievedtohelponeavoid

misfortune.

SectionB(10marks)

Questions61to65arebasedonthefollowingpassage.

Thisistheincrediblestoryofamother'sjourneytokeepher

familyalive.Echoisawiseelephantmatriarchinhersixties.Shelives

inSouthernKenyaalongsidefifteenhundredotherwildAfrican

elephants.Astheoldestfemaleandheadofthefamily,Echomust

guidefourgenerationsofherrelativesthroughthecruelfaminethat

followsthefailureofthelatestrains,protectthemfromattackby

lions,andkeepthemawayfromgrowingconflictwithangryMaasai

farmers.Observingherastheyhaveforthepastfourdecadesare

AmericanscientistCynthiaMossandherteamfromtheAmboseli

第19頁(yè)共36頁(yè)

TrustforElephants.Echoleadsherfamilyoutofharm'sway,steers

clearofbattlingtuskers,preventsclasheswithneighboursoverwater,

cropsorgrazing,andavoidsnaturalcalamitieslikedeadlymudtraps.

Asthemonthspass,shemustpreventherfamilysplittingunder

pressure,andfinallybringnewbabiesintotheworldwiththebest

chanceofsurvival.

InKenya'sAmboseliNationalParkEchokeepswatchoverher

largefamily.TheAfricanElephantConservationTrusthasfollowed

herlifeformorethan30years.Echoissensitiveandcaringwhen

withherfamily,butbecomesfearlesswhenthreatenedbyanimalor

man.Herleadershipqualitiesareadmirableassheguidesherfamily

throughdanger.

WhenEchowasfirstfoundandstudiedbytheConservation

Trust,shewas23yearsold.Havingjustsurvivedthedeathsofthe

moreseniormembersoftheherd,shehadadoptedamotherlyrole

forsevenofherfamily.Once,whenher10-day-oldcalfwas

kidnappedbyotherelephants,Echoencouragedthreeadultfemales

fromherownherdtohelphertotrackandattacktheenemyand

successfullyrescuedthebaby.Poachers,hunters,famineand

droughthavealltakentheirtollonEcho'sextendedfamily,yet

thankstohersuccessfulleadershipthroughmanydifficulties,the

herdhasnowgrownto27membersofdifferentages.

第20頁(yè)共36頁(yè)

Meanwhile,Echohasbecomeworldfamous,thankstothree

filmsaboutherlifeandbehaviour,byaward-winningfilm-maker

MartynColbeck.Hisworkhaschangedpublicperceptionof

elephantsbydemonstratingthehighlevelofintelligenceandsocial

behaviourofthesecomplexcreatures.Therespectandinterest

generatedbythefilmshavehelpedtosavethisspecies,whichatone

timewasthreatenedwithextinction.Recentresearchbythe

ConservationTrusthasalsorevealedvaluableinformationabout

birthanddeathratesandthefactthatelephantscommunicateata

verysophisticatedlevel.Theycelebratebirth,havelifelong

friendshipsandevenmournthedeathoffamilymembers.

ThepopulationinKenyafellfrom130,000in1973tolessthan

20,000in1989,alossof85%.Thereasonforthisdisastrousdecline

wasmainlybecauseelephantswerehuntedintensivelyfortheirivory

tusks.Destructionofhabitatmadetheproblemworse.

Itisn'tallbadnewsforAfricanelephants,however.Inthe

AmboseliNationalParktheyhavebeenincreasingsteadilyin

numbers.Inthisprotectedareaof150squaremilesinsouthern

Kenya,theycanliverelativelyundisturbedinanaturalhabitat——

becausethepresenceofresearchersandtouristshaskeptpoachers

awayand,equallyimportantly,thelocalMasaipeoplehave

supportedtheproject.UnlikeotherplacesinAfrica,wherehunting

第21頁(yè)共36頁(yè)

andpoachingstilltakeplace,heretheelephantfamilystructureis

beingpreservedandthepopulationspansthewholerange,from

newborncalvestoadultsasoldasEcho.

Questions61to65

Answerthefollowingquestionswiththeinformationgiveninthe

passage.

61.HowoldistheelephantEcho?

62.WhathastherecentdroughtbroughttoEcho'sfamily?

63.WhathasguidedEcho'sfamilythroughonedangerafter

another?

64.WhatdoMartynColbeck'sthreefilmsshowaboutelephant?

65.WhatcausedthedisastrousdeclineinKenya'selephant

populationbetween1970sand1980s?

SectionC(10marks)

Questions66to70arebasedonthefollowingpassage.

InEnglish,thewordaboutcolourcanreflectdifferentemotions.

Blueandgreymeanbadmoodandredmeansvitality.Youmight

thinkthatwhetheryouchooseablueshirtorayellowonetowearto

workorcollegemakesnodifferencetoyourdayandthosearound

you.However,anincreasingnumberofexpertsarguethatthe

colourswechooseaffectourmood,ourcareerprospectsandeven

ourhealth.

第22頁(yè)共36頁(yè)

Thepowerofcolourhasbeenusedforcenturiesandweshould

bemakingthemostofitinourlivestoday.Colouraffectsustoa

greaterdegreethanmostofusrealise.Itisusedincreasinglyby

psychologistsandtherapistsforinfluencingmoodandstateofmind,

andforvarioustypesoftreatmentswhenweareill.Somepeople

evenbelievethattheblindcanbenefitfromthe,,vibrations,,that

colourgivesoff.

Anewresearchfoundthatpeopleareeasily

affectedbytheproductsthatareincolours.For

example,whenstudentsseetheredcolouronthe

blackboard,theydon'tfeeleased.Thecandieswhichare

packagedingreendon/toftensellwellandthefood

aren'tpackagedinblue.Colourhassomethingtodo

withpeople'smood,sothewisemanufacturersmake

useofthisruletocatchpeople'sattention.Theychoose

thecolourthatpleasescustomersandmakemore

profits.Companiesusecolourtogreateffectto

encourageustobuytheirproducts.Forexample,purple

isseenascreativeandmixeswellwithred,toshow

thatacompanyhasideasandthepowertomakethem

happen.Orangeandbluearealsorecommended

coloursforcompaniestouse,becauseorangeisthe

第23頁(yè)共36頁(yè)

colourofcommunicationandbluesuggestssafetyand

security.Sothiscouldbeaparticularlygood

combination.Companieshavefoundthatcertain

colours“speak“tospecificagegroups.Theyoftenusered

toattractyoungerpeopletotheirproducts,forexample,

asitisvibrantandmoreyouthfulthancolourslikegold

andnavy,whicholdercustomersseemtoprefer.

Wearingdifferentcolourscanaffecthowyoufeelandhow

othersreacttoyou,soitisimportanttoconsiderthiswhendeciding

whattowearinthemorning.Ifyouwantpeopletotakeyouseriously,

thenwearingnavyblueorblackisgood.Bluewouldalsobehelpful

foraninterviewororalexaminationbecauseitrelaxesyouand

makesyoufeelcalm.Redgetsyounoticedbyeveryoneandmakes

you,thewearer,feelenergetic,butbecareful,asitcanraiseyour

pulserateandnoteveryonewantsthiseffect.

Turquoiseisa"user-friendly",approachablecolour,which

peopleareattractedto;theyfeelfriendlytowardsyouwhenyou

wearit.Itisalsothoughtthatturquoisecantreatstressand

headaches.Greenisagoodcolourifyouarenotfeelingwell,and

possiblythisiswhywesometimesgiveflowersandplantstofriends

andrelativesinhospital.

第24頁(yè)共36頁(yè)

Sothinkcarefullybeforeyouleavethehouseorvisitafriend

withagift.Thecoloursyouchooseinbothcasesareapowerfultool.

Areyoumakingtherightimpression—onyourselfandonothers.

Questions6