纖維素納米晶公司企業(yè)運(yùn)營(yíng)管理制度

纖維素納米晶公司企業(yè)運(yùn)營(yíng)管理制度xx集團(tuán)有限公司目錄第一章行業(yè)背景分析第二章項(xiàng)目概況一、項(xiàng)目概述........................................................................................................6二、項(xiàng)目總投資及資金構(gòu)成................................................................................8三、資金籌措方案................................................................................................8四、項(xiàng)目預(yù)期經(jīng)濟(jì)效益規(guī)劃目標(biāo)........................................................................8五、項(xiàng)目建設(shè)進(jìn)度規(guī)劃........................................................................................9第三章企業(yè)經(jīng)營(yíng)決策....................................................................................10一、企業(yè)經(jīng)營(yíng)決策的概念和類(lèi)型......................................................................10二、企業(yè)經(jīng)營(yíng)決策的流程..................................................................................11第四章企業(yè)戰(zhàn)略類(lèi)型....................................................................................13一、企業(yè)緊縮戰(zhàn)略..............................................................................................13二、企業(yè)成長(zhǎng)戰(zhàn)略..............................................................................................14第五章品牌管理............................................................................................25一、品牌戰(zhàn)略......................................................................................................25二、品牌.............................................................................................................28第六章目標(biāo)市場(chǎng)戰(zhàn)略....................................................................................30一、市場(chǎng)定位......................................................................................................30二、市場(chǎng)細(xì)分......................................................................................................31第七章生產(chǎn)控制............................................................................................33一、生產(chǎn)控制的方式..........................................................................................33二、生產(chǎn)控制的概念..........................................................................................34第八章企業(yè)采購(gòu)管理與供應(yīng)物流管理..........................................................36一、企業(yè)采購(gòu)管理..............................................................................................36二、企業(yè)供應(yīng)物流管理里..................................................................................47第九章績(jī)效考核............................................................................................50一、績(jī)效考核的含義與功能..............................................................................50二、績(jī)效的含義與特點(diǎn)......................................................................................52第十章籌資決策............................................................................................54一、資本結(jié)構(gòu)決策..............................................................................................54二、資本成本......................................................................................................55第十一章國(guó)際貨物運(yùn)輸................................................................................56一、國(guó)際航空貨物運(yùn)輸......................................................................................56二、國(guó)際海洋貨物運(yùn)輸......................................................................................65第一章行業(yè)背景分析米纖維素可分為纖維素納米晶（CNC）、靜電紡絲纖維（ECC）、纖維素納米纖維（CNF）及細(xì)菌纖維素（BC）四類(lèi)。發(fā)展到ScienceK、CelluForce、DaicelCorporation、瑞典第二章項(xiàng)目概況2、承辦單位名稱(chēng)：xx4、項(xiàng)目建設(shè)地點(diǎn)：xx萬(wàn)的20.38%。萬(wàn)元，根據(jù)資金籌措方案，xx計(jì)劃自籌資金（資本金）7511.07萬(wàn)1、項(xiàng)目達(dá)產(chǎn)年預(yù)期營(yíng)業(yè)收入（SP）：21300.002、年綜合總成本費(fèi)用（TC）：16964.473、項(xiàng)目達(dá)產(chǎn)年凈利潤(rùn)（NP）：3171.604、財(cái)