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1、ThedifferentuseofcolorinChinaandWestern2、Causesofculturaldifferencesofcolors3、ConclusionColor當(dāng)前1頁(yè),總共24頁(yè)。ThedifferentuseofcolorinChinaandWestern
當(dāng)前2頁(yè),總共24頁(yè)。BlackWhiteRedYellow當(dāng)前3頁(yè),總共24頁(yè)。Black:InChinese
traditionalculture,blackandwhitebothbelongtotheFiveColors.InChinesefuneral,peopleusuallywearablackarmbandtoshowtheirmournstothedeathrelative.
當(dāng)前4頁(yè),總共24頁(yè)。Black:Ononehand,blackstandsforsolemnandjust,suchasBaozheng;LiKui、ZhangFei'sfacebookintraditionalPekingOperaisblack;
當(dāng)前5頁(yè),總共24頁(yè)。Black:InChina,blackisalwaysconnectedwithbadthings,disaster.Blacksymbolizesdisasterhere.
itstandsforevilandreactionary,BlackalsostandsforillegalandcommitExample:“reactionarygang”“blackmarket”“smuggledgoods”“blacklist”當(dāng)前6頁(yè),總共24頁(yè)。BLACK:InwesternThe"Bible“says,theblackrepresentsthedevil,sufferingandevil,asymbolofdarkness,death,unfortunately.I’mSatan,KingofhellinEuropeSuchas:blackwords,TheBlackFridayLook,hiswingsareblack.當(dāng)前7頁(yè),總共24頁(yè)。BLACK:SothemeaningofblackinwestissimilarwithChina,blackisconsideredderogatorybasically,isonetaboocolorinwest.Blackalsorepresentsanger.suchas:blackintheface,tolookblackatsomeone當(dāng)前8頁(yè),總共24頁(yè)。BLACK:Butbecausethesolemnandseriousofblack,peopleusuallydressinblackonformaloccasions.ThispointinWesterncultureissameasChina.Interestingly,inbusinessEnglish,intheblackhaveagoodmeaning,referstotheoperatingprofit.Beintheblack(profit)istheoppositebeinred,heblack-盈利當(dāng)前9頁(yè),總共24頁(yè)。White:InwesternBiblerecords,theangelsarehavewhitewings,whiteringonhishead.Thereforewhiterepresentspureandbeautiful,lovelyandmovingmeaning.Suchas:a
white
soulSnow
White當(dāng)前10頁(yè),總共24頁(yè)。White:ThebrideworeawhiteweddingdressWhitealsomeaningdecent,honest,fairwhite
lighta
white
spiritInnocuousa
white
lie當(dāng)前11頁(yè),總共24頁(yè)。White:White,oppositetored,isabasictaboocolorinChinesetraditionalculture.Itistheexpressionofexhaustedandnon-blooded,non-life,andstandsfordeathandillomen.當(dāng)前12頁(yè),總共24頁(yè)。White:IntheuseofChinese,whiteusuallycontainsfornothing,lookdownonanduseless.
Example:“nouse”(白搭)“gotowaste”(白費(fèi))“superciliouslook”(白眼)
當(dāng)前13頁(yè),總共24頁(yè)。Red:ThebasiccolorinChineseandWesternculturesisred,whichisaextremelystrikingcolor.Inancienttimes,redwasadvocatedfortheancientworshipofthesun.TheaffectionalsoreflectedtheChinesepeople’spursuitinmaterialandspiritualaspect.Redsymbolizeshappinessandauspiciousness.WhentheSpringFestivalcomes,peoplesticktheredcoupletandhangredlanterns;Atthesametime,redrepresentssmoothandsuccessful,enthusiasmandvitality.當(dāng)前14頁(yè),總共24頁(yè)。Red:InChina,redisinthenameofhappy,success,luckyandloyal,whichusesfrequently.
Example:“redflag”“theRedArmy”“redpoliticalpower”“revolutionarybasic”當(dāng)前15頁(yè),總共24頁(yè)。Red:InwesternInthe"Bible",thefirstappeareddragonisred(fieryreddragon),butitisthekingofdevilSatan.SoinEnglish,redisthecolorofstrongderogatoryword.Westernersalwaysthinkofredblood,violence,intheireyes,redsymbolizesthebloody,brutal,aggressive,evilandsoon.當(dāng)前16頁(yè),總共24頁(yè)。Red:RedinStockmarketrepresentsthefall.Butred-letterdayisamemorableday,especiallyhappyday.ItoriginatedintheWest,thefestivalonthecalendarismarkedinred,whiletheotherdayprintedinblack當(dāng)前17頁(yè),總共24頁(yè)。Yellow:IntraditionalcultureofChina,yellowis“thecolorofemperor”Example:“brightyellow”“glisteningyellow”“aluckyday”
當(dāng)前18頁(yè),總共24頁(yè)。Yellow:Yelloweasilycatchestheeye,usuallyusedinsmallcommoditypackaging,professionalclothing,suchassafetycap,maintenanceworkvest,meansforemergencyandsafety.當(dāng)前19頁(yè),總共24頁(yè)。Yellow:InwesternTheBiblesays,JudastobetrayJesusfor30silver,andhehasbeenwearingayellowdress.Thus,yellowisoftenasymbolofbetrayal,timid,cowardlyandsickintheWest.Suchas:ayellowdogyellow
liveredyellow
looks當(dāng)前20頁(yè),總共24頁(yè)。Yellow:Inaddition,theUnitedStates,"WorldNews"usedyellowinktoprintvulgarcartoonstogetsalespeopleputthisunhealthypublicationcalled"yellowpress"(yellowpublication)當(dāng)前21頁(yè),總共24頁(yè)。Causesofculturaldifferencesofcolors
ChineseemphasisonthedescriptionandthemodificationofthesurfaceofthingsWesternersfocusonunderstandingtheessenceandthelawofthings當(dāng)前22頁(yè),總共24頁(yè)。Characteristic
Chinese:
intuitionandperception;throughintuition,inspirationandimagination
vaguenessandmystery
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