rfq of2014年車展新聞發(fā)布會

PartIGeneralProjectFactsPRProject

2014Beijing＆Guangzhouautoshowpressconference2014年＆廣州車展Project

COStrategy&CreativePRServiceTraditionalMedia DigitalMedia PressConferenceTestDrive AutoshowSoftware TVCommercial PhotoShooting Brochure&POSMRoadShow Customern SalesCampTranslation Printing OthersModelRange

Viano Vito SprinterTargetStartdateofcooperation開始合作時間: January,2014 Execution/FieldPeriod/Date執(zhí)行時間: Project

LaunchnewViano.發(fā)布新唯雅諾Increasethemarketvoice.增加市場聲Increasesalesvolume.促進(jìn)銷售Project

Pressconference

EmmaLin林英

PM MI COMetailCOM

Shary.zhang: 059122798283 PartⅡProjectInvitationFujianBenzAutomotiveCo.,.isnowwritingaformalinvitationtoyour toparticipateintheselectiononthe"2014Beijing＆Guangzhouautoshowpressconference"project,seebriefinthepartII“ProjectDetails”,if isinterestedtoparticipateandmeettherequirementslistedin,pleasepreparethe s福建奔馳汽車工業(yè)現(xiàn)正式邀請貴公司參加“2014年＆廣州車展”項目，您可以在本文的第三部分看到該項目細(xì)節(jié)描述。若貴公司有參與，并有滿足要求的能力，請準(zhǔn)備相應(yīng)的文件。Submitdeadline方案提交截止日期:Before16:00amFeb.12ndPitchDate競標(biāo)時間 Feb.13th,2014.InFujianBenz’sSubmitaddress方案提交地址地址：福州市閩侯青口投資區(qū)奔馳大道1聯(lián)系人：：Submitrequirement方案提交要求Commercialpitch:Pleasefillthequoteincludingalldetailpriceandtotalprice.Quotationsmustbesealedproperlyandchopped.Technicalpitch:Pleasesendthenecessary stoour ,Communication&PublicRelationsDepartment,Shary.ZhangandcopytoProcurementdepartmentVivianWu. 市 Remark備注Wewillinviteyoutopresentyourproposalon-site,onlyqualifiedproposalwillgotopricenegotiation,andthendecidethebiddingwinner. ProposalshouldnotshowanyinformationaboutPleasesealtechnicalmaterialsandcommercialpitch Ⅴ.Q&IfyouhaveanyquestionaboutCommercialpitch,please -IfyouhaveanyquestionaboutTechnicalpitch,pleaseconsultbefore16:00am, -AsAsagreetoparticipateinthisPitchandwilltaketheresponsibilitynotlimitedtoandotherrelatedcommerciality.ThatmeansnotludesbutToanywhohasreadandacceptedthisinvitation,pleasedochoponthispageandsendAndwedecidetoparticipateinthisbidaftercareful (chop2014Beijing＆Guangzhouautoshowpressconference2014年＆廣州車展PartⅢProjectDetailsProjectFBACwillusethetformofBeijingShowtoconstantlystrengthenourleadershipinthebusinessvehiclesegmentandhighlighttheimageofWeprovideMercedes-Benzpeoplemoversolutions.利用車展的平臺來不斷強(qiáng)化FBAC商務(wù)車領(lǐng)域者地位的信息及“致力于Time:Apr.20th20142014420 時長：30Participants:90media+10參加人員：90位，10位EventContent:Launchnewmodelhasnoproductfeatureupdate,butthenewVianolooksmoresheenfulandstylish.（Kindlyfindthechangedpartsinattaent1）.1）Q1-Q2FBACwillfocusoncommunicatenewViano,andwewilllaunchnewVianoaslimitededitioninBeijingautoshow.福建奔馳第一二季度將重點(diǎn)宣傳唯雅諾，且車展上將以限量版的形式推OneannualobjectiveofFBACin2014isenhancingcustomerProjectEventThemeproposal活 KVDesignAsnewVianoonlyhasfewtrim-partupdates，sopleasethinkaboutcreativepressconferencetoattractmedia,e.g Launchcontent:Whatcontentshouldbeaddedinthepressconferencetoattractmedia,e.g InvitingcelebrityinlinewiththeimageofFBACorFBAC’s發(fā)布會，吸引關(guān)注，e.gStartupsomen. 可增加發(fā)布哪些內(nèi)容以吸引關(guān)注，e.g某項活動的啟動.②邀請和福建奔馳形象或產(chǎn)品形象相符的名人或RundownPerformanceproposal,suchas演出演藝建議,包括等Directorscripwriting,shooting,cuttingandproduction. ThelaunchvenueisFBAC’sboothwhichisabout300sqm.Pleaseconsiderthecelimitationandgivereasonableandeasytoexecuteform,kindlyfindthedraftboothpictures.300平米，故請考慮到場地的限制，提合理的，易于執(zhí)行的方式,展具效果草圖如附件二。 Ifyouhaveanyrequirementneedhardwarersupport,suchasAV,pleasesuggestduringthepitch.ThepresentationshouldbeinReliableeventexecutionwithhighqualitycouldmeetMBCreativeandeffectiveeventnningandPartⅢ:rRequirements供應(yīng)商要具有2012＆2013國際知名汽車品牌大型國際車展上市發(fā)布服務(wù)經(jīng)（國際知名汽車品牌包括奔馳寶馬，奧迪等大型國際車展指 廣州車展,含活動流程制定與管理， 撰寫＆制作表演主持人等第人員建議與邀請，活動現(xiàn)場管控等。Have2012＆2013internationalfamousautobrandautoshowlauncheventexperience,includingnningrundown,writingscriptandproduce,performance,MCinvitation,on-sitemanagementandsoon.InternationalfamousautobrandincludingMercedes-Benz,BMW,Auditandsoon.BiginternationalautoshowincludingBeijing＆Shanghai＆GuangzhouAutoFullThepitchteamshouldbetheexecutedteam,andhaveatleast10team執(zhí)行團(tuán)隊必須是來參加提案的團(tuán)隊,且至少10位成員Projectleaderandcoreteammembersneedtohaveexperienceinluxuryautomotivelauncheventinautoshow項目經(jīng)理和團(tuán)隊成員必須有兩次豪華汽車品牌車展上市發(fā)布會執(zhí)行經(jīng)驗CanrespondefficientlytoanynecessarymodificationsthatFujianBenzdemandsinacost-efficient能應(yīng)福建奔馳之任何修改和機(jī)動性需求及相關(guān)成本考量支援相introductionandserviceteam請?zhí)峁┕炯捌浞?wù)團(tuán)隊介紹1.公司介紹①Experience2、ServiceteamResumeoftheserviceteammemberswhichincludingthepicture,name,experience,position,roleandinvolvement.隊成員變動，福建奔馳汽車工業(yè)將有權(quán)無條件終止與廠商的一切合作并要求賠償，Youshouldguaranteethatallcertificationsarerealandeffective.Andmakesure sintheservicetermestablishedforFBAChavetobethesameinthepitchteam.Ifanyfrauddisclosedorany