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2022-2023年四川省資陽市大學英語6級大學英語六級學校:________班級:________姓名:________考號:________
一、2.ReadingComprehension(SkimmingandScanning)(20題)1.
Whenyouaremeasuringyourwork,youshouldconsiderthatifthereissomeoneatworkwhoencouragesyourdevelopmentandtalkstoyouabout______.
2.
Overallsecuritycanbedamagedbyconflictsbetweentherefugeesandtheinternallydis-placedwhichcanberesultedinunfairprovisionof______tothem.
3.
Thewriterproposestousethesamerateforalltypesofmaterialandforallreadingpurposes.
A.YB.NC.NG
4.
A"DIY"divorcemaytakeeffectin______afterthesimpleprocedure.
5.
Oneoftheadvantagesofusinghydrogenasfuelisthatafterbeinguseditonlyproduces______.
6.
Insituationsofarmedconflicts,ethnicorreligiousviolence,civiliansintheAndeanregionwhodon'twanttojointhe"right"sideareforcedtoleavetheir______home.
7.
DuringtheWorldWarI,millionsofAmericansoldiersformedthehabitof______.
8.Thispassagediscussessomeofthe______wehaveinstoreforus.
9.
Workingexperienceisnotasimportantasyourfirstimageontheinterviewerinthejobinterview.
A.YB.NC.NG
10.
AlotofexperimentsconductedbytheUKgovernmentprovethattheappearanceof______.
11.
InMidland,showingnointerestinsports,LauraBushreadhooksjustfor______.
12.
TheicetonguegrowingoutfromtheGreenlandcoastusedtorejectsaltbackintothewater,making______heavierandhelpingittosink.
13.
Onceyoucan'tseeanyuseoutofthewordyoutakeatrandom,______.
A.trytotakeanotherrandomword
B.keeptryingtoconnectittothepresentproblem
C.lookforaproperwordtoyourproblem
D.replacethewordwithapictureoranobjectatonce
14.
Exploitinghydroelectricpowerresourcecancostbillionsofdollars,forhydroelectricplantsnormallyhave______.
15.
AccordingtotheAsiaFoodInformationCentre,to______candecreaseoverallcancerincidencebyatleast20percent
16.Whenyouaremeasuringyourwork,youshouldconsiderthatifthereissomeoneatworkwhoencouragesyourdevelopmentandtalkstoyouabout______.
17.
Whatispeople'sattitudetowardsamixtureofbloodbetweendogsandwolves?
A.It'snotencouraged.
B.It'sstronglyprotested.
C.It'swarmlywelcomed.
D.It'srespondedindifferently.
18.
Adepressedpersonmightfeelhopeless,helplessandoverwhelmedifheisinclinedto______oflife.
19.
Thecellphoneindustrysaysthatfuturecellphonescanprovide______basedonitsabilitytodetectitsexactlocationanywhereintheworld.
20.
In1924CivicClubDinner,sponsoredbyOpportunity,bringingblackwritersandwhitepublisherstogether,March21.Thiseventisconsideredtheformallaunchingof______.
二、3.ListeningComprehension(20題)21.
【B6】
22.聽力原文:M:Howwasyourweekend?
W:Itwasawful.
M:Awful?Really?ButIthoughtyouweresupposedtobegoingonatrip.Diditgetcancelled?
W:No,unfortunately,itwouldn'tbeenbetterifithad.
M:Whatdoyoumean?
W:Well,fiveofusweresupposedtogotoChicagoinLisa'scar.
M:Yeah?
W:AndweweregoingtostayatSue'sparents'house,whichisinChicago.
M:Right?
W:Soit'saboutafour-hourtrip,andweweregoingtogetthereonFridayevening,spendSaturdaysightseeing,andcomebacklastnightsowecouldgotoclassesthismorning.
M:OK.Thatsoundslikeagoodplan.Sowhatwentwrong?
W:Whatdidn'tgowrong?Firstofall,wewereallcrammedintoLisa'stinycarwithallfourbags.
M:Soundsprettyuncomfortable.
W:Holdon.I'mjustgettingstarted.Rememberhowhotitwasthisweekend?
M:Yeah,ItwassobadIhadtogetoutofthelibrary.Iendedupgoingtothebeachbothdays.
W:Well,wewerestuckinLisa'scarFridayafternoonandtheairconditionerwasn'tworking.
M:Whydidn'tyouopenthewindows?
W:Wedid,butthebreezesblowinginweren'texactlycool.
M:I'llbetyouweregladtogettoChicago.
W:That'stheworstpart.Wenevermadeit.Marystartedfeelingsickfromalltheheat,soLisatrieddrivingfastertofindMarysomethingtodrink.Tomakea10ngstoryshort,thecarbrokedownandwewerestrandedtillthismorninginsomesmalltownneartheIndianaborder.
M:Couldn'tSue'sparentscomepickyouup?
W:Theywereoutoftown.
(20)
A.Aprilthisyear,3.
B.Marchthisyear,3.
C.Aprilthisyear,4.
D.Marchthisyear,4.
23.(36)
A.In4or5years.
B.Inoneyear.
C.In3or4years.
D.In36weeks.
24.【B9】
25.(24)
A.Theepidemichasbeenbroughtundercontrol.
B.Therearesignsofprogressinthepeaceprocess.
C.Greatimprovementsarebeingmadeinitscapital.
D.There'slittlehopeofendingtheconflict.
26.(26)
A.Sheisafull-timehousewife.
B.Shedoesnotcareforherchildren.
C.Sheusedtoliveinthesuburbsinherchildhood.
D.Shewillgotoamuseumnextweekend.
27.
【B2】
28.
【B9】
29.(35)
A.BecomingaUScongresswoman.
B.Addressinganationaltelevisionaudience.
C.Communicatingherideastocitizens.
D.Takingherspeechmakingtoanewlevel.
30.SectionC
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe
GrowingnumbersofGermansarebecomingaddictedtotext-messaging,aGermandoctorhaswarned,【B1】______therearesome380,000sufferersnationwide.PsychotherapistAndreasHerterbasedhis【B2】______onthegrowing【B3】______ofmanic(瘋狂的)mobilephoneusersamongpatientsarrivingathisclinicforaddictiontherapyinHanover."Textmessageaddictionisarealandseriousillnessbecauseitcausesmentaland【B4】______damage,"saidHerter,"theproblemleadsto【B5】______andpersonalitydisorders,nottomention【B6】______phonebills."Amongthemostextremecaseswereateenageboywhospent8,900euroscompulsively【B7】______peoplehedidn'tevenknowandamarriedcouplewhocouldonlycommunicatebytextmessaging,evenwhentheyweresittingsidebyside.
Accordingtoanewsurvey,Britainisalsobecominganationoftextmaniacs,andlosingtheartofconversationintothe【B8】______.【B9】_________________attheexpenseofface-to-faceconversations,thesurveyforBritishGastelecommunitionsdivisionshowed."Theconcernisthattoomuch'technotalk'【B10】___________________",psychologistDavidLewissaid.Thesurveyshowedthat【B11】_________________________.
【B1】
31.(34)
A.Heshouldshowrespecttotheinterviewer.
B.Heshouldshowconfidenceinhimself.
C.Heshouldbedressedappropriately.
D.Heshouldspeakenthusiastically.
32.聽力原文:M:Hello,Iwaswonderingifpostgraduatestudentsareallowedtousethecopymachineinthefacultyresourceroom?
W:I'mnotsure,butifyouleavemeyournameandnumber,I'llfindoutandgetbacktoyou.
Q:Whatwillthewomanprobablydo?
(15)
A.Showthemanhowtousethecopymachine.
B.Copythemessagefortheman.
C.Inform.themanaboutthepolicy.
D.Callthemanaftershetalkstothestudents.
33.SectionC
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe
Thereisatimewhenjobseekerssimplywrotelettersofapplication."Justputdownyourname,【B1】______,ageandwhetheryouhavepassedany【B2】______,wasabouttheaveragelevelofadviceofferedtoyoungpeople【B3】______fortheirfirstjobswhenIleftschool.Tileletterwasreallyjustforopeners,itwasexplained,everythingelsecouldandshouldbesavedforthe【B4】______.Andinthosedaysoffull【B5】______the【B6】______worked.Theletterprovedthatyoucouldwriteandwere【B7】______forwork.Youreagerfaceand【B8】______repliesdidtherest.
Later,asyoumoveduptheladder,somethingslightlymoresophisticatedwascalledfor.【B9】______Italightbecalledtheaggressiveapproach.【B10】______.Oritmightbesomespecialfeaturespeciallydesignedforthejobinview.
Thereisnodoubt,however,that【B11】______.
【B1】
34.(28)
A.Becomesusefulorhelpful.
B.Getssomethingusefulorhelpful.
C.Fallsill.
D.Getshurt.
35.聽力原文:W:Ihearyou'retakinganadvancedphysicscoursethissemester.
M:Oh,IthinkI'vebittenoffmorethanIcanchew.
Q:Howdoesthemanthinkoftheadvancedphysicstohim?
(19)
A.Apieceofcake.
B.JustOK.
C.Abitbeyondhim.
D.Alittleeasierforhim.
36.聽力原文:M:Nosoonerhadwestartedthanitbegantorain.
W:Fortunatelywe'vegotourumbrella.
Q:Whatcanweinferfromtheconversation?
(17)
A.Theyhavetobuysomeumbrellas.
B.Theyshouldgobackandgettheumbrella.
C.Theyshouldstoptraveling.
D.Theycangoontraveling.
37.
【B10】
38.聽力原文:W:Ijustfoundouttheregistrationofthecreativewritingclassisfull.NowIhavetowaitanotherwholeyeartogetin.
M:Whydon'tyoucheckbackafterthefirstweek?Somebodymightdropit.
Q:Whatdoesthemansuggestthewomando?
(14)
A.Sheshouldgiveuptheclass.
B.Shehastowaitanothertimeforregistration.
C.Shecancomebackforregistrationaweeklater.
D.Shecancomebacktoseeifthereisachanceafterthefirstweek.
39.SectionC
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe
聽力原文:ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecomeconfused,andone'simpressionstendtobeamixtureofskepticismandoptimism.Televisionisoneofthemeansbywhichthesefeelingsarecreatedandconveyed-andperhapsneverbeforehasitservedsomuchtoconnectdifferentpeoplesandnationsasintherecenteventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoples,theirculturesandnationalidentities.WiththisinmindwecanbegintoanalyzetheEuropeantelevisionscene.InEurope,aselsewheremulti-mediagroupshavebeenincreasinglysuccessfulgroupswhichbringtogethertelevision,radio,newspapers,magazinesandpublishinghousesthatworkinrelationtooneanother.
Clearly,onlythebiggestandmostflexibletelevi-sioncompaniesareabletocompetecompletelyinsuchahotly-contestedmarket.ThisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurviveinafactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50%tookalossin1989.Moreover,theintegrationoftheEuropeancommuni-tywillobligetelevisioncompaniestocooperatemorecloselyinbothproductionanddistribution.
Creatinga"Europeanidentity"thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldcontinentisnoeasytaskanddemandsastrategicchoice-thatofproducingprogramsinEuropeforEurope.ThisentailsreducingourdependenceontheNorthAmericanmarket,whoseprogramsrelatetoexperiencesandculturaltraditionswhicharedifferentfromourown.
ItisnoteasytotalkabouttheroleofthemassmediainthisoverwhelminglysignificantphaseinEuropeanhistory.Historyandnewsbecome【B1】______,andone'simpressionstendtobeamixtureofskepticismand【B2】______.Televisionisoneofthemeansbywhichthesefeelingsarecreatedand【B3】______-andperhapsneverbeforehasitservedsomuchtoconnectdifferentpeoplesandnationsasinthe【B4】______eventsinEurope.TheEuropethatisnowformingcannotbeanythingotherthanitspeoples,theirculturesandnational【B5】______.Withthisinmindwecanbeginto【B6】______theEuropeantelevisionscene.InEurope,aselsewheremulti-mediagroupshavebeen【B7】______successfulgroupswhichbringtogethertelevision,radio,newspapers,magazinesandpublishinghousesthatworkin【B8】______tooneanother.
Clearly,【B9】______.ThisalonedemonstratesthatthetelevisionbusinessisnotaneasyworldtosurviveinafactunderlinedbystatisticsthatshowthatoutofeightyEuropeantelevisionnetworksnolessthan50%tookalossin1989.Moreover,【B10】______.
Creatinga"Europeanidentity"thatrespectsthedifferentculturesandtraditionswhichgotomakeuptheconnectingfabricoftheOldcontinentisnoeasytaskanddemandsastrategicchoice-thatofproducingprogramsinEuropeforEurope.【B11】______whicharedifferentfromourown.
【B1】
40.聽力原文:W:Exercise,exercise,exercise!Wehearsomuchaboutitthesedaysthateventheexpertscan'tagreeonwhichexercisesarebest.Nowsomedoctorsarestronglyencouragingarmexercises.
M:Armexercises?I'veneverheardofthat.Isthatbecauseourarmsaretoofatorflabby?
W:Actually,that'snotthemainreason.Theysaythatarmexercisesareanidealwaytobecomephysicallyfit.
M:Butdon'tarmexercisesraiseyourbloodpressure?SeemsI'vereadanarticleaboutthatbefore.So,that'srisky.
W:Notreally.Thattheydo,butthearticleIreadmentionedseveralwaysthatcancompensateforthat.
M:Really?How?
W:Byaddinglegexercisesothearmsdon'tdoallthework.Armexercisesalonearen'tenoughtoincreasemetabolismbeforefatiguesetsin.Themoreofabodythatinvolvesintheexercisethebetter.
M:Andinturn,I'msurethatthereisagreatchanceoflosingweight,right?
W:Soundsrighttome.
M:So,whatexercisesdotheexpertsrecommend?
W:Theymentionedquiteafew.Butsomeofthemorepopularonesarecyclingwithspecialbicyclesthatmakeyouusebothyourarmsandlegs,andwalkingvigorouslywhilewearingarmweights.
M:Soundsgreat.Imusttrythat.Youknow,Iliketowalkalot.
23.Accordingtotheconversation,whatisoneproblemwitharmexercises?
24.Accordingtotheconversation,whataretheexpertsnowrecommending?
25.Whatform.ofexercisedoesthewomanmention?
(20)
A.Theydon'tgetridofflabbyarms.
B.Theycandamagearmmuscles.
C.Theyaren'tacceptabletomostpeople.
D.Theycanraiseone'sbloodpressure.
三、4.ReadingComprehension(ReadinginDepth)(20題)41.Companiescoulddirectlyborrowmoneyfromthefederalgovernmentthrough______
42.Itcanbeinferredfromthepassagethat______.
A.flexibleworkinghourssatisfiesboththeemployersandemployees
B.children'sopinionshouldbetakenintoconsideration
C.flexibleworkinghourshasbeenexistingfortoolong
D.thegovernmentismakingeffortinhelpingparents
43.
Accordingtothepassage,creditcardsarebigbusinessbecausecreditcardcompaniesmakeabigprofitfromboth______.
44.Accordingtothepassage,whendidHerakleionandEasternCanopusdisappear?
45.
Whatfoundbelowthewaterscouldshowthatthecitieswereoncethedestinationsforreligiouspilgrims?
46.
Amethodofcommunicationnotmentionedorintimatedbytheauthoristhe______.
A.classesofparents.
B.parent-teacherinterview
C.newtypeofreportcard
D.informaltea
47.(56)
48.
Theunderlinedphraseinthefirstparagraph"pillpoppers"mostprobablyrefersto______.
A.pillinventors
B.pilltakersandabusers
C.pillmanufacturers
D.pilldistributors
49.
【C3】
50.
WhatcanbeinferredfromParagraph5?
A.Wal-Martshouldn'tberesponsiblefortheruinofthevision.
B.Thecityauthoritysetsouttoplanbuildings.
C.Thesurroundingsdtheancientsitearedirty.
D.Thehistoricinterestiswellpreserved.
51.Attheendoflastweek,BodegaAurrera,aMexicansubsidiaryoftheworld'sbiggestretailer,Wal-Mart,openedanewstoreinthevillageofSanJuanTeotihuacan,justnorthofMexicoCity.Normally,suchaneventwouldcauselittlestir.Wal-MartisalreadyMexico'sbiggestretailertoo.Anditsshopsseemtobeverywellwelcomedbyitsmillionsofbargain-hungrycustomers.Butthisparticularopeningwas,infact,theculminationofmonthsofprotests,legalactionsandhungerstrikesbythosedeterminedtostopit.
Thereasonisthelocation.Just2.5km(1.6miles)awayistheancientcityofTeotihuacan,probablyMexico'smostfamousarchaeologicalsite.Amongstotherattractions,itboaststhethird-largest(byvolume)pyramidintheworld.FormanyMexicans,theancientsite,abandonedbyitsmysteriousinhabitantscenturiesbeforetheSpanishconquerorsarrived,remainstheultimatesymbolofMexicanidentityandnationhood.ThousandstroopuptothetopofthePyramidoftheSuntocelebratethesummersolstice(夏至).
Tothem,theideaofhavingaWal-Martnextdoorisunbearable.InthewordsofHomeroAridjis,awriterandoneoftheleadingopponents,"itislikedrivingthestakeofglobalizationintotheheartofoldMexico."Thecontroversyisonlythelatestinastringofprotesters'attemptstosaveMexicanculturefromwhattheyseeasacreepingmenace.TheywonafamousvictorybyblockingaMcDonald'srestaurantfromopeninginthemainsquareoftheprettysoutherncolonialtownofOaxaca.
Butthistimetheywereonmuchthinnerground.Forastart,Wal-Martwentthroughalltheappropriateregulatoryrules,evengettingpermissionfromtheParis-basedInternationalCouncilonMonumentsandSites,whichjudgedthatthestorewouldcausenoharmtothenearbyruins.Asmallstoneplatform.wasindeedfoundduringconstructionofthenewcarpark,butwaspreserved.
Justasimportantly,theclaimthatthenewstorespoilsthefamousviewfromthetopofthePyramidoftheSunisclearlyincorrect,asanyonewhocarestogettothetopcantestify.TheproblemisnotsomuchinseeingtheWal-Martasintakingpainstodistinguishitfromthe30-oddotheruglybuildingsthatlitterthesurroundingcountryside.
Tothediehards(頑固分子),theissuecountsmorethantheview.Butneithermatteredmuchtothehundredsoflocalswhoqueuedupfortheopening,delightedtobefreedofthesmallandexpensivelocalshops.Despitealegalcasepending(懸而未決的)againstWal-Martandlocalofficials,broughtbyanirritatedlocalleft-wingpolitician,thisisonebattlethattheAmericanretailerhasprobablywon.
Whatisthecentralideaofthisarticle?
A.Wal-Martwouldcausefiercecompetitionwithlocalstores.
B.Astheworld'sbiggestretailer,Wal-MartattractstheMexicancustomerswithsuperbservice.
C.StoresareforbiddentoopenaroundthePyramidoftheSun.
D.TheopeningofWal-MartmusescontroversyinMexico.
52.
Onthebasisoftheirmodels,scientistsareoftheopinionthat______.
A.theclimateoftheworldshouldbebecomingcooler
B.itwilltakethousandsofyearsfortheinertiaoftheearth'sclimatetotakeeffect
C.theman-madewarmingeffecthelpstoincreasethesolareffects
D.thenewIceAgewillbedelayedbythegreenhouseeffect
53.
Thebiggestriseinviolentcrimeoccurredin______.
54.Itisclearthathumanhistorywillend;theonlymysteryiswhen.Itisalsoclearthatifthetimingislefttonature(or,ifyouprefer,toGod)andhumanshangonuntilthebloodyend,therace'sfinalexitwillbeignoble(不光彩的).Iffuturegenerationsescapethesaurian(蜥蜴類)agonyofextinctionbyawanderingchunkofrockorice,thesun'sunavoidablegrowthtogianthoodwillstillburntheirlastsuccessorstoashes:onlycindersandgasesanddustwillremain.
Farfuturegenerationsmightprolongtheprocessbypostingcoloniesbeyondtheearth'sorbit,butthesewouldbesadoutpostsattheendofthesolarsystem'slongday,clutchingmemoriesofalostplanetandofbillionsofsacrificedsouls.Thedifficulties—fantasticdifficulties—ofinterstellar(星際的)travelmightbeovercome,butthemightiestofstarshipscoulddonomorethandefertheendoftheworld.Anignobleexistencehoppingfromplanettoplanet—clingingtoeachcloduntilit,initsturn,wasvaporizedorfrozen—mightstillbebearablewereitnotfortheknowledgeofitsfinaluselessness.Intheend,thereisonlydeathbygravityorentropy,thefieryquantum(量子)pitortheheatlessgreysoup.
ThegreatviolinistJaschaHeifetzwasgreatnotleastbecausehequittheconcertstageathispeak,beforetheshowbecamestaleortheaudiencedriftedaway.Toexitgracefullyissublime(美妙的),asHeifetzunderstood.Andonlyonespeciesiscapableofchoosingasimilarlygracefulexit;allothersmarchonlikerobots.Tocalltimeonthehumanracebychoice,notnecessity,wouldbethefinalvictoryofthehumanspiritoveranimalnature,anabsoluteemancipationfromthecommandofDNA.Preciselybecausenootherknownlife-form.coulddoorevenconceivesuchathing,humanitymust.
Sciencehasrevealedonlyoneplaceintheuniversethatishospitabletointelligentlife,andhumansaretheonlyintelligencethat,asfarasisknown,haseverenjoyedtheopportunitytooccupyit.Ifpeopleleftthestageafterareasonablerun,inthefullnessoftimeintelligencecouldevolveagain(dolphin-people?Chimp-people?orchid(蘭花)-people?).Andthen,induecourse,whenthisnewspeciesdeciphered(譯解)humanbooksorreachedthemarkerthatmightbeleftforthemonthewindlessmoon,theywouldknowthatmanendedhisdominionsothattheirsmightbegin.Imagine,then,howtheywillregardus.Itis,farandaway,thegreatestactofgoodnessevercontemplated,theennoblementofawholespecies;anact,almost,ofangels.
Accordingtothepassage,whatmightbehumanbeing'sbestchoiceforthefinalexit?
A.Leavingthetimingtonature.
B.Thesaurian-likeelimination.
C.Beingburnedbythesun'sheat.
D.Anexitdrivenbyman'srationality.
55.
WhatmadetheAmericanfilmindustrydevelopduringtheFirstWorldWar?
A.Thedrasticdropinimports.
B.ThepoorqualityofEuropeanfilms.
C.Thegrowingdemandforwarfilms.
D.Therapidgrowthofpopulation.
56.SectionA
Directions:Inthissection,thereisashortpassagewith5questionsorincompletestatements.Readthepassagecarefully.Thenanswerthequestionsorcompletethestatementsinthefewestpossiblewords.
Publicityoffersseveralbenefits.Therearenocostsformessagetimeorspace.Anadinprimetimetelevisionmaycost$250,000to$500,000ormoreperminute,whereasafive-minutereportonanetworknewscastwouldnotcostanything.However,therearecostsfornewsreleases,apublicitydepartment,andotheritems.Aswithadvertising,publicityreachesamassaudience.Withinashorttime,newproductsorcompanypoliciesarewidelyknown.
Credibilityaboutmessagesishigh,becausetheyarereportedinindependentmedia.Anewspaperreviewofamoviehasmorebelievabilitythananadinthesamepaper,becausethereaderassociatesindependencewithobjectivity.Similarly,peoplearemorelikelytopayattentiontonewsreportsthanads.Readersspendtimereadingthestories,buttheyflipthroughtheads.Furthermore,theremaybe10commercialsduringahalf-hourtelevisionprogramorhundredsofadsinamagazine.Featurestoriesaremuchfewerinnumberandstandoutclearly.
Publicityalsohassomesignificantlimitations.Afirmhaslittlecontrolovermessages,theirtiming,theirplacement,ortheircoveragebyagivenmedium.Itmayissuedetailednewsreleasesandfindonlyportionscitedbythemedia;andmediahavetheabilitytobemuchmorecriticalthenacompanywouldlike.Forexample,in1982,P&Gfacedasubstantialpublicityproblemoverthemeaningofits123-year-oldcompanylogo(標識語).Afewministersandcitizensbelievedthatthesymbolwassacrilegious(瀆圣的).Thesebeliefswerecoveredextensivelybythemediaandresultedinthefirmreceiving15,000phonecallsabouttherumorinJunealone.Tocombatthisnegativepublicity,thefirmissuednewsfeaturingprominentclergythatrefutedtherumors,andthreatenedtosuethosepeoplespreadingthestories.Themediacooperatedandthefalserumorwastemporarilyputtorest.However,in1985,negativepublicitybecamesodisruptive(制造混亂的)thatP&Gdecidedtoremovethelogofromitsproducts.
Afirmmaywantpublicityduringcertainperiods,suchaswhenanewproductisintroducedornewstoreopened,butthemediamaynotcovertheintroductionoropeninguntilafterthetimeitwouldaidthefirm.Similarly,mediadeterminetheplacementofastory;itmayfollowareportoncrimeorsports.Finally,themediaascertainwhethertocoverastoryatallandtheamountofcoverage.Acompany-sponsoredjobsprogrammightgounreportedorreceivethreesentencecoverageinalocalnewspaper.
Publicitycancoverlargenumbersofaudiencesinashorttimeanditscostsarelowerthan______.
57.
whatwerethemoralprinciplesthatparentsintheearly19thcenturywantedtheirchildrentoliveby?
58.SectionA
Directions:Inthissection,thereisashortpassagewith5questionsorincompletestatements.Readthepassagecarefully.Thenanswerthequestionsorcompletethestatementsinthefewestpossiblewords.
AddisonHeardusesanimageofhiswifeandinfantsonforthebackgroundonhislaptop.AnMBAstudentattheUniversityofVirginia'sDardenSchoolofBusiness,Heardthinksabouthisfamilyconstantly.Butbecausehe'sawayatB-school,hehasexperiencedmuchofhisson'sfirstyearviaphonecallsanddigitalphotos.SaysHeard:"Ithasbeenparticularlyhard,notbeingtherewiththemeveryday."
Thiswashisfamily'schoice.Itdidn'tmakefinancialsenseforhiswife,Eden,acorporatelawyerinWashington,toquitherjob,selltheircondo(公寓),andmovetoCharlottervillewithherhusband.Sohewentalone.Inhisfirstyeareachspousemadethe200mileround-tripcommuteonalternateweekends.SincetheirSonwasbornlastMay,Addisonhasbeendoingmostofthedriving.
AscomplicatedastheHeard'ssituationseems,itisn'tallthat
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