牛津譯林版必修四Unit1Advertising同課異構(gòu)

Unit1Advertising學(xué)案學(xué)習(xí)目標(biāo)詞匯：advertise，share，persuasive，product,service,promote,place,intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach詞組、短語：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,comeupwith,語法、結(jié)構(gòu)：directspeechandreportedspeech直接引語和間接引語技能指導(dǎo)：readexpositorywritingwriteanadvertisementanddevelopanadvertisingcampaign合作探究WelcometotheunitI．Readthefollowingandtellwhattheyarefor:1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6.,fivedaysaweek.824-3174between4and7.2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,pletePastaDinners$Tel:4223074.Tent--￡35Nylon,blueandgreen;lmhigh,120cmwide,190cmdeep(fortwopeople)PortableCDplayer--E60Withradio,stereoheadphones,case.Nobatteries.16cmx13cmx6cm.Weighs2kg5.Save25%Allmen'spyjamasII．Wehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商業(yè)廣告),andtheotherisPublicserviceadvertisement(PSAs公益服務(wù)廣告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.MakeitpossiblewithCanon.

佳能數(shù)碼相機(jī)廣告Thedailymodern

日產(chǎn)（尼桑）汽車廣告PlannedParenthoodChildrenbychoice,NotbychanceThere’snobetterwaytofly.

德國漢莎航空Thepowerofdreams

本田汽車廣告MakePovertyHistoryLikenoother

索尼產(chǎn)品廣告TakeTOSHIBA,taketheworld.Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.Wecanbeatextremepoverty,starvation,AIDS.ButweneedyourhelpThechoiceofanewgeneration.新一代的選擇。——百事可樂Askformore渴望無限——百事流行鞋Impossiblemadepossible使不可能為可能——佳能打印機(jī)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs：__________________________________________________________________________________________________________________________________________PSAs:__________________________________________________________________________________________________________________________________________Reading&discussionReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.Para1__________________________________________________________Para2__________________________________________________________Para3__________________________________________________________Para4__________________________________________________________ActivitiesanddiscussionI.Learntodesignsomequestions，expressyouropinionandstatetheviews.Q1：_________________________________________________________________Q2：________________________________________________________________Q3:________________________________________________________________Q4:________________________________________________________________II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Wordsandexpressions3．研析：詞匯1.sharen.一份（報(bào)酬、責(zé)任、權(quán)利等），股份。Ifyouwantashareofthepay,you’llhavetodoyourshareofthework.如果你想得到一份報(bào)酬，就得做好你該分擔(dān)的那一份工作。Sheowns5000sharesinthecompany.她擁有公司的五千股份。Childrenshouldhaveashareindecidingwhichsubjectstheystudy.孩子們應(yīng)可參與決定學(xué)習(xí)哪些課程。Vt.tojoinwithotherpeopleinowning,using,ordoingsomethingEveryoneinthehousesharesthesamebathroom.家里的人都共用一個浴室。He’ssurewe’llwinthematch,butIdon’tsharehisfaithintheteam.他肯定我們會贏這場比賽，但我沒有他對球隊(duì)的那種信念。also又作shareout,todivideandgiveoutinshares分配，均分Hispropertywassharedbetweenhischildren.他的財(cái)產(chǎn)由他的孩子們平分了。2.beusedto,有用句型：be(get)usedtosth;beusedtodoingsth習(xí)慣于（某事）的；ShegetsusedtoEnglishfood.她開始習(xí)慣英國的食物。I’mnotusedtogettingupsoearly.我不習(xí)慣起得那么早。[相關(guān)鏈接]：beusedtodosthusedtodosthwoulddosthAcomputercanbeusedtodoallitsaccounts.電腦可以用來計(jì)算所有的賬目。Idon’tplaytennismuchthesedays,butIusedto.我最近不太打網(wǎng)球，可是過去常打。Weusedtoworkinthesameofficeandwewouldoftenhavecoffeetogether.我們以前在同一個辦公室工作，并且經(jīng)常一起喝咖啡。注意：usedtodosth表示過去經(jīng)常、總是或有規(guī)律地發(fā)生的事，但現(xiàn)在不一定還那么做。usedn’tto否定縮略形式，usedto也常常被看作情態(tài)動詞。advertise，vt.做廣告：為…做公開啟事，尤指贊揚(yáng)（某一產(chǎn)品或企業(yè)）的質(zhì)量或優(yōu)勢以促銷1).tomakeknown;callattentionto:引起注意：使變得著名；引起對…的注意：Iadvertisedmyintentiontoresign.渲染我要辭職的意向2).towarnornotify:告誡，告知：Thiseventadvertisesmethatthereissuchafactasdeath.這件事告誡我有死亡這樣的事實(shí)vi（不及物動詞）1).tocalltheattentionofthepublictoaproductorbusiness.做廣告：引起公眾對產(chǎn)品或企業(yè)的注意Weadvertisedthroughthenewspaperfortheproductsofourfactory.我們通過報(bào)紙宣傳我們廠的產(chǎn)品。2).toinquireorseekinapublicnotice,asinanewspaper:登廣告：在公告，如報(bào)紙上詢問或?qū)ふ遥篐eadvertisedforanapartmentwhenhejustarrivedinthiscity.在他剛到這個城市時他登廣告尋求公寓房recommend,vt.（及物動詞）1).topraiseorcommend(one)toanotherasbeingworthyordesirable;endorse:推薦：向另外一個人稱贊或推薦（某人或物），認(rèn)為其有價(jià)值或合人心意；擔(dān)保：Theyrecommendedhimforthejob.他們推薦他做那項(xiàng)工作。Herecommendedasedaninsteadofastationwagon.他推薦了轎子而不是馬車2).tomake(thepossessor,asofanattribute)attractiveoracceptable:使受歡迎：使（其擁有者，如其品質(zhì)之擁有者）具有吸收力或使之可取：Honestyrecommendsanyperson.任何一個人都?xì)g迎誠實(shí)的品質(zhì)Yourplanhasverylittletorecommendit.你的計(jì)劃幾乎毫無可取之處。3).tocommittothechargeofanother;entrust.托付：將……交給另一個人掌管；信托Sherecommendachildtoherfriendwhenwasaway.她不在家時把小孩子托給她的朋友照管。4).toadviseorcounsel:勸告：建議或忠告：Sherecommendedthatweavoidgivingoffense.她建議我們避免找麻煩vi.（不及物動詞）1).togiveadviceorcounsel:建議：給以勸告或忠告：Herecommendedagainstsigninganinternationalagreement他建議別簽署國際協(xié)定。determine,vt.（及物動詞）1).todecideorsettle(adispute,forexample)conclusivelyandauthoritatively.判定：結(jié)論性、權(quán)威性地決定或解決（糾紛等）Hedeterminedtogo.他決意要去。IamdeterminedtodobetterthanMike.我決心比邁克做得更好。Hedeterminedtogo[thathe(should)go]atonce.他決心立刻就走。2).tocause(someone)tocometoaconclusionorresolution.使（某人）得出結(jié)論，使得出解決方法Hehasnotdeterminedwhathewillstudy.他還沒有決定學(xué)什么。Hisadvicedeterminedmetodrinkandsmokenomore.他的勸告使我決定不再抽煙喝酒了。3).tobethecauseof;regulate:成為…的原因；控制：Demanddeterminesproduction.需求決定生產(chǎn)4).togivedirectionto:定向：指出方向：Themanagementcommitteedeterminesdepartmentalpolicy.管理委員會決定各部門的政策vi.（不及物動詞）1).toreachadecision;resolve.解決，決定：作出決定；Theydeterminedonanearlystart.他們決定早些出發(fā)。Ihavedeterminedon[upon]goingtothecountrysideaftergraduation.我已決定畢業(yè)后到農(nóng)村去。appeal,vi.1).呼吁；懇求Thegovernmentisappealingtoeveryonetosavewater.政府呼吁每個人節(jié)約用水。Thevictims'familiesofthemurderhaveappealedtotheSupremeCourttohaveadefinitiveanswer.謀殺案的被害家屬已經(jīng)請求最高法院作確切的答復(fù)。2).（常與to連用）吸引；引起興趣Sheappealstome.我對她感興趣。Brightcoloursappealtosmallchildren.小孩喜歡鮮艷的顏色。Doestheideaofworkingforaventurecompanyappealtoyou?你有沒有興趣到合資企業(yè)去工作?3).n.呼吁；懇求anappealforforgiveness懇求原諒Theteacherlistenedtohisappeal.老師傾聽了他的要求。4).（常與to連用）上訴；訴諸于appealadecisiontoahighercourt不服判決提出上訴Heappealedagainstthejudge'sdecision.他不服法官判決而上訴。approachvt.,vi.1).走近；靠近Weapproachedthemuseum.我們走近博物館。2).（首次）接洽Didheapproachyouaboutaloan?他與你談了借款的事了嗎？3).開始考慮；開始著手Heapproachedtheideawithcaution.他開始認(rèn)真地考慮那個主意。Heapproachedthenewjobwithenthusiasm.他滿懷熱情地去干新的工作。4).接近，近似Thepopulationofourcityisapproaching5million我們這個城市的人口接近500萬Itisnotallowedtoapproachtheforbiddenarea.這里是禁區(qū)不許接近。Thetimeisapproachingwhenwemustbeonboard.我們上船的時間快到了。[習(xí)慣用法]attheapproachof在...快到的時候beapproaching(to)與...差不多,大致相等bedifficultofapproach(指地方)難到達(dá)的;(指人)難于接近的beeasyofapproach(指地方)容易到達(dá)的,交通方便的;(指人)容易接近的makeanapproachto對...進(jìn)行探討makeapproachestosb.設(shè)法接近某人,想博得某人的好感approachsb.onsth.向某人接洽[商量、交涉]approachsb.aboutsth.向某人接洽[商量、交涉]approachto接近,近似,約等于;(做某事)的方法[途徑]satisfyvt.使幸福；使愉快;使?jié)M足，使?jié)M意Thisworkdoesnotsatisfyme.這件工作我不滿意。"Iwasn'tsatisfiedwithourtreatmentatthathotel,soIshallcomplaintotheproprietor.""我不滿意我們在那家旅館受到的待遇,因此我要向旅館老板投訴。"（常與of,that連用）使確信；使消除疑慮Iamsatisfiedthatheisguilty.我確信他有罪。IsatisfiedmyemployerthatIhadfinished.我使老板相信我已經(jīng)完成adj.satisfied;感到滿意的satisfying令人滿足的,令人滿意的Thestoryhadasatisfyingending.那個故事的結(jié)局令人滿意。intendvt.想要,打算;企圖;設(shè)計(jì);計(jì)劃;意指,意思是Heintendshischildforadoctor他打算讓孩子以后行醫(yī)Heintendsnoharm.他沒有惡意。Iintendtogohome.我想回家。Thebookisintendedforbeginners.本書是為初學(xué)者編寫的。Whatdoyouintendbythatremark?你說這話是什么意思?Isthatwhatyouintended?這是你的原意嗎?Iintenditasastop-gap.我想拿它湊數(shù)。[相關(guān)鏈接]intend系正式用語,指“心里已有做某事的目標(biāo)或計(jì)劃”,含有“行動堅(jiān)決”之意,如:Iintendedtowritetoyou.我要給你寫信。mean可與intend互換,但強(qiáng)調(diào)“做事的意圖”,較口語化,如:Imeantogotobedearliertonight.今晚我想早些睡覺。propose指“公開明確地提出自已的目的或計(jì)劃”,如:Iproposedtospeakforanhour.我想講一小時。[習(xí)慣用法]beintendedto(do) 意思是使;是用來beintendedtobe規(guī)定為,確定為itisintendedthat企圖,意圖是intendfor打算供...使用;打算送給；打算使...成為;想讓...從事某事protectvt.保護(hù);保衛(wèi);準(zhǔn)備支付(匯票)protecthomeindustries保護(hù)國內(nèi)工業(yè)protectsb.fromdanger保護(hù)某人免遭危險(xiǎn)Alineoffortswasbuiltalongthebordertoprotectthecountryagainstattack.在邊界沿線構(gòu)筑了堡壘,以防國家受到攻擊。Heraisedhisarmtoprotecthisface.他舉起手臂護(hù)住臉部。Heiswearingsunglassestoprotecthiseyesfromthestrongsunlight.他戴著太陽鏡以擋強(qiáng)烈的陽光。awareadj.[用作表語]知道的;意識到的Hewasn’tawareofthedanger.他沒意識到有危險(xiǎn)。Ididn’tbecomeawareofhisarrival.我沒注意到他的到來。注意：后接從句時of要省略。Areyouawarethatyouhavehurtherfeelings?你有沒有察覺到你已經(jīng)傷害了她的感情了呢？Ibecameawarehowshemightfeel.我察覺到她會有怎樣的感受。[相關(guān)鏈接]aware;conscious;sensible都含有“意識到的”意思。aware側(cè)重“感官所意識到的外界事物”,如:EverybodyisawareoftheimportanceoftheFourModernizations.每個人都意識到了四化的重要性。conscious側(cè)重“心理感知”,如:Heisconsciousofasenseofquilt.他感到內(nèi)疚。sensible指“可用感官察覺到的(較復(fù)雜或抽象的事物的)”,如:Iwassensibleofhersolemngrief.我知道她很悲哀。unaware不知道的，沒察覺到的unconscious不省人事的，未發(fā)覺的，無意識的trickn.詭計(jì),欺騙,騙術(shù),奸計(jì);謀略;惡作劇;卑鄙的手段;輕率愚蠢行為;習(xí)慣怪癖;(貶意)秘訣,竅門;手腕,手法;技藝,巧技;戲法,幻術(shù);[口語]逗人的孩子;俏姑娘Heexposedallthetricksoftheenemy他揭露了敵人的一切陰謀詭計(jì)。adouble-dealingtrick兩面派手法Tomcanseethroughthemagician'stricks.湯姆能看穿魔術(shù)家的戲法。戲法；把戲；花樣Icandomagictricks.我會玩魔術(shù)。Hehaslearnedthetricksofthetrade他學(xué)會了這行生意的訣竅Hegotthemoneyfrommebyatrick.他用詭計(jì)騙走了我的錢。Thechildrenplayedatrickontheirteacher.孩子們捉弄了他們的老師。Tomhasthetrickoffrowning.湯姆有皺眉頭的習(xí)慣。ameretrickofthelight(魔術(shù)中)僅靠燈光造成的幻覺anighttrick夜班aprettylittletrick漂亮的少女dealwith，vt.(dealt[delt])分配,分派(out);分,分給,授給,發(fā)(紙牌)給以(打擊);[常用于被動語態(tài)]對待,對付dealsb.hardblows狠狠打擊某人dealthecards分牌Youhavebeenwell/badlydealtbyhim.你受到了他的優(yōu)/虐待。vi.交易;經(jīng)營(in)應(yīng)付,處理,考慮,安排(with)，與...有關(guān);論述,涉及(with)從事,參與;生產(chǎn);使用，交際,打交道,(和...)來往，對待,處分,懲處，分發(fā)(尤指分紙牌)dealintea經(jīng)營茶葉dealwiththecards發(fā)牌Heiseasytodealwith.他很容易打交道。Thecommitteewilldealwiththiscomplaint.委員會將要處理這份投訴Thebookdealswiththisproblem.這本書論述了這個問題。Theteacherdealsfairlywithhispupils.這個教師公平地對待他的學(xué)生。Howwouldyoudealwithanarmedburglar?遇到持有武器的盜賊，你將如何對付？believein信仰；信任;相信;認(rèn)為（某事物）有價(jià)值tobelieveinGod信仰上帝Idon'tbelieveinthestory.我不相信這件事。;我不相信這個故事。Webelieveinhim.我們信任他。Doyoubelieveinghosts?你相信有鬼嗎?Somepeoplebelieveineverlastinglifeafterdeath.有些人相信永生。Hebelievedintellingthetruth.他相信說的是真話Hebelievedinhomeopathy他認(rèn)為順勢療法有效Idon'tbelieveinlettingchildrendowhatevertheylike.我不贊成讓孩子為所欲為。besupposedtodosth.,Isupposeyouareright.我想你說得對。Let'ssuppose(that)thenewsistrue.讓我們假定這消息是真的。Supposeyourfathersawyounow,whatwouldyousay？假設(shè)你父親現(xiàn)在看到了你,你該怎么說？Creationsupposesacreator.創(chuàng)造必須先有創(chuàng)造者。Ishouldsupposehimtobeabouttwenty.我猜他是二十歲左右。Supposewegoforawalk.我們?nèi)ド⑸⒉桨伞esupposedto(do)被期望或要求;應(yīng)該;(用于否定句中)不被許可;據(jù)說beofhighquality,beof+抽象名詞=be+該名的形容詞形式beofgreat(much)value/importance/use/help/interest=beveryvaluable/important/useful/helpful/interestingThedictionaryisofgreathelptomytranslationbutthatoneisofnouse.這本字典對我的翻譯有很大的幫助，但那本卻沒用。Thereferencebookisofgreatimportancetomywriting.這本參考書對我的寫作是很重要的。of的后也可加上特質(zhì)名詞beof+thesame/differentsize/height/age/colour/weight/type/classetc.Weareofthesameclass.我們是同一個班的。Thecoinsareofdifferentsizes,shapesandmetals.這些硬幣大小、形狀、質(zhì)地都不一樣。以上這兩種of結(jié)構(gòu)還可以用作賓補(bǔ)和名詞的后置定語。Doyouthinkthebookofanyinteresttomiddleschoolstudents?(賓補(bǔ))Oldfactorybuildingshavemanyhallsandworkshopsofdifferentsizes.(定語)benefitn.利益,好處;恩惠;退休金;津貼;救濟(jì)金;保險(xiǎn)撫恤金義演;義賽apublicbenefit公益beofbenefittothepeople對人民有好處disabilitybenefits殘廢撫恤金abenefitmatch義賽Thisdictionarywillbeofgreatbenefittome.這部字典將對我有很大裨益。n.vt.有益于Exercisebenefitsourhealth.運(yùn)動有益于我們的健康。vi.受益Webenefitby[from]dailyexercises.每天做操對我們有益。[習(xí)慣用法]forthebenefitof為了...的好處givesb.thebenefitofone'sexperience用自己的經(jīng)驗(yàn)[知識]幫助某人inbenefit有資格得到救濟(jì)金(指生病、失業(yè)等津貼)outofbenefit沒有資格得到救濟(jì)金sickbenefit