六周培訓(xùn)廣告tgl如何做好amazon營銷zoom module2keys

?EricaCopyrightprotectedwithInfringeTrapperMarkedas LegalDi What andWhyarethey Keyword Criteria#1- vs.Non- Criteria#2-Shortvs.Long Criteria#3-ProductsMustbeAvailableon Criteria#4-NoBrand Criteria#5-MonthlySearch Criteria#6-Product WhatAboutReviewCountsandRatingson HotTip–EliminateAmazonas Startwith WhatIfYouAlreadyHavea Keyword nner Coaching 末班車收集整 etothe2ndsetofassignmentsinyourcoachingAttheendofthelastbookIprovidedanoverviewofthemarketingcycleIusetopromoteAmazonproductsasanaffiliatemarketer:FindaWritecontentforthatPublishthecontentonlinewithyouraffiliatelinksPromoteyourcontentsothatitcanbefoundbyyourtargetThisbookfocusesonthefirststepinthecycle– What andWhyarethey arewordsorphrasespeopletypeintosearchSearchenginesuse tosiftthroughthewebpagesindexedtheirdatabasestofindtheonestheybelievewouldprovidethesearchertheinformationthey’relookingforandpresenttheresultsasalistofsearchIfyouwanttofindtheratingforanewmovie,youmighttypethefollowing Thephrase“newbatmanmovierating”isakeywordandthelistofpagespresentedtothesearcherisreferredtoas“searchresultlistings”.Thepagesshownatthetopofthesearchresultlistingsforakeywordtendtogetthemosttraffic. havelotsofsearcheseverymonth(like“funnyjokes”with823,000searchesamonth)andother haveveryfewsearches(like“isburnttoastgoodforyou”with110searchesamonth).withmoremonthlysearchvolumeindicateabetteropportunityfortrafficthan withlowsearchvolume.cancontaincluesthatindicatewhatthesearcherwantsto veryclearlyindicatethatthesearcherislookingtobuysomething(like“buyvacuumcleaner”)whileother someoneislookingonlyforinformation(like“picturesofcuteChihuahuaUnderstandingtheseverybasicelementsofhow andsearchareconnectedhighlightswhatanaffiliatemarketerneedstodoinordertobeIfyoucanrankwellin forakeywordthatbuyersusetofindproductstheywanttobuyandthatgetsareasonablenumberofsearcheseverymonththenyouarelikelytomakesalesfrompeopleclickingonyouraffiliatelinks.Thisgivesusthreeveryimportantcriteriatokeepinmindwhenwebeginourworkasanaffiliatemarketer.WewanttotargetBuyersusewhenlookingforproductstoHaveareasonablenumberofsearchesperStandagoodchanceofrankingwellinWecanfindallofthisinformationabout inadvance.Thisstepiscalled“keywordresearch”. ngkeywordresearchinadvancemakessurethatyoufocusonthe withthebestpotentialofgeneratingsalesandcommissions. 末班車收集整 Keyword Thatlistofthreekeywordcriteriaisstillprettyvagueandleavesalotofroomforerror.What’sa“reasonable”numberofsearchespermonth?Whatdeterminesifakeywordcanberankedeasilyornot?Howdoyou fromnon- IuseavarietyofstrategiestopromoteAmazonproductsandforeachoneestablisharangeoftoidentifythe

thatareperfectforSomeofmystrategiesrequirealotofwriting.Whenyoupublishlengthy,detailedcontentonatopicyounaturallytargetlotsofrelated thatcontentwhichimprovesyourchancesofgettingtrafficsinceyoumightrankwellforlotsoflongStrategieslikethatcan

thathavestrongercompetitionthefirstpageof becausewhilethecontentmightnotrankwellforonephraserightawayitwillrankwellforothersinlesstime.ThestrategyI’mteachingyouinthiscoachingprogramdoesnotrequiremuchproductresearchorwriting.Thismeansthatweneedtomakesurewelook thathaveveryweakcompetitiononthefirstpage.I’vetestedasetofkeywordcriteria(guidelines)thathelpidentifythebestforthestrategycoveredinthiscoachingprogramandhaveoutlinedthedetailsCriteria#1- vs.Non-Thewordsinsideofakeywordgiveyoucluesaboutwhatthesearcherislookingtofind.ShoppersusephrasesbuynewbestpricevacuumdarkpurplecurtainsfortallwhiterunningshoesforComparethosephrasestotheonespeopleusewhentheysearchforinformationinsteadofproducts:PhoenixCardinalsgamehowtotieawhowasthefirstkingofwhereistheGrandSeehowthe includewordsthatindicatewhatpeoplearelookingtofind?ItisMUCHeasiertoconvertasitevisitorintoasaleonAmazonifyoutarget thatbuyersareusingandavoidtheinformation CriteriaCriteriamustbebuyerswouldusetofindCriteria#2-Shortvs.LongInternetmarketersreferto withlotsofwordsinthemas“l(fā)ongtail”.Aphraselike“whiteshirt”isashortkeyword.Thephrase“whitelongsleeveddressshirtforboys”isalongtail usuallyhavemoremonthlysearchesbutcontainfew–ifany–contextualcluesaboutwhatthesearcherwants.Someonewhotypes“whiteshirt”intocouldbelookingforapicturesofwhiteshirts,shirtsforgirls,blouses,dressshirts,shirtsforwomen,shirtsformen–therearenootherwordsinsidethesearchphrasetogiveusenoughcluestobeconfidentthatwecouldcreateasinglepageofcontentthatwouldaddressallthepotentialmeaningsofsuchashortphrase.Evenfourword mightnotcontainenoughcluestoletyouknowwhatthe wantstofind.Thephrase“l(fā)argewhitedressshirt”doesn’tlyouwhetherornotthe wantstofindtheshirtformen,women,boys,orgirls.Ifyouaren’tconfidentthatyouknowwhatsomeonewantstofindwhenusingakeywordthenlookforanotherkeyword.CriteriashouldCriteriashouldbefourmorewordslongandshouldcontainenoughcontextualcluesthatyouknowwhatthesearcherwantstofind本由Criteria#3-ProductsMustbeAvailableonIfyourkeywordindicatesproductsthatdon’texistonAmazonyou’llhaveahardtimesellinganythingbecausetherewon’tbeanyproductsforyoutolinktoinyourcontent.Criteria#3:KeywordmustrefertoproductsCriteria#3:KeywordmustrefertoproductsthatcanbepurchasedonCriteria#4-NoBrandWetalkedabout forwhichyoucaneasilyrank YouknowwhorankswellforNikeanything?Nike.Thechancesofyoueveroutrankingthemareprettyslimsoforthisstrategyavoid brandnamesinthem.(Therearetimeswhentargetingbrandnameisfinebutthisisn’toneofCriteria#4:Skip thatCriteria#4:Skip thathaveabrandnameinthephraseCriteria#5-MonthlySearchthathaveamonthlyexactsearchvolumeof100-1000isbestforthisstrategy.Usingtheseguidelineskeepsyoufromtargetingthatmaynotbesufficientlylongenoughtoincludethecontextualcluesyouneedinordertoknowwhatproductstoputinyourcontent.Thisguidelinealsoweedsoutsomeofthe thatwillhavestrongcompetitionin.CriteriaCriteria#5:exactmonthlysearchvolumebetweenCriteria#6-ProductConsumersusuallydoalotofresearchbeforebuyingahighticketitem.Thestrategyyou’relearningdoesnotgointowritingthekindofdetailedcontentneededtopromotehighticketitems.Therefore,it’sbestifyoustickwiththatdescribeproductsthatcostbetween$20-$100onCriteriaCriteria#6:describeproductswithanaveragepricebetween$20-$100WhatAboutReviewCountsandRatingsonThenumberofreviewsfortheproductsandthenumberofstarratingsonAmazondonotmatterforthisstrategy.Ifyouwerecreatingareviewsite,thosemightmatter,butinthisstrategyyou’refocusingonthekindsofproductspeoplebuybasedonAPPEARANCEnotonratingsfromothers.HotTip–EliminateAmazonasWe’regoingtogetintocheckingthesearchenginecompetitionforakeywordinthenextbookbutthoseofyouwithsomeAmazonAssociatesexperiencehavealreadynoticedthatanytimeyoutrytorankforthesekinds you’refacedwithAmazonalreadyrankingwellonthefirstpageof.That’sokay.First,whenwecheckcompetitionwe’llbeweedingthathavereallystrongcompetitiononthefirstpage.Second, 末班車收集整goingtoshowyouinafuturelessonhowtouse +tomakeyourlistingstandoutinsearchresultssothatevenifyourankbelowAmazonyoucanattractsearcherstoyourlist.However,there’soneotherthingyoucandowhenchoosing willofteneliminateAmazonfromthecompetition.Thereare thatmeettheabovecriteriawhereAmazondoesn’trankwell. usuallyhaveoneofthefollowingwordsinsidethefor(asin“fordogs”,“forkids”,“fordogs”,“forphotographers”,“forExamplespinkbedsheetsfortshirtsforcamerabagforoutdoorbirthdaygiftsforKeepthisinmindwhen ngthekeywordresearchoutlinedinthenext We’verunthroughalotofmaterialabout butnowit’stimetoputthatinformationtouse.You’regoingtowalkthroughthestepstodokeywordresearchusing toolsonlinetofind thatmeettheabovecriteria.Thesteps ngkeywordresearchFindingRunning throughakeywordtooltofindlongCrossingoffanylongtail thatdon’tmeetthekeywordcriterialistedaboveStartwithTherearemanykeywordtoolstohelpyoudokeywordresearch.Therearebothandpaidtoolsbutmostofthosetoolsallusethesamesourcefortheirdata-.makeskeywordandsearchvolumedataavailableforintheirKeywordnnerandthat’sthetoolwe’llbeusinginthefollowinginstructions.Keywordtoolsdon’tjustspitout .Youmustfirstenterawordorphrasetobeginthesearchprocess.Thisstartingwordorphraseiscalleda“seedkeyword”.Itgivesthetoolacetobeginsearching. arenottheonesyou’regoingtowriteaboutusingthisstrategy–they’reONLYthestartingpointthekeywordtoolneedstobeginhelyoufind thatyouwillusewiththisstrategy.Wewanttofindlongtail thatmeetthecriteriaoutlinedabove.Here’satip–keywordtoolsdoabetterjoboffindinglongtail theseed enteredarealsolongtail Ifyouentertheshortkeyword“picture”intotheKeyword you’llgetalotofshortkeywordresults.If,however,youenterthephrase“framelesspictureframes”asaseedkeywordyou’llgetmorelongtailphrasesintheresults.So,forthisstrategy,seed shouldbe3ormorewordslongandshoulddescribeconsumergoods.Example OaktableCountertopstandCordlesspowerBackyardsoccerOutdoorfire icVegetablecuttingTallcoffeeRoundpatioOutdoorpatioSwimmingpoolbasketball FloralbathroomPurplenapkin

Noticehowmanyofthesearetwowordstodescribeaproductandthenanadjective(round,purple,outdoor,blue)addedtothephrase?Ifyoustruggletocomeupwith3wordseed justcomeupwithalistofproductsthataretwowordslong(tablelamp,kitchentable,babytoy)andthencombinethemwithalistofadjectivesforcolor,shape,andsize(white,purple,black,round,tall,short,wide,square,small,big,large,etc.).Assignment:Comeupwithalistof20-30WhatIfYouAlreadyHaveaIfyoualreadyhaveasiteandwanttousethisstrategytoaddnewpoststhatsitethenlimityour tophrasesrelatedtoyoursite nnerLogintoAdwords ClickontheTools ysisClickon ClickSearchforkeywordandadgroupEnteryourfirstseedkeywordintheboxcalledEnterYourProductorService 末班車收集整UndertheTargetingsectioncustomizeyoursearchforthecountriesofinterest(togetglobalstatistics,selectallcountriesandterritories–togetlocalstatistics,selectonlythecountrieswheretheresidentscanpurchasetheproductslistedonyoursite).Ifyouareanaffiliate andintendtopromoteproductsresidentsoftheUnitedStatesthenyouwouldselectonlyUSdataforyourkeywordresearch.ClicktheGetIdeasClickontheKeywordIdeastab(nottheAdGroupIdeasRememberthatoneofthecriteriaforanidealkeywordforthisstrategyisonethathasbetween100and1000exactsearchesamonth.WecanuseafilterintheKeyword nnertohelpusnarrowdowntothose ClicktheediticonintheKeywordFiltersboxonthelefthandsideofthescreen 末班車收集整ClickanywhereoutsidethatpopupboxtocloseitandthedatawillautomaticallyrefreshtoapplythefilterIfyouareunfamiliarwithusingspreadsheetsdothefollowing,otherwiseskiptostep#13:Manuallyscrollthroughtheresultslookingfor thatareFOURormorewordslong,havesearchvolumebetween100-1000searchesamonth,donotincludebrandnamesanddescribeaproductthatcanbepurchasedonAmazonYoumayneedtomovetheslideronthebottomofyourscreenfromlefttorighttofindthelinktopagethroughtheresultsCopydownany thatmeetthecriteriaandsavethemonalistas“potential IfyouarefamiliarwithusingClicktheDownloadicon(thearrowpointingOpenthefileyoudownloadedfromtheKeywordUseyourspr