2023學(xué)年完整公開課版VI手冊資源CUNY

IDENTITYSTANDARDSANDAPPLICATIONSChancellor’smessageT?HROUGHTHECOLLEGESANDPROFESSIONALSCHOOLS,TheCityUniversityofNewYorkoffersanunequaledcombinationofacademicdiversityandexcellence.This“integrated”Universityisasourceofgreatintellectualvitalityandrichness.Withsomuchtooffersomany,itisessentialthattheUniversity’ssymbolsofidentitybeclear,unifiedandconsistent.VisualsymbolsofCUNY’sidentitybringrecognitionnotonlyoftheinstitution,butofitsvaluesandgoals,aswell.TheUniversity’sneedforastronglylinkedbrandidentityhasoutgrownthesystemcreatedin2005atthelaunchofthe“InvestinCUNY”campaign.Buildinguponthoseguidelines,theCUNYiDbrandingbookprovidesexamplesandillustrationsineachareaofuse,andexpandsassistancetohelpwiththeever-increasinguseofvisualsymbolsoftheUniversity’sidentity.Whenallofourcolleges,professionalschoolsandUniversityofficesusetheCUNYlogoinaconsistentway,everyonebenefits.ThestrengthoftheindividualidentitiesofourinstitutionsisenhancedbytheclearconnectiontotheUniversityanditsvaluesasawhole.SeniorViceChancellorforUniversityRelationsandBoardSecretaryJayHershensonwillbeintouchwithyouandyourchiefexternalaffairsofficeraswecontinuetodevelopandstrengthentheintegratedUniversity.Thankyouforyourcooperationandsupport.MatthewGoldstein,ChancellorChancellor’smessageTHECUNYBRAND1ContentsChancellor’sMessage1Introduction31.CUNYgraphicelements5TheLogosquare6TheLogotype8Placementstandards10Size/proportions11Color12Fontchoices142.CUNYcollegesco-branding17Co-brandingstationery18Co-brandingweb20Co-brandingsignage223.Stationerysystem27Letterheads28Envelopes/businesscard294.Webanddigitalmedia31Webcolors32Webidentity335.Promotional/display35Flags/banners36Free-standingdisplay/backdrop37Promotionalitems38Vehicles396.Signage41Basicelements42Buildingsigns44Directional/roomsigns45Entrancesigns46Lobby/receptionsigns477.CUNYoffices49Appendix:Resourcesandcontacts52jjlllUniversityIntroductionmNewYorkVERYDAY,THECITYUNIVERSITYOFNEWYORKanditscollegesandprofessionalschoolsdisplayanidentitytomillionsofpeople.Fromwebsitestopublicationstocorrespondencetothesignsforitsbuildings,fromadvertisementsandexhibitstothevenerablebusinesscard,theUniversitychooseshowitwillberecognizedwithitsvisualsymbols.Incommunicationsofeverynature,ateverypointofcontact,theopportunityexiststoenhancetheUniversity’simage,reputationandidentity.Visualsymbols,whenusedinaclearandconsistentmanner,havethepowertomakethatidentityinstantlyrecognizable,andprovidethebrandingthatleveragesthestrengthsoftheUniversityanditscollegesandschoolswitheachother,whilebuildingasharedsenseofcommunityandpride.Withconsistencyofdesignandapplication,astrongbrandidentitycanbeinstilledandreinforced,withtheelementsbecomingever-strongersignsoftheUniversity'squality,valueanddiversityofopportunity.TheOfficeofUniversityRelationshasdevelopedCUNYiDtosetforthstandardsforafullrangeofidentityandbrandingmatters.ItprovidesguidancefortheuseoftheCUNYLogosquareandLogotype,whicharethecentralelementsinthebrandingandtheidentityoftheUniversity,andtheco-brandingrelationshipswiththecollegesandprofessionalschools.StandardsarealsosetforthtoensureaconsistentvisualidentityofCUNY’sstationerysystemandforprintmediasuchasnewsletters,displayadvertising,brochuresandflyers,aswellaspromotionalmaterial.TheuseofvisualelementsofidentityfortheWebisoutlinedinawaythatprovidesbothconsistencyandflexibility.Thismanualalsoprovidesasystemofguidanceaboutsigndevelopment,choiceandplacement.WiththesizeoftheUniversity,itsgrowthandthenumberofitsbuildings,questionsfrequentlyariseabouttheuseofsignage,bothinteriorandexterior.Forexternalaudiences,CUNYiD’sclearandconsistentidentitystandardswillenhancetheUniversity’srelationshipwithcity,stateandfederalentities,alumni,donorsandotherphilanthropicpartners,privatesectorandlocalcommunities,prospectivestudentsandotherconstituencies.WithintheUniversity,thesystemofco-brandingdescribedinthismanualwillbenefitpublicrelations,recruitment,continuingeducationactivities,andrelationshipsamongstudents,facultyandstaff.CUNYiDreflectsthegoodworkofDirectorofCommunicationsandMarketingMichaelArena,whoimplementedanextensivereviewofindustrybestpracticesandstandardsinhighereducationaswellasthenonprofitandfor-profitsectors.Anewmanualwascreatedandbenefitedgreatlyfromthesuggestions,comments,adviceandexamplesprovidedbyprofessionalsatthecampusesinmarketing,communications,advancementanddevelopment.Weviewthisasalivingdocument.TheinexorablerushoftechnologyandtheeverevolvingnatureoftheUniversityitselfareamongtheforcesthatwillrequireeditorialvigilancetoensurethisdocumentremainsusefultothecommunitiesitserves.Fornow,withthestandardsofthismanualinplace,andthecoordinateduseofourgraphicelements,CUNYandthecollegebrandswillbeenhanced,communicatingthestrengthsofboththeUniversityanditsschoolsandcollegesandtheunityofCUNY’spurpose.IntroductionTHECUNYBRAND3jjlUUniversity1.CUNYgraphicelementsFinNewYorkTHECUNYLOGOSQUAREISTHEFOUNDATIONoftheUniversity’svisualidentitysystem.Developedin2005byPentagram,itreplacedthepentagonlogoandinitiallywascreatedaspartofthe“InvestinCUNY”program.Intheinterveningyears,theCUNYLogosquarehasseenwidespreaduse,withonlylimitedguidance.CUNYvisualidentitystandardshavedevelopedandimprovedsteadilysincethenandcanprovidemuchmoreassistancenow.Inthefollowingpages,thismanualwillprovideguidanceandstandardsfortheuseoftheUniversityLogosquareandwiththeLogotypenameoftheUniversity.Propersizesinproportiontootheridentityelementsaswelldistancesthatworkmosteffectivelyareoutlined.ExamplesaredisplayedofchoicesintheuseoftheUniversitylogoatthetoporbottomofanelement.Standardshavealsobeendevelopedfortheselectionoftypefacestobeusedforaconsistencyinthepresentationofgraphicidentityelements,withafullrangeofweightsandstylestoprovidethenecessarydiversity.TheprimaryfontfamilyisTradeGothic,withChroniclenowbeingintroducedasthesecondaryfontwhereaclassicseriflookisappropriate.AnexpandedfamilyofprimaryandsecondarycolorsisalsoofferedforusewiththeLogosquare.TheLogosquare,citedbyonedesignfirmasoneofthe10bestuniversityandcollegelogosinthecountry,supersedesallthepreviousgraphicidentityelementsthathavebeenusedbytheUniversitysystem.THECUNYBRAND5TheLogosquareForallusage.IZITheCUNYLogosquareisaperfectsquarethatiscentraltoallaspectsoftheUniversity’sgraphicidentity.Itsproportionsmustremainattheheartofallpermutationsandextensionsofthebrand.ThelettersaresetinTradeGothicBoldCondensedNo.20and“knockout”inwhitefromtheLogosquare.Throughoutthisguide,theterm“Square”referstotheLogosquare.Graphicidentityelementsnolongerused,asillustratedonthispage,includetheUniversitynamesetonthreelinesoftype,usedforalimitedamountoftimefrom2003until2005,andthepentagonenclosingtheCUNYletters,createdinxxxxanduseduntiltheendof2004.Useofthenamebands,whichbeganwiththeLogosquarein2005,isnolongerrequired.i6THECUNYBRANDTheLogosquareXIfounded1847theCityUniversityofNewYorkTheLogosquareIncorrectusageDonotdistorttheLogosquarehorizontallyorvertically.DonottilttheSquareonanangle.OnlyuseapprovedcolorsintheSquare.DonotusemorethanonecolorwithintheSquare.TheLogosquareDonotfragment.Donotfadethecolor.Donotsubstituteanotherfont.DonotrelocatethetypewithintheSquare.THECUNYBRAND7TheLogotypeForallusage.TheCUNYLogotypecombinestheLogosquarewiththefullnameoftheUniversitysetflushleftonfourlinesinTradeGothicLighttotheimmediaterightoftheSquare.ThetopandbottomedgesofthetypealignwiththetopandbottomedgesoftheSquare,respectively.ThedistancefromtheSquaretotheleftedgeofthetypeshouldequalthespacetotheleftof“CUNY”withintheSquareitself.WhenevertheLogosquareisusedinconjunctionwiththewords“TheCityUniversityofNewYork,”theofficialLogotypeseenhereistheonlyapprovedconfiguration.8THECUNYBRANDTheLogotypeTheLogotypeTheCityUniversityofNewYorkIncorrectusageDonotallowthetypetotouchtheLogosquare.ewYorkDonotrebreakthetype.TheCityUniversityofNewYorkDonotshrinkthetypesothatitdoesnotaligntopandbottom.TheCityUniversityofNewYorkDonotplacethetypetotheleftoftheSquare.TheUniversitynamecannotappearaboveorbeneaththeSquare.Donotsetthetypeinallcapsoralllowercase.TheCityUniversityofNewYorkTHECITYUNIVERSITYOFNEWYORKThefontmustbeTradeGothicLight.Donotuseotherfontsorweights.TheCityUniversityofNewYorkDonotaddgraphicstotheSquare.TheCityUniversityofNewYorkTheLogotypeTHECUNYBRAND9LogotypeplacementClearspaceandpageplacement.ClearspaceIt’simportantthattheLogotypebegivenroomtomaintainitsindividualidentity.Thus,othergraphicelements,includingtype,shouldremainoutsideofaclearspacethatmeasuresatleast1/2theSquare’swidthfromtheLogotype.RECOMMENDEDThelogoshouldbeplacedsothatthereremainsatleastaSquare’swidthspacebetweenitandtheedgeofthepieceonwhichitappears.Itshouldnotbelocatedlessthan1/2theSquare’swidthfromtheedge.Pageplacement10THECUNYBRANDLogoplacementA1/2xxTheCityUniversityofNewYork1/2xK7Xk.1/2xxTheCityrUniversity!of!NewYork!Logotypesize/proportionsAbsoluteandrelativesizes.Actual(absolute)minimumsizesoflogosTheCityUniversityofNewYorkS.3125”Generally,theLogosquareshouldneverbereproducedsmallerthan1/4”(.25”)inheight.WhenyouaddthestackedUniversityname,theLogotype'ssmallestreproductionsizeisslightlylarger,5/16”(.3125”)inheight.Butthesmallestacceptablesizewillalsodependonthecontextoftheitemorlocationinwhichitappears.Forinstance,alonghorizontalbillboardwillrequirealargerproportionalbrandingpresencethanasmalloblongpostcard.Incaseswhereonedimension(heightorwidth)oftheitemisgreaterthan2Xitsotherdimension,theminimumheightfortheLogosquareis10%ofthesmallestmeasurement.(A)Incaseswhereoneoftheitem’sdimensions(heightorwidth)islessthan2Xitsotherdimension,theminimumsizefortheLogosquareis5%ofthesmallestmeasurement.(B)Theabsoluteminimumsizesstillapply.Relativeminimumsizesoflogos|WidthisGreaterthan2XheightxSamplesubwaycardproportions-(-(■(/—i\-i4/■4p|\10%height[Hl|ttlTheCityUniversityofNewYorkHeightisgreaterthan2Xwidthx—x—Samplebrochureproportions10%width~^\/j^t|\7^/|\7^/j'x/|\7^s7wm■■Samplewebproportions--(■4444-45%height-(?-(?444[HUTheCityUniversityofNewYorkWidthisNOTgreaterthan2XheightLogotypesize/proportionsTHECUNYBRAND11ColorChoiceForallusage.Primary(logo)colorsThefourprimarycolorsshownaretheonlyonesinwhichtheLogosmaybereproduced.TheCUNYlettersappearopaquewhite,exceptwhentheLogoitselfisreproducedinwhite,whenthelettersmayappeartransparent(sothatthebackgroundshowsthrough).ForsignageandotherinstanceswherematerialswithoutappliedcolorsformtheLogo,neutralmaterialssuchasstainlesssteel,brushedaluminumandfrostedglassarerecommended.SeeChapter6,“Signage.”O(jiān)ursecondarycolorchoicesmeshparticularlywellwithourprimarychoicesandarerecommendedasbackgroundsfortheLogos.*Note:Printvaluesforsomecolorsshiftwhenprintedonuncoatedstock.Forinstance,thePrimarycolorPantoneOrange716CreproducespoorlyonuncoatedstockandPantoneOrange151Ushouldbesubstituted.Itisrecommendedtospeakwithyourprinterwhenprintingonuncoatedstocktoensuretheclosestcolormatchismade.ForallapprovedLogotypeartfiles,downloadsareavailableat/iD.SeeChapter3,“Webanddigitalmedia”formoreinformationaboutaccuratelyachievingthesecolorsonscreen.PantoneBlue286CC100M66YOK2R29G58B131SecondarycolorsPantoneCoolGray9CCOMOYOK51R102GillB116PantoneOrange716C*PantoneOrange151U*COOM45Y91KOR238G128B13PantoneCoolGray5CCOMOYOK29R182G186B189PantoneBlackCCOMOYOK100ROGOBOPantoneOchre1245CCOM28Y100K18R177G130B12WhiteNAR255G255B255PantoneUmber1265CCOM27Y100K51R100G76B14AuxiliarycolorsPantoneIndigo2768CC100M90Y13K61R18G32B77PantoneTangerine165CCOM59Y96KOR255G102BOPantoneLeaf370CC56M0Y100K27R68G111B22PantoneCoolGray3CCOMOYOK17R214G219B222PantoneSky3005CC100M34YOK2ROG93B170PantoneGolden1235CPantoneChartreuse390CCOM29Y91KOC22MOY100K8R255G182B15R173G182B512THECUNYBRANDColorchoiceColorchoiceTheCityUniversityofNewYorkIncorrectusageUseonlyprimarycolorsintheLogotype.TheCityUniversityofNewYorkTheCUNYlettersshouldalwaysbewhite(ortransparent).TheCityUniversityofNewYorkMultiplecolorsshouldnotbeusedwithintheSquare.TheCityUniversityofNewYorkTransparentCUNYlettersshouldonlybeusedwithawhiteLogotype.TheCityUniversityofNewYorkColorchoiceTHECUNYBRAND13FontstandardsForprintanddesktopusage.OurprimaryUniversityfontfamilyisTradeGothic,designedin1948byJacksonBurkeforLinotype.Thetypefaceisasimplegrotesksansserifthatremainsacommonchoiceduetoitswideinteriorspacesandeasylegibility,itimpliesastrongcharacterandsturdiness,especiallyincondensedweightsandsmallersizes,andwaschosenfortheUniversitytomaintainasolidunderlyingfoundationinallbrandcommunications.RECOMMENDEDWEIGHTS:?TradeGothicLight?TradeGothicBoldTwo?TradeGothicCondensedNo.18?TradeGothicBoldCondensedNo.20Otherweightsareavailable.TheItalic(orOblique)formofeachweightispermitted,althoughitshouldneverbeformattedasa“style”withinanapplication.ForWebusage,Arial,foundonmostcomputers,isthepreferredtypeface.(SeeChapter3,“Webanddigitalmedia”)TRADEGOTHICLIGHTandOBLIQUEABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456TRADEGOTHICBOLDTWOandOBLIQUEABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456TRADEGOTHICCONDENSEDNO.18andOBLIQUEABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456TRADEGOTHICBOLDCONDENSEDNO.20andOBLIQUEABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABODEFGHIJklmnopqrstuvwxyz12345614THECUNYBRANDFontchoiceSecondaryfontstandardsForprintanddesktopusage.OursecondaryUniversityfontisChronicle,aseriffontrecentlydesignedbytheHoefler&Frere-JonesFoundryandinspiredby18th-centuryTransitionalstylefonts.Itispreferredforpublicationandlongtextusage.Notmerelydesignedfornewsprint,Chroniclewascreatedtobespaceefficientinallmediawherespaceisatapremium,yetitmaintainsanevenvisualtexturethroughitscarefullycalibratedserifs.Therangeofweights,fromChronicleXLighttoBlack,isaugmentedbythechoiceofTextandDisplayweights,whichallowdesignerstotalcontrolofthetypographicdensityofthepage.Onlysomeoftheseweightsaredisplayedatright.CHRONICLETEXTG1ROMANandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456CHRONICLETEXTG1SEMIBOLDandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456CHRONICLETEXTG1BOLDandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456CHRONICLEDISPLAYSEMIBOLDandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456CHRONICLEDISPLAYBOLDandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456CHRONICLEDISPLAYBLACKandITALICABCDEFGHIJKLmnopqrstuvwxyz1234567890ABCDEFGHIJklmnopqrstuvwxyz123456FontchoiceTHECUNYBRAND152.CUNYco-brandingTheCityUniversityofNewYorkWITHCUNY’SBROADBASEofindividualanduniqueeducationalstrengths,consistent,unifiedstandardsofvisualidentityprovideenormousbenefitstotheUniversityatlargeandtoitscollegesandschools.Inthepast,withlimitedguidanceandfewexamplestodrawupon,co-brandingwiththeCUNYLogosquareattimeswasneglected,ordidnottakefulladvantageofthepossibilities.WithnewstandardsdevelopedfortheLogosquare,thefollowingpagesillustratewayscollegesandschoolscanlinkvisualidentitywiththeUniversity,providingexamplesofwhatworkswellwhileofferingtheflexibilitytomeetindividualneeds.ThestrongidentitiesofeachoftheCUNYcollegesandschoolswillremaininplace,butthesuccessfulco-brandingoftheidentityoftheUniversityatlargewithitsinstitutionswillenhancethereputationandrecognitionofall.THECUNYBRAND17CUNYwithitscollegesGeneralcombinations.Anyoftheshownthreeco-brandingoptionsareavailable.It'simportanttorememberthatthepurposeofthissystemistoensurethepresenceoftheCUNYidentity,eithertogetherwithorapartfromthecollegebrand.A.CollegelogotogetherwithCUNYLogosquareThecollegebrandshouldalwaysappeartotheleftoftheCUNYidentity.18THECUNYBRANDCollegeco-brandingsystemB.CollegelogoapartfromCUNYLogosquareC.CollegelogoapartfromfullCUNYLogotype.TheCityUniversityofNewYorkCUNYwithitscollegesRelationalsize.TheUniversitybrandmaybeusedseparatelyortogetherwiththeindividualcollege’slogo.Ineithercase,thesizeoftheUniversityLogosquareshouldappearnosmallerthan35%(roughlyone-third)ofthecollegelogo’sheightorwidth,whicheveristhesmallestdimension.CUNYlogoshouldbenosmallerthan1/3heightofcollegelogoBothlogossitonsamebaselineThetwologosshouldbeseparatedbyApprox.1/2Squarewidthawayfromcollegelogoapproximately1/2theSquarewidth.CUNYLogosquareistoosmall.CUNYLogosquareistooclose.1/2SquarewidthCollegeco-brandingproportionsTHECUNYBRAND19Letterheadco-brandingForexternalusage.Whenprintedalongwithacollegelogoonstationery,theCUNYlogomaybereproducedineitherPantoneBlue286Uorblack.TheCUNYlogoshouldalignwithsomegraphicelementoftheletterheadandshouldadheretotheotherguidelinesregardingplacementandsize.Anexampleisshownatright.ThepreferredletterheadstockisStrathmoreWritingBrightWhiteWove24lb.textweight.RECOMMENDEDIfotherstockisused,post-consumerwaste(PCW)contentshouldbeatleast30%.biticc20THECUNYBRANDCo-brandingletterheadAlign—;BoroughofManhattanCommunityCollege:199ChambersStreetINewYork,NY10007212220-8000ITheCityUniversityofNewYorkEnvelope/businesscardco-brandingForexternalusage.Whenprintedalongwithacollegelogoonstationery,theCUNYlogomaybereproducedineitherPantoneBlue286Uorblack.TheCUNYlogoshouldalignwithsomegraphicelementandshouldadheretotheotherguidelinesregardingplacementandsize.Examplesareshownatright.ThepreferredenvelopestockisStrathmoreBrightWhiteWove24lb.textweightandthebusinesscardstockisdouble-thickStrathmoreBrightWhiteWove130lb.coverweight.RECOMMENDEDIfotherstockisused,post-consumerwaste(PCW)contentshouldbeatleast30%.BmccJaneDoePositionofResponsibilityOfficeofAdmissions199ChambersStreetNewYork,NY10007212555-5555.jane,doe@ny.ed

uTheCityUniversityof.New.York.AlignCo-brandingenvelope/businesscardTHECUNYBRAND21Co-brandingindependentwebsiteSubsidiaryentitywithinCUNY.ThisidentityissimilartotheCUNYsitedesign(SeeChapter4,“Webanddigitalmedia”),butitallowsforanotherinstitution’snameorbrandonthesamelevelastheCUNYLogotype.AAAYlr?io*n?!oCUVt-Tfc*Cit?IjiTnrtrvtir?fNwYork22THECUNYBRANDIndependentwebsiteCo-brandingcollegewebsiteCUNYcollege.CUNYidentificationonallofitsmembercollegewebsitesshouldfollowthebrandingguidelinesinChapter1,“CUNYgraphicelements."Ingeneral,iftheCUNYbrandcanbeseenatthetopofthesitewithoutscrolling,theCUNYLogosquareissufficient(A).Ifitcanonlybeseenbyscrollingdowntothebottomofthesite,werecommendusingthefullLogotype(B).Theuseofthe“[Collegename]isCUNY”graphicisnolongerrecommended.ifcn"?1?(riUftVOnCollegewebsiteco-brandingTHECUNYBRAND23Co-brandingCollegebuildingsignage.ExteriorbuildingsignsareappropriateopportunitiesforcollegestoexpressthelinktoCUNY.EitherthefullLogotypeortheLogosquaremaybeused.TheCUNYlogoshouldalignwithsomegraphicelementandshouldadheretotheotherguidelinesregardingplacementandsize.Examplesareshownatright.Sizes,shapesandmaterialsvaryasrequired,butshouldalwaysbeofhighqualityforadegreeofpermanence.TheCityUniversityofNewYorkxAlign24THECUNYBRANDCollegeco-brandingbuildingsignageCo-brandingCollegeinteriorsignage.TheCUNYnameorLogosquarecanbeutilizedwithitsschoolsandcollegesinanumberofways.Mostimportantisthefirstpointofcontactinreceptionorsecurityareas.Thesignsshouldbeeithercenteredbehindthedesk,ormountedonawallwithgoodsightlinesfromtheentranceortheseatingarea.Neutralbackgroundsarepreferred.Thesignsarebestpositionedateyelevel(5’6”hightothecenter)dependingonsizeofspace,ceilingheightandlocalconditions.5’6”(66")tocenterofsignCollegeco-brandinginteriorsignageInformationCenterTHECUNYBRAND25S*sye>t>!/r,'*e?l.4te/HifeJ?A5t55^3.StationerysystemTheCityUniversityofNewYorkINANAGEOFELECTRONICCONTACTS,wecannotforgetthatoneofthemostimportantwaysthatthevisualidentityoftheUniversityisexpressedisthroughabasic,fundamentalmeansofcommunication:stationery.Letterheads,envelopesandbusinesscardsaredaily,wide-rangingexpressionsoftheUniversity,andeachletter,envelopeorbusinesscardprovidesanopportunitytointroduce,enhanceorreinforceCUNY’sgraphicidentity.WiththeextensivenumberofUniversitydepartments,schoolsandcolleges,andtheamountofprintedcommunicationgenerated,consistencyinuseoftheelementsofgraphicidentityisparamount.ThismanualprovidesguidanceforthesizeandpositioningoftheCUNYLogosquareandLogotypeandoutlinesthedifferencesbetweenuseoftheUniversitylogoforcommunicationswithinthesystemoftheUniversityandasaco-brandtogetherwithitsschoolsandcolleges.THECUNYBRAND27LetterheadsForallusage.1.1875"Theletterheadshouldstriveforconsistencyinbothprintedanddigitalform.Thetwoformatsareshownatright:Universityoffice(A)andindividualizeddepartments(B).Logosizeandplacementremainsuniformonboth,aswellaslettertextplacementandgeneralmargins.Whenprinted,theinksarePantoneBlue286UandPantoneGrayCool9U.ThepreferredletterheadstockshouldbeStrathmoreWritingBrightWhiteWove24lb.textweight.RECOMMENDEDIfotherstockisused,post-consumerwaste(PCW)contentshouldbeatleast30%..6875//.51[Hl|rtfl2.25//1"1.1875//.4"TheCityUniversityofNewYorkI535East80thStreettJewYork,NY10075<-/id//LettertextstartshereFirstlineAddress7/9TradeGothicBoldNo.2Singlespaceafterdept,name7/9TradeGothicLightFlushLeftTheCityUniversityofNewYorkOfficeofStudentAffairs535East80thStreetNewYork.NY10075/id28THECUNYBRANDUniversityletterheadEnvelopes/businesscardForallusage..4375//FirstlineAddress.4375//.5//.2"QSimilarly,thetwoenvelopeformatsareshownatright:Universityoffice(A)andindividualizeddepartments(B).Logosizeandplacementremainsuniformonboth,aswellasgeneralmargins.Buttheaddressblockalignmentdiffers,withtheUniversityinformationbroughtundertheLogosquare.TheAdepartmentalinformationiskeptalignedwiththeUniversitynameasshown.Whenprinted,theinksarePantoneBlue286UandPantoneGrayCool9U.ThepreferredenvelopestockshouldbeStrathmoreWritingBrightWhiteWove24lb.textweightandthebusinesscardstockshouldbedouble-thickStrathmoreBrightWhiteWove130lb.coverweight.RECOMMENDEDIfotherstockisused,post-consumerwaste(PCW)contentshouldbeatleast30%.7/9TradeGothicBoldNo.27/9TradeGothicLightFlushLeftTheCityUniversityofNewYork1114AvenueoftheAmericas@42ndStreetNewYork,NY10036BH"heCityUniversitybf■NewYorkOfficeofAdmissionServices1114AvenueoftheAmericas@42ndStreetNewYork,NY10036.25"margin25//.5//Alinn25".5"25//TheCityUniversityofNewYorkKrizLazarzDesigner/JuniorArtDirectorOfficeofUniversityRelations535East80thStreetNew.Yack*NY..12-794-5522fax:212-794-5588krizJazarz@maj.L.25////NameTitle9.5/8.5TradeGothicBoldNo.26.5/8.5TradeGothicLight.25//.25//Address7/8TradeGothicLight(Max3stackedlines)FlushLeftandBightUniversityenvelope/businesscardTHECUNYBRAND29TheCityUnivetsityAtn*'TextVersionCollegeW?W?AlumniF^cx>l?y'Sla,,StudentsFutureStudentsraduateUr*ier^Costsj'AidoCtJ^kCortom?r^□Studentsyo^wOBV109*PO?tTALemplotmen^,bbar*esNEV<S?EVEHtSliJIHIrllHUniversityIIIINewYorkCUNYChannelOJNYWodta‘1ChannelTheCityUniversijSubscribeUploadsInfo05-4?4?FavoriteSharoPlayh?it4FlagSavingJamai