商業(yè)計(jì)劃書模版

年4月19日商業(yè)計(jì)劃書模版文檔僅供參考商業(yè)計(jì)劃書(編制參考)項(xiàng)目名稱項(xiàng)目單位(蓋章)地址電話傳真電子郵件聯(lián)系人中國風(fēng)險(xiǎn)投資有限公司編制

保密承諾本商業(yè)計(jì)劃書內(nèi)容涉及本公司商業(yè)秘密,僅對有投資意向的投資者公開。本公司要求投資公司項(xiàng)目經(jīng)理收到本商業(yè)計(jì)劃書時(shí)做出以下承諾:妥善保管本商業(yè)計(jì)劃書,未經(jīng)本公司同意,不得向第三方公開本商業(yè)計(jì)劃書涉及的本公司的商業(yè)秘密。項(xiàng)目經(jīng)理簽字:接收日期:_______年____月____日

目錄TOC\o"1-3"摘要 1第一部分公司概況 4第二部分公司管理層 6第三部分產(chǎn)品/服務(wù) 9第四部分行業(yè)及市場分析 12第五部分技術(shù)來源及前景 14第六部分產(chǎn)品制造 16第七部分營銷策略 18第八部分公司管理 20第九部分競爭分析 22第十部分財(cái)務(wù)計(jì)劃 25第十一部分融資計(jì)劃 26第十二部分風(fēng)險(xiǎn)分析 27第十三部分戰(zhàn)略分析 27第十四部分附件 27摘要內(nèi)容主要包括:公司概況;主要經(jīng)營管理人、技術(shù)負(fù)責(zé)人簡介;項(xiàng)目涉及的產(chǎn)品或服務(wù)的先進(jìn)性、新穎性、獨(dú)特性描述;市場分析;現(xiàn)金流量、投資回報(bào)率等財(cái)務(wù)預(yù)測;融資計(jì)劃,投資后股東構(gòu)成表等。第一部分公司概況公司名稱________________________________________成立時(shí)間____________公司宗旨注冊資本____________________________實(shí)際到位資本____________________其中現(xiàn)金________________________無形資產(chǎn)占股份比例____________%注冊地點(diǎn)_____________________________________________________________主營業(yè)務(wù)公司性質(zhì):國有企業(yè)、有限公司、股份有限公司、合伙企業(yè)、個(gè)人獨(dú)資、外資企業(yè)等,并說明其中國有成份比例、私有成份比例和外資比例。公司沿革:說明自公司成立以來主營業(yè)務(wù)、股權(quán)、注冊資本等公司基本情形的變動,并說明這些變動的原因。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前公司主要股東情況:公司本公司的獨(dú)資、控股、參股的公司以及非法人機(jī)構(gòu)的情況及比例:以圖形方式表示,如。公司全資Ⅱ全資Ⅰ參股Ⅱ全資Ⅱ全資Ⅰ參股Ⅱ參股Ⅰ控股Ⅱ控股I公司當(dāng)前職工情況:如:擁有員工________人,其中大專以上文化程度的有________人,占員工總數(shù)________%,大學(xué)本科以上的有_________人,占員工總數(shù)_________%,碩士學(xué)位(含中級職稱)以上的有_________,占員工總數(shù)_________%,博士學(xué)位(含高級職稱)以上的有_________人,占員工總數(shù)_________%;最好列表說明,如:公司經(jīng)營財(cái)務(wù)歷史:列表說明(單位:萬元)項(xiàng)目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負(fù)債凈資產(chǎn)有形凈資產(chǎn)公司外部公共關(guān)系(戰(zhàn)略支持、合作伙伴等):_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層董事會成員名單:序號職務(wù)姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事管理團(tuán)隊(duì)名單及簡介:董事長姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗(yàn)和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)研發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品生產(chǎn)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的產(chǎn)品經(jīng)驗(yàn)的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在本行業(yè)內(nèi)的營銷經(jīng)驗(yàn)和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:著重描述在財(cái)務(wù)、金融、籌資、投資等方面的背景、經(jīng)驗(yàn)和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它重要人員姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績:_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持(包括公司聘請的中介機(jī)構(gòu)及法律顧問、投資顧問、財(cái)務(wù)顧問簡介):律師事務(wù)所會計(jì)師事務(wù)所投資咨詢機(jī)構(gòu)法律顧問(簡介)投資顧問(簡介)財(cái)務(wù)顧問(簡介)第三部分產(chǎn)品/服務(wù)公司當(dāng)前所有產(chǎn)品清單及適用領(lǐng)域,簡要介紹主導(dǎo)產(chǎn)品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品前期開發(fā)研究進(jìn)展情況和現(xiàn)實(shí)物質(zhì)基礎(chǔ),包括:產(chǎn)品開發(fā)處于何種階段_____________________________________________________________________產(chǎn)品/服務(wù)的創(chuàng)新之處,在國內(nèi)外領(lǐng)先程度(提供相關(guān)證明材料)_______________________________________________________________________________________________________________________開發(fā)和研究的設(shè)備、條件__________________________________________________________________________________________________________________________產(chǎn)品的市場優(yōu)勢、包括:專利技術(shù)說明專利技術(shù)類型_____________________________________________________________________________________________________________________________專利技術(shù)獲得情況、保護(hù)范圍的相關(guān)證明文件與國內(nèi)外基地專利技術(shù)關(guān)系,是否成造成侵權(quán)行為產(chǎn)品上市的周期_____________________________________________________________________產(chǎn)品自身的影響力或依托單位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產(chǎn)品是否申請過國家有關(guān)基金資助?有無最后驗(yàn)收、鑒定的結(jié)論、評獎(jiǎng)等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的開發(fā)資源與條件情況,包括:產(chǎn)品開發(fā)能力的保障:資金_____________________________________開發(fā)隊(duì)伍技術(shù)專家__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設(shè)備場地政府許可外協(xié)外委單位外部技術(shù)專家現(xiàn)在具備條件與目標(biāo)的差距融資到位后,對所需資源的滿足程度第四部分行業(yè)及市場分析行業(yè)情況(行業(yè)發(fā)展歷史及趨勢,哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大,進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等,行業(yè)市場前景分析與預(yù)測)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額:列明資料來源。(萬元)年份前5年前4年前3年前2年前1年銷售收入銷售增長率未來3~5年各年全行業(yè)銷售收入預(yù)測:列明資料來源。(萬元)年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個(gè)主要競爭對手的比較:主要描述在主要銷售市場中的競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制,公司產(chǎn)品進(jìn)入市場的難度分析_______________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務(wù)的市場分析,包括:你有哪些類型的顧客現(xiàn)在及將來(何時(shí))有多少顧客顧客分布的地方顧客接受產(chǎn)品/服務(wù)的障礙顧客購買(使用)標(biāo)準(zhǔn)是什么第五部分技術(shù)來源及前景公司近年來的主要研究的技術(shù)領(lǐng)域和相關(guān)的技術(shù)成果及獲獎(jiǎng)狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測標(biāo)準(zhǔn)情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項(xiàng)目的研發(fā)流程圖:產(chǎn)品開發(fā)所采用的共性技術(shù)、專有技術(shù)的相關(guān)名稱,標(biāo)明其中的關(guān)鍵技術(shù)_______________________________________________________________________________________________________________________________________________________________________________________________________________風(fēng)險(xiǎn)項(xiàng)目技術(shù)團(tuán)隊(duì)簡介請說明,今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進(jìn)水平,公司的開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托(如大學(xué)、研究所等)情況,合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵(lì)機(jī)制和措施,保持關(guān)鍵技術(shù)人員和技術(shù)隊(duì)伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計(jì)劃(萬元)年份第1年第2年第3年第4年第5年資金投入人員(個(gè))第六部分產(chǎn)品制造具體畫出生產(chǎn)流程圖,以及從原材料到中試、到規(guī)模生產(chǎn)階段的工作流程和業(yè)務(wù)內(nèi)容:產(chǎn)品生產(chǎn)制造方式(公司自建廠生產(chǎn)產(chǎn)品,還是委托生產(chǎn),或其它方式,請說明原因)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下,購買廠房還是租用廠房,廠房面積是多少,生產(chǎn)面積是多少,廠房地點(diǎn)在哪里,交通、運(yùn)輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況(專用設(shè)備還是通用設(shè)備,先進(jìn)程度如何,價(jià)值是多少,是否投保,最大生產(chǎn)能力是多少,能否滿足公司產(chǎn)品銷售增長的要求?)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,如果設(shè)備操作需要特殊技能的員工,如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證主要原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期,列出3家主要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下,成品率、返修率、廢品率控制在怎樣的范圍內(nèi),描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制,有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格的制訂,產(chǎn)品毛利潤率是多少?純利潤率是多少?______________________________________________________________________________第七部分營銷策略請介紹你公司所針對市場,你們有何競爭優(yōu)勢產(chǎn)品銷售成本的構(gòu)成及銷售價(jià)格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你計(jì)劃采取什么策略使顧客使用、購買你的產(chǎn)品如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢,請說明與哪些因素有關(guān)(如成本相同但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品,等等)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價(jià)格、建立銷售隊(duì)伍方面的策略與實(shí)施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實(shí)施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊(duì)伍采取什么樣的激勵(lì)機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分公司管理請用圖表表示公司組織結(jié)構(gòu)公司經(jīng)營決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________員工薪酬、福利及激勵(lì)制度,是否考慮員工持股及高管人員期權(quán)__________________________________________________________________________________________________________________________________________公司是否為每位員工購買保險(xiǎn),請說明保險(xiǎn)險(xiǎn)種_________________________________________________________________________________________________公司是否與每個(gè)雇員簽訂勞動用工合同___________________________________公司是否與相關(guān)員工簽訂公司技術(shù)秘密和商業(yè)秘密的保密合同_______________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽訂競業(yè)禁止協(xié)議,若有,請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,公司對知識產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密的保護(hù)措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否經(jīng)過國內(nèi)外管理體系認(rèn)證?第九部分競爭分析國內(nèi)主要競爭對手情況分析,舉例五家企業(yè)(請用文獻(xiàn)支持):同類企業(yè)的名稱、地域分布_______________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前開發(fā)的同類功能產(chǎn)品所處的研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場上的銷售規(guī)模、銷售價(jià)格等情況__________________________________________________________________________________________________________________________________________未來可能對本項(xiàng)目產(chǎn)品的威脅分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家國外主要競爭對手產(chǎn)品開發(fā)情況或銷售情況,與其相比貴公司的優(yōu)勢或劣勢(要以文獻(xiàn)支持),包括專利權(quán)、技術(shù)創(chuàng)新性、工藝水平及領(lǐng)先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品價(jià)格及生產(chǎn)成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)指標(biāo)_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場促銷策略__________________________________________________________________________________________________________________________________________第十部分財(cái)務(wù)計(jì)劃請?zhí)峁?未來3~5年項(xiàng)目盈虧平衡表未來3~5年項(xiàng)目資產(chǎn)負(fù)債表未來3~5年項(xiàng)目損益表未來3~5年項(xiàng)目現(xiàn)金流量表未來3~5年項(xiàng)目銷售計(jì)劃表未來3~5年項(xiàng)目產(chǎn)品成本表(第一年每個(gè)月計(jì)算現(xiàn)金流量,共12個(gè)月,第二年每季度計(jì)算現(xiàn)金流量,共四個(gè)季度,第三、四、五年每年計(jì)算現(xiàn)金流量,共三年)產(chǎn)品形成規(guī)模銷售時(shí),毛利潤率為____________%,純利潤率為____________%,并說明預(yù)測依據(jù)。預(yù)計(jì)未來3-5年年均資產(chǎn)回所率%。第十一部分融資計(jì)劃融資額其中,投資額________________,借貸額___________________如果有對外借貸,抵押或擔(dān)保措施是什么?___________________________________________________________________________________________________________________________________________________________________________________________________________________請說明投入資金的用途和使用計(jì)劃______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________