華南理工大學(xué)科技園入園企業(yè)商業(yè)計(jì)劃書模板

年5月29日華南理工大學(xué)科技園入園企業(yè)商業(yè)計(jì)劃書模板文檔僅供參考收到商業(yè)計(jì)劃書日期項(xiàng)目編號投資經(jīng)理(項(xiàng)目單位不填寫以上各項(xiàng))華南理工大學(xué)科技園入園企業(yè)商業(yè)計(jì)劃書項(xiàng)目名稱項(xiàng)目單位(蓋章)地址電話傳真電子郵件聯(lián)系人華南理工大學(xué)科技園有限公司二0六月制

保密承諾本商業(yè)計(jì)劃書內(nèi)容涉及本公司商業(yè)秘密,僅對有投資意向的投資者公開。本公司要求投資公司投資經(jīng)理收到本商業(yè)計(jì)劃書時(shí)做出以下承諾:妥善保管本商業(yè)計(jì)劃書,未經(jīng)本公司同意,不得向第三方公開本商業(yè)計(jì)劃書涉及的本公司的商業(yè)秘密。投資經(jīng)理簽字:接收日期:_______年____月____日

商業(yè)計(jì)劃書摘要說明:在兩頁紙內(nèi)完成本摘要。【摘要內(nèi)容參考】公司基本情況(公司名稱、成立時(shí)間、注冊地區(qū)、注冊資本,主要股東、股份比例,主營業(yè)務(wù),過去三年的銷售收入、毛利潤、純利潤,公司地點(diǎn)、電話、傳真、聯(lián)系人。)主要管理者情況(姓名、性別、年齡、籍貫,學(xué)歷/學(xué)位、畢業(yè)院校,政治面目,行業(yè)從業(yè)年限,主要經(jīng)歷和經(jīng)營業(yè)績。)產(chǎn)品/服務(wù)描述(產(chǎn)品/服務(wù)介紹,產(chǎn)品技術(shù)水平,產(chǎn)品的新穎性、先進(jìn)性和獨(dú)特性,產(chǎn)品的競爭優(yōu)勢。)研究與開發(fā)(已有的技術(shù)成果及技術(shù)水平,研發(fā)隊(duì)伍技術(shù)水平、競爭力及對外合作情況,已經(jīng)投入的研發(fā)經(jīng)費(fèi)及今后投入計(jì)劃,對研發(fā)人員的激勵(lì)機(jī)制。)行業(yè)及市場(行業(yè)歷史與前景,市場規(guī)模及增長趨勢,行業(yè)競爭對手及本公司競爭優(yōu)勢,未來3年市場銷售預(yù)測。)營銷策略(在價(jià)格、促銷、建立銷售網(wǎng)絡(luò)等各方面擬采取的策略及其可操作性和有效性,對銷售人員的激勵(lì)機(jī)制。)產(chǎn)品制造(生產(chǎn)方式,生產(chǎn)設(shè)備,質(zhì)量保證,成本控制。)管理(機(jī)構(gòu)設(shè)置,員工持股,勞動合同,知識產(chǎn)權(quán)管理,人事計(jì)劃。)融資說明(資金需求量、用途、使用計(jì)劃,擬出讓股份,投資者權(quán)利,退出方式。)財(cái)務(wù)預(yù)測(前三年及未來3年或5年的銷售收入、利潤、資產(chǎn)回報(bào)率等。)風(fēng)險(xiǎn)控制(項(xiàng)目實(shí)施可能出現(xiàn)的風(fēng)險(xiǎn)及擬采取的控制措施。)

目錄第一部分公司基本情況……………5第二部分公司管理層………………9第三部分產(chǎn)品/服務(wù)………………12第四部分研究與開發(fā)………………15第五部分行業(yè)及市場情況…………17第六部分營銷策略…………………19第七部分產(chǎn)品制造…………………21第八部分管理………23第九部分融資說明…………………25第十部分財(cái)務(wù)計(jì)劃…………………28第十一部分風(fēng)險(xiǎn)控制………………29第十二部分項(xiàng)目實(shí)施進(jìn)度…………30第十三部分其它……………………31

第一部分公司基本情況公司名稱________________________________________成立時(shí)間____________注冊資本____________________________實(shí)際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點(diǎn)_____________________________________________________________公司性質(zhì)為(請劃)國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其它_________公司成立后組織機(jī)構(gòu)的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前公司主要股東情況股東股東名稱投資額(萬元)本公司股份比例聯(lián)系人聯(lián)系電話甲方乙方丙方丁方戊方當(dāng)前公司內(nèi)部部門設(shè)置情況序號部門名稱負(fù)責(zé)人聯(lián)系電話12345678隸屬于本公司的獨(dú)資、控股、參股、承包、合作經(jīng)營、三來一補(bǔ)以及對外采取其它合作方式的下屬企業(yè)情況:序號企業(yè)名稱隸屬關(guān)系企業(yè)性質(zhì)本公司持股比例聯(lián)系人聯(lián)系電話12345公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司當(dāng)前經(jīng)營的業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。公司當(dāng)前擁有員工________人,其中大專以上文化程度的有________人,占員工總數(shù)________%,大學(xué)本科以上的有_________人,占員工總數(shù)_________%,碩士學(xué)位(含中級職稱)以上的有_________,占員工總數(shù)_________%,博士學(xué)位(含高級職稱)以上的有_________人,占員工總數(shù)_________%公司經(jīng)營財(cái)務(wù)歷史(單位:萬元)項(xiàng)目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負(fù)債凈資產(chǎn)公司經(jīng)營負(fù)債情況說明:(來源、金額、期限)公司近期及未來3~5年要實(shí)現(xiàn)的目標(biāo)(行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

第二部分公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它對公司發(fā)展負(fù)有重要責(zé)任的人員(可增加附頁)姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

第三部分產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(行業(yè)特點(diǎn)、競爭焦點(diǎn)、主要的技術(shù)指標(biāo)和關(guān)鍵技術(shù)說明、主要介紹產(chǎn)品/服務(wù)的背景、當(dāng)前所處發(fā)展階段、與同行業(yè)其它公司同類產(chǎn)品/服務(wù)的比較,本公司產(chǎn)品/服務(wù)的新穎性、先進(jìn)性和獨(dú)特性,如擁有的專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和擬申請的知識產(chǎn)權(quán)(專利、商標(biāo)、版權(quán)等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等,如果有,請說明,并附主要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請專利情況__________________________________________________________________________________________________________________________產(chǎn)品商標(biāo)注冊情況__________________________________________________________________________________________________________________________產(chǎn)品面向的用戶有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本的構(gòu)成及銷售價(jià)格制訂的依據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時(shí),毛利潤率為____________%,純利潤率為____________%如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢,請說明與哪些因素有關(guān)(如成本相同但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品,等等)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術(shù)先進(jìn)性(包括技術(shù)鑒定情況、獲國際、國家、省、市及有關(guān)部門和機(jī)構(gòu)獎(jiǎng)勵(lì)情況)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測標(biāo)準(zhǔn)情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術(shù)與產(chǎn)品開發(fā)方面的競爭對手情況,以及公司為提高競爭力擬采取的措施________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到當(dāng)前為止,公司在技術(shù)開發(fā)方面的資金總投入是多少,計(jì)劃再投入的開發(fā)資金是多少(包括購置開發(fā)設(shè)備、開發(fā)人員工資、試驗(yàn)檢測費(fèi)用、以及與開發(fā)有關(guān)的其它費(fèi)用)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進(jìn)水平,公司的開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)的技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托(如大學(xué)、研究所等)情況,這些依托的可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵(lì)機(jī)制和措施,保持關(guān)鍵技術(shù)人員和技術(shù)隊(duì)伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計(jì)劃(萬元)年份第1年第2年第3年第4年第5年資金投入人員(個(gè))

第五部分行業(yè)及市場情況行業(yè)情況(行業(yè)發(fā)展歷史及趨勢,哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大,進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等,行業(yè)市場前景分析與預(yù)測)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額(萬元)年份前5年前4年前3年前2年前1年銷售收入銷售增長率本公司銷售收入本公司銷售增長率未來3~5年各年全行業(yè)銷售收入預(yù)測(萬元)年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個(gè)主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制,公司產(chǎn)品進(jìn)入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細(xì)描述本公司產(chǎn)品/服務(wù)的競爭優(yōu)勢(包括性能、價(jià)格、服務(wù)等方面)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預(yù)測(融資不成功情況下)(萬元)年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年的銷售收入預(yù)測(融資成功情況下)(萬元)年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年的成本費(fèi)用、營業(yè)稅及附加、所得稅、利潤預(yù)測(融資成功與融資不成功分別說明)

第六部分營銷策略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價(jià)格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊(duì)伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售策略具體實(shí)施的有效性,請論述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊(duì)伍采取什么樣的激勵(lì)機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據(jù)營銷策略,預(yù)算未來3~5年銷售費(fèi)用(包括人工費(fèi)用)(萬元)年份第1年第2年第3年第4年第5年銷售費(fèi)用

第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式(公司自建廠生產(chǎn)產(chǎn)品,還是委托生產(chǎn),或其它方式,請說明原因)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下,購買廠房還是租用廠房,廠房面積是多少,生產(chǎn)面積是多少,廠房地點(diǎn)在哪里,交通、運(yùn)輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況(專用設(shè)備還是通用設(shè)備,先進(jìn)程度如何,價(jià)值是多少,是否購買保險(xiǎn),最大生產(chǎn)能力是多少,能否滿足公司產(chǎn)品銷售增長的要求,如果需要增加設(shè)備,采購計(jì)劃、采購周期及安裝調(diào)試周期)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,如果設(shè)備操作需要特殊技能的員工,如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期,列出3家主要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下,成品率、返修率、廢品率控制在怎樣的范圍內(nèi),描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制,有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格的如何制訂,產(chǎn)品毛利潤率是多少,純利潤率是多少____________________________________________________________________________

第八部分管理請說明,為保證融資項(xiàng)目按計(jì)劃實(shí)施,公司準(zhǔn)備今后各年陸續(xù)設(shè)立哪些機(jī)構(gòu),各機(jī)構(gòu)配備多少人員,人員年收入情況。請用圖表統(tǒng)計(jì)表示出來,附在本調(diào)查表后。公司對管理班子及關(guān)鍵人員將采取怎樣的激勵(lì)機(jī)制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題,請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議,若有,請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個(gè)雇員簽定勞動用工合同___________________________________公司是否與相關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密的保密合同_______________公司是否為每位員工購買保險(xiǎn),請說明保險(xiǎn)品種_________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題,若有,請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關(guān)鍵雇員之間是否有實(shí)際存在或潛在的利益沖突,如果有,請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,公司對知識產(chǎn)權(quán)、技術(shù)機(jī)密和公司機(jī)密的保護(hù)措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明,項(xiàng)目實(shí)施過程中,公司需要哪些外部支持,如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________

第九部分融資說明為保證項(xiàng)目實(shí)施,需要的現(xiàn)金總額是多少請說明投入資金的用途和使用計(jì)劃_______________________________________需要的現(xiàn)金總額中,投資方投入,對外借貸公司自身投入。如果有對外借貸,抵押或擔(dān)保措施是甚麼?擬讓投資方參股本公司里,還是與投資方成立新公司,為什么?_______________向投資方出讓多少股份,計(jì)算依據(jù)是什么?_______________________________