nike公司簡介英文

nike公司簡介英文

nike公司簡介英文(一)

NIKE,Inc.TheNikeSwooshLogo.

Type:Publiccorporation

Founded:1972

Headquarters:Beaverton,Oregon

Keypeople:PhilKnight,chairmanandco-founder

MarkParker,CEO

BillBowerman,co-founder

Industry:sportinggoods

Products:Athleticshoes,apparel,sportsequipment,accessories

Revenue:$15.0billion(FY2024)

Employees:26,700(2024)

Website:http://.nike./

Nike,Inc.(Pronounced:NIGH-key)(NYSE:NKE)isamajorAmericanmanufacturerofathleticshoes,clothing/apparel,andsportsequipment.ThepanytakesitsnamefromtheGreekgoddessofvictory,Nike.NikemarketsitsproductsunderitsownbrandaswellasAirJordan,Total90,NikeGolfandTeamStarter(amongothers),aswellasunderbrandsofMasonBelmontesubsidiariesincludingBauer,ColeHaan,Converse,andHurleyInternational.Nikehasbeencriticisedfortheworkingconditionsandproductionmethodsintheoverseasfactorieswithwhichitcontracts.

nike公司簡介英文(二)

Corporateinfluence

Nikesinfluencesstretchfromitsproductionsystemstoitfashions,whilealongthewaydevelopingtechnologies.TheiradvertisingcampaignsofteninvolvesponsoredathleteslikeTigerWoods,RonaldoandMichaelJordan.

Nikeisalsowellknownforitsstrongsponsorshipagreementswithathletes,leaguesandfederations,aswellasmanyoftheworldstopfootball(soccer)clubsandnationalteams,includingManchesterUnited,Arsenal,F.C.Basel,Juventus,ClubedeRegatasdFlamengo,SteauaBucuresti,ACSpartaPraha,RedStarBelgrade,InterMilan,VfLBochum,VfLWolfsburg,HerthaBSCBerlin,TSV1860Mnchen,BorussiaDortmund,PSVEindhoven,ValenciaC.F.,UrawaRedDiamonds,KaizerChiefs,AtlticodeMadrid,NKMaribor,Celtic,FCPorto,ParisSaint-Germain,BocaJuniors,Corinthians,Brazil,Portugal,theNetherlands,Belgium,Russia,Morocco,India,SouthKorea,Serbia,Croatia,Turkey,MexicoandtheUnitedStatesmens,womens,andAustraliatoproducetheirequipment.OnDecember23,2024,Nikesigneda5-yearcontract(beginningJanuary1,2024)withtheIndiaCricketTeamtobeetheirofficialapparelsupplierfor$43million.NeverthelessNikedoesnothaveanIndia-specificwebsiteoranymentionofcricketonNike..

Timeline

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nike公司簡介英文(三)

nike進(jìn)展史

The1960s

*1964

oPhilKnightpartnerswithUniversityofOregontrackcoachBillBowermantoformBlueRibbonSports,aUSdistributorforJapanese-madeTigerrunningshoes.

The1970s

*1971

oThemarknowknownastheSwooshiscreatedbygraphicdesignartistCarolynDavidsoninJune.Severalweekslater,JeffJohnsonsuggeststhenameNikeforthefirstshoesthatwillbeartheSwooshmark.

*1972

oThefirstlineofNikefootwearisintroduced,includingtheso-calledMoonShoethatfeaturesawafflesole,whichisdistributedtoathletespetingintheUSOlympicTrackFieldTrialsinEugene,Ore.

*1972

oRomaniantennisstarIlieNastasebeesthefirstathletetosignanendorsementcontractwithBlueRibbonSportstowearitsNiketennisshoes.

*1973

oAmericanrecord-holderStevePrefontainebeesthefirstmajortrackathletetowearNikeshoes.

o1972OlympianJonAnderson(whosefatherwasmayorofEugeneandafriendofBillBowerman)winstheBostonMarathonwearingshoeswiththeNikeSwooshlogo.Nikesaysitsaturningpointinourhistory,anditsnotthefirstinspiredbyamanfromEugene.(http://.nike./nikebiz/investors/annual_report/ar_02/decade1.html)

*1974

oTheWaffleTrainerisintroduced,quicklybeingthebest-sellingtrainingshoeintheU.S.

*1977

oNikeprintadwiththetagThereisnofinishlineisintroduced.

*1978

oTennisbadboyJohnMcEnroeissignedbyNiketoanendorsementcontract.

*1979

oNikesAirtechnologypatentedbyinventorM.FrankRudyisintroducedintheTailwindrunningshoe.Gas-filledplasticmembranesareinsertedintothesoleofrunningshoestoprovidecushioning.

The1980s

*1980

oNikepletesaninitialpublicofferingof2,377,000sharesofClassBmonstockonDecember2.

*1981

oBRS,Inc.mergesintoNike,Inc.onDecember31,andthepanyofficiallybeesknownasNike,Inc.

*1982

oDanWiedenandDaveKennedystarttheirownadvertisingagency,Wieden+Kennedy,takingwiththemtheNikeaccountonApril1.InOctober,NikeairsitsfirstnationaltelevisionadduringtheNewYorkMarathon.

*1982

oTheAirForce1basketballshoebeesthefirstNikecourtshoetomakeuseoftheAirtechnology.

*1984

oNikesignsMichaelJordantoanendorsementcontract.Thefirstmodelofhissignatureshoe,theAirJordan,originallyisbannedbytheNBA,drawingatremendousamountofpublicity.TheintroductionoftheAirJordanshoeatretailinMarch1985isakeyeventinNikessuccessfuldevelopment.

*1986

oCorporaterevenuessurpass$1billionforthefirsttime.

+NikereleasesNikeDUNKSabasketballshoeoriginallywornbyMichaelJordanduetothebanningofhissignatureshoebytheNBA.

*1987

oTheNikeAirMaxshoeisintroduced,whichusesamuchlargerAircushioningunit,andforthefirsttimeisvisibleatthesideofthemidsole.ThiswasthefirstofmanygenerationsofAirMax-brandedtechnologies.AtelevisionadfeaturingtheBeatlessongRevolutionwasthefirstandtodatetheonlytimethatasongperformedbytheBeatleswasusedinaTVad.

*1988

oNikeintroducesitsJustDoItslogan,createdbyDanWiedentounifyanewadcampaign.

*1989

oNikebeginsitsBoKnowsadcampaigntosupportthelaunchofitscross-trainingshoe,whichbeesapartofthenationalcultureforthenextfewyears.

The1990s

*1990

oThefirstNiketownstoreopensindowntownPortland.

oNikeopensitsworldheadquartersinunincorporatedWashingtonCounty,justwestofPortland,on74acres(0.3km)ofland.

*1991

oNikeintroducestheAirMax180withthebiggestairsoleforthattime.

*1993

oNikeintroducesReuse-A-Shoe,whichcollectsathleticshoes,separatesandgrindsthemupintoNikeGrind,usedinthemakingofathleticcourts,tracksandfields.

*1994

oNikewinsAdvertiseroftheYearattheCannesAdvertisingFestival.

*1995

oNikesignslong-termpartnershipswiththeBrazilianandUnitedStatessoccerteams,andmovesintoEnglishfootball,signingakitdealwithArsenal.

oNikestartsslappingtheswooshontheuniformsofmajorcollegefootballandbasketballpowers,suchastheMiamiHurricanes,PennStateNittanyLions,ColoradoBuffaloes,FloridaStateSeminoles,IllinoisFightingIllini,GeorgiaBulldogs,SyracuseOrange,DukeBlueDevils,OregonDucks,USCTrojans,MichiganWolverines,andlatertheOhioStateBuckeyesandWashingtonHuskies,amongothers.

*1996

oNikesignsTigerWoodssoonafterhegivesuphisamateurgolfstatus.

oNikecausescontroversywithitsadvertisingcampaignduringtheSummerOlympicsinAtlantawhichfeaturestheslogan,YouDontWinSilverYouLoseGold.Nikesuseofthisslogandrawsharshcriticismfrommanysources,including-notsurprisingly-severalformerOlympicsilverandbronzemedalists.

*1998

oAfterpressurefromlobbyinggroupsNikeandotherpaniespubliclydisclosetheirworldwidefactorylocations,afirstforthegarmentindustry.

oPhilKnightformallymitsNiketostrictstandardsformanufacturingfacilitiesusedbyNike,including:minimumage;airquality;mandatoryeducationprograms;expansionofmicroloanprogram;factorymonitoring;andenhancedtransparencyofNikescorporatesocialresponsibilitypractices.

*1999

oBillBowerman,co-founderofNike,diesonDec.24atage88.

The2000s

*2000

oNikeShoxcushioning/supportsystemisintroduced,initiallywornbyVinceCarterandothersontheUSOlympicbasketballteam.

*2024

oNikepurchasesHurleyInternational,anotherclothingpanyforanundisclosedamount.

oNikeGOlaunches,agrassrootsinitiativetoincreasephysicalactivityamongyouthsaged9-15.

oRapstarNellyreleasesachart-toppingsongaboutAirForceOnes,abrandofNikeshoes.

oNiketakesasecondattempttobreakintotheskateboardmarketwithNikeSB,soldonlyinskateboardshops.

*2024

oNikeacquiresonce-bankruptrivalConversefor$305milliononJuly9.

oForthefirsttimeinthepanyshistory,internationalsalesexceedUSAsales,asNikecontinuestodevelopintoaglobalpany.

oNikeisnamedAdvertiseroftheYearbytheCannesAdvertisingFestival,thefirstpanytoearnthathonortwice(also1994)inthefestivals50-yearhistory.

oNikesignsNBAphenomLeBronJameswithanunprecedented$87millionshoecontract.

*2024

oPhilKnightstepsdownasCEOandPresidentofNike,butcontinuesaschairman.KnightisreplacedbyWilliamD.PerezasCEOofNike,effectiveDec.28.

oNikecreatestheExeterBrandsGroup,awhollyownedsubsidiaryforathleticfootwearandapparelbrandsforlowerpricepoints.BrandsincludeStarter,TeamStarter,Asphalt,ShaqandDunkman.

oAnnualrevenuesexceed$12.25billion

oInJune,ChineseanimatorZhuZhiqianq,ofXiaoXiaofame,filesalawsuitagainstNikeforplagiarizinghiscartoonstickmenintheirmercials.Nikerepresentativesdenytheaccusations,claimingthatthestickmanfigurelacksoriginality,andispublicdomain.Zhueventuallywinsthelawsuit,andNikeisorderedtopay$36,000tothecartoonist.However,inJune2024,therulingisoverturnedinChinesecourt,andZhuZhiqianqisorderedtopayNikescourtcosts.

*2024

oNikereportsannualrevenueforfiscalyear2024(endingMay31)of$13.74billion,a12%increaseoverthepreviousfiscalyear.

oNikeesunderfirefromindependentmusicfansandapologizesfortheiruseofaneasilyidentifiableMinorThreatalbumcoverslightlymodifiedintoapromotionaltoolfortheirlineofskateboardingshoes.

*2024

oNikeentersthecricketmarketwitha5-yearsponsorshipoftheIndianCricketteamforUS$43m.

oWilliamPerezleavesNikevol