2010年考研英語(yǔ)一真題純考場(chǎng)排版菌

答題前，考生須在試題冊(cè)指定位置上填寫(xiě)考生編號(hào)和考生；在答題卡寫(xiě)部分必須使用2B鉛筆填涂。（以下信息考生必須認(rèn)真填寫(xiě)Section UseofReadthefollowingtext.Choosethebestword(s)foreachnumberedblankandmarkA,B,CorDonANSWERSHEET1.(10points)In1924America’sNationalResearchCouncilsenttwoengineerstosuperviseaseriesofexperimentsataephone-partsfactorycalledtheHawthornentnearChicago.Ithopedtheywouldlearnhowshop-floorlighting1workers’productivity.Instead,thestudiesended2givingtheirnametothe“Hawthorneeffect,”theextremelyinfluentialideathatthevery3ofbeingexperimenteduponchangedsubjects’behavior.Theideaarosebecauseofthe4behaviorofthewomeninthent.Accordingto5oftheexperiments,theirhourlyoutputrosewhenlightingwasincreased,butalsowhenitwasdimmed.Itdidnot6whatwasdoneintheexperiment;7somethingwaschanged,productivityrose.A(n)8thattheywerebeingexperimenteduponseemedtobe9toalterworkers’behavior10itself.Afterseveraldecades,thesamedatawere11toeconometricysis.TheHawthorneexperimentshadanothersurpriseinstore.12thedescriptionsonrecord,nosystematic13wasfoundthatlevelsofproductivitywererelatedtochangesinlighting.Itturnsoutthatthepeculiarwayofconductingtheexperimentsmayhaveledto14interpretationsofwhathappened.15,lightingwasalwayschangedonaSunday.WhenworkstartedagainonMonday,output16rosecomparedwiththepreviousSaturdayand17toriseforthenextcoupleofdays.18,acomparisonwithdataforweekswhentherewasnoexperimentationshowedthatoutputalwayswentuponMondays.Workers19tobediligentforthefirstfewdaysoftheweekinanycase,before20ateauandthenslackeningoff.Thissuggeststhatthealleged“Hawthorneeffect”ishardtopindown.1.[A][B][C][D]2.[A][B][C][D]3.[A][B][C][D]4.[A][B][C][D]5.[A][B]ex[C][D]6.[A][B][C][D]7.[A]asfar[B]forfear[C]incase[D]solong8.[A][B][C][D]9.[A][B][C][D]10.[A][B][C][D]11.[A][B][C][D]12.[A]Contrary[B]Consistent[C]Parallel[D]Peculiar13.[A][B][C][D]14.[A][B][C][D]15.[A]In[B]For[C]In[D]As16.[A][B][C][D]17.[A][B][C]18.[A][B][C][D]19.[A][B][C][D]20.[A][B][C][D]Section ReadingPartAReadthefollowingfourtexts.AnswerthequestionsbeloweachtextbychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.(40points)OfallthechangesthathavetakenceinEnglish-languagenewspapersduringthepastquarter-century,perhapsthemostfar-reachinghasbeentheinexorabledeclineinthescopeandseriousnessoftheirartscoverage.Itisdifficulttothepointofimpossibilityfortheaveragereaderundertheageoffortytoimagineatimewhenhigh-qualityartscriticismcouldbefoundinmostbig-citynewspapers.Yetaconsiderablenumberofthemostsignificantcollectionsofcriticismpublishedinthe20thcenturyconsistedinlargepartofnewspaperreviews.Toreadsuchbookstodayistomarvelatthefactthattheirlearnedcontentswereoncedeemedsuitableforpublicationingeneral-circulationdailies.WeareevenfartherremovedfromtheunfocusednewspaperreviewspublishedinEnglandbetweentheturnofthe20thcenturyandtheeveofWorldWarII,atatimewhennewsprintwasdirt-cheapandstylishartscriticismwasconsideredanornamenttothepublicationsinwhichitappeared.Inthosefar-offdays,itwastakenforgrantedthatthecriticsofmajorpaperswouldwriteindetailandatlengthabouttheeventstheycovered.Theirswasaseriousbusiness,andeventhosereviewerswhoworetheirlearninglightly,likeGeorgeBernardShawandErnest ,couldbetrustedtoknowwhattheywereabout.Thesemenbelievedinjournalismasacalling,andwereproudtobepublishedinthedailypress.“Sofewauthorshavebrainsenoughorlirygiftenoughtokeeptheirownendupinjournalism,” wrote,“thatIamtemptedtodefine‘journalism’as‘a(chǎn)termofcontemptappliedbywriterswhoarenotreadtowriterswhoare’.”Unfortunay,thesecriticsarevirtuallyforgotten.NevilleCardus,whowrotefortheManchesterGuardianfrom1917untilshortlybeforehisdeathin1975,isnowknownsolelyasawriterofessaysonthegameofcricket.Duringhislifetime,though,hewasalsooneofEngland’sforemostclassical-musiccritics,andastylistsowidelyadmiredthathisAutobiography(1947)becameabest-seller.Hewasknightedin1967,thefirstmusiccritictobesohonored.Yetonlyoneofhisbooksisnowinprint,andhisvastbodyofwritingsonmusicisunknownsavetospecialists.IsthereanychancethatCardus’scriticismwillenjoyarevival?Theprospectseemsremote.Journalistictasteshadchangedlongbeforehisdeath,andpostmodernreadershavelittleusefortherichlyupholsteredVicwardianproseinwhichhespecialized.Moreover,theamateurtraditioninmusiccriticismhasbeeninheadlongItisindicatedinParagraphs1and2artscriticismhasdisappearedfrombig-cityEnglish-languagenewspapersusedtocarrymoreartshigh-qualitynewspapersretainalargebodyofyoungreadersdoubtthesuitabilityofcriticismonNewspaperreviewsinEnglandbeforeWorldWarIIwerecharacterizedcasualelaborateradicalWhichofthefollowingwouldShaw mostprobablyagreeItiswriters’dutytofulfilljournalisticItiscontemptibleforwriterstobeWritersarelikelytobetemptedintoNotallwritersarecapableofjournalisticWhatcanbelearnedaboutCardusaccordingtothelasttwoHismusiccriticismmaynotappealtoreadersHisreputationasamusiccritichaslongbeeninHisstylecaterslargelytomodernHiswritingsfailtofollowtheamateurWhatwouldbethebesttitlefortheNewspapersoftheGoodOldTheLostHorizoninMournfulDeclineofProminentCriticsinOverthepastdecade,thousandsofpatentshavebeengrantedforwhatarecalledbusinessmethods. receivedoneforits“one-click”onlinepaymentsystem.MerrillLynchgotlegalprotectionforanassetallocationstrategy.Oneinventorpatentedatechniqueforliftingabox.Nowthenation’stoppatentcourtappearscompleyreadytoscalebackonbusiness-methodpatents,whichhavebeencontroversialeversincetheywerefirstauthorized10yearsago.Inamovethathasinlectual-propertylawyersabuzz,theU.S.CourtofAppealsfortheFederalCircuitsaiditwoulduseaparticularcasetoconductabroadreviewofbusiness-methodpatents.InreBilski,asthecaseisknown,is“averybigdeal,”saysDennisD.CrouchoftheUniversityofMissouriSchoolofLaw.It“hasthepotentialtoeliminateanentireclassofpatents.”Curbsonbusiness-methodclaimswouldbeadramaticabout-face,becauseitwastheFederalCircuititselfthatintroducedsuchpatentswithits1998decisionintheso-calledStateStreetBankcase,approvingapatentonawayofpoolingmutual-fundassets.Thatrulingproducedanexplosioninbusiness-methodpatentfilings,initiallybyemergingInternetcompaniestryingtostakeoutexclusiverightstospecifictypesofonlinetransactions.Later,moreestablishedcompaniesracedtoaddsuchpatentstotheirfiles,ifonlyasadefensivemoveagainstrivalsthatmightbeatthemtothepunch.In2005,IBMnotedinacourtfilingthatithadbeenissuedmorethan300business-methodpatents,despitethefactthatitquestionedthelegalbasisforgrantingthem.Similarly,someWallStreetinvestmentfirmsarmedthemselveswithpatentsforfinancialproducts,evenastheytookpositionsincourtcasesopposingthepractice.TheBilskicaseinvolvesaclaimedpatentonamethodforhedgingriskintheenergymarket.TheFederalCircuitissuedanunusualorderstatingthatthecasewouldbeheardbyall12ofthecourt’sjudges,ratherthanatypicalpanelofthree,andthatoneissueitwantstoevaluateiswhetheritshould“reconsider”itsStateStreetBankruling.TheFederalCircuit’sactioncomesinthewakeofaseriesofrecentdecisionsbytheSupremeCourtthathasnarrowedthescopeofprotectionsforpatentholders.LastApril,forexample,thejusticessignaledthattoomanypatentswerebeingupheldfor“inventions”thatareobvious.ThejudgesontheFederalCircuitare“reactingtotheanti-patenttrendattheSupremeCourt,”saysHaroldC.Wegner,apatentattorneyandprofessoratGeorgeWashingtonUniversityLawSchool.Business-methodpatentshaverecentlyarousedconcernbecausetheirlimitedvaluetotheirconnectionwithassetthepossiblerestrictionontheirthecontroversyovertheirWhichofthefollowingistrueoftheBilskiItsrulingcomplieswiththecourtItinvolvesaverybigbusinessIthasbeendismissedbytheFederalItmaychangethelegalpracticesintheTheword“about-face”(Line1,Para.3)mostprobablylossofincreaseofchangeofenhancementofWelearnfromthelasttwoparagraphsthatbusiness-methodareimmunetolegalareoftenunnecessarilylowertheesteemforpatentincreasetheincidenceofWhichofthefollowingwouldbethesubjectoftheAloomingthreattobusiness-methodProtectionforbusiness-methodpatentAlegalcaseregardingbusiness-methodAprevailingtrendagainstbusiness-methodInhisbookTheTipPoint,MalcolmGladwellarguesthat“socialepidemics”aredriveninlargepartbytheactionsofatinyminorityofspecialindividuals,oftencalledinfluentials,whoareunusuallyinformed,persuasive,orwellconnected.Theideaisintuitivelycompelling,butitdoesn’texinhowideasactuallyspread.Thesupposedimportanceofinfluentialsderivesfromausible-soundingbutlargelyuntestedtheorycalledthe“two-stepflowofcommunication”:Informationflowsfromthemediatotheinfluentialsandfromthemtoeveryoneelse.Marketershaveembracedthetwo-stepflowbecauseitsuggeststhatiftheycanjustfindandinfluencetheinfluentials,thoseselectpeoplewilldomostoftheworkforthem.Thetheoryalsoseemstoexinthesuddenandunexpectedpopularityofcertainlooks,brands,orneighborhoods.Inmanysuchcases,acursorysearchforcausesfindsthatsomesmallgroupofpeoplewaswearing,promoting,ordevelowhateveritisbeforeanyoneelsepaidattention.Anecdotalevidenceofthiskindfitsnicelywiththeideathatonlycertainspecialpeoplecandrivetrends.Intheirrecentwork,however,someresearchershavecomeupwiththefindingthatinfluentialshavefarlessimpactonsocialepidemicsthanisgenerallysupposed.Infact,theydon’tseemtoberequiredatall.Theresearchers’argumentstemsfromasimpleobservationaboutsocialinfluence:WiththeexceptionofafewcelebritieslikeOprahWinfrey–whoseoutsizepresenceisprimarilyafunctionofmedia,notinter al,influence–eventhemostinfluentialmembersofapopulationsimplydon’tinctwiththatmanyothers.Yetitispreciselythesenon-celebrityinfluentialswho,accordingtothetwo-step-flowtheory,aresupposedtodrivesocialepidemics,byinfluencingtheirfriendsandcolleaguesdirectly.Forasocialepidemictooccur,however,each soaffectedmusttheninfluencehisorherownacquaintances,whomustinturninfluencetheirs,andsoon;andjusthowmanyotherspayattentiontoeachofthesepeoplehaslittletodowiththeinitialinfluential.Ifpeopleinthenetworkjusttwodegreesremovedfromtheinitialinfluentialproveresistant,forexample,thecascadeofchangewon’tpropagateveryfaroraffectmanypeople.Buildingonthisbasictruthaboutinter alinfluence,theresearchersstudiedthedynamicsofsocialinfluencebyconductingthousandsofcomputersimulationsofpopulations,manipulatinganumberofvariablesrelatingtopeople’sabilitytoinfluenceothersandtheirtendencytobeinfluenced.Theyfoundthattheprincipalrequirementforwhatiscalled“globalcascades”–thewidespreadpropagationofinfluencethroughnetworks–isthepresencenotofafewinfluentialsbut,rather,ofacriticalmassofeasilyinfluencedpeople.BycitingthebookTheTipPoint,theauthorintendsyzetheconsequencesofsocialdiscussinfluentials’functioninspreadingexemplifypeople’sintuitiveresponsetosocialdescribetheessentialcharacteristicsofTheauthorsuggeststhatthe“two-step-flowservesasasolutiontomarketinghashelpedexincertainprevalenthaswonsupportfromrequiressolidevidenceforitsWhattheresearchershaveobservedrecentlyshowsthepowerofinfluencegoeswithsocial allinkscanbeenhancedthroughtheinfluentialshavemorechannelstoreachthemostcelebritiesenjoywidemediaTheunderlinedphrase“thesepeople”inParagraph4referstotheonesstayoutsidethenetworkofsocialhavelittlecontactwiththesourceofareinfluencedandtheninfluenceareinfluencedbytheinitialWhatistheessentialelementinthedynamicsofsocialTheeagernesstobeTheimpulsetoinfluenceThereadinesstobeTheinclinationtorelyonBankershavebeenblamingthemselvesfortheirtroublesinpublic.Behindthescenes,theyhavebeentakingaimatsomeoneelse:theaccountingstandard-setters.Theirrules,moanthebanks,havedthemtoreportenormouslosses,andit’sjustnotfair.Theserulessaytheymustvaluesomeassetsatthepriceathirdpartywouldpay,notthepricemanagersandregulatorswouldlikethemtofetch.Unfortunay,banks’lobbyingnowseemstobeworking.Thedetailsmaybeunknowable,buttheindependenceofstandard-setters,essentialtotheproperfunctioningofcapitalmarkets,isbeingcompromised.And,unlessbankscarrytoxicassetsatpricesthatattractbuyers,revivingthebankingsystemwillbedifficult.AfterabruisingencounterwithCongress,America’sFinancialAccountingStandardsBoard(FASB)rushedthroughrulechanges.Thesegavebanksmore tousemodelstovalueilliquidassetsandmoreflexibilityinrecognizinglossesonlong-termassetsintheir estatements.BobHerz,theFASB’schairman,criedoutagainstthosewho“questionourmotives.”Yetbanksharesroseandthechangesenhancewhatonelobbyinggrouppoli ycalls“theuseofjudgmentbymanagement.”EuropeanministersinstantlydemandedthattheInternationalAccountingStandardsBoard(IASB)dolikewise.TheIASBsaysitdoesnotwanttoactwithoutoverallnning,butthepressuretofoldwhenitcompletesitsreconstructionofruleslaterthisyearisstrong. McCreevy,aEuropeancommissioner,warnedtheIASBthatitdid“notliveinapoliticalvacuum”but“intherealworld”andthatcouldyetdevelopdifferentItwasbanksthatwereonthewrongnet,withaccountsthatvastlyovervaluedassets.Todaytheyarguethatmarketpricesoverstatelosses,becausetheylargelyreflectthetemporaryilliquidityofmarkets,notthelikelyextentofbaddebts.Thetruthwillnotbeknownforyears.Butbanks’sharestradebelowtheirbookvalue,suggestingthatinvestorsareskeptical.Anddeadmarketspartlyreflecttheparalysisofbankswhichwillnotsellassetsforfearofbookinglosses,yetarereluctanttobuyallthosesupposedTogetthesystemworkingagain,lossesmustberecognizedanddealtwith.America’snewntobuyuptoxicassetswillnotworkunlessbanksmarkassetstolevelswhichbuyersfindattractive.Successfulmarketsrequireindependentandevencombativestandard-setters.TheFASBandIASBhavebeenexactlythat,cleaninguprulesonstockoptionsandpensions,forexample,againsthostilityfromspecialinterests.Butbygivingintocriticsnowtheyareinvitingpressuretomakemoreconcessions.Bankerscominedthatthey dfollowunfavorableassetevaluationcollectpaymentsfromthirdcooperatewiththepricereevaluatesomeoftheirAccordingtotheauthor,therulechangesoftheFASBmayresultthediminishingroleoftherevivalofthebankingthebanks’long-termassettheweakeningofitsAccordingtoParagraph4,McCreevyobjectstotheIASB’sattemptkeepawayfrompoliticalevadethepressurefromtheiractontheirowninrule-takegradualmeasuresinTheauthorthinksthebankswere“onthewrongnet”inthatmisinterpretedmarketpriceexaggeratedtherealvalueoftheirneglectedthelikelyexistenceofbaddeniedbookinglossesintheirsaleofTheauthor’sattitudetowardsstandard-settersisonePartBForquestions41-45,choosethemostsuitableparagraphsfromthelistA-Gandthemintothenumberedboxestoformacoherenttext.ParagraphEhasbeencorrectlyced.Thereisoneparagraphwhichdoesnotfitinwiththetext.MarkyouranswersonANSWERSHEET1.(10points)Thefirstandmoreimportantistheconsumer’sgrowingpreferenceforeatingout:theconsumptionoffoodanddrinkincesotherthanhomeshasrisenfromabout32percentoftotalconsumptionin1995to35percentin2000andisexpectedtoapproach38percentby2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4to5percentayearacrossEurope,comparedwithgrowthinretaildemandof1to2percent.Meanwhile,astherecessionisloominglarge,peoplearegettinganxious.Theytendtokeepatighterholdontheirpurseandconsidereatingathomearealisticalternative.RetailsalesoffoodanddrinkinEurope’slargestmarketsareatastandstill,leavingEuropeangroceryretailershungryforopportunitiestogrow.Mostleadingretailershavealreadytried merce,withlimitedsuccess,andexpansionabroad.Butalmostallhaveignoredthebig,profitableopportunityintheirownbackyard:thewholesalefoodanddrinktrade,whichappearstobejustthekindofmarketretailersneed.Willsuchvariationsbringaboutachangeintheoverallstructureofthefoodanddrinkmarket?Definiynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedbypotentialbuyers.Inotherwords,itisuptothebuyer,ratherthantheseller,todecidewhattobuy.Atanyrate,thischangewillultimaybeacclaimedbyanever-growingnumberofbothdomesticandinternationalconsumers,regardlessofhowlongthecurrentconsumerpatternwilltakehold.Allinall,thisclearlyseemstobeamarketinwhichbigretailerscouldprofitablyapplytheirgiganticscale,existinginfrastructure,andprovenskillsinthemanagementofproductranges,logistics,andmarketinginligence.RetailersthatmastertheintricaciesofwholesalinginEuropemaywellexpecttorakeinsubstantialprofitsthereby.Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportantdifferencesamongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesalestructures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.BigretailersmustunderstandthesedifferencesbeforetheycanidentifythesegmentsofEuropeanwholesalinginwhichtheirparticularabilitiesmightunseatsmallerbutentrenchedcompetitors.Newskillsandunfamiliarbusinessmodelsareneededtoo.Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeencloselyexamined–France,Germany,ItalyandSpain–aremadeoutofthesamebuildingblocks.Demandcomesmainlyfromtwosources:independentmom-and-popgrocerystoreswhich,unlikelargeretailchains,aretoosmalltobuystraightfromproducers,andfoodserviceoperatorsthatcatertoconsumerswhentheydon’teatathome.Suchfoodserviceoperatorsrangefromsnackmachinestolargeinstitutionalcateringventures,butmostofthesebusinessesareknowninthetradeas“horeca”：hos,restaurants,andcafés.Overall,Europe’swholesalemarketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,butthefigures,whenaddedtogether,masktwoopposingtrends.Forexample,wholesalefoodanddrinksalescameto＄268billioninFrance,Germany,Italy,Spain,andtheUnitedKingdomin2000–morethan40percentofretailsales.Moreover,averageoverallmarginsarehigherinwholesalethaninretail;wholesaledemandfromthefoodservicesectorisgrowingquicklyasmoreEuropeanseatoutmoreoften;andchangesinthecompetitivedynamicsofthisfragmentedindustryareatlastmakingitfeasibleforwholesalerstoconsolidate.However,noneoftheserequirementsshoulddeterlargeretailers(andevensomelargefoodproducersandexistingwholesalers)fromtryingtheirhand,forthosethatmastertheintricaciesofwholesalinginEuropestandtoreapconsiderableE EPartCReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsOnebasicweaknessinaconservationsystembasedwhollyoneconomicmotivesisthatmostmembersofthelandcommunityhavenoeconomicvalue.Yetthesecreaturesaremembersofthebioticcommunityand,ifitsstabilitydependsonitsintegrity,theyareentitledtocontinuance.Whenoneofthesenoneconomiccategoriesisthreatenedand,ifwehappentoloveit,weinventexcusestogiveiteconomicimportance.Atthebeginningofthecenturysongbirdsweresupposedtobedisappearing.(46)Scientistsjumpedtotherescuewithsomedistinctlyshakyevidencetotheeffectthatinsectswouldeatusupifbirdsfailedtocontrolthem