可口可樂英文版簡介

2021/5/91IntroductionProductsrangeMarketStrategiesCoke'sapplication2021/5/921Introduction2021/5/93Introduction

TheCoca-ColaCompanywasfoundedin1886andisheadquarteredinAtlanta,Georgia,istheworld'slargestbeverageCompany.Thecompanyhas48%oftheglobalmarketshare.Coca-Colacurrentlyoffersmorethan500brandsinover200countriesorterritoriesandservesover1.7billionservingseachday.2021/5/94HappinessPassionVigorLogo'smeaning2021/5/95

In1886,whengovernmentpassedprohibitionlegislation,Pemberton(彭伯頓)respondedbydevelopingCoca-Cola,anonalcoholic(非酒精)

versionofFrenchWineCoca.ThefirstsaleswereatpharmacyinAtlanta.Itwasinitiallysoldasapatentmedicineforfivecents,whichwerepopularintheUnitedStatesatthetimeduetothebeliefthatcarbonatedwater(碳酸飲料)wasgoodforthehealth.HeclaimedCoca-Colacancuremanydiseases.HistoryJohnStithPemberton約翰·斯蒂斯·彭伯頓2021/5/96

Thedrink'snamereferstotwoofitsoriginalingredients,whichwerekolanutsandcocaleaves.合伙人羅賓遜（FrankM.Robinson）從其兩種成分中激發(fā)出命名的靈感，這兩種成分就是古柯（Coca）的葉子和可拉（Kola）的果實，羅賓遜為了整齊劃一，將Kola的K改C，然后在兩個詞中間加一橫，于是Coca-Cola便誕生了，第一份可口可樂售價為五美分。TheName2021/5/97DevelopinginChina“蝌蝌啃蠟——可口可樂”

得名于英國的一位上海教授蔣彝。這家飲料公司也獲得了迄今為止被廣告界公認為翻譯得最好的品牌名——可口可樂。它不但保持了英文名的音譯，還比英文名更有寓意，在這兩點的作用下，形成了最關鍵的流行因子：即無論書面還是口頭，“可口可樂”這個名字都易于傳誦。2021/5/982products2021/5/99Productmaterialspacked

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jars:theglassbottlecanberecycledtoreducecostsisconducivetoenvironmentalprotection.Plasticbottles:Plasticbottlesisnon-friableandeasytocarry.Thecostislower.beveragecan:Aluminumcansismoreconvenienttocarry.2021/5/9102021/5/911

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3.pain-killingeffect4.removingstains5.cleaningtoilets2021/5/9154successfulstrategy2021/5/916TransnationalandlocalMarketingSellgoodqualityproductsLowerthecos