高中英語必修四：unit1Task-課件

Unit1Unit1AdvertisingTaskWritinganadvertisementlisteningforstatisticsanddescriptionsWhenlisteningforstatistics,youmayhear:fractionse.g.?(a/onehalf),?(threequarters)decimalse.g.0.3(zero/noughtpointthree)percentagese.g.63%(sixty-threepercent)Skillbuilding1Wordsandphrasesthatdescribethefollowing:anincrease:e.g.Therewasanincreaseof40percent.Thepricehasrisento25yuanakilo.Thepricehasgoneupby9dollarsapound.

Fourtimesasmanypeopleusedourproductlastyear.adecrease:e.g.Therewasadecreaseof42percent/30pounds.Thefigure/amountdecreased/fellby

16.5persent.nochange:e.g.Therewasnochange.Thefigure/percentageremained/stayedthesame.arangee.g.Thesalesfiguresrangebetween40and50percent/from50to60.anaveragee.g.Theaveragepricewas￥50. alimite.g.Themaximumspeedis80kilometresperhouronthisroad.Theprice

reached

arecordhighof150dollarsperkilo.Thesalesfigureshavedroppedtotheirlowestlevel/point.Listenandwritedownthestatistics.Notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions.1.Numberofmemberstwoyearago:______;lastyear:_____2.Marketsharelastyear:_____;thisyear:_____1,2001,40085%65%3.Percentageofstudentseatinglunchinthedininghalllastyear:_________;inthreeyears:_____4.Percentageofstudentsfromourschoolcontinuingtheireducationlastyear—atlocaluniversities:_______studyingabroad:_______50%-60%75.5%23.4%11.5%thisyear—atlocaluniversities:_____studyingabroad:_______5.Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_____museumvisitorsoutofthem:______youngpeople24.5%13.6%9,0003,000Listenandcompletethebarchart.Someoftheinformationcanbefoundinthetable.YearMarketshare(%)199010.5200012.5201019.5Step1:completingabarchartBarChart:Readthenotefromthedirectoronpage13.Whatisitabout?Discussitwithyourpartnerandfillinthesubject.Answers:_______________________________RepackagingoftheChocoLocoBarSkillbuilding2Whenweexpressopinions,wetellwhatwethinkorfeelaboutthings.Wecansay:I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/Tome,…expressingopinionsandgivingreasons2.Itisalsoimportanttogivereasonsforyouropinions.Wecanusethesewordstointroducethereason.e.g.Ithinkpackagesareimportant

because/as/sincetheyattractthecustomers’attention.3.Ifwewanttolistmorethanonereason,wecanusethefollowingpatterns.

Ithinkpackageareimportantforseveralreasons.

First,…Second,…Then,…(Next,…Finally,…)ReadtheconversationonPage14andtellyourpartneryouropinionsonadvertising.Youcanbeginwith:What’syouropiniononadvertisements?Interviewyourclassmatesaboutgoodadstheyhaveseen.Usethefollowingformtohelpyou.Thinkofonemorequestiontoask.Taketurnstoaskandanswerthequestions.Whenyouareaskedtogiveyouropinions,it’simportanttogivereasons.YoumayusethevocabularyonPage15.1.OpinionsofadvertisinginpublicplacesWhat’syouropinionofadvertisinginpublicplaces?2.ThingsthatmakeadvertisementsinterestingWhatdoyouthinkmakesadvertisementsinteresting?InterviewformStep2:talkingaboutadvertisements3.Thingsseeninadvertisementsandboughtlater

Whathaveyouseeninanadvertisementandlaterbought?4.FavouriteadvertisementWhatis/areyourfavoriteadvertisement(s)?Why?5.___________________________________Whatadvertisementdoyoulikeleast?Why?Let’sgooverPartBandroleplayaninterviewbetweenamanagerandhis/herfriend.Youcanbegintheconversationlikethis:M:Hi,mayIaskyousomequestionsaboutadvertisement?F:Yes,ofcourse.M:Whatisyouropiniononadvertisementsinpublicplaces?F:Generallyspeaking,mostoftheadsinpublicplacesareattractiveandinteresting,butafewofthemaretoobigandugly.…Afterinterviewingyourfriends,writeyournotesinthespacebelowtoreportback.NOTESDearSir,Afterinterviewingmyclassmatesaboutgoodads,I’dliketosumupwhattheysaidasfollows.Intheiropinions,mostoftheadsinpublicplacesareattractive.ItseemsthatclothesandfoodadsonTVarethemostinteresting.Theythinkthatfamousstar,trendymusicandgoodtextmakegoodadvertisements.Theyoftenbuyfoodandhealthyproductsaftertheysawtheminads.Theylikesomeadspartlybecausetheyarefunnyandpartlybecausetheyarefashionable.usingdifferentsentencetypescorrectlyReadthetableonpage16andlearnaboutsomeofthemajorsentencetypes.Canyougivesomeexamplesofeachsentencetype?Forexample:Negativestatements:Thechildrenarenowheretobeseen.Skillbuilding3LookattheadvertisementonPage16andlabelthesentencetypes.Answers:2._______________3._____________4._______________5._____________6._______________7._____________8._______________NegativestatementCommandPositivestatementPositivestatementPositivestatementExclamationPositivestatementStep3:writinganadvertisementReviewthetwosampleadsinPartAonPage17.Thinkaboutwhythesetwoadsaregood.Dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive?WriteanadvertisementforChocoLocoBar.Trytobecreativeandoriginal.Youcandrawpicturesforyourads.Youmaywanttomention:taste/look/ingredientscommentsfromcustomerswhatisuniqueabouttheproductprice/discountbenefitswhereitisavailableYoucanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadaChocoLocobar.OnlythebestqualitycocoabeansfromGhanaandthefreshestmilkfromChinaareusedtomakethedeliciousChocoLocoBars.Becausetheyarelowinfat,theyarealsoaPossibleexamplegoodchoiceforanyonetryingtoloseweight.Almosteveryonewhohastriedthemlovesthem!TheChocoLocoBarhasahighqualityandareasonableprice.ItisavailableinallsupermarketsaroundChinanow.Completeyouradvertisementafterclass.PreviewtheProject.Homework謝謝1.—________

？

—Yes，please.I

want

a

sweater.A.Is

this

your

sweater

B.What

do

you

want

C.Can

I

help

you

D.How

are

you

2.—What

color

do

you

want？

—I

want

a

________

one.A.brown

B.nice

C.long

D.small

3.This

shirt

is

very

small.I

need

a

________

one.A.short

B.long

C.red

D.big

4.Mum，I

________

10

dollars

for

the

bag.Can

you

give(給)me？A.have

B.need

C.know

D.think

5.—Where

are

her

________？

—Look！They

are

on

her

feet(腳).A.skirts

B.trousers

C.shoes

D.sweaters

6.The

socks

are

________

sale.They’re

very

cheap

only

1.5

yuan.A.in

B.at

C.on

D.of

7.They

have

the

beautiful

T-shirts

________

only

ten

dollars.A.at

B.in

C.on

D.for

8.We

sell

these

apples

________

a

good

price.A.in

B.at

C.of

D.on

9.I

want

to

see

the

movie

Iron

Man

3(《鋼鐵俠3》).Do

you

know

the

________

of

the

ticket？A.number

B.price

C.kind

D.name

10.The

cake

looks

________

and

it

sells

________.A.well；well

B.well；good

C.good；good

D.good；well

11.Mr.Green

doesn’t

like

his

car

now.He

wants

to

________

it.A.buy

B.sell

C.take

D.get

12.Eleven