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無線網(wǎng)路電話(Wirless-VoIP)應用發(fā)展趨勢

AgendaOpportunityanalysisHowcustomersthinkaboutVoIP-Phone?WirelessterminalsanalysisFuturetrendArealopportunity?Businessmodel—winnersandlosersWinners–Losers--Others--Benefits/ImpactstoendusersGood--CostSaving/ValueaddedservicesBad--userbehaviorschange/inconvenienceservicesDevices–advantageandlimitationBreakthrough–usability/betterC/Pratio/morechoicesLimitation–Batterylife/auto-switch/serviceprovider

Canitcompete?Canitwin?CanWi-FiVoIPphonecompetewithMobilephone?mobility–highlydependsonservicesreadiness–becomeaterritorybasedbusinessdevices–priceband,batterylife,userinterface,auto-swapservicesquality–throughwhatnetwork?infrastructureandbackendsupportuserbehaviorsTCO—ROI

Canitwin?Keysuccessfactors

BusinessmodelTelecom—VoIP’sthreatenisrealbutnotfatalissueMobileoperators–VoIPviaWi-Fi-UMTS-Wi-MaxDevicesmaker--wifisp/dualmodephone/pureVoIPphoneWebservicesproviders–Willitbecomearevolutionwithin2years?HowcustomersthinkaboutWi-FiVoIP-Phone?

Currently,whatkindofcustomerchoseVoIPphone?Currentlimitation--CriteriapercentageBuyingpointEarlieradopterPDAusers0.5%FunctionalityPowerusersProsumersPDAPhoneusersWi-Fihandheldusers1%ID/FunctionalityuserfriendlyexperiencingBusinessTraveler(enterprise)WillingtoacceptConvergencedevices2-3%ID/userexperienceGenericusersForcostsavingCostsaving]EasytouseTWMobilephone(all)Price-BandanalysisThreatencomewithnewbizopportunitiesdevicesanalysis

DatacentricWiFi+GSMVoicecentricMobilemessaging

WiFi+3GDataprocessingWiFi/Wi-Max

USBWiFiPDAWiFiPHSWiFiSIPIsWi-Fifeaturereallyimportanttocustomers?Wi-FifeatureSkypeonSmartPhone/PPCPhoneMicrosoftVoIPscenariosSIPProxySIPProxyPSTNPSTNSIPProxyFranceTelecomTelecomItaliaComcastBellSouthGatewayLCSNortelCiscoAvayaSiemensEnterpriseEnterpriseSIPProxyHome/HotsortHome/HotsortEnabledforCrossbowNotfullyenabledforCrossbowVoIPProvisioningServiceOperatorEnterpriseITadminSecuryNecessarytoconnecttocorpnetNecessarytoconnecttocorpnet+wirelessVoIPspecificUseBehindfirewallMaybe,enterprisemustallowconsumerIMYes,allowedasperITadminSupportedbackendsFT,TI,Comcastarepri1LCSispri1,othersarepri2DevicepurchaserEndUserEnduserorEnterpriseCommunicatorscenarioSecureandfederatedIMviaLiveCommunicationsServer2005SupportsVoIPcallingVoIPComponentsMSNStackMSNIMAppPhoneCanvas/ContactCardLCSCommunicatorMobileIMAppOEMspecifiedstack(SIP,H.263,other)CrossbowrequiredOEMOptionalEndUserInstallSIPv1.5SIPv1.3SIPstackcanonlybepluggedintothephonecanvasbytheOEMInprocessofgettingLCSteamtomigratetov1.5stackSUBSCRIBEROPERATORDevicesMakerServicesProviderCostsavingValueaddedservicesfeesubscribersDataconnectionfeeNewbizopportunityWhatWi-FiVoIPbringtous?goodNeedbetterdevicesBillingsystemIntegrationRevenuelosingbadthreatenUserexperienceInconvenienceLackofknowledgetouseitTooexpensiveforaconvergedproductsLackofinfrastructuresupportMO&Telecom’sattitudeNobizmodelsIMTV隨選隨看

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