2022年8月外文研究報告digital health report 2022

DIGITAL

&TRENDDigital

Health

–

MarketData

Analysis

&

ForecastAug2022Up-to-date

figures

and

in-depth

analyses

of

the

Digital

Health

marketThemarket

DigitalHealth

encompasses

abroad

scope

of

technologies

thatrangefrom

mobile

healthappsto

connected

wearable

devices

to

telemedicine.

Thesetechnologies

provide

users

with

the

tools

necessary

formaking

more

thoughtfulanddata-driven

decisions

concerning

theirhealth

and

well-being.

Thismarket’semerging

products

and

services

enablemillions

ofpeople

globally

to

monitor

andrecord

theirhealthconditionsinamore

efficient

anduser-friendly

manner.

Peoplecantrack

physicalactivities,identify

early

signsofdeveloping

diseases,

andobtainhelp

forcopingwith

psychological

issues.Theubiquitous

useof

the

internet

and

smartphones

alongwith

theshiftingtendency

towards

healthierlifestyles

and

increased

well-being

havesparked

thegrowth

of

this

market.

TheCOVID-19

pandemic

hasconsiderably

contributed

tothistrend.

Additionally,includesthe

impact

ofRussian-Ukraine

war.Thisreport

provides

acomprehensive

overview

of

the

market

DigitalHealth,whichwe

havedivided

into

two

segments:

Digital

Fitness&Well-Being

andeHealth.

DigitalFitness&Well-Being

covers

devices

suchasFitnessWearables

and

Smart

Scalesaswell

as

Apps.

eHealth

covers

eHealth

Devices,

eHealth

Apps,OnlinePharmacy,andOnlineDoctor

Consultations.

Wefocussolely

onconsumer

perspectives.2AgendaMarket

OutlookOverview46Estimated

MarketDevelopmentCOVID-19&Russia-Ukrainewar

impactKeyPlayerLandscapeTrendAnalysis891013KeyMarketIndicatorsSegmentsDigitalFitness&Well-BeingeHealth2352AppendixMarketStructureProductOverviewAuthor7279843Digital

Health

is

divided

into

2

segments

and

6

subsegmentsOverview:

SegmentsDigital

Fitness&Well-BeingeHealthDigitalFitness&Well-Being

DevicesDigitalFitness&Well-Being

AppseHealth

DeviceseHealth

AppsOnlinePharmacyOnlineDoctor

Consultations4Sources:DigitalMarket

Outlook

2022China

hadthe

largest

digital

health

market

in

the

world

across

all

segments

in2021Overview:

Summary

and

Key

TakeawaysSummaryKeyTakeawaysDigitalized

medicine,

health-conscious

lifestyles,

and

theneed

forindividualizedandpersonalized

healthcare

coupled

with

betterinternet

infrastructure,onlineservices,

apps,

andconnected

devices

havepromoted

therecent

growth

withinthedigitalhealthindustry.Additionally,thepandemic

hassignificantlyboosted

thedemand

forthese

typesof

products

and

services.Worldwide,

theDigital

Healthmarket

generated

revenues

of

US$133.5

billionin2021.Digital

Fitness&Well-Being?

DigitalFitness&Well-Being

segment

accounted

fornearly

57.07%

ofrevenue

inthe

Digital

Health

market

in2021.When

comparing

thethree

major

digitalhealthmarkets—

theU.S.,China,

andEurope

—

China

hadthebiggest

market

in2021

and

islikely

to

maintainitspositionuntil

2027.

IntheChinese

market,

revenues

of

US$40.2

billionwere

generated

in2021.

WithaCAGR

(1)

of

13%,

themarket

isexpected

to

exceed

revenues

of

US$84.7billion

by2027.?

DigitalFitness&Well-Being

Devices

was

thelargest

subsegment

in2021,

withrevenues

of

US$76.2

billion

worldwide.?China

hadthebiggest

revenue

share

with30.05%

forfitnessappsin2021.eHealthThesecond-largest

market

inDigital

Health

was

intheU.S.

with

amarket

volume

ofUS$28.5

billion

in2021

with

DigitalFitness

&Well-Being

asthebiggestsegment.Revenues

areexpected

to

grow

ataCAGR(1)

of7%

by2027

andgenerate

revenuesof

US$38.2

billion.?

Thesegment

shows

atrend

ofgradual

growth

with

aprojected

CAGRof

11%worldwide

from

2021

until

2027.?

OnlinePharmacy

had

42.10%

of

revenues

inthissegment

in2021.?

China

hadthebiggest

revenue

share

inthesubsegment

OnlineDoctorConsultationswith32.91%

in2021.5Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Global

Digital

Health

revenue

is

expected

to

grow

more

than

US$250

billion

by2027Estimated

Market

Development:

Revenues

(1/2)Global

Digital

Health

revenue

forecast

inbillionUS$256.3235.1213.2191.281.2109.5+20%(1)100.0170.273.290.6145.8133.557.3109.947.764.178.634.359.926.4146.82027135.12026122.6202542.219.123.1110.0202496.981.776.262.244.433.52017201820192020202120222023DigitalFitness&Well-BeingeHealth6Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Whereas

the

United

States

and

Europe

are

approaching

market

saturation,

themarkets

in

China

and

elsewhere

are

still

growing

at

a

rapidpaceEstimated

Market

Development:

Revenues

(2/2)Digital

Health

revenue

forecast

inbillionUS$+15%(1)+13%(1)88.684.7+7%(1)+8%(1)42.240.240.839.228.525.620212027202120272021202720212027ChinaROW(2)U.SEurope7Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year,(2)

ROW

:Restofthe

WorldDigitalMarket

Outlook

2022Sources:Digital

Health

market

witnessed

high

growth

during

the

pandemic,

meanwhilethe

revenue

change

is

set

to

plummet

in

2022

due

to

the

Russia-Ukraine

warCOVID-19

&Russia-Ukraine

war

impact:

DigitalHealth

Forecast

(1/1)Global

Digital

Health

revenue

changeforecastDigital

Health

marketdevelopmenthasbeen

turbulent

with

recenteventsliketheCOVID-19

pandemicandRussia-Ukraine

war

influencing

itsfuture42%40%TheDigitalHealth

market

witnessed

aslight

surge

inrevenues

in2020:

Repeatedshelter-in-place

orders

and

closures

ofmany

services

bothlimited

opportunities

forphysicalfitnessandexacerbated

worries

aboutcontracting

COVID-19.

Thisledcustomers

topurchasedevices

andservices

suchas

smartwatches

and

fitnesstrackers,

fitnessapps,meditation

apps,andnutritionto

monitor

theirdailyhealth.Additionally,dueanoverarching,

growing

concern

abouthealth,connected

fevermeters

andhealthtrackingdevices,

medication

checker

appsalsosaw

increaseduseasthisservice

became

more

relevant

to

patientswithcomorbidities

duringthepandemic.31%22%17%12%TheDigitalHealth

market

will

witness

adipinitsrevenue

development:

Due

to

thecurrent

Russia-Ukraine

war

withsupplychainsbeing

heavily

disruptedresulting

ingrowing

energy

and

food

costs.

Thereby,

redistributing

consumer

spendingtowards

essentials

goods

andservices.

Duetothewar

digitalhealthmarketrevenue

inUkraine

isestimated

toshrinkbyabout57%,

whereas

theRussianmarket

isexpected

to

decline

by29%

interms

ofrevenue.12%10%9%9%20182019202020212022202320242025202620278Notes:Sources:(1)

The

COVID-19

pandemic

fueled

significant

growthin

the

Digital

Health

marketin

2020

(2)

R-U

war:Russia-Ukraine

waris

significantly

influencing

consumer

spending,

that

will

resultin

adownturn

in

revenue

change

for2022DigitalMarket

Outlook

2022The

Digital

Health

market

is

evolving

into

a

highly

competitive

landscapeKey

PlayerLandscapeSelected

key

playersinDigital

HealthDigitalFitness&Well-BeingeHealth9Sources:

Company

InformationPreferencesfor

healthier

lifestyles

&

preventative

healthcare

are

driving

theDigital

Health

marketTrend

Analysis(1/3)Healthy

LifestylesHealth

and

wellness

haveemerged

as

some

of

thefastest

growing

trendsover

thelastdecade,

asconsumers

increasingly

optforhealthier

foods

and

drinks,differentforms

of

exercise,

and

wellness

experiences.Althoughthis

changelargely

stems

fromanincreased

awareness

thatleadingahealthylifestyle

canlower

risksfordisease,

shifting

consumer

preferences

towardsholisticwell-being

alsoplayamajor

role.

Consequently,

people

havereducedspendingon

luxurygoods

and

haveinstead

turnedtoproducts

suchaswellnessretreats,

sleep-enhancing

devices,

meditation

apps,organic

foods,healthsupplements,

and

customized

workouts.

Thoughthischangeisevident

acrossdifferent

agegroups,themillennials

and

Generation

Zseem

to

beitsmajor

drivers.Several

brands,bothlargeandsmall,haveresponded

tothischangebylaunchingin-trend

products

suchasmeat

substitutes,vegan

takeout

meals,

and

plant-basedproteins.

Meanwhile,

technology

companies

havebeguntointegratetheirexpertiseintechnologies

suchas

AI,

machine

learning,data

analytics,IoT,androbotics

intheworld

of

healthcare

to

introduce

products

and

services

suchassmart

devices,

bodyscanners,

preventive

tests,and

automated

healthcare.10Sources:DigitalMarket

Outlook

2022Mounting

stress

levels

drive

worldwide

demand

for

mental

health

apps

andplatformsTrend

Analysis(2/3)Personalized

MedicineOneofthefastest

growing

trendsinhealthcare

istheshiftfrom

conventional

trial-and-error

approachestoones

thataremorepersonalized.

Thetrend

ispickinguppacethanks

topublic

sector

participationandbiotechnology

development,

but

most

ofallasaresult

oftheintegration

of

digitaltechnologies

inhealthcare.

Nowadays,

pharmaceutical

companies

arestriving

todevelop

drugs,medical

devices,

novel

engagement

models,

andpredictive

diagnosticsonanindividuallevel.

ThePersonalizedMedicine

Coalition

(PMC)reported

thatprecision

medicine

accounted

for25%

ofnew

drugapprovals

bythe

FDAin2019.IncreasingStress

LevelsGlobal

statisticsattributeincreasing

levels

ofstress

toescalating

workplace

pressures,

risingunemployment

rates,

andchangingfamilydynamics.

AspertheGallupsurvey

from2019,

33%

of

respondents

intheU.S.

soughtadoctor’s

appointmenttotreatstress-related

issues

in2018.

TheCOVID-19

pandemic

hascompounded

the

issue

bydisruptingnormal

routines,drivingupunemployment

rates,andinstillinguncertaintyamong

many

populations.

Meditation

appssuchasHeadspace

andCalmnow

playavitalrole

intacklingstress.

Theuser

basehasalso

significantlygrown

sincetheonset

of

thepandemic.11Sources:DigitalMarket

Outlook

2022Digital

Therapeutics

&

Digital

Care

products

are

becoming

increasinglyintegrated

into

patient

careTrend

Analysis(3/3)BigData

&AICurrently,thehealthcare

industryisfacingnumerous

challenges

suchas

longer

lifeexpectancies,

changing

lifestyles,

evolvingpatientexpectations,

anduncertainties

abouttheCOVID-19

pandemic.

Inorder

toeffectively

counterthese

challenges,industryplayers

aregraduallymoving

towards

amore

proactive

andprevention-focused

approach.

Digitaltechnologies

suchasAIand

Big

Dataaugment

thistransformation

and

provide

groundbreaking

impacts

observed

inareas

suchas

chronic

caremanagement,

prevention,

diagnosis,drugdiscovery,

imaging,precision

medicine,

clinicaldecision

support,and

remote

health.Digital

Therapeutics(DTx)&Digital

Care

(DCs)Digitaltherapeutics

(DTx)anddigitalcare

(DCs)products

aretools

thatleverage

thepower

oftechnology

tomonitor,

prevent,andmanagechronic

conditions.

AsDTx

and

DCsachieve

momentum

withnearly

150

productscommercially

available,regulators

recognize

theirimpact

inpatientcare.

Arecent

report

bythecompany

IQVIA

noted

thatapp

development

hasgraduallyshiftedfromwellness

management

tohealthcondition

management,

which

now

accountsfor47%

ofallappsin2020,

compared

to28%

in2015.

Mental

health,diabetes,andcardiovascular

disease-related

appsconstitutenearly

halfofdisease–specific

apps.12Sources:DigitalMarketOutlook

2022

;IQVIAA

sufficient

digital

infrastructure

is

essential

for

developing

digital

marketsKey

Market

Indicators:

DigitalInfrastructure

OverviewGlobal

numbersfor

202165.3%

of

global

populationusestheinternet

on

amonthly

basis.Highinternet

penetration

means

access

tomore

optionsformore

households.23.7

Mbits/sis

theglobal

averageinternet

connection

speed.

Asconnection

speeds

improves,services

such

ashigh-qualityvideosand3D

simulation

become

available.CONNECTIONSPEEDINTERNETPENETRATION90.9

subscriptionsper100

capitawas

theglobal

numberforbroadbandsubscriptions,which

is

acrucial

indicatorto

establish

digitalservices.63.6%

of

theglobalpopulation

usesmartphones

on

amonthly

basis.Apartfromsmartphones,

smartdevices

(e.g.,

smartwatches)

areenabled

with

digitalconnectivity.SMARTPHONEPENETRATIONBROADBANDSUBSCRIPTION13Sources:DigitalMarket

Outlook

2022The

internet

penetration

rate

is

especially

high

in

some

European

countries,whereas

China's

internet

penetration

is

scarcely

above

the

global

averageKey

Market

Indicators:

Internet

PenetrationInternetpenetration

in202192.2%90.8%89.0%88.2%84.3%?

81%Europe73.8%71.7%?

65%GlobalUKU.S.SpainGermanyFranceItalyChina14Sources:DigitalMarket

Outlook

2022From

a

global

perspective,

broadband

subscriptions

and

connection

speedcontinue

to

increaseKey

Market

Indicators:

Mobile

Broadband

SubscriptionsandAverage

Connection

SpeedGlobal

mobile

broadband

subscriptionsandaverage

connectionspeed100.498.095.392.331.388.684.880.474.271.864.543.839.535.327.423.720.317.214.411.92017201820192020202120222023202420252026Mobile

broadbandsubscription

per

100

capitaAvgconnection

speed15Sources:DigitalMarket

Outlook

2022Just

under

70%

of

the

Chinese

population

owns

a

smartphoneKey

Market

Indicators:

Smartphone

PenetrationSmartphone

penetration

in202192.1%90.7%88.9%86.6%79.8%?78%Europe71.5%68.9%?64%GlobalUKU.S.GermanySpainFranceItalyChina16Sources:DigitalMarket

Outlook

2022Various

socioeconomic

factors

influence

the

expansion

of

services

in

the

DigitalHealth

marketKey

Market

indicators:

Socioeconomic

OverviewGlobal

numbersfor

2021TheGDPwas

US$13660

percapitainrelation

to

theglobal

population.TheGDP

isamonetary

measure

of

themarket

valueofall

goodsand13.8%

of

theestimated

globalGROSSDOMESTICPRODUCTpopulation18

years

andolder

haveabody

massindexof

30

or

greater.Thisprovides

akey

indicatortoassess

the

market

readiness

fordigitalhealthproductsand

services.OBESITY

RATEservices

produced

inoneyear.Average

consumer

spendingonhealthcare

was

US

$1247.8

percapitaprivatehouseholds.

Consumerspendingon

healthcare

givesnecessary

insightsabouttheaveragewillingness

to

spend

onhealth.T.

heglobalaverage

numberofhospitals(privateand

public)wasestimated

tobe

2.1

per100,000inhabitants.

Thisnumberindicatesthecurrent

healthinfrastructure

ofacountry

and

thegovernment’swillingness

to

invest

indigitalhealthproducts

and

services.CONSUMERSPENDING(HEALTHCARE)NUMBER

OFHOSPITALS17Sources:DigitalMarket

Outlook

2022The

GDP

per

capita

is

by

far

the

highest

in

the

U.S,

followed

by

GermanyKey

Market

Indicators:

Gross

Domestic

ProductGross

domestic

productpercapitainUS$

for

202168,90547,65342,21941,62333,19529,114Spain?29,019Europe11,575China?13,660GlobalU.S.GermanyFranceUKItaly18Sources:DigitalMarket

Outlook

2022Per

capita

healthcare

expenditure

in

the

U.S.

is

14

times

greater

than

China'sKey

Market

Indicators:

Healthcare

Consumer

SpendingConsumerspending

onhealthcare

percapita

inUS$

for

202111,1136,3085,0814,8663,061Italy2,881Spain?2,808Europe?1,247Global786U.S.GermanyFranceUKChina19Sources:DigitalMarket

Outlook

2022InEurope,

25%

of

the

population

struggles

with

obesity,

far

above

the

globalaverage

of

14%Key

Market

Indicators:

Obesity

RatesShare

ofpopulation

aged18

yearsor

olderhaving

aBMI(1)

of

30

or

higher

in202138%30%25%23%?25%23%21%Europe?14%Global7%U.S.UKSpainGermanyFranceItalyChina20

Notes:Sources:(1)

Body

MassIndex

(BMI)

is

a

person’sweight

in

kilograms

divided

by

the

square

ofheight

in

meters.Apersonwith

BMIof30

and

above

falls

in

the

obese

category.DigitalMarket

Outlook

2022

;

CDCByworldwide

comparison,

France

had

the

highest

number

of

hospitals

per100,000

inhabitants

in

2021Key

market

Indicators:

HospitalsThe

average

number

of

hospitals(private

andpublic)

per100,000

inhabitantsin20214.522.99?

2.86Europe2.492.24?2.16Global1.68Italy1.67U.S.1.66FranceUKChinaGermanySpain21Sources:DigitalMarket

Outlook

2022AgendaMarket

OutlookOverview46Estimated

MarketDevelopmentCOVID-19&Russia-Ukrainewar

impactKeyPlayerLandscapeTrendAnalysis891013KeyMarketIndicatorsSegmentsDigitalFitness&Well-BeingeHealth2352AppendixMarketStructureProductOverviewAuthor72798422SEGMENTSDigital

Fitness

&

Well-Being?

Overview?

Market

Size?

User

Numbers?

Average

Revenue

perUser?

Penetration

Rate?

Key

PlayerLandscape?

Company

Profiles?

Startup

Analysis?

Deep

DivesMarket

focus

on

Digital

Fitness

&

Well-BeingOverview:

Market

ScopeDigital

Fitness&Well-BeingDevicesDigital

Fitness&Well-BeingAppsSmartwatchesFitness/Activity

TrackingWristwearSmart

ScalesFitnessAppsNutrition

AppsMeditation

Apps24Sources:DigitalMarket

Outlook

2022The

restrictions

brought

on

by

the

pandemic

led

customers

to

adopt

digitalproducts

in

order

to

maintain

their

health

and

well-beingOverview:

Customer

Benefit

andMarket

DevelopmentCustomer

BenefitMarket

Size

andFuture

DevelopmentDifferent

customer

groupsbenefit

fromproducts

intheDigitalFitness&Well-Being

Theglobalrevenue

intheDigitalFitness&Well-Being

segment

totaled

US$76.2segment.

Fitnesswearables

measure

andanalyzephysicalactivityandphysiological

billion

in2021.

Most

revenues

came

from

DigitalFitness&Well-Being

Devices.functions.Wearables

are

usuallycombined

withappstoprovide

valuableinsightsBy

global

comparison,

most

revenue

isgenerated

inChina

and

totaled

US$24billion

in2021.aboutfitnessmetrics.

These

metrics

help

users

to

understand

theirbodiesbetterandsupporttheminreaching

specific

fitnessgoals,

e.g.,lose

weight

byusing

appstotrackthenumberofcalories

consumed

or

expended.China

isfollowed

bythe

U.S.,which

generated

arevenue

ofUS$17.4

billion

in2021.Thesmallest

revenue

isinEurope,

which

generated

US$13.5

billion

in2021.

Theleading

country

inEurope

was

Germany

with

revenues

of

US$1.9

billionin2021

andwas

followed

bytheUnited

Kingdomwithrevenues

ofUS$1.7

billion

in2021.Anactivity

tracker

countsstepstaken

or

distancecovered

inday-to-day

livingorduringafitnessactivity.These

trackers

often

usegamification

strategies

tomotivate

users

to

reach

specifictargets(e.g.,10,000

stepsaday).China

hasthestrongest

annual

growth

rateaspenetration

of

DigitalFitness&Well-Being

Devices

isstillrelatively

low.

We

expect

anaverage

annual

growth

rateof

12%(2021-27)

togenerate

amarket

volume

ofUS$47.2

billion

by2027.Wearables

provide

convenience

over

bulkysmartphones

for

userswhen

accessingreal-time

healthdata.Meanwhile,

appsand

wearables

alsocome

withfeatures

thatallow

fortracking

progress

and

setting

fitnessachievements.Europe

isprojected

to

haveanaverage

annualgrowth

rateof

9%

(2021-27)

and

atotalmarket

volume

ofUS$22

billion

by2027.Wearable

tech

isnotonly

appealingtoathletesbutisalsobeneficial

forpeople

withhealthconcerns

byproviding

themwithvaluablemedical

information

(e.g.,heartrate)

andimproving

theirhealth

awareness

ingeneral.TheU.S.isexpected

tosee

aCAGR1

of6%

(2021-27)

and

atotalmarket

volume

ofUS$24.8

billion

by2027.25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Digital

Fitness

&

Well-Being

Devices

reach

high

penetration

along

with

risinghealth

concernsOverview:

AssumptionsandTrendsAssumptionsTrendsTheglobalDigital

Fitness&Well-Being

market

ismostly

driven

bythecategoryDigitalFitness&Well-Being

Devices.

Thepopularityandpenetration

ofdigitalwell-being

productscanbetraced

toanever-increasing

awareness

among

theSmart

clothes

suchassmart

shoes,

jackets,t-shirts,

and

hatsare

thenexttrend

fortheDigital

Fitness&Well-Being

Devices

segment.

Todate,thebiggest

customer

forsmart

clothes

isthemilitary,where

newly

designed

uniforms

canhelpsoldierspopulationabouthealthy

lifestyles

andafundamentaldesire

toimprove

well-being.

duringtheiroperations

to

automatically

receive

data-driven

insights

andmanageTheubiquity

oftheinternet,smartphones,

and

tabletsmakes

itpossible

toimplement

thesepursuitsfrom

atechnical

pointofview.theirhealth.Thegeneral

adoption

ofthese

products

hasbeen

significantlylow,althoughthe

market

already

offers

affordablesolutions.

Athos,whose

(EMG)sensor-equipped

apparel

candetect

heart

rate,

breathingrate,andeven

muscleactivity,isonesuchexample.Theprevalence

of

sedentary

lifestyles,

stress

from

theuncertainties

aboutunemployment,

politics,andtheenvironment,

andsignificantlymore

digitalscreentimehaveled

tooverarching

concerns

abouthealth.Theensuingdesire

topreventCompanies

based

inChinadominatetheactivitytrackers

segment

byprovidingdiseases

and

agingrequire

regularly

monitoring

physical

activity,exercise,

andfood

affordableproducts

thattarget

themassmarket.

Onesuchexample

isXiaomi,

whointake.

Connected

wearables

alongwith

weight

trackingscales

andapps

organizethisprocess

and

guideusersinastructuredandmethodological

mannertotakeoffers

smart

runningshoes

connected

to

anapp.There

havebeen

many

mergersandacquisitionsbythebigplayersinthissegment

toincrease

their

productcontrol

of

theirbodiesandminds,which

eventually

translatesinto

enormous

value

portfolio.

Onesuchexample

isthe

acquisition

ofRuntasticbyAdidas

(Germany).forthem.Thefutureof

wearable

devices

will

involve

increasingly

sophisticated

gadgetsthatemerge

from

partnershipsand

acquisitionsbetween

apparel

andtech

giants.Solid-data

networks

and5G

will

enable

more

interactions

between

smart

devices.26Sources:DigitalMarket

Outlook

2022The

Digital

Fitness

&

Well-Being

segmentshows

an

average

growth

rate

of

20%per

yearMarket

Sizes:

GlobalGlobal

revenue

forecast

inbillionUS$146.8135.1122.647.7110.034.143.5+20%(1)96.928.938.981.723.676.220.562.215.944.49.899.191.633.56.683.775.923.14.218.968.058.155.746.334.627.020172018201920202021202220232024202520262027DigitalFitness&Well-Being

DevicesDigitalFitness&Well-Being

Apps27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022China

shows

the

most

growth

in

Digital

Fitness

&

Well-Being

with

a

CAGR1

of12%Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+16%(1)52.929.3+12%(1)47.210.5+6%(1)+9%(1)24.85.524.05.422.08.121.313.117.43.136.713.53.723.618.619.314.313.99.88.320212027202120272021202720212027ChinaROW(2)U.SEuropeDigitalFitness&Well-Being

DevicesDigitalFitness&Well-Being

Apps28

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year,(2)

ROW

:Restofthe

WorldDigitalMarket

Outlook

2022With

revenues

of

US$1.9

billion,

Germany

had

the

biggest

market

among

theEU

5

in

2021Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+10%(1)+6%(1)+7%(1)3.11.02.71.02.40.9+6%(1)+7%(1)1.90.61.70.41.60.41.60.41.50.31.10.21.00.22.11.71.61.31.21.21.21.10.90.8202120272021202720212027France2021202720212027ItalyGermanyUKSpainDigitalFitness&Well-Being

DevicesDigitalFi