調(diào)查報(bào)告和市場(chǎng)信息咨詢

調(diào)查報(bào)告和信息咨詢

學(xué)習(xí)目的要求:通過(guò)本章的學(xué)習(xí)要求掌握市場(chǎng)調(diào)查資料整理和分析的基本方法，能夠熟練撰寫市場(chǎng)調(diào)查報(bào)告，并且了解市場(chǎng)信息營(yíng)銷的基本理論。第一節(jié)

調(diào)查資料的整理和分析

一匹、析問(wèn)貍卷責(zé)的廚接肉收為允了敗保趟證甩問(wèn)脹卷捧的央質(zhì)虜量粗，容對(duì)隱于博不坡同奴地債區(qū)唉、螞不腔同料調(diào)稠查攔員歪交煤來(lái)醋的勤問(wèn)宮卷駁，閘應(yīng)顏當(dāng)篩認(rèn)評(píng)真紛仔駝細(xì)吃地生做鍛好沫接抵收部、浮登退記篇與倉(cāng)核卸對(duì)熄工善作居。兩首刪先嘗，信要層對(duì)厚問(wèn)荒卷耗進(jìn)曬行殘登警記醫(yī)與謝編使號(hào)推；膚其舞次季，帶要述將充無(wú)廳效萌問(wèn)媽卷伍的羊進(jìn)鞭行杰剔帖除怪；波最衛(wèi)后匹，扣還卡要機(jī)確順定表補(bǔ)顫充隔調(diào)糕查桂。二誘、唐編閘輯更和盡檢異查為盈了即增牙加零準(zhǔn)吹確宰性益，始對(duì)珍那總些圾初史步刷接幣收咽的取問(wèn)司卷扮還鵝要條進(jìn)稱一還步筋進(jìn)蔽行寨檢齒查鉛和希校估訂然。問(wèn)主往要避檢另查舟是概否示清摘楚靈可衡認(rèn)慣，鋪是隆否祥完艦全借，船是逝否淹一逢致改以姑及朵是竭否租明拐確咬不圣含管糊滿等訂。對(duì)取于蠻檢澤查鎖出呈來(lái)松的變不但滿錄意吵問(wèn)雹卷狼，課常巾用勻以芒下乳方共法濱進(jìn)急行代處世理：1事.您退被回倆去壇重美新伶填拾寫圖；2羞.移按攜缺可失套數(shù)錄據(jù)貍處誤理財(cái)；3咽.呈丟阻棄硬。三味、標(biāo)編課碼編媽碼業(yè)是售指妥用張代胡碼警來(lái)份表圣示且各的組童數(shù)憂據(jù)逢資仍料住使劑使夢(mèng)其飄成全為境可壤進(jìn)軍行悉計(jì)推算衫機(jī)觀處擁理懇和快分泉析奶的奶信養(yǎng)息栗。餅編泰碼配可治以熔按靈照步預(yù)嫌先常編雕碼般或徑事忽后菌編桿碼謙來(lái)拴進(jìn)房誠(chéng)行躺。感無(wú)紀(jì)論籌是爆哪桐種鋸編財(cái)碼弱方看式腔基恐本役程袋序替都父包總括桶以鋤下判幾已個(gè)碰方娘面仗：—淺—?jiǎng)?lì)確淺定平變攝量四俯、凍數(shù)姿據(jù)剖錄飾入數(shù)答據(jù)遭錄葬入歡要逃求傘做復(fù)到殼準(zhǔn)如確戲無(wú)伏誤字。穴控永制你錄龜入小誤耗差欲的穗方碌法箏有榆：識(shí)重烈復(fù)致錄暮入范、糠預(yù)設(shè)值僅控鍋制憂、抬平柔衡盾檢奸測(cè)的。五爸、杠缺送失驅(qū)數(shù)綁據(jù)甚處移理缺粗失犬?dāng)?shù)夠據(jù)悅是溪指形由須于逢被屆調(diào)儉查馬者既沒(méi)閱有斗給嘗出散明扣確貨的省答蹦案紙或昂調(diào)禁查扶員釣沒(méi)慈有糠記決錄貞下冰他總們僵的反答耐案型而獅造消成捎未息知閃變憶量答值評(píng)。缺存失況數(shù)倡據(jù)稠處夠理拉可月以靈使煩用俗以邁下遷幾鋸種斧方均法相：1峽.技用危一女個(gè)詞樣搬本蒙統(tǒng)趙計(jì)功量荒去我代訪替槐；2周.撕用拉某賊些親統(tǒng)目計(jì)妙模迎型傷進(jìn)平行壁推膜算恨；3綿.界問(wèn)并卷概整困體覺(jué)剔智除場(chǎng)；4掘.彈部練份怨排飛除肥。六監(jiān)、淺調(diào)述查遭資悔料盒的座分免析1井.貌數(shù)蜂據(jù)怒分菌析覆任劍務(wù)褲書數(shù)煉據(jù)伸分糞析缺任僻務(wù)團(tuán)書痕一唉般股應(yīng)眾明句確叛列完舉恥以畏下柱內(nèi)購(gòu)容毅：—旱—康編虧制獎(jiǎng)變矛量芳標(biāo)饒識(shí)遣和漿變蘇量狗制貌標(biāo)縣識(shí)具。—巖—興需繁要石制被作氣的督統(tǒng)哄計(jì)鉤表太。—璃—飛需極要姐制北作芽的剩統(tǒng)則計(jì)父圖罩。—拐—丸需管要金進(jìn)婦行蝴的遙統(tǒng)置計(jì)稈分謎析夫。2彼.義選毀擇碑適汁當(dāng)次的歷數(shù)逮據(jù)壩處鍵理博軟謙件3較.搞數(shù)將據(jù)戲分掛析急的碎基響本傻方歌法頻憶數(shù)位分座布卷。編鈔制維頻術(shù)數(shù)余分枕布咽首痰先艙要稍對(duì)剃原覺(jué)始鍬數(shù)鼓據(jù)極進(jìn)惹行致統(tǒng)撥計(jì)法分燈組小。謙在貪分別組材的號(hào)基退礎(chǔ)艱上給，親把登所毅有智數(shù)努據(jù)區(qū)或痰總商體榆單典位肆按迅組筆歸貓并里、館排處列趴、骨形伸成掃所溜有嘩數(shù)攻據(jù)遍或吧總跌體漢各急單惰位污在雁各勾組杯間它的稼分絞布豬，候稱就為述頻化數(shù)餡分潮布院。集貞中職趨岸勢(shì)啊的究度丑量的。集貍中覺(jué)趨仁勢(shì)康，袋是燭指和一巴組符數(shù)橋據(jù)朋向紀(jì)某喬一樣中盤心非值危靠繁攏自的樹傾軟向鄙，代測(cè)避度早集遭中尼趨擠勢(shì)輪也悉就根是爸要維尋弓找膠數(shù)屬據(jù)半一醋般競(jìng)水霉平顆的露代悅表堆值目或狡中叉心詢值尤。強(qiáng)統(tǒng)敲計(jì)漲平期均供數(shù)嘴就彈是茫用戶來(lái)套反跌映覺(jué)總蜻體患的翼一嚷般上水擋平貞和題集路中串趨均勢(shì)轟的運(yùn)指濃標(biāo)到。離斧散袖趨育勢(shì)藍(lán)的鍋度摟量詞。離秒中培趨寇勢(shì)死是妙指標(biāo)一絨組蘆數(shù)從據(jù)雕中目各汁數(shù)伏據(jù)客值噸以強(qiáng)不蚊同俊程均度剩的徹距住離粥偏枝離天其恭中上心本（熊平私均揪數(shù)斬）爺?shù)那嘹呎▌?shì)瓜，翁又洪稱句標(biāo)法志吹變祝動(dòng)針度栗。榨離芽中仰趨填勢(shì)膠指握標(biāo)準(zhǔn)，鏈?zhǔn)巧饔貌?lái)處綜杜合愧反該映對(duì)數(shù)欲據(jù)草的怎離燦中確程遠(yuǎn)度餡的豪一褲類已指竹標(biāo)墳。右常沿用筐的絞離做中久趨伸勢(shì)定指噴標(biāo)話有網(wǎng)極項(xiàng)差創(chuàng)、俱分艘位拴差洪、搶平層均釘差撫、房誠(chéng)方季差瞞、隱標(biāo)身準(zhǔn)砍差爸、興離窮散擔(dān)系惰數(shù)蝦等盈。變具量貧間切關(guān)齊系笑的隸分膝析拼。市條場(chǎng)揚(yáng)現(xiàn)測(cè)象螞之家間帥的飲關(guān)和系通主脈要懸是午相拌關(guān)暫關(guān)循系禾。萬(wàn)分尾析激相大關(guān)戴關(guān)付系認(rèn)主睛要纏有走相巡壽關(guān)翻表早、色相區(qū)關(guān)吩圖仗、刮相號(hào)關(guān)低系俗數(shù)戚等瞞三歐種蘿方歸法施。第愧二西節(jié)胞調(diào)啞查沸報(bào)騙告一蛾、范書態(tài)面隙報(bào)端告1游.舟撰溜寫尺調(diào)神查蹤蝶報(bào)吸告餅的鞋重院要何性調(diào)旨查鉆報(bào)壯告涌市袋場(chǎng)底調(diào)棄查店成繭果爪的姐集龍中態(tài)表館現(xiàn)傲，夜是診市驗(yàn)場(chǎng)既調(diào)而查鋒工只作杜的峽最洲終雖成廈果往。陶同室時(shí)駕，夫調(diào)稱查充報(bào)贈(zèng)告辟是揉從廉感恨性輸認(rèn)通識(shí)饞上貌升裕到古理弄性神認(rèn)克識(shí)燃的提反苦映最，鋼還跌是潮為儀用欣戶蘿、鞏為旱社鐵會(huì)濱、售為纏企透業(yè)沾服樹務(wù)后的敢一靜種俱重卷要至形驗(yàn)式柳。2笑.局調(diào)傲查變報(bào)漲告奴的賭特曾點(diǎn)調(diào)欲查瓶報(bào)屢告觀具肅有索取智材撇直箭接哈、場(chǎng)內(nèi)鋼容皺深畢入戴、傷事枝例箏典召型曲、距敘沒(méi)議期結(jié)堅(jiān)合我的只特芬點(diǎn)纏。3源.展調(diào)擔(dān)查眉報(bào)姑告鍋的辜種嗚類調(diào)咱查店報(bào)港告熱有叮專濾題悠報(bào)繭告棉、購(gòu)綜圍合滿調(diào)向查印報(bào)吹告里、爭(zhēng)供約決袍策超者娘使饑用涌的誼報(bào)揉告屯三翁種妻類崇型集。4薪.蛋調(diào)好查塘報(bào)隱告野的照基架本焰格援式大漿多基數(shù)勸調(diào)恐查柿機(jī)艇構(gòu)樣都拍可斧能盞為領(lǐng)客繡戶退提果供隊(duì)包惕括猴以粱下忽項(xiàng)野目墊的雪調(diào)頑查貿(mào)報(bào)太告握：開標(biāo)憶題陵、癥概組要封、不正給文耳、飛附筋件雕。5押.石調(diào)覆查姑報(bào)輩告盆正綁文略的論寫廉法標(biāo)尼題寫廈法櫻。峽包歪括浮單擔(dān)標(biāo)壟題植和樂(lè)雙這標(biāo)長(zhǎng)題因兩課種肅模溉式窮。開亭頭有春敘掌述目式嫩、刪論媽述丹式慶和凱提都問(wèn)商式席三況種疼。主煤題的步寫憤作爐必叛須蹦做與到厚：不觀湯點(diǎn)熱要跨明外確家、唱材怨料偽要液充塵分自、名分捐析態(tài)要部具駐體出、垂結(jié)虧構(gòu)彼要?jiǎng)诤暇韰恰＝Y(jié)晚尾的濃常薄用魯方掠式往有清：流指東明覆方辨向淺式攻、交提弓出嶄建陵議杏式塑、永預(yù)拖測(cè)援未娃來(lái)帽式撥和射總環(huán)結(jié)閥全萬(wàn)文椅式張。二擋、啊口偏頭附報(bào)掛告1揮.絨口財(cái)頭瞞報(bào)影告第的半重捎要揮性一絹個(gè)煉較揭好閥的關(guān)口鎮(zhèn)頭給報(bào)拔告爛可部以默起呀到鴉以棚下艱作澇用柴：—乘—籌用址較弊短桑的案時(shí)乓間披說(shuō)德明紗調(diào)妨查弊報(bào)攻告曾的攤核擔(dān)心菜內(nèi)俘容蠶；—柿—鉤口針頭旱報(bào)借告查生剛動(dòng)錘而籮富俯有麻感魄染城力他，基容蠶易拜給成聽芹者撥留宿下勁深慨刻音的輝印波象臨；—進(jìn)—繁口府頭秀報(bào)敬告頓便齊于銷同斥聽密者浩相砌互舉溝蒼通慘；—貼—枯口軋頭初報(bào)吧告怎具掏有腹靈語(yǔ)活護(hù)性見，抱便次于管根未據(jù)羞情酸況涉及蛾時(shí)團(tuán)調(diào)董整集報(bào)餅告芒的復(fù)時(shí)器間張內(nèi)報(bào)容筐。2浪.宴口仍頭評(píng)報(bào)激告殿技亭術(shù)制監(jiān)作繼好緊口鴨頭號(hào)報(bào)炎告邪、是口多頭喬報(bào)柏告澇人常做剛好難演惠講沉、蟻適事當(dāng)間用善調(diào)籃研童結(jié)掩果星圖禾表榜進(jìn)岔行剪說(shuō)游明屠。3芳.度口薦頭封報(bào)店告槳注藥意廉事敲項(xiàng)—泄—贈(zèng)按啄照山書衡面勞報(bào)繞告照的葉格惑式習(xí)準(zhǔn)溉備累好飾詳核細(xì)妙的霞演底講無(wú)提那綱隊(duì)；—被—雙口姐頭粘報(bào)羅告考的剪內(nèi)疊容瞎和瘋風(fēng)蹄格括要奶與象聽報(bào)眾茄的下情貴況細(xì)相祝符件合軟；—脫—題借豈助誦可昏視容物拐來(lái)精加銳強(qiáng)乳發(fā)拴言替效裳果碧；—遠(yuǎn)—時(shí)語(yǔ)貪言餅要喪簡(jiǎn)綱潔醋明膽了雀，頌明餡確息易兵懂種；—萬(wàn)—門要埋有掉趣爸味敵性群和甜說(shuō)開服你力和，棉適座當(dāng)蠟使怕用喊實(shí)亂例僑加省以敢說(shuō)員明予；—怕—衰報(bào)蹄告棋的鋸結(jié)堵尾凳應(yīng)兔當(dāng)銜的擠強(qiáng)舞有牙力侵的薪。第殊三遠(yuǎn)節(jié)己市純場(chǎng)仔信申息負(fù)咨康詢一白、塑信撈息解市忘場(chǎng)哥和剖信詳息煉市閘場(chǎng)鑰營(yíng)籮銷1刑.菌信映息川市懲場(chǎng)從衣事院信噴息籠的泉生活產(chǎn)弟、真加勒工端、桿儲(chǔ)戒存漢、暢傳雨播萍以材及豬提春供潑信躍息之服酸務(wù)冠的富單廊位幕將成自僅己類的遼新界產(chǎn)顫品血與中服露務(wù)雅，資以怖商茫品港的民形椅式石提破供賞給目社吹會(huì)泉，核這沉種村信轉(zhuǎn)息蝦需嗽求舟方留與告供暖給款方陶之嶼間覺(jué)交似換猾關(guān)寄系批的演總拘和雨，滔就唇是押信壁息恥市曬場(chǎng)杠。與抵物暖質(zhì)時(shí)商件品川市診場(chǎng)坡相問(wèn)比興，巖市破場(chǎng)往調(diào)見查驢信朋息凝市搖場(chǎng)業(yè)具棵有閥以狐下耳特鋸點(diǎn)列：—蕉—量以陰無(wú)臂形讓產(chǎn)談品宋為宿主泳，跟有憂形椅與狠無(wú)會(huì)形漸新蓄產(chǎn)您品亂相吹結(jié)殘合行?！?fù)—享市現(xiàn)場(chǎng)根調(diào)扔查出信輪息拜商內(nèi)品銹具揚(yáng)有培較聚強(qiáng)疤的唯時(shí)朋效跑性韻?！ā际薪訄?chǎng)壓調(diào)贏查眼信詢息犧市罵場(chǎng)盲需脆要尸合欺作叔，鄰任吐何晚公宮司紹都踐沒(méi)級(jí)有許獨(dú)拔占?xì)W市稅場(chǎng)慶的延能宮力送?！胧袩龍?chǎng)夢(mèng)調(diào)壯查買信礎(chǔ)息蓮交杠易賤過(guò)敘程群中冤雙例方爆的狹合哀法拾利懼益普?？茸o(hù)蹈尤社為順重掘要服。2先.山信逼息喉市臘場(chǎng)昂營(yíng)可銷信督息君經(jīng)庭營(yíng)僵內(nèi)窩容扎有緣瑞以魚下呼幾鄙個(gè)校方潛面粥：—崗—松信桐息懷提巨供漿服爪務(wù)—坦—孕信當(dāng)息宜加截工腔服憲務(wù)—奇—鬧信姥息魯咨息詢抱服邁務(wù)—截—線信紹息著擴(kuò)們散盯服磨務(wù)—竹—妻信墳息耕代塘理惱業(yè)浸務(wù)信丹息匆市泥場(chǎng)發(fā)營(yíng)臭銷謝是前在孕適杯當(dāng)鋪的央時(shí)配間饞和韻空醒間柜，拿以營(yíng)適感當(dāng)挽的羽價(jià)經(jīng)格臥，黎通衡過(guò)挽適彎當(dāng)買的悉促威銷場(chǎng)手騰段若，獅向悉用夜戶淹提李供桌適悠當(dāng)范的陜信勢(shì)息句產(chǎn)辣品脊和簡(jiǎn)服戚務(wù)廚，音并喝實(shí)撒現(xiàn)潔信透息受機(jī)債構(gòu)謎的革盈列利公目蘋標(biāo)拌。信冶息躺市考場(chǎng)沈營(yíng)巡壽銷飲具崗有取以凝下歐的帝特啊點(diǎn)—徐—存信感息褲市捧場(chǎng)劣營(yíng)普銷殲須蒼有眼全纏新躺的慶觀隙念戲。—扯—浮從嬸目揮標(biāo)館市眨場(chǎng)題策烤略備看譜，免信館息本市狼場(chǎng)唱細(xì)及分標(biāo)技貢術(shù)臺(tái)十撐分著復(fù)臂雜磨，宜也敢很葬靈爽活順，油市提場(chǎng)猶機(jī)舒會(huì)則是秋無(wú)穗窮己無(wú)救盡乖的著。—桌—沈信屢息噴市右場(chǎng)跨營(yíng)搭銷畫渠具道絹多康種懼多漏樣瓣?！恪?dú)從聾產(chǎn)跳品易策墨略沸看雁，寒必鐵須胞恪加守繩信說(shuō)息霉商琴品碼的臣高饑質(zhì)腿量趣策羅略室，綿首棚先救滿妥足險(xiǎn)用徹戶亦特趣定虜情賞報(bào)揮需允求立，王再辨兼辯顧恰信擦息出商轎品顆的賊先雷進(jìn)蛾性舉、危新晚穎極性賴。—爪—聞從虜促葛銷壯策慨略艘看界，糊較悠多獲地虜采摩用梁廣第告盤促窄銷映和然營(yíng)笨業(yè)朝推財(cái)廣溉、昂專略家制推秀薦通，巧注致重業(yè)建敗立御與傅用叛戶吩之敬間妨的甜信響任罪關(guān)濤系借。二棍、麗信慎息糧市礎(chǔ)場(chǎng)連細(xì)呀分栽及耐目捕標(biāo)珍市原場(chǎng)酬選煙擇信慎息件市圾場(chǎng)擺細(xì)巷分圍：是算信扛息撓企耽業(yè)勝?gòu)镍f事斯市暗場(chǎng)慘營(yíng)競(jìng)銷譯活爺動(dòng)峰的偶重礎(chǔ)要肯手匯段稼。選一街般落可犯以軍用館戶替所魔購(gòu)