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福州外語外貿(mào)職業(yè)技術(shù)學(xué)院

教案

第一學(xué)期

課程名稱外貿(mào)英語函電____________

任課教師_________戴浙閩______________

ChapterI

LayoutofBusinessLetter

【TeachingAims]

AsChinaopenswidertotheoutsideworld,itsforeigntradehasexpandedgreatlyinrecent

years.Meanwhile,competitionisbecomingkeenerandkeener.Toattractmorecustomers,

well-writtenbusinesslettersoftenplayanimportantrolebesidesgoodqualityandreasonable

price.Soitisoftheutmostimportanceforthestudentswhowanttobeengagedininternational

tradeinfuturetolearnhowtokeepintouchwithfirmsormerchantsabroadbycorrespondence

andhowtodrafteffectivebusinessletters.Millionsofbusinesscommunicationswhichwere

transmittedbycableortelexarenowbeingsentbyfaxore-mail.Businessletter-writingisalso

experiencingarebirth.Thispartdealsmainlywiththelayoutofandthepartscontainedina

businessletter.Throughstudyofthispart,studentswillmastertwolayoutstyles,sevenprincipal

parts,sevenoptionalpartsanddifferentwaysofaddressinganenvelope.

[Main&DifficultPoints]

1.Twostylesoflayout

2.Sevenprinciplepartsandsevenoptionalparts

3.Addressingenvelopes

[KeyWords&Expressions]

letter-headinsidenameandaddressbodyofalettersalutation

attentionlineblockedstyleindentedstyle

[TeachingContents]

BriefIntroduction

Businesslettersaretheprinciplemeansusedbyfirmsorcompaniestokeepintouchwith

theircustomers.Theysendbusinessletterstoaskforortoconveyinformation;tomakeorto

acceptanoffer;todealwithmattersconcerningnegotiationofbusiness,etc...

Althoughformalityinbusinessletterwritingisrapidlygivingwaytoalessconventional

andmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.

Choiceoflayoutisamatterofindividualtaste,butitisbettertofollowestablishedpractice,to

whichthebusinessworldhasbecomeaccustomed.Itisgoodtoadoptoneformoflayoutandstick

toit.

[Teachingtype]

Theoryteaching,discussion,practice

【TimeArrangement1

Step1:BriefIntroduction(1Om)

Step2:Layoutofbusinessletterindetails(2h)

Step3:Revision(5m)

Step4:Homework(5m)

【TeachingMethods】

Instruction,discussion,practice

[TeachingResources]

Multi-media

[TeachingProcedures]

StepX.Layoutofbusinessletterindetails

I、Thewritingofbusinessletter商業(yè)書信的撰寫

商業(yè)書信的特點:

1、完整2、具體3、清楚4、簡潔

5、禮貌6、體諒7、正確

II>Stylesoflayout

1.IndentedForm/Style縮頭式,縮行式

2.BlockedStyle齊頭,平頭式

3.ModifiedStyle/Semi-IndentedStyle混合式

—ModifiedBlockwithIndentedParagraphs段落縮頭式

ModifiedBlockwithBlockedParagraphs段落齊頭式

ID、TheStructureofaBusinessLetter

(I)SevenMain/PrincipleParts七個主要部分

1.TheHeadingorLetter-head信頭

f公司名稱和士也址(nameandaddressofthecompany)

電話、電傳、傳真號碼、電報掛號(telegraphicaddress)、e-mail

2.TheDate/DateLine日期

1)年份應(yīng)完全寫出:eg.1998

2)月份應(yīng)用英文,不用數(shù)字

3)月份名稱可縮寫:Aug.,Oct.

4)24thMarch,2007(Br.Style)

March24,2007(AmE.Style)

3.TheInsideNameandAddress封內(nèi)名稱,地址

(1)Generally,theinsidenameandaddressinanEnglishbusinesslettershouldinclude

thefollowing:

1)thenameofthefirmorcompanyaddressedto

2)numberandstreet門牌號碼和街名

3)nameofcity,stateorcountryanditspostalcode所在城市、州、縣名及郵

政編碼

P.O.Box信箱

4)nameofcountry

(2)C/O:careof轉(zhuǎn)交

(3)行名前(以人名為行名)冠以“Messrs”,表客氣

4.TheSalutation稱呼

商業(yè)函件多用DearSirs,不能單獨用Sirs.

公事函件用DearSir.半公半私用DearMr.

美國人常用Gentlemen,后用冒號

DearSirs后用逗號

5.TheBody

1)TheOpeningSentences開頭語

2)TheBodyoftheLetter信的正文

3)TheClosingSentences結(jié)尾語

a.用分詞短語開頭

Awaitingyourgoodnews,weare,

b.用完整句子開頭

Weawaityourgoodnews.

6.TheComplimentaryClose結(jié)束語,結(jié)尾敬語

1)Thecomplimentarycloseisapolitewayofbringingalettertoaclose.Itkeepsin

tonewiththesalutation.Themostcommonusedsetsofsalutationand

complimentarycloseare:

Formal:DearSirs,....Yoursfaithfully

Gentlemen:...Trulyyours

Lessformal:DearMr.Henry:...Yourssincerely

DearMs.Smith:...Yourscordially

2)Formal順序

Verysincerelyyours,

Yoursverysincerely,

Yourssincerely

Sincerelyyours

Sincerely,

7.TheSignature簽名

Thenameofthefirmthatthewriterrepresentsshouldbewrittenincapitalsbelowthe

complimentaryclose,followedbythesignatureofthemanager.Tosignwitharubber

stampshowsdiscourtesy.

商號名稱用大寫,再由負(fù)責(zé)人簽名,用圖章有欠禮貌。

(II)SevenOptionalParts選擇部分

1.TheReferenceNumber/Thereferences存檔編號,案號

Thereferencesmayincludeafilenumber,departmentcodeortheinitialofthesigner

ofthewriter.Theyarcmarked“OurRef."and“YourRef."toavoidconfusion.They

maybeplacedimmediatelybelowtheletterhead.

Eg.Ourref.:LGB/w.w.

Yourref:JDM/je

1)facilitatethewriter'snumberingandfilingthelettershereceives

便于發(fā)信人編號歸檔,以便將來查閱。

2)enablethewriterortherecipienttolinkthereplywiththepreviouscorrespondence

便于寫信人或?qū)Ψ綄⒒睾c以往的信件聯(lián)系起來。

2.TheAttentionLine注意事項,致收信人

Generally,itisusedwherethewriterofaletteraddressedtoafirmoracompany

whishestodirectittoaspecificperson.Itgenerallyfollowstheinsideaddressandwas

twoline-spacingabovethesalutation,underlined.

需注明對方經(jīng)辦人,希望收信商號將信迅速交經(jīng)辦人辦理,可用Attention/

Attentionof,用于稱呼上兩行,加底線。

Eg.FortheattentionofMr.Smith

Attention:Mr.Smith

AttentionofMr.Smith,ExportManager

AttentionofPurchasingManager

3.TheSubjectLine/ReLine/TheSubjectHeadingorCaption事由,事由欄

-Mainheading:主標(biāo)題

Paragraphheadings:分標(biāo)題

Itgivesabriefindicationofthecontentoftheletter.Therearetwokindsofsubject

headings-mainheadingsandparagraphheadings.Themainheadingistypedtwo

line-spacingbelowthesalutation,underlined.Theparagraphheadingisplacedatthe

beginningofeachparagraphtoshowwhatsubjecttheparagraphisdealingwith.

標(biāo)題分為主標(biāo)題和分段標(biāo)題。主標(biāo)題在稱呼下面空兩行,加下橫線。分段標(biāo)題放

在每段之首,表示這一段所涉及的主題。

4.TheReferenceNotation經(jīng)辦人代號

主辦人代號:referenceinitials

IdentificationMark/Theidentificationline

Thereferencenotationsaremadeupoftheinitialsofthepersonwhodictatestheletter

andofthesecretaryortypist.Theinitialsareusuallytypedtwoline-spacingbelowthe

signatureagainsttheleft-handmargin.Thetwosetsareseparatedbyacolonoraslant,

withthedictator'scomingfirst.Youmaycapitalizeboth,orneither,oronlythefirstof

theset.

將主稿人和速記員的姓名第?個字母連續(xù)打出,兩者之間用冒號或斜線分開可以

全部大寫,或全部小寫,或只將口述人姓名首字母大寫。以便日后查對由何人主

稿,由何人速記打字。

Eg.HW/JZHW:JZHW:jzHW/jz

5.TheEnclosure附件

Ifsomethingisenclosedwiththeletter,typetheword"Enclosure“oranabbreviation

ofit(Encl.)attheleftbottomwithafigureindicatingthenumberofenclosures,ifthere

aremorethanone.

Eg.Enclosure:Pricelist

Enclosures:4

Encl.Asstated.

Ends.:2Invoices

6.TheCarbonCopyNotation抄送

Ifthecopyoftheletteristobesenttoathirdparty,typeccorCCtwoline-spacing

belowthesignatureorimmediatelybelowtheenclosureattheleft-handmargin,

followedbythenameoftherecipientofthecopy.

信件的內(nèi)容需抄送第三方時,可在簽名或附件下兩行沿左邊緣線打上cc/CC,再

打上抄送對象的名稱即可。

Butinsomecountries,peopleareusingthebrandnameXeroxfbrccasthelatteroneis

nowalmostreplacedbythephotocopyinbusinesscircle.

但在有些國家,山于商界幾乎已全部采用影印件來抄送,故往往用Xerox來代替

cc.

Eg.cc:ShanghaiBranchOffice

7.ThePostscript/P.S.附言

Apostscriptisanafterthoughtwhichweshouldtrytoavoidusing,asinformalletters

thisisusuallyasignofpoorplanning.Ifsomethingisforgotten,itisbetterfbrthe

writertorewritethewholeletter.Butasaspecialdevice,ithastwolegitimate

functions:

1)Someexecutives,toaddapersonaltouchtotheirtypewrittenletter,occasionally

addapostscriptinpenandink.以示親切

2)Writersofsaleslettersoftenwithholdonelastconvincingargumentfbremphatic

inclusioninapostscript.

為加深印象,將最有說服力的論點歸納在附言中。

IV、AddressingEnvelopes

Thethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearnessand

goodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupper

leftcomeroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfway

downtheenvelope,leavingenoughspacefbrthepostmarkandstamps.Postnotationssuchas

“Registered","Certified",or"Confidential“shouldbeplacedinthebottomleft-handcomer.

ExampleofEnvelopes

Messrs.William&Sons(Stamp)

58LancasterHouse,

Manchester,London

TheNationalTransportCo.

(Registered)120BroadwayStreet

Rangoon,Burma

★附注項:

1.如一信須山特種郵路或郵船寄送,或說明信的類別,可在信封左下角注明:

1)PerS/S“EmpressofCanada^^由…輪寄遞

2)ViaSiberiaForEurope經(jīng)山西伯利亞寄往歐洲

3)ViaCapeTown經(jīng)由南非寄遞

4)ViaAirMail航空郵寄

5)ViaAirMailRegistered航空掛號

6)Registered掛號郵件

7)Express快遞郵件,快件

8)ParcelPost包裹郵件

9)SamplePost樣品郵件

10)SamplesofMerchandise貨物樣品

11)Samplesofnocommercialvalue贈品

2.私人信或密件,須收信人親自開啟時,可在信封左下角注明:

1)Private私人信

2)Personal個人信

3)Confidential機(jī)密信

3.其他:

1)信封左下角注明:

AttentionHardwareDept.請交五金部辦

2)由公司轉(zhuǎn)交私人信,在收信人姓名后,在公司名稱前加c/。

Eg.Mr.CharlesWood

c/oChinaNationalChemicals

Import&ExportCorporation

3)托人帶信:

—?Mr.CharlesWood

KindnessofMr.J.W.Smith

或用:PerKindnessof...

ByKindnessof...

ThroughtheCourtesyof...

Step2:Revision

Afterstudyingthelayoutofbusinessletterindetails,askthestudentsmastertwolayout

styles,sevenprincipalparts,sevenoptionalpartsanddifferentwaysofaddressinganenvelope.

Keeptheseimportantpointsinmind.Makesuretheycanmasterallthesemainpoints.

Step3:Homework

1.Finishtheexercises.

2.Rememberthenewwordsandimportantlanguagepoints.

3.Preparethenextlesson.

KeytotheExercises

I.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:

:ChinaFujianChemicalImp.&Exp.Corp.

128WuyiRoad,Fuzhou,China

Faxel/p>

March23,2003

H.GWilkinsonCompanyLimited

245LombartStreet,Lagos,Nigeria

DearSirs,

Re:SewingMachines

WethankyouforyourletterofMarch16enquiringfbrthecaptionedgoods.

TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakea

suitableselection.

Welookforwardtoreceivingyourspecificenquirywithkeeninterest.

Yoursfaithfully,

ILAddressanenvelopefortheaboveletter:

ChinaFujianChemical(Stamp)

Imp.&Exp.Corp.

128WuyiRoad

Fuzhou,China

H.GWilkinsonCompanyLimited

245LombartStreet,

Lagos,Nigeria

(Registered)

ChapterII

EstablishmentofBusinessRelations

LessonOne

Self-Introduction

[TeachingAims]

Itisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswith

prospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmor

anoldonethatwishestoenlargeitsbusinessscopeandturnover.Thischapterdealsmainlywith

theestablishmentofbusinessrelationsandcreditinquires.Throughthestudyofthischapter,

studentswillbeabletowritelettersonestablishingbusinessrelationsandinquiringaboutnew

customers9creditstatus.

[Main&DifficultPoints]

1.Introductionofyourcompanyanditsbusinessscope

2.Informationonproducts

3.Creditinquires

[KeyWords&Expressions]

owe...to...availoneselfofspecializeindealin

acquaint...withunderseparatecoverforone'sreference

quotationuponreceiptof

【TeachingContents]

BriefIntroduction

Establishmentofbusinessrelationsmeanssettingupbusinessconnectionsbetweentwofirms

whohavehadnobusinessdealingswitheachotherbefore.Justasafactoryrequiresacomplete

setofmachinerytoproceedwithproduction,afirmengagedininternationaltradeneedsextensive

businessconnectionstoopenupasmanyinternationalmarketsaspossibleandincreaseitstrade

volumemuch.Therefore,toestablishextensivebusinessrelationswithprospectivedealersisof

theutmostimportanceintheinternationaltrade.

Foreignmerchantsmaybeapproachedthroughthefollowingchannels:

1.Web

2.Banks

3.CommercialCounselor'sOffice

4.ChambersofCommerceinforeigncountries

5.TradeDirectory

6.Advertisements

7.Attendanceattradefairsandexhibitionsheldathomeandabroad

8.Mutualvisitsbytradedelegationsandgroups,etc.

9.self-introductionbymerchantsthemselves

Havingobtainedthenameandaddressofthefirmyouareabouttoenterintorelationswith,

you'dbettergettoknowallthepossibleinformationaboutthefirm,especiallyitsfinancial

positionandbusinessintegritywhichareconsideredvitalintoday'sbusiness.Youmayapproach

banks,chambersofcommerce,orinquiryagenciesforinformation.Asausualpractice,thefirst

transactiondealers,especiallyimporters,wouldberequiredtoprovidetheirownbanksortrading

partnerswithcreditreferences.

Aletteraimingatestablishingbusinessrelationsoftenconsistsofthefollowingparts:

1)whereyougettheinformationaboutthepersonorcompanytowhomyouarewritingthe

letter;

2)yourintentionfbrexportorimport;

3)abriefintroductiontoyourbusinessscope,experienceandproducts;

4)thereferenceastoyourfirm'screditstanding;

5)expectationfbrcooperationandanearlyreply.

【Teachingtype]

Theoryteaching,discussion,practice

[TimeArrangement]

Step1:Introduction(5m)

Step2:Detailsinestablishingtraderelations(15m)

Step3:Detailsoftheletter(Ih)

Step4:Revision(5m)

Step5:Homework(5m)

[TeachingMethods]

Instruction,discussion,practice

【TeachingResources]

Multi-media

[TeachingProcedures]

Step1:Introduction

Toestablishbusinessrelationswithprospectivedealersisoneoftheimportantmeasures

eitherfbranewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeand

turnover.Merchantsabroadmaybeapproachedthroughsomekindchannels,whileofallthese

channels,communicationinwritingisthemostconstantlyusedinbusinessactivities.

Beforeteachingthenewlesson,givethestudentssomegeneralideaofthebusinessletter.

Letthemhaveasenseofimportanceofestablishingtraderelations.

Step2:Detailsinestablishingtraderelations

1.Channelsofestablishingtraderelations.

1)thebanks

2)web

3)theChambersofCommercebothathomeandabroad

4)CommercialCounselor'sOffice

5)Theadvertisementsinnewspapers,TV,radio,etc.

6)Theperiodicals,magazines

7)Tradedirectory

8)Friendsinbusinesscircles

9)Theintroductionfromhisbusinessconnections

10)Attendanceattradefairsandexhibitionsheldathomeandabroad

11)Mutualvisitsbytradedelegationsandgroups,etc.

12)Themarketinvestigations

13)Self-introductionbymerchantsthemselves

2.Correspondence

1)thelinesofbusinessbeinghandled

2)longhistoryandwideexperience

3)Goods-Statesimply,clearlyandconsciouslywhatyoucansellorwhatyouexpectto

buy.Expressthedesiretoestablishthebusinessrelations.

4)Finances

5)Financialstanding

6)Closing-expressthedesiretoestablishthebusinessrelations.

Step3:Detailsoftheletter

Askthestudentstoreadthewholeletterfirstandletthemgetthegeneralideaofit.Then

explainitindetails.

I.LanguagePoints

1.owe:v.把...歸功于....(后常接to)

Eg.Weoweyournameandaddressto....承蒙...告知貴公司的名稱和地址。

類似的表達(dá)方式還有:

▲Weareindebtedto...foryournameandaddress.

▲Wecometoknowthenameandaddressofyourfirmthrough...

▲Throughthecourtesyof...wecometoknowyournameandaddress.

▲Wehaveobtainedyournameandaddressfrom...

▲Ontherecommendationofwehavelearnedwithpleasurethenameofyourfirmand

shallbegladtoenterintobusinessrelationswithyou.

▲Yourfirmhasbeenrecommendedtousby...

▲Havinghadyournameandaddressfrom...,...

▲Yournameandaddresshavebeenpassedontousby...

2.CommercialCounselor\Office商務(wù)參贊處,商贊處

3.throughwhomwehavelearntyouareimportersofChineseTextilesandCottonPieceGoods.

這是一個定語從句,介詞加關(guān)系代詞,介詞放前。

similar:throughwhomweunderstandthatyouarewellexperiencedintheexportof

engineeringequipmentwithservice.

Wegettoknowyourcorp,fromyourCCPITwithwhichwehavebeeningood

businessrelationsformanyyears.

4.CottonPieceGoods'.棉布(匹頭),在外貿(mào)業(yè)務(wù)中不用cloth。

★棉布品種繁多,其中價格大眾化的有粗布sheeting和細(xì)布shirting;再按顏色分

類有本色grey,漂白bleached,染色dyed和印花printed四種。在進(jìn)行交易時,除了

講明規(guī)格外,常用小塊剪樣裝訂成冊,稱為樣本(Samplebook),附有商品編號。

5.availoneselfof利用

Eg.Weavailourselvesofthisopportunitytothankyouforyoureffortsinpromotingthe

friendlybusinessrelationsbetweenus.

借此機(jī)會對你們?yōu)榇龠M(jìn)我們彼此之間友好業(yè)務(wù)關(guān)系而作的努力表示感謝。

Youmayavailyourselvesoftheadvantageofthisstrengtheningmarket.

favail,n.效用;幫助;利益

Eg.Itwouldbeofnoavailtobargainwithusovertheprice.

一available.adj.可以利用的,可以供應(yīng)的;可以得到的

Eg.Wehavesoldallavailablestocksinthisline.

Ifyouhaveanythingavailable,pleaseoffer.

favailability,n.利用(供應(yīng)、得到)的可能性

Eg.Businessdependsontheavailabilityofsteamer(withcoldstorage).

一availabilities',(pl.)n.可供應(yīng)的貨

Eg.Weenclosealistofourpresentavailabilities.

6.establishbusinessrelationswith與...建立業(yè)務(wù)關(guān)系=enterintobusinessrelations

/makebusinesscontact建立業(yè)務(wù)聯(lián)系

Eg.Wewishtoestablish/enteredintobusinessrelationswithyoutoourmutualbenefit.

我們希望與你方建立互利的貿(mào)易關(guān)系。

7.state-operatedcorporation:國營公司

8.Establishedin1950,weareastate-ownedcorporationspecializingintheimportandexportof

TextileswitharegisteredcapitalofRMB30million.

我們是一家國營公司,公司成立于1950年專營紡織品進(jìn)出口業(yè)務(wù),擁有注冊資金人民幣

三千萬元。

★過去分詞短語(Establishedin1950)與現(xiàn)在分詞短語(specializingintheimportand

exportofTextiles)同時修飾主語,這在函電中自我介紹較常使用

9.specializein:專?營

Eg.Ourcorporationisspecializedinhandlingtheimportandexportbusinessoftextiles.

我公司是專門從事紡織品進(jìn)出口的。

10.registeredc即加/.?注冊資金

11.expandourbusinessscope:擴(kuò)大經(jīng)營范圍

12.dealin:經(jīng)營

Eg.Ourcompanyisdealingexclusivelyinlightindustryproducts.

我公司從事輕工產(chǎn)品的獨家代理。

★類似的表達(dá)法還有:handle,tradein,beinthelineof,beengagedin

13.Inordertoacquaintyouwithourbusinesslines

Inordertogiveyouageneralideaofbusinesslines...

為了使你們更好地了解我們的'業(yè)務(wù)……

14.acquaintsv.使熟悉,使了解,使認(rèn)識

-*1)acquaintsb.withsth.

Eg.Wewanttoacquaintourselveswiththesupplypositionofsteelproducts.

我們想熟悉一下鋼材的供應(yīng)情況。

f2)從/getacquaintedwith

Eg.Wearenotacquaintedwiththesearticles.

我們對這些商品不熟悉。

WearewellacquaintedwiththemarketconditionsinSoutheastAsia.

我們對東南亞市場非常了解。

15.businesslines:經(jīng)營范圍,從事行業(yè)

▲line:行業(yè);貨色

Eg.Wehavebeenformanyyearsinthechemicalline.

我方多年從事化工行業(yè)。

Textilesareourline.紡織品是我們經(jīng)營的商品。

Thisisagoodlineofhardware.這是上好的金屬制品。

16.underseparatecover.另封,另郵=byseparatemail

★undercover(隨函)或enclose:指隨函附匕附在信里

Eg.Wearesendingyoucataloguesunderseparatecover.=Wearesendingyou

cataloguesbyseparatemail.

Wearesendingyouundercoveracopyofourpricelist.=Weareenclosingacopy

ofourpricelist.

17.foronefsreference:供某人參考

Eg.Somesampleshavebeensenttoyoubyairmailforyourreference.

我方已空郵一些樣品供你方參考。

Thispriceslistedareforreferenceonly.

所列價格僅供參考。

18.Shouldanyoftheitemsbeinteresttoyou,pleaseletusknowassoonaspossible.

如果你對某產(chǎn)品感興趣,請盡快告知。

★Should虛擬,但在這里是委婉語氣用法。原句為:

Ifanyoftheitemsshouldbeofinteresttoyou,pleaseletusknowassoonaspossible.

19.item:n.商品

Eg.Wehaveinterestinafewitemsinyourcatalogue.

我們對你目錄中的一些商品感興趣。

20.ofinterestto:有興趣,使感興趣

Eg.Thisarticleisofspecialinteresttous.

我們對這個商品特別感興趣。

21.quotation".n.報價

★make(send/give/cable)sb.aquotationforsth.報給某人某種商品的價格

Eg.Pleasemake(send,give,cable)usyourlowestquotationfbr3000piecesbicycles.

請報3000輛自行車的最低報價。

★quotation后常跟介詞for,買方提及賣方的報價時用of

Eg.Yourquotationofbicyclesistoohightobeacceptable.

★quotationsheet:報價單

22.upon/onreceiptof:一俟..,收到....后

Eg.Upon/Onreceiptofyourinstructionswewillsendthegoods.

一俟收到你方要求,我們將發(fā)貨。

23.concreteenquires:具體的詢盤

24.lookforwardtoph.v.

這里“to”是介詞,后接名詞或動名詞:

Eg.Welookforwardtohearingfromyou.我們希望收到你方來信。

Welookforwardtoyourcompliance.希望得到你方的同意。

ILChineseversionoftheletter:

自我介紹

敬啟者:

我們從朝鮮駐北京大使館得知你公司行名與地址,承他們告知你公司要購買紡織品。

借此機(jī)會我公司愿與你們聯(lián)系,以期與你公司建立業(yè)務(wù)關(guān)系。

我們系經(jīng)營紡織品進(jìn)出口業(yè)務(wù)的一家國營公司,成立于1950年,擁有注冊資金人民幣

叁千萬元。經(jīng)過多年的努力,我們不斷的擴(kuò)大業(yè)務(wù)范圍,經(jīng)營商品種類已增至上百種。為使

你公司對我們經(jīng)營的商品有所了解,隨函附去我公司目前可供出口的商品目錄一份。

如果你們對其中任何商品感興趣,請告知。一俟收到你方所需商品的詳細(xì)要求,當(dāng)立即

將我們的最低報價單寄給你方。

盼望早日收到你方詢價。

謹(jǐn)啟

Step4:Revision

Afterexplainingthewholeletterindetails,askthestudentstogothroughtheletterandkeep

theseimportantpointsintheirmind.Makesuretheycanmasterthekeywordsandphrases

appearedintheletter.

Step5:Homework

1.Finishtheexercises.

2.Rememberthenewwordsandimportantlanguagepoints.

3.Preparethenextlesson.

KeytoLessonOne

I.TranslatethefollowingexpressionsintoChinese:

1.棉布業(yè)務(wù)6.underseparatecover

2.國營公司7.foryourreference

3進(jìn)出口8.commercialcounselor'soffice

4業(yè)務(wù)范圍9.lookforwardto

5建立業(yè)務(wù)關(guān)系10.latestcatalogue

II.TranslatingthefollowingintoEnglish:

1....youareastate-ownedcorporationdealinginchemicals.

2....uponreceiptofyourquotation

3....specializinginartsandcrafts.

4....establishbusinessrelationswithyou.

5.Weareainnailingyou...

6.Wehaveestablishedbusinessrelationswiththefirmsofmorethan100countriesintheworld...

III.TranslatethefollowingsentencesintoChinese:

1.我們很樂意向你自我介紹,我們是一家國營公司專門經(jīng)營罐頭食品出口業(yè)務(wù),我們渴望和

你們建立業(yè)務(wù)關(guān)系。

2.我們是國家對外貿(mào)易經(jīng)濟(jì)合作部批準(zhǔn)成立的上海商業(yè)系統(tǒng)的進(jìn)出口公司。我們在世界上

一直享有很高的聲譽。

3.我們是一流棉布與人造絲業(yè)務(wù)的主要出口商之一,由于有五十年的業(yè)務(wù)經(jīng)驗使我們享有

極佳的聲譽。

4.承蒙東京商會介紹,我們了解貴公司在世界各地供應(yīng)高品質(zhì)的食品。

5.我們渴望擴(kuò)大各種各樣的農(nóng)產(chǎn)品范圍,但遺憾的是我們在俄羅斯南部沒有顧客,因此若

能介紹該地區(qū)的一些最可靠的進(jìn)口商將不勝感激。

IV.TranslatethefollowingsentencesintoEnglish:

1.Weoweyournameandaddresstothechambersofcommerceabroad.

2.Wewillsendyouacopyofsamplebookbyairmail.

3.Weareinterestedinthecolorfulpensinyoursample.Pleasekindlysendyourquotationstous.

4.Weavailourselvesofthisopportunitytointroduceyouasastate-operatedcorporation

specializinginartsandcrafts.

5.WeareoneoftheleadingexportersofChineseindustrialproductsandaredesirousofentering

intobusinessrelationsyou.

6.Wewillletyouknowuponreceiptofnewsupplies.

LessonTwo

RequestfortheEstablishmentofBusinessRelations

(A)ALetterfromAnImporter

(B)ReplytotheAbove

[TeachingContents]

1.AnimporterobtainedthenameandaddressofChinaSouthI&ECorporation.Theysend

alettertotheabovecorpor

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