職業(yè)英語(yǔ)第二冊(cè)u(píng)nit 4-Reading and Writing

UnitFourUnit4

AttendingFairs

andExhibitionsGettingThingsReady1ThingstoDo2ThingstoWrite3MoreThingstoDo4CareerSkillDescriptionSection1

GettingThingsReady1

getinformationrelatedtoFairs

makepreparationforattendingFairs

prepareacatalogueInthisunit,youwilllearnhowto:23Section1

GettingThingsReadyActivity2:ReadthepassageinSection2andcompletethefollowingparagraph.

Section1

GettingThingsReady

Everytradeshowoffersa1)________tofindproductsorservicestobuy,tofind2)_______forproductsorservicesthatyouwanttosellorbuildaprofessionalnetworkwithpeople.To3)_________yougetthemostvalueoutof4)_______thetradeshow,youshouldfocusonwhatyouwantoutofthetradeshowfirst.Then,choosethetradeshowthatbesthelpsyouachievethat5)________.chancebuyersguaranteeattendinggoalbackSection2

ThingstoDo

ThingstoDoActivity2ListenandWriteReadandThinkActivity1backapproachreapoptionbooth

specializeprofessionalspecificvendoroffer

Section2

ThingstoDo

Activity1ListenandWrite.guaranteebackSection2ThingstoDo

Question3

Ifyouwanttosellproducts,howcanyoufindbuyersforyourproduct?Question2Whatdoesatradeshowoffer?Question1Howtodecidewhatshowtoattend?ReadandThinkSection2ReadandThinkWhichTradeShowtoAttend?Thereisatradeshowforeveryconceivablepurposethesedays.Whenyouaredecidingwhattradeshowtoattend,thekeyistobeclearaboutyourgoals.Thatwillguaranteeyougetthemostvalueoutofit.1.FindproductsorservicestobuyIfyouarelookingforaspecificproduct,youshouldchooseatradeshowwithasmanyvendorsaspossiblefortheproductyouareshoppingfor,whichcangiveyourselfmuchmoreoptionsandamuchgreaterselectionarea.ws

2.FindbuyersforproductsorservicesthatyousellIfyouwanttosellproducts,ithelpstobeclearaboutwhoyourcustomersare.Forinstance,ifyourcompanyspecializesinfireplaces,andyouhaveaboothatahomeshow,younowhavetocompetewithalltheotherfireplacevendorsthathaveboothsatthesameshow.Whileinawine-tastingtradeshow,youwillbeabletotargetmanyofthesameclientsbutwithfarlesscompetition.Asyousee,yourproductdoesn’tnecessarilyhavetofitthethemeofthetradeshow:itonlyhastofitthecustomer.Section2ReadandThink

wsSection2ReadandThink3.BuildaprofessionalnetworkwithpeopleoneitheralocalornationalscaleAstheoldsayinggoes,it’snot“what”youknowbut“who”youknowthatmatters.Andtradeshowsofferanexcellentforumtomeetandgreetotherprofessionals.First,selectatradeshowaimedatyourprofessionalgroups,askquestionstomakesureyouunderstandtheirbusinessandexplainalittlebitaboutwhatyoudoandhowyouwillbeabletohelpthemintheirbusiness.Then,exchangebusinesscardsandasktoscheduleaformalmeetinglaterontodiscussitingreaterdepth.Thesethreeapproaches,whenusedwell,willhelpensurethatyourtrade-showdollarsreapincredibledividends.Justremember,focusonwhatyouwantoutofthetradeshowfirst.Then,choosethetradeshowthatbesthelpsyouaccomplishthatgoal.(341words)translationbackwSection2ReadandThinkTask1Testyourproblem-solvingability.WhatisChinaImportandExportFair?

ChinaImportandExportFair,alsocalledCantonFair,isheldtwiceayearinspringandautumnsinceitwasinauguratedinthespringof1957.IthasbecomeacomprehensiveinternationaltradeeventinChinawiththelongesthistory,thelargestscale,themostcompleteexhibitvariety,thebroadestdistributionofbuyers,thebiggestbuyerattendance,thegreatestbusinessturnover,andthesoundestcredibility.nextSection2ReadandThink

Task2

Tellwhetherthe

followingstatementsaretrueorfalse.WriteTforTrueandFforFalse.1.Tobeclearaboutyourgoalisthekeytodecidewhattradeshowtoattend.2.Asabuyer,youshouldchoosethetradeshowwithfewvendorsfortheproductsyouareshoppingfor.3.Thetradeshowwithasmanyvendorsaspossiblefortheproductyouareshoppingforcanofferyourselfmoreoptions.4.Itwillbehelpfultobeclearaboutwhoyourcustomersareifyouwanttosellproducts.5.Whenattendingatradeshowyourproducthastofitthethemeoftheshow.6.Tradeshowsofferanexcellentforumtomeetandgreetotherprofessionals.TTFTnextFTSection2ReadandThink1.Whatarethegoalsofattendingatradeshow?

Findproductsorservicestobuy;findbuyersforproductsorservicesthatyousellandbuildaprofessionalnetworkwithpeopleoneitheralocalornationalscale.2.Howdoyoudecidewhichtradeshowstoattend?Whendecidingwhichtradeshowtoattend,thekeyistobeclearaboutthegoals.

3.Whatshouldyoudoifyouarelookingforaspecificproduct?Weshouldchooseatradeshowwithasmanyvendorsaspossiblefortheproduct.

nextTask3Givebriefanswerstothefollowingquestions.Section2ReadandThink4.Whatwillhelpyouifyouwanttosellyourproducts?Ithelpstobeclearaboutwhothecustomersare.5.Wherecanyoufindanexcellentforumtomeetandgreetotherprofessionals?Tradeshowsofferanexcellentforumtomeetandgreetotherprofessionals.

6.Whatshouldyoudotoensurethatyourtrade-showdollarsreapincredibledividends?

Focusonwhatyouwantoutofthetradeshowfirst.Then,choosethetradeshowthatbesthelpsyouaccomplishthatgoal.nextSection2ReadandThinknextTask4MatchAwithB.

1-g2-b3-h4-f5-j6-a7-i8-c9-d10-eSection2ReadandThinkTask5

Fillintheblankswiththerightwordsorphrases.Changetheformwherenecessary.1.Thetradeshow__________achancetopracticeyourEnglish.2.They________________thedeliveryofourproductsontime.3.Toattendafairyoushouldhavea____________target.4.Theircompany_____________theartificialflowers.

guaranteespecializesincompetewithprofessionalspecificoptionfocusonreapasmanyaspossibleofferoffershaveguaranteedspecificspecializesinSection2ReadandThink5.Heisconfidentinhis_______________ability.6.Myjobinthecompanyisto______________overseasclients.7.Wehaveno_______________inthatkindofproduct.8.We______________whatwesow.9.Wecannothopeto_____________soexperiencedacompany.10.Wemustunite____________people___________.professionalfocusonoptionreapcompetewith

asmanyaspossible

backSection3

ThingstoWrite

ThingstoWriteActivity2:

AppliedWritingPrepareaCatalogue

CompleteaCatalogueActivity1:Task-basedWritingbackSection3

ThingstoWriteActivity1:Task-basedWriting.PrepareaCatalogueTask1Studythefollowingtipsforwriting.Task2Studythefollowinglanguageforwriting.Task3Studythefollowingmodelforwriting.Task4Findacompanyonline,studythecatalogue.

backSection3

ThingstoWriteWhenpreparingacatalogueforthefair,ingeneral,youshouldincludethefollowing:1.Companyinformation:abriefintroductiontoyourcompany:

name,history,reputation,trade,andsoon.2.Productinformation:names,models(型號(hào)),photoswithdescriptions,specification,price,placeoforigin,paymentterms,etc.ofyourproducts.3.

Contactinformation:

address,contactperson,emailaddress,telephone,fax,website,etc.backTask1Studythefollowingtipsforwriting.Section3

ThingstoWriteTask2Studythefollowinglanguageforwriting.

dealin經(jīng)營(yíng)distributors分銷商merchandise商品，貨物priority優(yōu)先配給；優(yōu)先考慮的事registeredcapital注冊(cè)資金specializein擅長(zhǎng)于,專攻Section3

ThingstoWriteSentencepatterns:...isaprofessionalmanufactureroffurniture.Ourcompanyspecilizesinthetradeofcosmetics(化妝品).…Companyiswellknownforexportationofshoes.Ourmainproductsincludetowels,bed-sheetsandblankets.Ourcorporationrankshighintheworld.…h(huán)asestablishedpartnershipswiththewholesalers,importersanddistributorsfromeightycountriesandregionsallovertheworld.Ifyouhaveanyquestion,pleasedon’thesitatetocontactus.backSection3

ThingstoWrite

Task3Studythefollowingmodelforwriting.

CatologueofGuangdongLIGHTINDUSTRIALPRODUCTSIMP.&EXP.HOLDINGSCORPORATION1.IntroductionNumberofStaff:101RegisteredCapital:128680000(RMB)YearofFoundation:1994BusinessType:TradingWithmorethan30yearshistoryofhandlingimportandexporttrade,GLIPisoneofthekeydevelopingenterprisesinGuangdongprovince.Itiswellknownforexportationoflightindustrialproducts.Wedealinthousandsofmerchandisesand43Section3

ThingstoWritemain-registeredtrademarksandfollowsISO9001internationalqualitymanagementsystemwiththecertificategrantedbytheBSICompany.Ourqualitypolicyis“qualitypriority,reputationfirst,servicesincere,customersatisfactory.”2.ProductsShowroomProductName:AntiqueFurnitureModelNo.:at002Placeoforigin:Guangdong,CHINABrand:GLIPDescription:Woodenwithgoodquality.Section3

ThingstoWriteModelNo.:at003Placeoforigin:Guangdong,CHINABrand:GLIPDescription:purewoodenwithgoodquality.3.ContactusCompanyName:GUANGDONGLIGHTINDUSTRIALPRODUCTSIMP.&EXP.HOLDINGSCORPORATIONAddress:52,DEZHENGROADSOUTH,GUANGZHOU,CHINASection3

ThingstoWriteProvince/city:GUANGDONGGUANGZHOUPostcode:510110PersontoContact:LindaHuangTel:86ax:86ebsite:http://WWW.GLIP.COM.CNbackSection3

ThingstoWriteTask4Findacompanyonlineyouareinterestedinandstudythecatalogue.backSection3

ThingstoWritenext

Task1Lookatthefollowingwordsorexpressions.

brand牌子，商標(biāo)category類別description敘述；描寫patent專利權(quán)PlaceofOrigin原產(chǎn)地ProductsShowroom產(chǎn)品櫥窗record記錄registered登記的；注冊(cè)的specification規(guī)格Section3

ThingstoWrite

GUANGDONGFOREIGNTRADEIMP.&EXP.CORP1.IntroductionNumberofStaff:3501)_________________(注冊(cè)資本):36930000(RMB)YearofFoundation:1984BusinessType:TradingExhibitionRecord:104,103,102,101,100CantonFairGFTC2)____________________(成立于1984年).Since1990,thecompany’sannualTask2CompletethecatologuebytranslatingtheChinesegiveninbracketsintoEnglish.RegisteredCapital

wasestablishedin1984Section3

ThingstoWritevolumeofimportandexportamountsto500millionUSDollars,andit3)_________________________________(位列“中國(guó)前500強(qiáng)企業(yè)”).4)__________________________(主要從事于)productionofandtradeinfurniture,stationery&sportsgoods,dailynecessitiesandhouseholdappliance.2.ProductsShowroomName:BreakfastsetCategory:Furniture—FurnitureforDomesticIndoorModelNo.:bb15)________________(產(chǎn)地):CHINABrand:GFTCDescription:goodquality,goodprice,patentownedranksamongChina’stop500enterprises

Ithasmainlybeenengagedin

Placeoforigin

Section3

ThingstoWrite3.6)_________________(聯(lián)系方式)CompanyName:GUANGDONGFOREIGNTRADEIMP.&EXP.CORP.Address:15-18/FGUANGDONGFOREIGNECONOMIC&TRADEBUILDIN351#TIANHEROAD,GUANGZHOUCITYProvince/city:GUANGDONG,GUANGZHOUPostcode:510620PersontoContact:YadanChenTel:86-20-38800027Fax:86-20-38802495Website:

Contactus

backSection4

MoreThingstoDoMoreThingstoDoActivity2ReadingMoreFocusonGrammarActivity1back

ABriefIntroductiontoExpo2010ShanghaiChinaExpo2010ShanghaiChinawillbethefirstregisteredWorldExposition(博覽會(huì))inadevelopingcountry,whichwillbe1)________from1stMayto31stOctober,2010.Expo2010Shanghaiwillbeagreat2)________toexplorethefullpotentialofurban(城市的)lifeinthe21stcenturyandasignificantperiodinurbanevolution(演變).Its3)_______isSection4

MoreThingstoDoaboardheldrelythemepresentdecidetryabroadofferonaswellasvarioussupporteventontheotherhandgrand

Task1Readthepassageandfillintheblankswithappropriatewordsfromtheboxbelow.heldeventthemeSection4

MoreThingstoDo

“BetterCity,BetterLife”,representingthecommonwishofthewholehumankindforabetterlivinginfutureurbanenvironments,whichrepresentsacentralconcernoftheinternationalcommunityforfuturepolicymaking,urbanstrategiesandsustainable(可持續(xù)的)development.ThereisnodoubttheChinesepeoplewill4)________totheworldasuccessful,splendidandunforgettableexposition.Expo2010ShanghaiChinawillcenteroninnovation(創(chuàng)新)andinteraction.Anditwillalsobea5)_________internationalgathering.Ontheonehand,weshallendeavor(努力)toattractabout200nationsandinternationalorganizationstotakepartintheexhibition6)________70millionvisitorsfromhomepresentgrandaswellasSection4

MoreThingstoDoand7)________,ensuringthewidestpossibleparticipationinthehistoryoftheWorldExpositions.8)_______________,wewillputExpo2010ShanghaiChinainaglobalperspectiveanddoourbesttoencouragetheparticipationandgaintheunderstandingandsupportof9)________countriesandpeoples,inordertoturnExpo2010ShanghaiChinaintoahappyreunionofpeoplefromallovertheworld.Inaddition,Expo2010ShanghaiChinawill10)________awonderfulopportunityforcross-culturedialogues.BeforetheconclusionoftheExposition,a“ShanghaiDeclaration”willbeissued.abroadvariousontheotherhandofferSection4

MoreThingstoDo

TheChineseGovernmentwillgotogreatlengths(不遺余力)tomakeExpo2010ShanghaiChinaaspecialeventthatcarriesontraditionsandopensanewvista

intothefuture.Ourmottois:“Keepinginmindthenext60years’developmentwhilepreparingforthesixmonths’Exposition.”Wecountonthecontinuingattention,supportandparticipationofallthepeace-lovingcountries.Section4

MoreThingstoDoTask2Choosetheanswerthatbestcompleteseachsentence.1.Expo2010ShanghaiChinawillbethefirstregisteredWorldExpositionin________.A)adevelopedcountryB)AsiaC)adevelopingcountryD)LondonSection4

MoreThingstoDo2.ThethemeofExpo2010ShanghaiChinawillbe__________.A)“BetterCity,BetterLife”B)“Bettercountry,Betterlife”C)“NewCity,Newlife”D)“Newurban,NewPlan”Section4

MoreThingstoDo3.ThevisitorstoExpo2010ShanghaiChinaareexpectedtoamountto_____A)200millionB)70millionC)170millionD)60millionSection4

MoreThingstoDo4.Theword“vista”inthe2ndsentenceofParagraph4mostprobablymeans_________.A)viewB)hopeC)meaningD)ideaSection4

MoreThingstoDo5.Thepassagemakesashortintroductionto_________.A)Expo2010ShanghaiChinaB)theproductsexhibitedinExpo2010ShanghaiChinaC)howtoattendExpo2010ShanghaiChinaD)thelocationofExpo2010ShanghaiChinabackReadandThinkWhichTradeShowtoAttend?Thereisatradeshowforeveryconceivablepurposethesedays.Whenyouaredecidingwhattradeshowtoattend,thekeyistobeclearaboutyourgoals.Thatwillguaranteeyougetthemostvalueoutofit.1.FindproductsorservicestobuyIfyouarelookingforaspecificproduct,youshouldchooseatradeshowwithasmanyvendorsaspossiblefortheproductyouareshoppingfor,whichcangiveyourselfmuchmoreoptionsandamuchgreaterselectionarea.backReadandThinkWhichTradeShowtoAttend?Thereisatradeshowforeveryconceivablepurposethesedays.Whenyouaredecidingwhattradeshowtoattend,thekeyistobeclearaboutyourgoals.Thatwillguaranteeyougetthemostvalueoutofit.1.Findproductsorservicestobuy

Ifyouarelookingforaspecificproduct,youshouldchooseatradeshowwithasmanyvendorsaspossiblefortheproductyouareshoppingfor,

whichcangiveyourselfmuchmoreoptionsandamuchgreaterselectionarea.backReadandThink

2.FindbuyersforproductsorservicesthatyousellIfyouwanttosellproducts,ithelpstobeclearaboutwhoyourcustomersare.Forinstance,ifyourcompanyspecializesin

fireplaces,andyouhavea

booth

atahomeshow,younowhavetocompetewith

alltheotherfireplacevendorsthathaveboothsatthesameshow.Whileinawine-tastingtradeshow,youwillbeabletotargetmanyofthesameclientsbutwithfarlesscompetition.Asyousee,yourproductdoesn'tnecessarilyhavetofitthethemeofthetradeshow:itonlyhastofitthecustomer.backReadandThink

2.FindbuyersforproductsorservicesthatyousellIfyouwanttosellproducts,ithelpstobeclearaboutwhoyourcustomersare.Forinstance,ifyourcompanyspecializesinfireplaces,andyouhaveaboothatahomeshow,younowhavetocompetewithalltheotherfireplacevendorsthathaveboothsatthesameshow.Whileinawine-tastingtradeshow,youwillbeabletotargetmanyofthesameclientsbutwithfarlesscompetition.Asyousee,yourproductdoesn’tnecessarilyhavetofitthethemeofthetradeshow:itonlyhastofitthecustomer.backReadandThink

3.BuildaprofessionalnetworkwithpeopleoneitheralocalornationalscaleAstheoldsayinggoes,it’snot“what”youknowbut“who”youknowthatmatters.Andtradeshowsofferanexcellentforumtomeetandgreetotherprofessionals.First,selectatradeshowaimedat

yourprofessionalgroups,askquestionstomakesureyouunderstandtheirbusinessandexplainalittlebitaboutwhatyoudoandhowyouwillbeabletohelpthemintheirbusiness.Then,exchangebusinesscardsandasktoscheduleaformalmeetinglaterontodiscussitingreaterdepth.Thesethreeapproaches,whenusedwell,willhelpensure

thatyourtrade-showdollars

reapincredibledividends.Justremember,focuson

whatyouwantoutofthetradeshowfirst.Then,choosethetradeshowthatbesthelpsyouaccomplishthatgoal.(341words)backLanguageStudyWhenyouaredecidingwhattradeshowtoattend,thekeyistobeclearaboutyourgoals.Thekeyis…:Themostimportantthingis…關(guān)鍵是···Forexample:Tolearntheskillwell,thekeyistodomorepractice.要學(xué)好這個(gè)技能，關(guān)鍵是要多練。Topromotebusiness,thekeyistogetmoreorders.要繁榮生意，關(guān)鍵是要多弄到些訂單。backLanguageStudyIfyouarelookingforaspecificproduct,youshouldchooseatradeshowwithasmanyvendorsaspossiblefortheproductyouareshoppingfor.As…aspossible:盡可能···Forexample:Youaresupposedtoeffecttheshipmentassoonas

possible.你們應(yīng)該盡速安排裝運(yùn)。Pleasespeakasloudlyas

possible.請(qǐng)盡量說(shuō)大聲一點(diǎn)。backLanguageStudyguarantee:v.toensure;topromiseormakecertain保證,擔(dān)保Forexample:Goodplanningwillguaranteesuccess.好的計(jì)劃是成功的保證。Iguaranteethatyou’llgetusefulinformationinthefair.我保證你能從這個(gè)交易會(huì)獲得有用的信息。backLanguageStudyspecific:a.explicit,particular,ordefinite具體的；明確的Forexample:Pleasebemorespecificaboutyourrequirement.請(qǐng)具體表明你們的要求。

Iwantaspecificanswerabouttheprice.我想要一個(gè)明確的價(jià)錢答復(fù)。backLanguageStudy

vendor:n.apersonwhosellssomething,esp.realproperty賣方，小販Forexample:Thevendorsignedacontractwiththepurchaser.賣方與買方簽訂了契約。Itisadocumentsenttoavendorrequestinggoodsorservices.這是一種提交給賣方的，關(guān)于購(gòu)買貨物和服務(wù)要求的單據(jù)。backLanguageStudy

option:n.theactofchoosing;thepowerorlibertytochoose選擇;選擇權(quán)Forexample:Anotheroptiontoconsiderisvolunteerwork.另一可考慮的選擇是去做義務(wù)工作。Hehadnooptionbuttoagree.他除了同意外別無(wú)選擇。backLanguageStudyspecializein:toconcentrateonaparticularactivityorproduct專門從事；專營(yíng)Forexample:Wespecializeinwoodfurniture.我們專門經(jīng)營(yíng)木家具。Theircompanyspecializesinfireplaces.他們公司專門經(jīng)營(yíng)壁爐。backLanguageStudy

booth:n.astallforthedisplay,esp.atemporaryoneatafairormarket攤位Forexample:Welcometoourbooth.歡迎到我們的展位來(lái)。Iamtakingdownthebooth.我在拆除攤位。backLanguageStudy

competewith：tomakeeffortstogainanadvantageorwinavictoryover與···競(jìng)爭(zhēng)Forexample:Wecannotcompetewithsoexperiencedacompany.我們無(wú)法與如此經(jīng)驗(yàn)豐富的公司競(jìng)爭(zhēng)Smallshopscannotcompeteinpriceswiththebigcompanies.小店是無(wú)法在價(jià)格上跟大公司進(jìn)行競(jìng)爭(zhēng)的。backLanguageStudy

Yourproductdoesn’tnecessarilyhavetofitthethemeofthetradeshow;itonlyhastofitthecustomer.notnecessarily…不一定···Forexample:Itdoesnotnecessarilyshowyouwillgettheorder.這并不表明你能獲得那個(gè)訂單。Luxurydoesnotnecessarilygiveyouhappiness.奢侈不一定給你快樂(lè)。backLanguageStudy

professional:a.of,relatingto,suitablefor,orengagedinasaprofession職業(yè)(性)的,業(yè)務(wù)的Forexample:Heisaprofessionalmanager.他是一個(gè)專業(yè)管理者。Iamconfidentinhisprofessionalability.我對(duì)他的業(yè)務(wù)技能很有信心。backLanguageStudyona...scale:atarelativelevelortoacertaindegree在···層面；以···的規(guī)模Forexample:Weneedtoorganizeabusinessactivityespeciallyonerunon

alargescale.我們要組織一次大規(guī)模的商業(yè)活動(dòng)。Itwasabusinessdealonatrivialscale.這是一次價(jià)值不高的商業(yè)交易。backLanguageStudyaimat:toproposetodosomething;intend打算；以···為目標(biāo)Forexample:Wemustaimatincreasing/toincreaseexports.我們要力求增加出囗貨物。Thefactorymustaim

atincreasingproduction.工廠應(yīng)該以增加生產(chǎn)為目的。backLanguageStudy

indepth:thoroughly;deeply徹底地；深入地Forexample:Hehasstudiedtheproductindepth.他深入地研究了那個(gè)產(chǎn)品。Youshouldthinkabouttheagreementatlengthandin

depth.你應(yīng)該充分徹底地考慮那個(gè)協(xié)議。backLanguageStudyensure:v.makesure

確保Forexample:Trytoensurethatthistimetableisstrictlykeptto.務(wù)必確保嚴(yán)格遵守該時(shí)間表Pleaseensurethatthegoodscouldbe