文件2015悅詩(shī)風(fēng)吟

2015悅詩(shī)風(fēng)吟Rideagreenbike,SavemyCity綠色單車綠色城市Green

Bicycle

Tour悅詩(shī)風(fēng)吟綠色自行車公益騎行活動(dòng)北京站ReviewBeijing2015.9.19Date:

Sep19th

(Sat)Tour

Start

Location:

8

Beijing

StoresEvent:

EC

MALLBicycle

Club

Support:

Tiesz

Bicycle

ClubNGO:

TNC大自然保護(hù)協(xié)會(huì)Bicycle

Collaboration

Brand:Forever永久牌自行車Celebrity:Yoona允兒，Guest

Speaker:

Filipp

Cai,

Ec

Mall

Director

Ms.

Suping

Wang

,

TNC

Mkt.

Director

Ms.

Liang

ShanParticipants:

100volunteers

(70

consumer,

30

media)Objective:

Low

carbon

transportation,

ride

a

bike,

save

my

cityMedia:

reach

40

onsite

media,

10

KOL8

Stores悠唐國(guó)際

You

Tang來(lái)福士

RaffleAPM翠微大廈

Cui

Wei金源燕莎MallJin

Yuan

Yan

Sha西直門凱德mallXiZhi

MenCapital西單大悅城

XiDan

Joy

City歐美匯

EC

MallMediaList《嘉人》Marie

Claire《服飾與美容》Vogue《世界時(shí)裝之苑》ELLE《時(shí)尚芭莎》BAZZAR《姐妹》CECI《瑞麗伊人》Ray

Lady《瑞麗服飾美容》Ray

Fashion《瑞麗時(shí)尚先鋒》Ray

Pioneer《時(shí)尚健康》Trends

Health《時(shí)尚先生》Esquire《智族》GQ《精彩OK！》OK!

MagazineChina《精品購(gòu)物指南》Beijing

Life

Style《北京青年報(bào)-尚色》Beijing

Youth

Daily《北京青年周刊》Beijing

YouthWeekly《京華時(shí)報(bào)》Beijing

Times《北京晨報(bào)》Beijing

Morning《北京晚報(bào)》Beijing

Evening《星期一》Monday瑞麗女性網(wǎng)悅己網(wǎng)新浪騰訊優(yōu)卡愛(ài)麗網(wǎng)Aili。Com女人志OnlyLady閨蜜網(wǎng)Kimiss搜狐時(shí)尚芭莎-微信Bazzar-Online鳳凰網(wǎng)Ifeng《新娛樂(lè)在線》Entertainment

Online土豆愛(ài)奇藝優(yōu)酷娛樂(lè)東星娛樂(lè)Tung

Star騰訊娛樂(lè)Ent.qq星尚Lifestyle

Channel每日文娛播報(bào)Daily

Entertain

report時(shí)尚健康TVTrend

Health時(shí)尚美妝TVTrend

Beauty11

Key

Title

Magazine8

Key

Title

Newspaper11Digital

Website10

Video

Site/TV

MediTotal

40

MediaGreen

Bicycle

Tour

--Start

Participants

start

fromstoresGreen

Bicycle

Tour

--

onthe

way

Participants

Group

Shot

on

the

way

to

EC

MallGreen

Bicycle

Tour

--Interaction

Part

Participants

appeal

public

for

low-carbon

life

style

by

collecting

signatures.Green

Bicycle

Tour

--Terminal

Sign

In

Participants

arrive

the

terminal

EC

Mall

and

handprint

on

the

sign

boardKick

OffCeremony---Stage

PartKick

OffCeremony

--Yoona

Store

Part--Yoona

Media

&

KOL

Feedback

The

innisfree

bicycle

and

the

whole

green

bike

team

e

a

beautiful

sceneryin

Beijing.

The

brand

publicity

and

NGO

image

totally

match

innisfree.

It’s

avery

successful

event.--

<

Sina>

Zhang

DanThe

ultimate

fresh

and

naturalism

is

cute

Yoona

+

fresh

green

bicycle

team.It’s

a

impressive

,

relax

and

happy

event!--

<

Elle>

Zeng

ShulinThe

whole

event

and

every

detail

showed

the

play

green

theme

veryclearly.

The

event

is

full

of

interactionand

positivelife

attitude.

Hopetoattend

more

innisfree

outdoor

event.--<

Ray

>

Tao

LingI

am

a

big

fans

of

innisfree

and

I’ve

attend

many

innisfree

events.This

eventis

one

of

my

favorite!

Good

organization,healthy

theme,

fresh

deco,suitable

rundown,

thoughtful

treating,

I

will

support

innisfree

forever.--

<

KOL

>

MissMu

Xia

Customer

Feedback

Customer

Feedback

Innisfree

green

bicycle

event

let

me

feel

the

happiness

of

exercising

and

make

me

e

abeautiful

scenery

as

well.

Innisfree

is

a

brand

with

green,

health

and

environmentalprotectionspirits.Innisfree

productsare

always

my

first

choice.--

Zhang

MoVery

meaningful

event!

It

is

everyone’s

duty

to

protect

environment!

Hope

innisfreecan

hold

more

similar

event.

I

will

definitely

support

innisfree.

Thank

Innisfree!--Tong

WeiInnisfree

staff

is

very

thoughtful.

They

specially

provide

sun

care

products

and

wettissue.I

enjoy

the

event

a

lot

since

I

can

have

the

chance

to

see

Yoona

and

I

like

ridingas

well

and

I

feel

very

honor

to

give

my

due

contribution

to

environmental

protection.Innisfree,

I

like

you

.

I

will

Support

you

forever!--Li

YayaoAbout

the

spokesperson

Yoona,

all

the

fans

accept

her

and

think

sheis

very

cute,

and

meanwhile,

they

expect

that

there

could

be

morebrand

events

of

spokespersons

in

the

future.I

only

want

to

say

one

thing—it’s

so

perfect

thatyou

choose

Yoona

as

the

spokesperson!It

has

been

7

years

and

now

Yoona

renewed

thecontract

again.

She

is

the

best

spokespersonand

I

will

always

use

the

products

of

inni.Yoona

is

so

pretty

and

fresh.

She

fits

the

brandvery

much.Because

of

Yoona,

my

whole

family

useinnisfree.

Yoona

is

a

super

spokesperson!Weibo

Fans

FeedbackInni

fans

appreciate

the

Green

Bicycle

Tourvery

much.They

say:

The

events

of

innisfree

are

alwaysexcellent

like

this

time!Fans

are

looking

forward

to

the

next

stop

of

the

Green

Bicycle

Tour

very

much,

especiallythe

fans

in

Wuhan.Fans

not

only

like

the

inni

bicycle

very much,

but

also

support

the

Green

Tour concept

of

the

brand.

They

will

support the

concept

by

doing

it

by

themselves.They

say:

The

bicycle

is

so

pretty!

If

you

cangive

me

one

as

a

present,

I

will

ride

to

workeveryday!They

say:

It

seems

I

should

prepare

to

ride

toschool

from

tomorrow.

For

Green

Tour!Weibo

Fans

FeedbackWeibo

SummaryOverall

Performance

@Brand

Weibo

In

September,

we

posted

19

Green

Bicycle

Tour

contents

on

innisfreebrand

Weibo.

The

cumulative

amount

of

reading

has

exceeded

725W,

andcomments

have

exceeded

1.2W.0919

live

performance

@Brand

Weibo

@Innisfree悅詩(shī)風(fēng)吟Overview

PerformanceAverage

PerformancePost91Readership1,940,000215,555Retweet2,550283Reply72881Like4,148461We

posted

9

direct

posts

of

the

Green

Bicycle

Tour

on

September

19th.

Thecumulative

amount

of

reading

has

exceeded

190W,

and

the

average

readinghas

exceeded

21W.0919

live

performance

@Brand

Weibo

Readership：64,000Retweet：89Reply：33

Like：163Readership：54,000Retweet：12Reply：14

Like：100Readership：62,000Retweet：51Reply：30

Like：144Readership：78,000Retweet：242Reply：70

Like：520Readership：100,000Retweet：323Reply：54Like：538Readership：163,000Retweet：641Reply：167

Like：73