英語(yǔ)必修Ⅳ牛津譯林Unit1課件Reading-I公開(kāi)課

AdvertisementsM4U1ReadingAdvertisementsM4U1Reading

Whereverwego,wecanseeavarietyofads.Whereverwego,wecanseeaStructureofthetext:Introduction

toads

2.Doesanadtellpeoplethecompletetruth?3.PublicserviceadsConclusion:_____________________!

expositorywriting說(shuō)明文寫(xiě)作1.Whatisanad?Itofferssupportingdetails.BodyDon’tbeaslavetoadsStructureofthetext:Introdupromoteaproduct

promoteaproduct

promotetheservicepromotetheserviceCommercialadCommercialadCommercialadvertisementsaremeantto_______aproductorservice,whichuses_________languageandexcitingimages.promotepersuasive立即下斑,禁止痘留Commercialadvertisementsare英語(yǔ)必修Ⅳ牛津譯林Unit1課件Reading-I公開(kāi)課

SaynotodrugsSaynotodrugs

PSAs(_______________________)aremeantto_______peopleabouthealth,safety,orotherproblemthataffectspublicwelfare.PublicserviceadvertisementseducatePSAs(_______________________Conclusion1.Anaduseswordsandpicturesto_______peopletobuya______or______,orto__________anidea.Therearetwomaintypesofads—__________________and_______________________.persuadeproductservice

believein

commercialadvertisement

publicserviceadvertisementConclusion1.persuadeproductse英語(yǔ)必修Ⅳ牛津譯林Unit1課件Reading-I公開(kāi)課英語(yǔ)必修Ⅳ牛津譯林Unit1課件Reading-I公開(kāi)課

Conclusion2:Adssometimesdon’t_____,butjusttellus_____truth.Therefore,don’t__________thetricksadsuse.liehalf

fallforConclusion2:liehalffallPublicserviceadPublicservicead

PSAs,which_________widespreadsocial_______,aimtoteachusandhelpus_____betterlives.PSAsaremeantto_______thepublic,andwecanlearnalotby________theadvicetheygive.

dealwithconcernsleadbenefit

followingPSAs,which_________widesp

Conclusion3:Notallads______________usthough.Thereexistsome________and_________betweenthetwotypes.

playtricksonsimilaritiesdifferencesConclusion3:playtricksCommercialadsPSAsPlacesmethodseverywhereusingattractivepicturesandcleverlanguage

similaritiesCommercialadsPSAsPlacesmethodDifferencesCommercialadsPSAsPurposesReliancePromotingaproductorserviceEducatingpeopleFulloftricksHelpfulDifferencesCommercialadsPSAsPDiscussion:

What’syourattitudetowardsadvertisements?Whydoyouthinkso?Discussion:ClassroomInteraction:Lookatthefollowingpicturesandthesloganswiththem,andtellyourclassmateshowmuchyouunderstandeachofthem.

ClassroomInteraction:Wishallthebestin2015!PepsiWishallthebestin2015!PepsTide’sin,dirt’sout.TideTide’sin,dirt’sout.Tide

少了這一點(diǎn)就不是一個(gè)完整的中國(guó)

I(i)amapartofChina!少了這一點(diǎn)就不是一個(gè)完整的中國(guó)I(i)amapar使某人注意/意識(shí)到…某人周?chē)奈ｋU(xiǎn)拒絕毒品社會(huì)問(wèn)題公共/大眾福利保護(hù)（某人）使免遭完全說(shuō)實(shí)話對(duì)恭維話感覺(jué)良好掉進(jìn)這種陷阱中捉弄某人makesb.awareof…thedangersaroundsb.say‘No’todrugsproblemsinsociety/socialproblemstellthecompletetruth

protectsbfromsth

publicwelfarefeelpleasedwiththenicecommentfallforthetrickplaytrickson使某人注意/意識(shí)到…m服務(wù)大眾過(guò)上更好的日子全國(guó)性的公益廣告活動(dòng)涉及普遍存在的社會(huì)問(wèn)題使大眾收益聽(tīng)從建議…的奴隸告誡某人不要吸毒(兩種方法翻譯)hadnocomprehensionservethepublic

leadbetterlivesnationwidepublicserviceadvertisingcampaign

dealwithwidespread