調(diào)研報(bào)告英文版

Groupmember葉秋蘭陳秀梅王嫻李聰Instantnoodleshavebecomeinternationalfood.Itisprobablythestatisticalglobalannualconsumptionofinstantnoodlesforabout1/3oftheChineseconsumedthe65.25billion.Chinahasbecometheworld'sinstantnoodleproductionandconsumptioncountry.21stcenturyco-existintherapiddevelopmentofChina'sinstantnoodleindustryopportunitiesandrisks,opportunitiesandchallenges.However,inoureducationenrollmentbannerwaving,thenumberofstudentsinChinasoared.Collegestudentsasaspecialsocialgroupsenhancetheoverallspendingpowerasthenumberofstraightup.Thefollowingisareportaboutuniversitystudentmostoninstantnoodles.Thefirstpart:Howmanytimesdoescollegestudentseatinstantnoodle?Accordingtoinvestigation,weknowthattheinstantnoodleshasbecomeanimportantpartinShenZhenpolytechnic’sstudents.Fromsurvey,33%ofthestudentseattheinstantnoodlearoundonceaweek,next,thereare31%studentseattheinstantnoodletwicetofourthaweek,thestudentswhonevereattheinstantnoodlehas21%.whileeatinginstantnoodlesmostfrequencyisabout15%.Thuswecanrealizethattheinstantnoodlesofcollegestudentsisverypopularinthefuture.Thespecificinvestigationareshownbelow:Thetimeaboutstudentseattheinstantnoodleonceaweek:NoOnceTwicetofourAbovefour21333115Thesecondpart:Wherearetheybuytheinstantnoodle?SupermarketMarketStorebelowdormitory141373WecanconcludedthatthestudentinShenzhenpolytechnicisprefertobuyinstoreblewtheirdormitorywhereisthenearestplacetothem,beside,theythinkitcansavetime.Itleadto73%studentsbuytheinstantnoodleinstorebelowtheirdormitory,only14%studentsbuyitfromsupermarketandmarket.So,tocaptureinstantnoodlesmarket,weshouldforcethesellingoncampus.Onlyinthisway,canweensurethatourinstantnoodlesmarketisbright.So,inthebeginningoflistedproducts,wehavetopayaconsiderablecostintothecollegestudents'storebelowdormitorytogetthecollegestudents'consumerfieldofvision,andattractthemtobuy,andfinallycapturemarket.Thethirdpart:Whichbranddotheychoose?康師傅統(tǒng)一白象斯美特今麥郎華龍華豐三太子其他754127822133710Investigationshowsthat,atpresentstudentseatinstantnoodlesbrandismainly康師傅and統(tǒng)一.From200respondents,among75studentswillingtoeat康師傅,41studentseatUni-President.Besides,therewere27studentschoose今麥郎and22studentslovewhite白象.Thus,instantnoodlebrandismoreandmoreimportant.Adominantbrandishighlyunlikelytoeverloseitsposition,likeTingyiandUni-President.Butsomesmallbrandsareforcingtopulloutofmarkets.Thefourthpart:What’sfactorsforstudentstochooseinstantnoodle?PriceBrandTasteAdvertismentSalespromotionPackageCuriositySizeHealthNutritionSafetyOther4327642024145313337303Frompiechart,20%studentspaymoreattentionintastewhentheychooseinstantnoodle.Inaddition,9%studentswillpaymoreattentiontoproductsize,11%studentswillconsiderthenutritionalfactors.Atthesametime,13%studentssaidtheywouldbuytheinstantnoodlesproductsconsideringthepricefactor.So,weshouldpayattentiontoproductqualityatthesametimesothatstudentscanaccept.However,somestudentswillconsidertheinstantnoodleshealthandfoodsafetyproblems.Withtheimprovementofpeople'slivingstandard,peoplepaymoreandmoreattentiontohealthydietandfoodsafety.So,asamanufacturer,wemustfirmlyseizetheconsumerneed,theproductsmakecorrespondingadjustment,inordertoconstantlycatertoconsumers,obtainthetrustofconsumers.Thefifthpart:Howstudentsgettheinformation?Althoughtodayismoderntimes,butstudentsgetinformationfrominternetisonly7%,so,newmediapropagandaisnotsuitableforallproducts.However,thereare26%studentssaidtheygettheinstantnoodlesinformationthroughthetelevisionadvertising.So,TVadsarestillindispensableintheproductads.Secondly,thereare21%studentsand17%studentsgettheinformationfromfriendandpromotion.So,onlyproduceahighqualityproductscanwingoodreputation.TVOutdooradvertisingFrienceInternetMagzinePromotingOthers5021391333330Thesixthpart:What’sDemandsofStudentsrequireinInstantnoodles?Accordingtothesurvey,Thereare68studentsthinkininstantnoodlesaddeggsasnon-staplefood,theywillbemorewillingtobuyinstantnoodles.Inaddition,thereare43studentslikeintheinstantnoodlesaddvegetablesasnon-staplefood.Therefore,makeuseofthenewtechnologyinthedevelopmentofnewproducts,tryininstantnoodlesaddconsumerslikeeggsandvegetables.Also,64studentsexpressedtastetochoosetheirownloveofinstantnoodlesisveryimport,thereare31studentssaidtheyalsopayattentiontothecomponentofinstantnoodles.Inthefinalanalysis,orhavehigherrequirementsonthequalityofinstantnoodles!Warmly,thereare33studentssaidtheywouldinthechoicetofocusonhealth,thereare30studentsalsosaidtheychoosewillpaymoreattentiontofoodsafety.Therefore,inthedevelopmentofnewproductsmustbeconscioustojointhehealth,nutrition,safetyandotherelements,canbemorepopularwithconsumersbycollegestudents!Firstofall,inthenextinstantnoodlesmarketcompetition,productqualityalwayscannotbebypassed.N