天貓運營-競品數(shù)據(jù)分析表-商品周期監(jiān)控表

,商品名稱/鏈接,,,競品數(shù)據(jù)分析（表格帶公式，直接填寫）,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

,價格：xx-xx,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

,項目,,,二,三,四,五,六,日,一,二,三,四,五,六,日,一,二,三,四,五,六,日,一,二,三,四,五,六,日,一,二,三

,,,,8/8,8/9,8/10,8/11,8/12,8/13,8/14,8/15,8/16,8/17,8/18,8/19,8/20,8/21,8/22,8/23,8/24,8/25,8/26,8/27,8/28,8/29,8/30,8/31,9/1,9/2,9/3,9/4,9/5,9/6

,日銷量,,,12,43,54,47,39,39,57,53,34,33,26,40,33,43,64,56,50,44,49,46,21,25,19,21,,,41,10,70,62

,日UV,,,8963,5913,3200,1964,1736,5176,7873,2469,1914,2075,1878,3914,4562,1238,1945,2988,5268,8949,9872,9617,6355,5476,9167,12962,,,8118,488,9009,7707

,PC端總計,,,655,611,634,494,363,404,489,444,408,391,404,304,317,476,566,655,581,588,557,346,561,620,534,956,,,326,162,587,567

,無線端總計,,,8308,5302,2566,1470,1373,4772,7384,2025,1506,1684,1474,3610,4245,762,1379,2333,4687,8361,9315,9271,5794,4856,8633,12006,,,7792,326,8422,7140

,日轉(zhuǎn)化率,,,0.13%,0.73%,1.69%,2.39%,2.25%,0.75%,0.72%,2.15%,1.78%,1.59%,1.38%,1.02%,0.72%,3.47%,3.29%,1.87%,0.95%,0.5%,0.5%,0.48%,0.33%,0.46%,0.21%,0.16%,,,0.51%,2.05%,0.78%,0.80%

pc端,免費流量來源,主要頁面,店鋪頁,144,126,155,130,82,124,105,80,73,84,81,73,72,95,100,113,113,79,61,61,75,58,61,124,,,37,16,84,82

,,,寶貝頁,126,111,128,94,85,84,102,79,71,67,66,55,39,112,112,156,115,107,74,67,142,169,143,296,,,66,9,119,109

,,,天貓,3,3,1,0,1,1,4,1,4,1,5,2,1,3,2,0,0,3,1,2,1,0,4,9,,,1,0,0,0

,,,淘寶首頁,1,2,0,0,0,0,0,1,0,0,0,0,0,0,3,1,1,1,0,3,1,3,2,0,,,0,0,1,2

,,,小計,274,242,284,224,168,209,211,161,148,152,152,130,112,210,217,270,229,190,136,133,219,230,210,429,,,104,25,204,193

,,淘寶站內(nèi)搜索,寶貝搜索,116,112,110,72,63,59,95,96,83,78,72,39,46,68,95,86,94,97,94,59,98,96,94,124,,,69,92,127,108

,,,天貓搜索,41,43,46,35,28,37,33,36,37,44,31,34,30,37,60,53,51,44,47,21,30,54,38,48,,,33,31,47,42

,,,類目搜索,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,0,0,0,0,0,0,0,,,0,0,0,0

,,,小計,157,155,156,107,91,96,128,132,120,122,103,73,76,105,155,139,147,141,141,80,128,150,132,172,,,102,123,174,150

,,其他頁面,淘寶其他頁面,51,56,42,37,31,24,38,38,27,20,21,8,18,0,0,31,37,25,14,15,30,30,31,92,,,17,6,29,21

,,,數(shù)據(jù)魔方,4,1,3,1,1,0,1,3,4,0,2,0,2,2,2,2,2,2,1,1,0,3,0,1,,,0,1,3,3

,,,量子統(tǒng)計,1,0,1,0,0,0,0,1,1,0,1,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,淘寶聯(lián)盟,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,愛淘寶,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,1,0

,,,小計,56,57,46,38,32,24,39,42,32,20,24,8,20,2,2,34,39,27,15,16,30,33,31,93,,,17,7,33,24

,,支付中心,購物車,13,12,13,12,8,2,18,6,10,11,9,8,9,12,14,16,14,12,18,6,15,25,23,49,,,5,4,15,19

,,,開始購買,0,0,2,0,0,0,2,0,0,0,0,0,0,0,1,2,3,0,0,1,0,0,0,0,,,0,1,0,1

,,,小計,13,12,15,12,8,2,20,6,10,11,9,8,9,12,15,18,17,12,18,7,15,25,23,49,,,5,5,15,20

,,我的淘寶,已買到的寶貝,6,6,12,3,4,2,3,3,6,4,5,1,3,0,1,1,4,0,0,0,2,2,0,2,,,1,0,1,3

,,,我的淘寶首頁,2,3,2,6,2,1,1,2,2,1,2,1,1,2,2,4,2,3,2,4,3,0,3,8,,,1,0,4,6

,,,賣家中心,2,0,2,4,2,1,0,0,1,0,1,1,1,0,1,0,0,1,0,2,1,1,2,0,,,0,1,0,1

,,,我的收藏,0,0,1,4,1,0,0,4,0,0,1,0,0,1,1,1,0,0,2,0,1,1,3,0,,,0,1,2,2

,,,評價管理,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,0,0,2,0,0,0,1,0,0,,,0,0,1,0

,,,小計,10,9,17,17,9,4,4,9,9,5,9,3,5,4,6,6,6,6,4,6,7,5,8,10,,,2,2,8,12

,,活動,淘金幣,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,小計,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,社區(qū),跳蚤街,0,0,0,1,0,0,1,0,1,0,2,0,1,0,0,0,0,0,1,1,0,0,0,0,,,0,0,0,0

,,,小計,0,0,0,1,0,0,1,0,1,0,2,0,1,0,0,0,0,0,1,1,0,0,0,0,,,0,0,0,0

,,外網(wǎng),新浪微博,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,搜狗,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,小計,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,合計,,,510,475,518,399,308,335,403,350,320,310,299,222,223,333,395,467,438,438,438,243,399,443,404,753,,,230,162,434,434

,付費流量來源,廣告來源,直通車,135,126,103,83,48,60,76,73,73,71,91,70,81,137,158,168,131,136,113,88,147,166,123,191,,,92,0,141,120

,,,淘寶客,7,6,7,9,5,7,5,15,11,7,10,9,11,6,13,14,7,12,3,10,15,8,6,11,,,3,0,4,9

,,,鉆展,3,4,6,3,2,2,5,6,4,3,4,3,2,0,0,6,5,2,3,5,0,3,1,1,,,1,0,8,4

,,,小計,145,136,116,95,55,69,86,94,88,81,105,82,94,143,171,188,143,150,119,103,162,177,130,203,,,96,0,153,133

,合計,,,145,136,116,95,55,69,86,94,88,81,105,82,94,143,171,188,143,150,119,103,162,177,130,203,,,96,0,153,133

,PC端總計,,,655,611,634,494,363,404,489,444,408,391,404,304,317,476,566,655,581,588,557,346,561,620,534,956,,,326,162,587,567

無線端,免費流量來源,手機淘寶-主要頁面,店鋪頁,1158,779,525,386,354,778,1152,382,445,392,324,641,716,645,644,609,686,820,817,784,680,660,848,1552,,,731,33,779,772

,,,寶貝頁面,926,750,599,449,446,615,1125,451,316,443,397,534,629,0,0,539,800,1201,1225,1168,849,765,1283,1853,,,1161,62,1190,1112

,,,小計,2084,1529,1124,835,800,1393,2277,833,761,835,721,1175,1345,645,1210,1148,1486,2021,2042,1952,1529,1425,2131,3405,,,1892,95,1969,1884

,,手機淘寶-搜索,寶貝搜索,553,432,371,330,337,398,422,359,294,324,315,357,454,68,95,628,581,599,524,549,486,545,602,739,,,554,133,652,659

,,,天貓搜索,4,4,2,0,0,2,2,1,0,0,0,1,1,37,60,1,0,6,11,7,2,3,3,14,,,2,0,3,2

,,,小計,4,2,0,0,0,400,424,360,294,324,315,358,455,105,155,629,581,605,535,556,488,548,605,753,,,556,133,655,661

,,手機淘寶-我的淘寶,訂單頁,163,140,134,97,78,89,96,66,64,50,58,76,62,0,0,58,66,86,83,81,71,46,70,106,,,127,17,141,135

,,,收藏,98,77,57,54,55,62,75,66,54,37,43,36,60,0,0,66,73,69,79,89,72,82,91,147,,,48,12,63,55

,,,待收貨,12,13,7,8,5,4,3,2,3,2,1,3,4,0,0,1,1,2,2,3,3,1,1,3,,,3,0,3,5

,,,待付款,1,2,2,2,0,4,2,1,0,2,1,2,2,0,0,0,1,0,0,0,1,0,0,0,,,2,0,0,0

,,,待發(fā)貨,1,1,1,1,0,2,0,1,0,1,1,0,1,0,0,1,3,2,1,0,0,0,0,0,,,2,0,1,1

,,,購物車,0,0,0,0,0,0,0,0,0,0,1,0,1,12,14,0,0,0,0,0,0,0,0,0,,,0,0,0,0

,,,待評價,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,0,1,2,1,1,2,0,1,,,0,0,0,0

,,,小計,275,233,201,162,138,161,176,136,121,92,105,117,130,12,14,127,144,160,167,174,148,131,162,257,,,182,29,208,196

,,其他流量來源,其它,311,197,70,61,45,129,186,60,34,68,44,119,138,0,0,67,0,277,298,0,202,140,327,439,,,256,8,287,256

,,,小計,311,197,70,61,45,129,186,60,34,68,44,119,138,0,0,67,0,277,298,0,202,140,327,439,,,256,8,287,256

,,手機天貓,天貓app,3167,1826,750,251,214,1359,2026,455,199,159,142,888,1172,0,0,204,1314,2914,3516,3499,1897,1434,2828,3611,,,2264,49,2622,2060

,,,小計,3167,1826,750,251,214,1359,2026,455,199,159,142,888,1172,0,0,204,1314,2914,3516,3499,1897,1434,2828,3611,,,2264,49,2622,2060

,,手機淘寶-活動,其他活動,2274,1399,401,146,153,1220,2154,162,87,103,84,840,908,0,0,144,978,2236,2547,2652,1447,1069,2431,3341,,,2459,10,2510,1931

,,,焦點圖活動,34,14,4,0,3,3,37,1,1,3,1,11,18,0,0,0,2,5,11,10,9,3,8,11,,,9,0,7,7

,,,淘金幣,8,5,1,0,3,21,19,0,0,2,0,3,5,0,0,0,0,5,4,8,1,1,6,7,,,4,0,7,6

,,,聚劃算,7,3,0,2,1,0,5,0,0,0,0,1,3,0,0,2,19,30,40,41,17,18,37,48,,,30,0,50,24

,,,小計,2323,1421,406,148,160,1244,2215,163,88,108,85,855,934,0,0,146,999,2276,2602,2711,1474,1091,2482,3407,,,2502,10,2574,1968

,,手機淘寶-微淘,微淘,25,27,1,0,2,10,24,7,4,83,47,50,18,0,0,4,7,29,16,12,3,4,9,9,,,6,0,4,3

,,,小計,25,27,1,0,2,10,24,7,4,83,47,50,18,0,0,4,7,29,16,12,3,4,9,9,,,6,0,4,3

,,手機淘寶-頻道,有好貨,16,7,0,2,2,9,8,0,0,0,1,5,5,0,0,0,3,5,5,3,7,8,7,5,,,11,0,11,6

,,,淘搶購,11,6,2,1,1,4,4,1,0,0,0,5,5,0,0,0,4,8,9,18,6,4,8,13,,,10,0,9,7

,,,特色街,8,3,1,1,0,4,3,1,0,1,0,3,3,0,0,0,2,6,5,6,3,2,6,5,,,8,0,15,9

,,,垂直市場,8,0,0,0,0,1,2,0,0,0,0,1,1,0,0,2,2,12,6,9,6,7,12,10,,,13,0,10,4

,,,小計,43,16,3,4,3,18,17,2,0,1,1,14,14,0,0,2,11,31,25,36,22,21,33,33,,,42,0,45,26

,,手機淘寶-二維碼,二維碼,5,5,0,0,0,3,1,0,0,0,1,2,4,0,0,0,1,2,2,4,1,3,3,6,,,3,0,5,2

,,,小計,5,5,0,0,0,3,1,0,0,0,1,2,4,0,0,0,1,2,2,4,1,3,3,6,,,3,0,5,2

,合計,,,8237,5256,2555,1461,1362,4717,7346,2016,1501,1670,1461,3578,4210,762,1379,2327,4543,8315,9203,8944,5764,4797,8580,11920,,,7703,324,8369,7056

,付費流量來源,手機淘寶-廣告來源,直通車,67,39,10,7,9,50,36,8,5,0,0,29,34,0,0,3,5,7,2,10,1,4,6,3,,,5,1,5,5

,,,其他,2,4,1,2,2,3,1,1,0,14,13,2,1,0,0,3,139,38,110,317,28,55,46,81,,,80,1,47,79

,,