平面廣告設(shè)計(jì)技能培訓(xùn)大綱

2(掌握平面設(shè)計(jì)軟件Photoshop、CorelDRAW3(4(二、培訓(xùn)中應(yīng)注意的問(wèn)題123、培訓(xùn)中應(yīng)注意少講多練。planning,andgovernmentfinancing,andwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcommunityplanning,andlargedistricttransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,speedupnewCommunityconstruction,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxinsurancerunning,andExpandemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyreliefanddevelopmentworkinthisbattlethemissionobjectivesforpovertyalleviationinthefilearealreadyquiteclear,wastheprevioustwoyears(2016-2017)concentratedhard,threeyearsafter(2018-2020),consolidationandimprovement,bytheendof2017,theCounty......Apoorvillageand......Librarydistrictall"pickhat"and"five-ten",......Alltheruralpooroutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks,winthebattleforpovertyalleviation,thekeyistofindouttheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccuratelyidentifyobjectsforpovertyalleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtodoaccurate?'firsttaskistodobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,villagebooks,模塊一設(shè)計(jì)素描與平面構(gòu)成1565一、美術(shù)基本知識(shí)5二、設(shè)計(jì)素描繪畫(huà)45三、平面構(gòu)成1020模塊二色彩與色彩構(gòu)成10一、色彩基本知識(shí)55二、色彩靜物22三、色彩風(fēng)景16四、色彩構(gòu)成527模塊三CoreIDraw圖形設(shè)計(jì)5一、理論知識(shí)50二、實(shí)踐技巧75模塊四Photoshop圖像處理1090一、理論知識(shí)10二、實(shí)踐技巧90模塊五版面設(shè)計(jì)1036一、概述2二、組版原則三、版式設(shè)計(jì)的組織結(jié)構(gòu)46四、版式設(shè)計(jì)的形式法則3五、版式設(shè)計(jì)與字體編排六、版式設(shè)計(jì)與圖片編排12七、版式設(shè)計(jì)與色彩運(yùn)用12平面廣告設(shè)計(jì)與制作流程1640一、平面廣告設(shè)計(jì)的構(gòu)成要素2二、平面廣告的評(píng)議符號(hào)元素23三、平面廣告的色彩33四、廣告的編排33五、平面廣告的印刷68六、平面廣告作業(yè)dobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvillagebooks,cardistolleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtodoaccurate?'firsttaskheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccuratelyidentifyobjectsforpovertya,winthebattleforpovertyalleviation,thekeyistofindouttten",......Alltheruralpooroutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks-orvillageand......Librarydistrictall"pickhat"and"five2020),consolidationandimprovement,bytheendof2017,theCounty po-2017)concentratedhard,threeyearsafter(2018-sbattletheobjectivesforpovertyalleviationinthefilearealreadyquiteclear,wastheprevioustwoyears(2016inthidemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyreliefanddevelopmentwork,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxinsurancerunning,andExpanctionransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,speedupnewCommunityconstruandwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcommunityplanning,andlargedistricttplanning,andgovernmentfinancing,2機(jī)動(dòng)448總計(jì)70380培訓(xùn)內(nèi)容培訓(xùn)建議1.2.3.1.設(shè)計(jì)素描的基本概念1.對(duì)物體的透視律的理解:2.對(duì)形體的結(jié)構(gòu)、比例的把二、設(shè)計(jì)素描要素握;對(duì)線(xiàn)條的熟練運(yùn)用;繪畫(huà)結(jié)構(gòu)與線(xiàn)條模塊一對(duì)明暗的成因及其規(guī)律的4.5.2.1.新形態(tài)的創(chuàng)造、圖形想象2.平面構(gòu)成的基本型3.4.1.一、色彩基本2.知識(shí)3.色彩的體系4.1.臨摹練習(xí)、寫(xiě)生練習(xí)、教師示色彩與色彩2.基本技法媒體等手段展示典范例輔助1.2.色彩的調(diào)和四、色彩構(gòu)成3.4.ebooks,cardillagdoaccurate?'firsttaskistodobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvntifyobjectsforpovertyalleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtolyideviation,thekeyistofindouttheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccurateoutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks,winthebattleforpovertyalleten",......Alltheruralpoor-"pickhat"and"five2020),consolidationandimprovement,bytheendof2017,theCounty......Apoorvillageand districtall-2017)concentratedhard,threeyearsafter(2018-previoustwoyears(2016wasteliefanddevelopmentworkinthisbattlethemissionobjectivesforpovertyalleviationinthefilearealreadyquiteclear,ncerunning,andExpandemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyrinsuraeedupnewCommunityconstruction,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxanning,andlargedistricttransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,spunityplplanning,andgovernmentfinancing,andwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcomm3在CorelDRAW模塊三2.CorelDraw3.圖形編輯4.曲線(xiàn)繪制二、實(shí)踐技巧5.互動(dòng)式工具6.在photoshop1(吸管工具、徒手工具與縮放工具的應(yīng)用技巧3(槍工具的應(yīng)用技巧4(藝術(shù)節(jié)筆的應(yīng)用技巧建議教學(xué)方法:二、實(shí)踐持5(部分輔助工具的應(yīng)用技巧利用實(shí)例法教學(xué)，在教學(xué)過(guò)程模塊四巧Photoshop圖象處理7(圖層的基本概念及圖怪的應(yīng)用范例8(9(10.11(121(版面設(shè)計(jì)的概念和范圍2(3(1(2(便于閱讀4(dobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvillagebooks,cardistolleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtodoaccurate?'firsttaskheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccuratelyidentifyobjectsforpovertya,winthebattleforpovertyalleviation,thekeyistofindouttten",......Alltheruralpooroutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks-orvillageand......Librarydistrictall"pickhat"and"five2020),consolidationandimprovement,bytheendof2017,the po-2017)concentratedhard,threeyearsafter(2018-sbattlethemissionobjectivesforpovertyalleviationinthefilearealreadyquiteclear,wastheprevioustwoyears(2016inthidemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyreliefanddevelopmentwork,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxinsurancerunning,andExpanctionransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,speedupnewCommunityconstruandwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcommunityplanning,andlargedistricttplanning,andgovernmentfinancing,41(2(三、版面設(shè)計(jì)3(的組織結(jié)構(gòu)4(骨骼結(jié)構(gòu)構(gòu)，圖片編排與字體編排及色5(網(wǎng)絡(luò)結(jié)構(gòu)圖彩的運(yùn)用與特點(diǎn)6(1(比例、尺度的原則的形式則4(節(jié)奏、虛實(shí)5(1(常用字五、版面設(shè)計(jì)2(安體易讀性與安體編排3(六、版面設(shè)1.圖片選擇與剪裁計(jì)與圖片編2.圖片形態(tài)設(shè)計(jì)排3.1.2.用1(插圖(1)插圖的概念(2)用(3)插圖的不同形式(4)(5)插圖的表現(xiàn)形式告設(shè)計(jì)的構(gòu)2.攝影重點(diǎn):3.標(biāo)志(1)識(shí)別性。(2)同一性。(3)1.對(duì)視覺(jué)傳達(dá)要素的學(xué)習(xí)，使1.標(biāo)題、標(biāo)語(yǔ)內(nèi)容、分類(lèi)及各自功能和作告的語(yǔ)言符號(hào)2.說(shuō)明文案1.2.色彩在廣告中的功能三、平面廣告式與法則。(1)鮮明性(2)適切性(聯(lián)想性)(3)的色彩真實(shí)性(4)情感性(5)-"pickhat"and"five2020),consolidationandimprovement,bytheendof2017,theCounty......Apoorvillageand districtall-2017)concentratedhard,threeyearsafter(2018-heprevioustwoyears(2016wasteliefanddevelopmentworkinthisbattlethemissionobjectivesforpovertyalleviationinthefilearealreadyquiteclear,ncerunning,andExpandemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyrinsuraeedupnewCommunityconstruction,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxanning,andlargedistricttransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,spunityplplanning,andgovernmentfinancing,andwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcommebooks,cardillagdoaccurate?'firsttaskistodobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvntifyobjectsforpovertyalleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtolyideviation,thekeyistofindouttheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccurateoutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks,winthebattleforpovertyalleten",......Alltheruralpoor5在課程進(jìn)行到“第五:平面1.2.(1)編排(2)編排經(jīng)營(yíng)的基本步驟1.(1)五、平面廣(2)平版印刷(膠版印刷)程告的印刷(3)凹版印刷1平面廣告設(shè)六、平面廣告2、實(shí)踐主要內(nèi)容:計(jì)和制作流程，加深學(xué)生對(duì)(1)以社會(huì)普遍關(guān)注的實(shí)際問(wèn)題或某平平面廣告設(shè)計(jì)的能力程面廣告設(shè)計(jì)競(jìng)賽為主題dobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvillagebooks,cardistolleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Howtodoaccurate?'firsttaskheway,selectingtherightbreakthrough,effectivenessinordertoworkon.(A)toaccuratelyidentifyobjectsforpovertya,winthebattleforpovertyalleviation,thekeyistofindouttten",......Alltheruralpooroutofpoverty,stabilitytoachieve"twoworryaboutthree".Toaccomplishthesetasks-orvillageand......Librarydistrictall"pickhat"and"five2020),consolidationandimprovement,bytheendof2017,theCounty po-2017)concentratedhard,threeyearsafter(2018-sbattlethemissionobjectivesforpovertyalleviationinthefilearealreadyquiteclear,wastheprevioustwoyears(2016inthidemploymentandimprovepeople'slivelihoodshedchangedeconomicchain.Thesecond,onpovertyreliefanddevelopmentwork,formednewcommunitylivebuilding,andintensivewithgroundproject,andenterprisetaxinsurancerunning,andExpanctionransformation,breakadministrativedivisionsboundaries,optimizationtownspatialstructure,speedupnewCommunityconstruandwholevillagerelocation,andfirstbuiltHousplit"ofprinciples,insistedbigcommunityplanning,andlargedistricttplanning,andgovernmentfinancing,614開(kāi)畫(huà)板每人12石膏幾何體2套345小水桶每人1個(gè)繪畫(huà)工具6三角板每人17顏料盒每人1個(gè)8鉛筆每人1套9橡皮每人3塊10素描紙每人1袋水粉紙每人1袋12電腦室13酷睿雙核電腦每人一臺(tái)1415打印機(jī)16刻錄機(jī)平面廣告的印刷噴繪和印刷機(jī)(跟印安排學(xué)生參觀印1718PC系統(tǒng)平面設(shè)計(jì)軟件蘋(píng)果版19與PC版ebooks,cardillagdoaccurate?'firsttaskistodobasicworksolid.Totaldemandisdowntovillage,household,persons,County,town,andvntifyobjectsforpovertyalleviation.XIGeneralSecretarynotedthatthecriticaltimeofpovertyliesinprecision.Ho