綜合商務(wù)英語(yǔ)二冊(cè)Unit-6Sales課件

綜合商務(wù)英語(yǔ)二冊(cè)Unit6Sales綜合商務(wù)英語(yǔ)二冊(cè)Unit6Sales1

Contents:

1.Waystosale

2.ConjunctiveAdverbs

3.Writinge-mail

Contents:

2Objectives

Whenthelearnersfinishlearningthisunit,theyshouldbeabletoknowwhatissalesjob

howtouseconjunctiveadverbshowtowriteane-mail

Objectives3

1.Lead-in

Yourcompany,acombmanufacturerassignsyoutosellthecombtothemonks,canyoudoit?Howwillyoureply?

4SELLINGCOMBTOMONKSSELLINGCOMBTOMONKS52.VocabularyBuilding

1.brandloyalty2.discount

3.coupons4.profit

5.nichemarketing6.fixedcosts2.VocabularyBuilding1.brand6Completethefollowingparagraphwiththegivenwords.emphasizeinfluencesocial

promotionimportantrelyAtargetmarket’sdemographics---age,income,education,

class,occupationalso

thepromotionmix.Afirmmarketingtoteenagerswould

advertising,especiallyontelevision,but

lessonpersonalselling,salespromotion,orpublicity.Afirmtargetingeducated,financiallywelloffconsumersaged35andolderwouldusepersonalselling,advertising,andperhaps,publicitybutnotconsumersales

activities,sincecoupons,refunds,andsweepstakesaremore

tolower-andmiddle-incomefamilies.socialinfluenceemphasizerelypromotionimportantCompletethefollowingparagra73.Reading

1.AfterreadingthestoryinPartI,discusswithyourpartnerwhatspecificabilitiesasalespersonshouldhave,andwritethemdown.2.ReadthefollowingarticlefromtheWSJ(TheWallStreetJournal).Thejobdescriptioninitmaychallengethetraditionalviewofsalespersonsofthepublic.Notedownthejobdescription.Comparethemwithwhatyouhavewrittendown.綜合商務(wù)英語(yǔ)二冊(cè)Unit-6Sales課件8ACareerinSalesACareerinSales9

Readthefollowingstatementsanddecidewhethertheyareconsistentwiththeinformationinthearticle.Ifitisconsistent,writea“T”infrontofthesentence;ifnot,writean“F”.1.Salespersonsarepeoplewhojustneedtosellproductsandknockdoorseveryday.2.Salesjobisnotasimportantasmarketingjob.3.Asalescareerpathaffordsabroadoverviewofabusinesswhileallowingforspecializationovertimefortheyoungstaff.4.Asalespersondoesnotneedtolearnthelatesttechnology.5.Tobeasuccessfulsalesperson,youarenotonlyagoodspeaker,butalsoagoodlistenerandobserver.Readthefollowingstatemen104.LanguageFocusConjunctiveAdverbs4.LanguageFocus11Lookatthefollowingsentences.Payattentiontotheitalicwords,andguessthefunctionofthem.Dotheyhavesimilarfunctionswiththewordsintroducedinthepreviousunit?1.IsatdownalongsideAdam;henceforth,hesang.2.Elainewantedtohigh-fivethefriendlygiant;consequently,shehadtojumptoreachhim.3.Iwalkedtothestore,andthenIdecidedtogotothepark.4.Jadewastalkinginclass;therefore,shegotintrouble.Lookatthefollowingsentence12Whatisconjunctiveadverb?

Aconjunctiveadverbisanadverbthatconnectstwoclauses.Conjunctiveadverbsshowcauseandeffect,sequence,contrast,comparison,orotherrelationships.CommonconjunctiveadverbsPunctuationWhatisconjunctiveadverb?A13Workinpairs,makeupadialogueinthefollowingsituation.5.Speaking

Work

in

pairs.

Make

up

a

dialogue

in

the

following

situation.

StudentA:Youareavacuumclearsalesperson.Youcompanylaunchedanewmodelwhosedesignisuser-friendlybutexpensive.Beatyourbrainstopersuadethebuyertopurchaseyourproduct.StudentB:Youareahousewifewholikestheproductbutwantstobuyitatalowerprice.Thebeginningandclosingpartofthesellingdialoguehavealreadybeengiven.Workinpairs,makeupadialo14Salesman:Goodafternoon,Madam.Allowmetoshowyouournewproduct.Housewife:Yes,please....Salesman:Doyouwanttobuyit?Housewife:Yes,butthepriceistoohigh.Salesman:Yousee,ourproductisadvancedandconvenienttouse…............................................................................................................................................................................................................................Housewife:Ok,Iwillbuyit.Hereisthemoney.Salesman:Thankyouforappreciatingourproduct.Housewife:Goodbye.Salesman:Goodafternoon,Mada156.Writing

6.Writing16Fillintheblankswiththegivenexpressionsandyourknowledgeofe-mailwritingaccordingtothegraphtofinishtheE-mailwhichisgoingtosendtoyourmanager.Dear

,IamwritingtoreportthesalesprofitfromJanuarytoAprilin2013.Aswecanseefromthebarchart,inJanuarythesalesprofitstandsat39milliondollars,thenit

toonly20milliondollarsinFebruary.However,inthenextmonth,it

toabout30milliondollars.Duetothesalespromotionalactivities,attheendofApril,theprofit

over80milliondollars,whichisthehighestamongthefourmont