新視野英語教程（第四版）視聽說教程2 Unit-7 Secrets of Advertising聽力原文及答案

Unit7SecretsofAdvertising

聽力腳本

PartIListeningComprehension

SectionA

Directions:Listentothequestionsanddecideonthebestanswers.Thequestionswillbespokentwice.

Numberone:Whydidyoubuythatcereal?

Numbertwo:Whatdoyouthinkofthatadvertisement?

Numberthree:Whydoyoukeephummingthattune?

Numberfour:WherehaveIseenthatactressbefore?

Numberfive:What’sthatadvertisementfor?

SectionB

Directions:Listentotheshortconversationsanddecideonthebestanswers.Boththeconversationsandthequestionswillbespokentwice.

Numberone

M:Isawthatbookadvertisedonline.Itlooksreallyinteresting.

W:Oh,Isawthatadvertised,too.Imightbuyit.

Question:Whatarethespeakerstalkingabout?

Numbertwo

M:Theadvertisementsaidthatthisproductwouldstopmefromlosingmyhair.

W:Well,youshouldn’tbelieveeverythingyouhearinadvertisements.

Question:Whatmightbethereasonwhythemanisunhappywiththeproducthebought?

Numberthree

W:I’mfedupwithmysocialmediafeedsatthemoment.It’sfullofadvertisements.

M:Iknowwhatyoumean.Ihavethesameproblem.

Question:Whatarethespeakerscomplainingabout?

Numberfour

W:Wheredoesyourfatherwork?

M:Heusedtoworkinadvertisingbutnowhe’sinfinance.

Question:Wheredoestheman’sfatherwork?

Numberfive

M:Ifyouwantyourbusinesstobesuccessful,youshouldcreateanadvertisingcampaign.

W:Hm.Theproblemisthatadvertisingissoexpensive.

Question:Howdoesthewomanfeelaboutadvertisingherbusiness?

SectionC

Directions:Listentotheshortconversationanddecideonthebestanswers.Boththeconversationandthequestionswillbespokentwice.

W:IthinkI’dliketoworkinadvertising.

M:Really?Why?

W:I’minterestedinpsychologyandunderstandingwhypeoplewantthings.

M:Iguessthat’swhatadvertisingisallabout,isn’tit?

W:Right!Andwhat’ssocoolaboutitisthatyou’renotnecessarilysellingaproducttosomeone,you’resellingthemthekindofemotionstheywanttofeel.

M:So,you’resellingthemhappinessthroughapairofshoes,forexample?

W:Yeah,that’sit!Orafeelingofbelongingthroughapairofjeans.

M:So,howcanyougetintoacareerinadvertising?

W:Ithinkdoingacourseinmarketingwouldbeagoodstart.

Questionone

Whatdoesthewomanwanttodo?

Questiontwo

Whydoesshefindadvertisinginteresting?

Questionthree

Whatisthewomangoingtodonext?

SectionD

Directions:Listentothepassageandfillintheblanks.Thepassagewillbereadthreetimes.

Advertisingonsocialmediahasbecomeapowerfultoolforbusinessestoreachtheirtargetaudience.BillionsofpeopleuseplatformslikeFacebook,InstagramandTwitterasit’saneffectivewaytopromoteproductsandservices.Socialmediaadvertisementscanbetailoredtopeople’sinterestsandbehaviorswhichmeansthatcompaniescanconnectwiththepeoplewhoaremostlikelytobuytheirproductsorusetheirservices.Theseadvertisementscanbeintheformofeye-catchingimages,videosorsponsoredposts.Theyappearinusers’feedsincreasingthechancesofsales.Byusingsocialmediaadvertising,businessescanboostbrandawareness,drivewebsitetrafficandincreasetheirsalesinacost-effectivemanner.

參考答案

PartIListeningComprehension

SectionA

1.B 2.D 3.B 4.D 5.B

SectionB

1.B 2.C 3.B 4.B 5.A

SectionC

1.A 2.D 3.D

SectionD

1.powerfultool 2.effectiveway 3.connectwith

4.eye-catching