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SWORLDUCIRCULARECMONOMYFORUM20M23SUMMARYREAPORTRY
World
Circular
WWORLD
CIRCULAR
ECONOMY
FORUM
2023
Economy
Forum2023
Summary
Report
SITRa
2
Towardsanaturepositivetomorrowtogetherwithfutureleaders
In2023,oneoftheworld’smostinfluentialcir-
culareconomyevents,theWorldCircularEcono-myForum,returnedtotheNordics.Withexam-
plesfromaroundtheworld,theForumgatheredaglobalaudienceinHelsinki,Finlandtosharesolu-tionsandshowhowthecirculareconomycanhelpbothnatureandtheeconomy.
WiththeKunming-Montrealglobalbiodiversityframeworksteeringeffortstodeliverafuture
wherebiodiversitylossisreversed,theForum
broughtnatureasanintegralelementtothetable.Bydeliveringsolutionsthatreducepressuresonland-useandgivemorevaluefrombiomass,the
circulareconomyprovidesaplethoraofoppor-tunitiestoacceleratethetransitiontowardsana-
ture-positivefuture.
Sincetheseissuesaremulti-generationalandthecoreprincipleofacirculareconomymustbeen-suringsustainabilityinthelong-term,onegoalofWCEF2023wasengagingyoungergenerationsinthetop-levelcirculareconomydiscussions.Ontheopeningday,aplenarysessiondesignedbyfouryouthorganisationshadyoungleadersbold-
lyspeakingforafuturetheybelievein.Youthwerealsowellrepresentedintheaudience,with31percentofallparticipantsbeingunder35years.
Overall,speakersattheForumagreedthatcircularsolutionsimplementedtodaycangrowourecon-omy,regeneratenatureandsustainasafeandjustspaceforfuturegenerations.LastyearinKigali,
someonehitthebull’seyebysayingthatthedis-cussionaroundcircularityisstillstuckinthefu-ture.Therefore,thisyeartheaimwastoshiftthefocusfrom“why”to“howandnow”.
SomeofthekeyleversdiscussedduringtheForumincludedtheneedtostrengthencollaborationandengagementatdifferentlevels,leveragefinance
andpolicytosupportcircularbusinesses,regen-erateland,translateglobalideastolocalsolutions,prioritisehumanwell-beingandrethinkthewayweconsumeanddobusiness.
TheForumsharedinspiringandscalableexam-plesofthecirculareconomycoveringavarietyoftopics,suchas:finance,accountingandmetrics,everydaylifeandhealth,futureskills,andstrate-
giesandroadmaps.Italsocoveredindustrieslikeregenerativeagricultureandforestry,finitemateri-alsandenergy,mining,trade,fashionandtextiles,food,constructionandthebuiltenvironment,
plasticsandpackaging,electronicsandhydrogen.
On30and31May,151speakersfromacrosstheworldsharedtheirinnovativeideasandaction
plansacross20sessions.Betweenthemaineventsessions,morethan50organisationssharedtheirsolutionsattheWCEF2023Expo.Andon1and2June,41partner-ledAcceleratorSessionsdelveddeeperintothedailyworkofWCEFpartners–onlineandinHelsinki.
TheForumgathered1,867globalparticipantstoHelsinkiandmorethan12,500viewsonline.
Attendeesfrom155countriesparticipatedinthemainevent.
ThcI5no1n-eehoxWovpsaootterisodltdnabnCyFdiuNrnhcoudorlsdaStriistcEraIancn,odntnomoogvmeaatnthyiyoeFmnrowaro
unirtemdhitn22ht10ee2prF3nairanwttnniaoiessnrhsa,l
collaborators.
Concreteresultsfrom
WCEF2023
TheWorldCircularEconomyForum2023
providedaplatformforthelaunchofvarious
agreements,plansandpublications.Someofthehighlightsinclude:
1.
CircularcollaborationintheGlobal
Southstrengthens.
Sevenorganisationssignedaco-operationdocumenttoincreasevaluecreationinlocalandregionalbusinessandindustryintheGlobalSouth.
2.
LeadingMultilateralDevelopment
Banks(MDBs)tightentheircollabora-
tiontoacceleratethecircularecono-
my.
TheEuropeanInvestmentbank,theAf-ricanDevelopmentBank,theEuropeanBankforReconstructionandDevelopment,the
Inter-AmericanDevelopmentBankandtheWorldBankwillincreasetheshareofimpact-fulcirculareconomyprojectsintheir
financing.
3
3.
WCEF’scollaborationdeepenswith
CircleEconomy,theInternationalRe-
sourcePanel(IRP)andtheUnitedNa-
tionsDevelopmentProgramme(UNDP).
IRPwillprovideWCEFwithasolidbackbonebasedontheinternationalscientificcommu-nity’sviewsonthesustainableuseofnaturalresources.CircleEconomywillprovidethe
communitywithinsightsintothecurrentstateofthecirculareconomyaroundtheworld.
CollaborationwithUNDPbringsthecirculareconomymorefirmlyintoUNdevelopmentpolicy.
4.
SitralaunchedacalltofindEurope’s
leadingcirculareconomysolutionsfor
nature.
Thelistwillshowpracticalexamplesofhowcompaniesaretacklingbiodiversitylossthroughcircularsolutionswhilegenerat-ingsuccessfulbusiness.Thelistwillbepub-lishedattheWorldCircularEconomyForum2024inBrussels.
6.
NordicInnovationandSitrapresent-
edtheresultsofasurveyconductedby
YouGovonNordicconsumers’percep-
tionsonthecirculareconomy.
7.
UnitedNationsEnvironmentPro-
gramme(UNEP)launchedareportSus-
tainabilityandCircularityintheTextile
ValueChain:AGlobalRoadmap.
8.
WorldBusinessCouncilforSustaina-
bleDevelopment(WBCSD)announced
theirupdatedCircularTransitionIndi-
cators.
9.
EllenMacArthurFoundationlaunched
TheBigFoodRedesignChallenge
thatbringstogetherfoodindustryforerunnersandworld-leadingexpertsoncirculareconomy
andregenerativeproductiontodesignnew
foodproductsusingcirculardesignprinciples.
10.CircularBuildingsCoalitionlauncheda
5.
Sitrapresentedaproposaltothenext
report
TowardsaCircularEconomyin
EuropeanCommission:Putnatureat
theBuiltEnvironment
togetherwitha
theheartofdecision-makingandcon-
blueprintprojectfundingcall.
tinuetheEuropeangreendeal.
Strengtheningcollaboration
totransformsystems
DuringtheForum,bothspeakersandtheaudienceonceagainhighlightedcollaborationasacriticalelementtoacceleratethetransitiontowardsacir-
cularfuture.Collaborationcanbeapproached
frommanydifferentangles,butwhatstoodoutthisyearwassystemsthinking:wecannotchangetheworldjustbyredesigningsingleproducts.
Instead,thefocusmustbeonredesigningthebigsystems–bybringingfinance,policyandpracticeaswellaswholevaluechainstothesametable.
Educationiskey:circularityandsustainability
educationthatprovidespeoplewithsharedunder-standingandvocabularycanfostercollaboration.Noteveryoneneedstohavethesameknowledgeorskillsbutbysharingbasicunderstandingacrosssectors,itiseasiertocometogetherandcreate
solutionsthattackletherootcausesofmultiple
crises.
Inadditiontosharedbasics,trustisamustforsuccessfulcollaboration.OneinterestingexampleoftrustbuildingsharedduringWCEF2023wasCarbonActionplatform’s“mistakebattle”.By
sharingtheirmistakes,farmerswereabletobuild
“
“Weneedtodobetteras
asocietythansacrificing
humanrightsinthenameof
maintainingcommodityand
consumerism.”
Theaudiencewasalsoremindedthatcollaboration
shouldextendtofrontlinecommunities.Current-ly,someindigenouscommunitiesviewthegreentransitionasgreencolonialism.Thisisduetotheunfairextractionandexploitationofresources
whichisoftenassociatedwithviolence–forin-
stancebetweenindigenouspeoplesintheAmazonandthefossilfuelandminingindustries.
4
trustandempowertheircommunitytocollaboratefurthertobuildregenerativefoodsystems.
HELENAGUALINGA
Indigenousrightsadvocate
Unitingstakeholdersacrossgeographiesandvaluechainsalsorequirescreativityandtakingsmall
firststeps.Somesuccessfulexamplesofchangingsystemstogetherinclude:
?
ClimateFarmers
havebuiltacommunityofEuropeanfarmersthatprovidesfundingforthetransitiontoregenerativeagriculturewhilealsoofferingaspacetosharebestpracticesthroughstorytelling.
?
Néstle
aimstoincreaseingredientsfromregen-erativeagriculturefrom6.8percentby2050.Toachievethis,thecompanyisworkingtogetherwithfarmersandexpertstobuildunderstandingonregenerativepracticesthatworkontheirpro-ducers’farms.
5
?
TheNewCottonProject
hasbroughttogether12actorsacrossthetextilesvaluechaininclud-
ingresearch,retail,communications,manufac-tureandinnovation.Togethertheconsortiumisshowcasingthatcreatingnewclothingfromre-generatedtextilewastecanbecommercially
viable.
?Theyouthmovement
ReGeneration2030
iscreatingcollectivespaceswherepoliticians,busi-nessleadersandyouthcanmeetoneanotherashumans,leavinghierarchicalrolesaside.This
approachallowsdifferentvoicestobeheardequally.
“
“Itisneveronlyaboutwhat
thefarmerdecidestodoin
thefield.Nowisthetime
toconvincegovernments,
companiesanddecisionmakerstojoinwiththefarmers.”
TANYASANTALAHTI
BalticSeaActionGroup
Businessesneedtobe
engaged
Businessesplayakeyroleinmakingthecirculartransitionreality,yetcompaniesfacemanyinternalandexternalbarriers.Theyoftenlackfinancingtoscaleuptheiroperationsforavarietyofreasons,
suchasperceivedrisks,inadequatemetricsandstandards,limitedunderstandingandbecausethepricesinlinearbusinessmodelsdonotcoverthefullcostofproduction.
Toacceleratethecirculareconomy,companiesalsoneednewskillsandeducation,aswellaspoliticalsupportsuchasregulatoryandtaxationframe-
works.Currently,governmentsnotonlyfailtotaxthelineareconomyappropriatelybutalsosubsi-diseit,thushinderingtheneededtransition.Itisimportantthatcorrectivemeasuresbytaxationandregulationareactivelypromotedtosupportalreadyexistingprivatesectorsolutions.Policieswillencourageinvestmentstocomein.
Todayonlyaverylimitednumberofcompaniesunderstandtheirimpactonnature.Tounderstandtheprogresstheymake,companiesfirstneedtounderstandtheirbaseline.However,perfection
shouldnotbetheenemyofgood–itisimportant
6
thatcompaniesbegintounderstandtheirimpactonnatureandpeople.Rightnow,itshouldn’tbeaboutwhetheracompanyis100percentcircular,buttheirpathtowardscircularity.Environmentalaccountingisjustasimportantasfinancial
accounting.
Thereisalsoaneedtoencouragetheformulationofindustrialsymbioses,wherecirculareconomybusinessescomplementeachotherandcreate
ecosystems.
Electronicsandmining
Thegreentransitionandpopulationgrowth,
especiallyinAfrica,arerapidlyincreasingthe
globaldemandformineralsandmetals.Thein-
formalcollectionofelectronicwasteinAfricais
efficient,butitisimportanttointegratethisintotheformalrecyclingsystemstoensurehighenvi-ronmentalandsocialstandards.Centralisedwastetreatmentcanprovidebenefits.Noteverycountryneedstohaveelectronicwastemanagementfacili-ties,aseveryonecanbenefitfromtheeconomyofscale.Yet,weneedtoensurethatthewasteismov-ingintherightdirectionsothattheGlobalSouthdoesnotbecomeadumpinggroundforglobal
wastestreams.
“
“Webelievethatbiodiversity
losswillbeasbiganissue
asclimatechangeistoday
withinthenextfiveyears.
Onlyprotectionorsettingup
newconservationareasisnot
enough.Weneedbusinessto
beinvolved.”
JYRKIKATAINEN
JyrkiKatainen,President,Sitra,
theFinnishInnovationFund
Circularelectronicwastemanagement,metals-as-a-serviceandextendingthelifespanofolddevicesprovidesuccessfulbusinessopportunities,espe-ciallyasthedemandandpricesofcriticalrawma-terialsareincreasing.Atthesametime,consumersalsoneedtoengagetoensurethatelectronicwasteiscompliantlycollectedandmanaged.
Construction
Constructionisanotherindustrywithvariouscir-cularbusinessopportunities.Aroundhalfofthe
builtenvironmentisurbansprawlandamisuseofspace.Weneedtoshiftthefocustowardsservingthewell-beingofpeopleandoptimisingtheuseofexistingresourcestomeetpeople’sneeds.Especial-lyinmanycountriesintheGlobalSouth,muchofthehousingstockisyettobebuilt,whichoffersajuicyopportunitytothinkdifferentlyintermsofthesolutions.
Theconstructionsectorneedstoleveragesolutionssuchaslow-carbonconstruction,life-cycleimpactassessmentandreuseandrecycling.Digitalisationcanprovidesignificantbenefitsinfacilitatingcir-cularpractices,forexample,throughimproved
materialtraceability,progresstrackingandoptimi-
sation.
7
Moneytalks,buthowdowe
getmoneytolisten?
Oneofthekeyquestionsofthisyear’sWorldCir-
cularEconomyForumwashowtoacceleratefi-
nancingforcircularcompanies,especiallysmall
andmedium-sizedenterprises.Manyinspiring
solutionsarealreadyoutthere,butinvestorsoftenseethemastooriskyduetolimitedunderstand-ing,lackofinternationalstandardsorbecause
investmentmodelsaredesignedtomaximise
short-termprofitsoverlong-termwell-being.
Manycircularbusinessesaresuccessfulbytradi-
tionalstandards.However,ifenvironmentaland
socialaspectsareintegratedintoinvestors’risk
considerations,circularbusinessmodelsareoftenlessriskythanlinearones.Toincreasethefinancialattractivenessofcircularsolutions,thereisaneedforinternationalcollaboration,suchasde-riskingactivitiesamonginvestorswithdifferentrisk-
returnexpectations.Acommonlanguagefor
metricsandstandardisationneedstobecreated
tocombatalackoftransparency.Theavailability
ofdataisconstantlyincreasingandweneedto
useittomakerightdecisions.
“
“Whenintegratingthe
environmentalandsocial
externalitiesintoour
assessments,thecircular
solutionsareoften
cheaperandlessriskyfor
societyasawholethan
thelinearones.”
AMBROISEFAYOLLE
Vice-President,European
InvestmentBank
Finally,andperhapsmostimportantly,investorswillnotinvestinprojectstheydonotunderstand.Hence,itisimportanttoincreaseunderstandingofthefactthat100percentoftheeconomyisde-pendentonthenaturalworldandthatbiodiversitylossalreadycausesasbigariskasclimatechange.Theexpectationsofstakeholdersandconsumers
arerapidlyincreasing,andthisfactorwillcontinuetosteerthemarketsinthefuture.
Politicsandregulation
Publicpoliciesdefinetherulesoftheplayingfieldandsetthestageforinvestors.Politicalmeasurescantiltthemarketstosupportthescalingof
circularsolutionsinvariousways:
1.Collaborationbetweenprivateandpub-licsector:Ifpolicymakersdon’tactbusiness-eswilltakethelead,whichleadstofragment-edpolicymaking.Inadditiontotheministriesofenvironment,wholegovernmentsshould
comeupwithplansandtasksonhowtotransformtheeconomysothatitsupportscircularity.
2.Taxationandregulation:Notonlydowetaxthelineareconomytoolittle,butcurrently
8
wealsosubsidiseit.Thefieldshouldbetiltedtosupportsustainabilityinawaythatattractsinvestors.Duetotheirsignificantvolume,
publicprocurementsareahugedriverforincreasingthedemandofcircularproductsandservices.Thecirculareconomymustbealsoinstitutionalisedinlegislationtosupportthetransition.
3.Circulareconomyroadmaps:Provide
avisionandalong-termstrategy.Withoutaroadmap,thereisnocleardestination.Morethan40countriesalreadyhavecircularecon-omyroadmapsandstrategies,andmorethan50countrieshaveincludedcircularstrategiesintheirnationallydeterminedcontributions(NDCs).Butweneedtoupthegame.
4.Globalgovernance:Animprovedversion
oftheEuropeanGreenDealiscrucialfor
acceleratingEurope’ssociallyinclusivegreentransitionamidaworseningecologicalcrisis.Globalsystemsforextendedproducerrespon-sibility,digitalproductpassportsandpayingfarmersfortheirecosystemservicesare
importantdriversforchange.
“
“Atlastyear’sForum,welaunched
Rwanda’sfirstevercircular
economyactionplanandroad
map,andimplementationisnow
underway.Similarstoriesof
acceleratingacirculareconomy
areunderwayacrossthe
continent,inlargepartdueto
theworkoftheWorldCircular
EconomyForumandtheAfrican
CircularEconomyAlliance.”
JEANNED’ARC
MUJAWAMARIYA
MinisterofEnvironment,The
RepublicofRwanda
Regeneratinglandthrough
circularapproaches
Manyofusareusedtoviewingcircularityastech-nicalcycles,butbiologicalcyclesarealsopartofthecirculareconomy.Wemustconservelandaswellasuselandinnewregenerativewaystohaltandreversebiodiversityloss.
Regenerativeagricultureisahugeopportunitytorecoverthediversityoflifeandincreasecarbon
sinksonagriculturallands.Expertspointedout
thatregenerativeagricultureprovidesmoreresil-ientandnutritiousfoodsystemsthanconvention-alfarmingtofeedthegrowingpopulation.Asa
holisticsolution,regenerativeagricultureneedstobecomethenewnorm,notanewnichelikeorgan-icproduction.
Redesigningfoodproductstoincluderegenera-
tivelyproduced,diverse,upcycledandlower-im-pactingredientscanalsohelpdrivethischange.
Solutionslike
upcyclingleftoveringredientsfrom
oatmilkproductionorcombiningunder-usedfish
specieswithbeanstocreatelowerimpactfishcakes
areshowingtheway.
9
Agricultureisthemaincauseofdeforestation
globally.Therefore,itisimportanttodesignsolu-
tionswherefeedingtheworldgoeshandinhand
withforestry,suchasagroforestry.Agroforestry
isoneoftheoldestformsoflanduse.Theprac-
ticebreaksindustrialsilosbycombiningforest
managementwithcropsorlivestockproduction.DuringtheForumweheardthatagroforestrysolu-tionscanalsobescalable.
Theforestsectoronitsowncanalsorampupef-
fortstomakethemostvalueoutofthefinitere-
sourcesforestsprovide.Regenerativeprinciples
inforestrycanensureforestbiodiversityincreas-
esinsteadofdecreasesafteroperations.Thelife
cyclesofwoodproductscanbeextended–even
wastewoodcanbecycledbackintousethrough
methodssuchascharring.Mostimportantly,for-
estsneedtoberespectedbeyondthewoodthey
carry,includingecosystemservices,foodandcom-poundsforotherindustriessuchascosmetics.
Tocreatecircularsolutionsthatregeneratenature,circularitymusttransformourrelationshipwithresourcesbynarrowing,slowingandclosingre-sourceflows.
“
“Weneedtorethinkourbottomline.Insteadofprofitability,ourbottomlinehastobeanintactbiosphereandaworldwherewecanflourish.”
KEIRADIGNAN
Circularityneedstoshiftfromglobaltolocal
Thetripleplanetarycrisisaffectsthewholeglobe,andoftenthecirculareconomyisviewedasa
globalsolution.However,speakersattheForumstressedrepeatedlythatthebestcircularsolutionsareoftenlocal.Theymakeuseoflocalknowledgeandlocalresources,adaptandnurturelocal
ecologyandrespectlocalculture.
Forexample,intheagriculturalsectorfarmerscanlearnfromeachotherinaglobalcommunity,buttransitioningtoregenerativeagriculturewilllookverydifferentbasedonlocalweatherconditions,nativecrops,availableresourcesandculture.
Thekeyistoleverageglobalgoalstobuildplace-basedsolutions,toempowerlocalcommunities
andtobringlearningsfromglobalconferencesliketheWorldCircularEconomyForumbackhome
andadaptthemtolocalcirclesandcontexts.
Puttingpeopleattheheartof
theeconomy
Thecirculartransitionisnottakingplacefastenoughasthetransitiondoesnothavecritical
10
mass.Therefore,itiscrucialtoattractmorepeopleandnewsectors.WCEF2023focusedonengagingyouthinthediscussionaswellasbringinginnewsectorslikehydrogen.
Manyspeakersemphasisedthatthecircularecon-omyisatool,nottheendgoal.Thegoalissecuringathrivingbiosphereandprosperouscommunities.Whileweneedtourgentlyimplementourcurrentideas,wemustalsokeepevaluatingwhetheroursolutionsarereallytakingustowardsafuturethatprioritisesthewell-beingofpeopleandtheplanet.
Aninclusivetransition
Thelineareconomyisnotdeliveringforeveryone.Toensureajustandinclusivetransitiontocircu-laritywemustembracethefactthatchangingourrelationshipwithnatureisultimatelynotjusta
matterofenvironmentalconcern,butalsoanim-
perativeforequality,securityandresilience.
Asustainablefutureconcernseveryone,soall
voicesmustbeheard,includingthosetraditionallymarginalisedintheGlobalSouth.ToensurethattheForumremainstrulyglobal,WCEFwillworkcloselywiththeUnitedNationsDevelopment
Programme,anorganisationthathelpscountries
“
“Thelineareconomy
isnotdeliveringfor
everybody.Thecircular
economyisanagenda
ofopportunity:toput
peoplebackintheheart
ofeconomy.”
VALERIEHICKEY
GlobalDirectorofEnvironment,
NaturalResourcesandtheBlue
Economy,TheWorldBank
aroundtheworldtofightpoverty,inequalityandclimatechange.
Fromancientwisdomtofuturegenerations
Thecirculareconomycreatessolutionsthat
ensuresustainabilityinthelong-term.Todothis,circularitymustevolve:learningfromthewisdomofthepast,nurturingnewideasofleadersyettobeandsecuringthewell-beingoffuturegenerations.Inotherwords,intergenerationalcollaboration
mustbeatthecentreofcirculardecision-makingandinnovation.
Rediscoveringancestralknowledgeandtechniquescanwieldgreatopportunities.Forexample,
ancientagroforestrypracticesarebeingscaledupbyPretaterrainBrazilandawoodpreservingcharringmethodfromthe18thcenturyJapanisupcyclingwastewood.
Engagingyouthvoicesincirculardiscussions
canbringinfreshandinnovativeideas.The
youngleadersattheForumhighlightedthat
nodecisionsconcerningthemshouldbemade
withoutthem.Tomakeyouthparticipation
meaningful,companiesandpolicymakersneedto
11
createparticipationsystemstoworkwithyoung
peopleandmonitorthevalueofparticipation.
Inaddition,youngpeopleneedalliesandlow-
barrieropportunitiesforengagement–likereverse
mentorshipthatbringstogetherbusinessleaders
andyoungpeople.
Circularsolutionsmustbelongterm.One
concretewayoffosteringintergenerationaljustice
istransitioningtoagriculturalpracticesthatwill
alsofeedfuturegenerations.
ThemostimportantRisRethink
DuringtheForum,manyspeakershighlightedtheroleofconsumersintransformingtheeconomy:bothbyloweringthematerialintensityof
consumption,butmoreimportantlyreducingtheamountofconsumption.
BeforeWCEF2023theinternationalonlinemarketresearchanddataanalyticsfirmYouGovsurveyedconsumersintheNordicsabouttheircircular
actions.Themostcommonactivitiesincludeusingreusableinsteadofdisposablecoffeecups,offeringitemsforreuse,andrecycling.Unfortunately
rentingandrepairingwerenottoopopular.
InEurope,upto70percentofemissionscanbetracedbacktopeople’sdailychoices.Lifestyle
Test,afreewebapppresentedattheForumoffersatooltocalculateone’scarbonfootprintbased
onthelocalcontextandtoreceivetailor-madesuggestionsforactionstobuildapositiveandsustainablelife.
Althoughsufficiencysolutionsthatreduce
consumptionaremostimpactful,theyareleastlikelytobeadoptedbyindividuals.Tochangethetrend,businessesandgovernmentsneedtotake
12
aroleinrebrandingsufficiency.Sufficiencyisa
wayoflivingenrichedandmorepurposefullives
whilesupportingtheresilienceofindividualsand
societies.
Businessescanreinventlong-lastingproducts,
userecycledandlessimpact-intensivematerials,
reducematerialuse,createmodularstructures,
andoffermaintenance,repairandvintageservices.Forexamples,Fiskarsoffersrecoatingservicesforusedpans.However,totrulyfacilitatethepublic’sinterestinthesenewproductsandservices,
companiesneedtotakeamoreactiverolein
educatingconsumersandfindingwaystomake
thesolutionsattractive.
Besidesbiggerplayersonthejourneytowards
circularity,theWorldCircularEconomyForum
2023alsoofferedaplatformfor“borncircular”
startupstosharetheirwaysofrethinkingbusiness.OneinspiringexamplewasSwimbe’scustom-madeswimwearencouragingemotionalattachment
leadingtolongevity.Thecompanyusesplastic
wasteasamaterialandusingalldamagedandleft
overfabricpiecestocreatescrunchiesandbags.
Rethinkingwon’ttakeplaceincompanieswithouteffortstoreskillworkers.Vocationaltraining
“
“Learningandeducationmustbeaboutnew
practicalskillsand
notonlytheoretical
knowledge.”
ZUZANA
MALINKOVI?OVá
StudentInnovationManager,
DTUSkylab
canplayakeyrolehereasithasstronglinksto
industryandprovidestheflexibilityneededto
reskillorupdatetheskillsofworkers.Inaddition,vocationaltrainingcanofferanaccessiblepathwayforpeoplewithdifferentlevelsofskillsandevenhelppeopleoutsideoftheworkforcebackinto
business.
Whethertalkingaboutconsumersorcompanies,rethinkingmeanschangingthewayresources,
jobs,skillsandpeoplearevalued.Forexample,
peopleworkinginend-of-value-chainjobslike
wastesortinghaveextremelyvaluableskillsforthecirculareconomy,buttheireffortsarecurrently
undervaluedandeveninvisible.Anotherexamplecouldbefindingnewpathwaysforplasticsto
besharedandreusedinsteadofthrownaway.
Fosteringconnectionstothematerialsthatfuelourlives,forinstancebyvisitinglocalfarms,isamusttomakethecircularfuturereality.
Whileconsumersandbusinessesdoplayaroleinthecirculartransition,positioningindividualsnotonlyasconsumers,butalsoasactivists,politicalsubjectsandmembersofcommunities,canbeaverypowerfulwayofrethinkingeachofourrolesinsociety.
13
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