高一英語The Advertising Game課件1

Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)北京九中學(xué)高一英語備課組2021/5/91

Objectives

Bytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆

understandadvertisementdevelopment;◆discussadvertising2021/5/92Lead-inWatchavideoofanadvertisementandguess,“Whatproductisitfor?”2021/5/93

BeCreativeJustdoit.只管去做吧!

2021/5/94

BeCreativeImpossiblemadepossible.使不可能變?yōu)榭赡堋＃涯艽蛴C(jī)）

2021/5/95

BeCreativeIntelligenceeverywhere.

智慧演繹，無處不在。（摩托羅拉手機(jī)）

2021/5/96

BeCreativeThetasteisgreat.

味道好極了。（雀巢咖啡）

2021/5/97

BeCreativeThechoiceofanewgeneration.

新一代的選擇（百事可樂）2021/5/98

BeCreativeLet'smakethingsbetter.

讓我們做得更好。（飛利浦電子）

2021/5/99BeCreativeObeyyourthirst.

服從你的渴望（雪碧）

2021/5/910

BeCreative只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.2021/5/911Pre-readingCanyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay2021/5/912Choosethewordsfortheirdefinitions1.tomakeknowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser2021/5/913While-reading:1streading

Whatdoesthepassagetalkabout?

A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardads2021/5/914While-reading:2ndreading–Re-arranging1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.123452021/5/915While-reading:3rdreading–Answering1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?

2021/5/9161.Whendoesthesimplesttypeofadvertisementwork?

AnswerthefollowingquestionsTheyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.2021/5/9172.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2021/5/9183.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.2021/5/9194.Whathasthegovernmentdone

duringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.2021/5/920TheadvertisinggameEnjoytheadvertisementsandputtheminthesuitableplaces.2021/5/921ProblemsHowtosolve?ExamplesTypes1234Readindetailandcompletethetable.2021/5/922

①DetailsProblemsHowtosolve?ExamplesTypesItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.Someads________picturesorthe_____ofexperts,otherstryto____adsthatpeoplesimply__________at.________advertisementslikelynamecompanygenerallocationattractholdattentionconsistofwordscreateenjoylookingCelebrity2021/5/923②DetailsProblemsHowtosolve?ExamplesTypesPeopleareusedto_________________________________.Modernadsmust________the_______standardswithideastomakethemmore_________.Someadsmayusethe_______of_______tosellthecar.Othercommonideasinclude________,_______and_______.________advertisementsseeinghighstandardsofvisualdesigncombinehighestattractivefreedomconcepthappinesswealthsuccessConcept2021/5/924③DetailsProblemsFormanyoftoday’sadvertisers,________oldideasisnotasuccessfulapproach.Howtosolve?Theadvertiserslookforotherwaystomakepeople____________________.ExamplesThetopadvertisersuse________aswellas_____and_______ideastosurprisepeople.Types_________advertisementsrepeatingnoticetheirproductshumournewunusualCreative2021/5/925④DetailsProblemsSomeadvertisingisabout____________and________forprofit.How