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BUSINESSWRITING商務(wù)英語寫作2021/5/91Chapter12
NoticeandAnnouncement通知與通告2021/5/92Functionsofnotice&announcementNoticeandannouncementcanproveusefultocompanieswhentheywanttoacquaintthepublicwithaproduct,serviceoreventwithoutagreatadvertisingcampaign.Evenwhenyouwanttodrawattentiontoanewopening,achangeinpolicy,celebration,appointment,amove,etc.,youcanconsiderusingnoticeandannouncement.
2021/5/93
Notice&Announcementwilldrawattentionto:
anewopeningachangeinpolicyacelebrationanappointmentamoveetc.2021/5/94GuidelinesAneffectivenoticeorannouncementusuallyfollowstheprinciplesstatedbelow:Statethematterinthefirstlineoftheletterbodyorinthefirstparagraphoftheletter.Ifthematterisnotroutineorgoodnews,youmaydelayannouncingthemattertothelaterpart.Specifythebackground,details,explanationsorqualifications.(Optional)Iftheeventintendstomotivateactions,youcanprovidethisinformationinthelastparagraph.Noticeandannouncementcanbedirectedtopeopleoutsidecompaniesortoemployeesinside.2021/5/95NoticeofLectureNOTICEAllAreWarmlyWelcomeUndertheauspicesoftheTeachingAffairsSectionAreportwillbegivenonContemporaryAmericanEconomybyvisitingAmericanProf.GreenInTheReadingRoomoftheLibraryOnThursday,November.20,2005,at2:00p.m.Nov.18,20052021/5/96MeetingNoticeNOTICEAllprofessorsandassociateprofessorsarerequestedtomeetinUniversityconferenceroomonWednesday(Oct.12),at1:00p.m.todiscussquestionsofinternationalacademicexchanges.Oct.10,20062021/5/97AnnouncementofPriceReduction
DearCustomers,Owingtothechangeofseasons,wearecompelledtoannouncethatfromApril10to20ourpreviouspricelistatParksonDepartmentStorewillbecancelledandreplacedbyanewonethatweencloseforyourreference.Duringthisperiodoftime,youcanbuyallkindsofproductsofhighqualityatlowprices.We,therefore,adviseyoutolosenotime,andactnow.Yourpatronagewillbedeeplyappreciated.Yourssincerely,2021/5/98
Dearfacultyandstaff,
Asyouknow,almostallbooksyouhavecheckedoutaredueinearlyAugust.Thesebooks,checkedoutbetweenJuly1,2005andJuly3,2006,mayberenewedonlyonce.Pleaserememberthatbookswhichhavealreadybeenrenewedshouldbereturnedtothelibrary.TheduedateformostbookscheckedoutsinceJuly5,2006,willbeAugust8,2007.Newbookswillcontinuetohaveacheckoutperiodofthreeweeksandcanberenewedforoneadditionalperiodofthreeweeks.2021/5/99Forfurtherinformation,pleasecallthecirculationdeskat760-8532.DonnaGarnerCirculationSupervisor2021/5/910LetterANoticeofOpeningaChainStore
SeawoodsBookCity
NewChainStoreOpening
SeawoodsBookCityisproudtoannouncetheopeningofanewchainstoreonSaturday,Jan.10thatHuangheRoad454,justoppositetheMacDonal’s.
Thenewchainstorewillofferyouvariousbooks,rangingfromclassicbookstomodernones,fromprosetonovels,fromcomicbookstoscientificones.Italsoprovidesmedical2021/5/911
booksforelderpeople,cookingmaterialsforhousewives,fashionmagazinesforyoungladies,andknowledge-basedbooksforstudents.
Tomarkthisspecialoccasion,SeawoodsBookCitywilloffercustomersaspecialopeningdiscount.JustfillinthefollowingcouponandbringittousbetweenJan.10thtoFeb.10th,youwillenjoya20%discountonanybookyoupurchase.2021/5/912LetterBAnnouncingaMove
DearSirs:
We’repleasedtoletyouknowthatM&Bissuccessfullyservingsomanycustomersthatwehaveoutgrownourcurrentbusinesslocation!Fortunately,we’vefoundanothersite
thatwillsuitourneedsnicely,butisnottoofarfromouroriginalsite.
We’llbemovingintoournewofficeat146MoonStreetduringthesecondweekofJune.Allofourphonelineswillremainthesame.Evenwhenthemoveistakingplace,wemake2021/5/913
outaplanthatwillhelpusserveyou.Pleaseforgiveusifthereisanyinconveniencethatweek.
Soonafterwemovetothenewoffice,wewillwritetoinviteyoutoanopenhousewarming(自由參加的搬遷招待會).Weareallexcitedaboutournewspace.Asweareenjoyingextraelbowroom(寬裕的空間),weknowwewillserveyouevenbetter!
Sincerelyyours,2021/5/914QuestionsforComprehension1.
Whatkindoforderdonoticesusuallyuse?2.
Whatisstatedintheintroductionpartofnoticeandannouncement?3.
Comparethecharacteristicsofnoticesandannouncementswiththoseofotherroutinewritingsuchasrequestsandinquiries.4.
Identifythegeneralstructureoftheseletters.5.
Listtheoutlinesofthetwoletters.6.
Whatisthepurposeoftheseletters?7.
Sumuptherequirementsforanoticeoranannouncement.8.
Giveyourimpressionofthemessagesandexplainwhyyouthinkso.2021/5/915UsefulSentencePatterns1.
Announcinganopening
1)SeawoodsBookCityisproudtoannouncetheopeningofanewchainstoreon...,...at....Seawoods
書城很驕傲地宣布X月X日,星期X,一家新的連鎖店在……開業(yè)。2)...TradingCo.,Ltdispleasedtoannounceitsestablishment.WeshallbeinoperationfromMarch1st,2012.……
貿(mào)易公司高興地宣布成立了。我們將從2012年3月1日起開始營業(yè)。2021/5/9162.Announcinganewappointment
1).
B&Wispleasedtoletyouknowthat,effectiveJune9th,Mr.BowelwillbeournewVicePresident.
B&W很高興地向大家宣布,從6月9日起,鮑威爾先生將擔(dān)任我公司的副總裁。
2).
MapleFashionCo.,LtdispleasedtoannouncetheappointmentofMichaelWoodenasourCEO.
楓葉服飾有限公司高興地宣布:任命邁克爾·伍頓先生為我公司新的首席執(zhí)行官。
3).
WearepleasedtoinformyouthatourBoardofDirectorshasappointedMr.TonyLeeasthedirectorofourcompany.
我們很高興地通知您,董事會已任命李托尼先生為我公司的董事。2021/5/9173.Informingtomovebusinesslocation1)We’repleasedtoletyouknowthatM&Bissuccessfullyservingsomanycustomersthatwehaveoutgrownourcurrentbusinesslocation!Weknowthatwewillbeabletoserveyouevenbetterinthenewlocation.
在成功地為很多客戶服務(wù)之后,我們原來的辦公地點(diǎn)已不再能滿足客戶的需求了。我們高興地通知您我們將遷往新的辦公地點(diǎn),我們相信在新的辦公地點(diǎn),我們能為您提供更好的服務(wù)。
2)Wearehappytoinformyouthatowingtosteadygrowthofourfirminthepastyearsandinviewoffacilitatingbusinessexpansion,wehavedecidedtomoveourofficeto...
我們很高興地通知您,鑒于我公司業(yè)務(wù)的穩(wěn)定增長以及為了更好地拓展業(yè)務(wù),我們已決定將公司遷至……2021/5/9184.Informationaboutameeting1).
Allprofessorsandassociateprofessorsarerequestedtomeetin...on...,at...p.m.
所有的教授和副教授,請于X月X日下午X時到……開會。2).
AwelcomingceremonyforournewCFO,Mr.Wooden,willbeheldinCaliforniaGrandHotel,Room4088,at6p.m.onSaturday,May26th.
歡迎我們的新任財務(wù)總監(jiān)伍頓先生的典禮將于5月26日,星期六晚上6點(diǎn),在加利福尼亞大酒店4088房間舉行。2021/5/9191.NoticeofaMerger
DearSirs:
HuayunExportingCompanyisafirmthathasbeensuccessivelyservedcustomersfor20yearsintheirexportingbusiness.Ithasbroughtlargeprofitstocompaniesthatintendedtoenlargetheirexportations,andithasmadegreatcontributiontoChina’sinflowofforeignexchange.1ContrastPoor
1.闡述公司性質(zhì)以及過去的成績。2021/5/920
Nowwearehappytoannouncethatwehavesuccessfullymerged(合并)withWeihaiExportingCompanyunderthenameofOrientalExportingCo.,Ltd.2
Wehopeyouwillcontinuetosupportus.3
Franklyyours,2.宣布公司合并的消息。3.向讀者提出希望。2021/5/921DearSirs:Wearepleasedtoinformyouthatowingtotheneedsforbusinessexpansion,HuayunExportingCompanyhassuccessfullymergedwithWeihuaExportingCompanyunderthenameOrientalExportingCo.Ltd.1
Huayunhassuccessfullyservedourcustomersfor20yearsinexportingbusinessesandestablishedmanyusefulbusinesscontactsinthisfield.WeihuaExportingCompanywhichstartedonexportingtwoyearsagoisintendingtoexpandexportingbusiness.2SincetheirImproved
1.宣布合并消息,及其原因。2.闡明合并雙方的各自優(yōu)勢。2021/5/922up-to-datelogisticnetworkisimportanttoexportbusiness,themergewillresultinyourordersbeingdealtwithmorepromptlyandbridgeyouwithmoreclients,whichmeansmorecontractsandbusinessforyou.3OrientalExportingCo.Ltdwilldoourbesttomeetyourneeds.4Webelieveyouwillcontinuetosupportusinthefuture.5Cordiallyyours,3.說明雙方業(yè)務(wù)的互補(bǔ),將給對方帶來的益處。4.表明新公司的態(tài)度。5.對對方提出希望。2021/5/923這是兩封意在宣布兩家公司合并的通知。然而第一封信的開頭卻是宣傳華運(yùn)出口公司是如何的好,為客戶作出了多大努力,為國家增加了外匯收入。接著才提到正題:兩家公司的合并。從通知的要求看有些本末倒置,應(yīng)該把要強(qiáng)調(diào)的放在首位。這一點(diǎn)是在寫通知函時要注意的。第二封信糾正了這個問題,開頭就宣布兩家公司的合并,由于是Huayun給老客戶的通知,所以,有必要介紹一下合并的另一家公司W(wǎng)eihua,及其合并的理由。最后以新公司的名義表示繼續(xù)為對方提供好的服務(wù),同時希望繼續(xù)得到對方的支持。2021/5/924AnnouncingPriceRiseofProductsDearSirs:Wearesorrytoinformyouthatwehavetoincreasethepricesofsomeproducts.1Buthappynewsiswehaveexpandedourproductslines,sowecanprovidemorevarietyforyou.2Sinceinflationoccurredintheworldmarkets,ourpriceshavetogoup,whichiswhatwecannothelp.3Weencloseournewcatalogueandpricelistsforyourbenefit.4Poor1.宣布提價,并表示道歉。2.告知一條好消息。3.告知提價的原因。4.提及所附文件,旨在促銷。2021/5/925Wehopeournewproductswillfindareadymarketinyourarea.5Pleaserestassuredthatyourneedswillbeproceededpromptly.6
Lookingforwardtoyourorders.Yoursfaithfully,5.進(jìn)行促銷。6.表達(dá)真誠服務(wù)的愿望。2021/5/926DearSirs:Pleasefindournewcatalogueandpricelistintheenclosure.Therevisedpriceswillapplyfrom1July2012.1Ordersreceivedbefore1Julywillbefulfilledatcurrentprices.2Youwillseethattherehavebeenanumberofchangesinourproductrange.Severalimprovedmodelshavebeenintroduced.OurrangeofPersonalComputershasbeencompletelyrevamped.Manypopularlines,however,havebeenretainedunchanged.3Improved
1.告知價格變化,及其生效時間。2.告知目前訂單的處理方法。3.告知產(chǎn)品變化。2021/5/927
Youmayhavebeenawarethatinflationisaffectingtheindustryasawhole.Wehavebeenaffectedlikeeveryoneelseandsomepriceincreaseshavebeenunavoidable.4Wehavenot,however,increasedourpricesacrosstheboard,inmanycases,thereisasmallpriceincrease,butinothersnoneatall.5Yoursatisfactionisimportanttous.6Welookforwardtoyourorders.7Yoursfaithfully,4.闡述價格上漲的原因。5.告知本公司產(chǎn)品價格上漲層度及其范圍。6.強(qiáng)調(diào)對對方利益的關(guān)注。7.表示期待訂貨,旨在促銷。2021/5/928這是封廠商通知交易商部分商品漲價的通知,對客戶來說是個壞消息,因此不宜像第一封那樣采用直接法。第一封信寫得比較空洞,邏輯有些混亂,好壞消息混在一起。第二封信用中性開頭,并通知新的價格表的起始日期,老訂單仍執(zhí)行以前的價格表,這一點(diǎn)對客戶十分重要,然后指出商品種類的變更和部分商品價格的變動,客戶會看出,該公司在漲價問題上是慎重的,不易產(chǎn)生反感。2021/5/929ExercisesI.Readthefollowingannouncementsanddiscusswithyourclassmateswhetherthereareanyproblemsinthem.Thentrytoimprovethem,contrastyourimprovedletterswiththeoriginalones.2021/5/9301.AnnouncingtheOpeningofaNewBranchDearSirs:
Wearehappytoannouncethatwehaveopenedanewbranch!
Thisbranchoffersyouthesameproductsastheheadstoredoes,fromstationeriestopackingmaterials,fromdecorationstomake-ups.Everythingyoucanimaginewearetryingtosupplyit.
Welcometoournewbranch.Everycustomercomestoourstorewillbeofferedalovelypresent!Actnow!
Sincerelyyours,2021/5/9312.AnnouncingtheAppointmentofaNewManagerDearColleagues
WehavelongbeenplanningtoopenanewbranchinTianjin,andnowourplanisfinallybecomereality!WehavedecidedtoopenthenewbranchatHuaihaiRoad466.
Withthenewbranchopening,weneedamanagertooperateit.After3months’consideration,wehavedecidedtoappointMr.LiWeiasthenewmanager.
Althoughhisbackgroundisnotsosatisfying,webelievehewilldoverywellinthefuture.Wehopeyouwillmakeeffortstosupporthim.
Sincerelyyours,2021/5/932Lettersofresignation辭職信IntentiontoleaveandtimeReasonPersonalfeelingorcomment2021/5/933IntentiontoleaveandtimePleaseacceptmyresignation,effectiveJune16,2005.ThisletteristonotifyyouthatIwillberesigningmypositionwiththefirmonJanuary15,threeweeksfromtoday.WithgreatreluctanceIamsubmittingmyresignation,effectiveJuly1,2005.2021/5/934IntentiontoleaveandtimePleaseacceptmyresignation,effectiveJune16,2005.ThisletteristonotifyyouthatIwillberesigningmypositionwiththefirmonJanuary15,threeweeksfromtoday.WithgreatreluctanceIamsubmittingmyresignation,effectiveJuly1,2005.2021/5/935ReasonOwingtothebadhealthofmyfather,Ihavetoleavethiscityandreturntomyhometown.Tocopewiththeriseoflivingcost,Ihavetolookforajobwhichwillgivemealargersalaryandbetteropportunityofpromotion.2021/5/936PersonalfeelingorcommentYouandthemembersofourstaffcouldnothavebeenmorehelpful,fri
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