跨境電子商務(wù)英語 課件 重大Lesson 16 International Expansion Strategy

Lesson15

2023/11/30跨境電子商務(wù)英語InternationalExpansionStrategySpeaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語Question:HowdoesFlorasisentertheJapanesemarket?ReadingPart22023/11/30跨境電子商務(wù)英語1.Whatisinternationalexpansionstrategy?2.Whatisinternationalexpansionstrategycomposedof?3.Whatdoesmarketanalysisinclude?4.Whatarethereasonsforexpansion?5.Whatdoesinternationalexpansionmeanforthelifecycleofaproductorservice?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語1.Whatisinternationalexpansionstrategy?

Internationalexpansionstrategiesareformal,multi-levelstrategicplansthatbusinessesusetoenteranoverseasmarket,establishagrowingpresence,andbecomequicklyprofitable.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension2.Whatisinternationalexpansionstrategycomposedof?Aninternalbusinessaudit;Acompetitiveanalysis;Amarketanalysis;Amarketingstrategy;Alocalizedinfrastructureplan;Atop-downbudge;AtimelineReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.Whatdoesmarketanalysisinclude?marketsizeandgrowthpotential,consumerbases,consumerattitudes,marketchannelresearch,marketinvestmentanalysis,stateoftheeconomy,andmore.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension4.

Whatarethereasonsforexpansion?2023/11/30跨境電子商務(wù)英語ReadingComprehensionReadthetextandanswerthefollowingquestions.Companiesnolongerhavetolimitthemselvestolocaltalentwhenhiring.TherearealsoafewsituationswhereacompanyfindsitselfinneedofspecificallyhiringinternationalemployeesEveryproductorservicefollowsalifecycle.Successfullyexpandingabusinessintointernationalmarketsprovidesorganizationswithlong-termriskmitigation.diversifyingmarketshare5.

Whatdoesinternationalexpansionmeanforthelifecycleofaproductorservice?2023/11/30跨境電子商務(wù)英語ReadingComprehensionReadthetextandanswerthefollowingquestions.Anoverseasexpansionstrategyhitstheresetbuttononthatlifecycle.(1)exhilaratingadj.making

you

feel

extremely

happy,

excited,

and

full

of

energy使人興奮的；令人激動的；令人高興的(2)revitalizevt.to

make

something

that

is

failing

or

weak

become

strong

and

successfulagaine.g.InEurope,thatmeansimprovedbilateralrelationships,amoreproductivepartnershipwiththeEuropeanUnion,andarevitalizedNATO.在歐洲，那就意味著改善雙邊關(guān)系，與歐盟建立更富有成效的伙伴關(guān)系并使北約獲得新的活力。（3）maneuvern.acarefullyplannedschemeoraction策略，計謀Words2023/11/30跨境電子商務(wù)英語Words&Expressions（4）sprintn.araceinwhichthepeopletakingpartrun,swim,etc.veryfastoverashortdistance短跑比賽；短距離速度競賽（5）mitigatevt.to

reduce

the

harmful

effects

of

something減輕；緩和e.g.To

be

sure,

the

Obama

administration

is

taking

action

to

help

the

economy,

but

it's

trying

to

mitigate

the

slump,

not

end

it.可以肯定的是，奧巴馬政府正在采取行動幫助經(jīng)濟復(fù)蘇，但他的策略只是試圖減輕衰退，而非結(jié)束。（6）multifacetedadj.havingmanydifferentaspectstobeconsidered多方面的；要從多方面考慮的Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語（7）vetvt.to

subject

somebody

or

something

to

a

careful

examinationor

scrutiny,especially

when

this

involves

determining

suitability

for

something審查（8）compliantadj.toowillingtoagreewithotherpeopleortoobeyrules;inagreementwithasetofrules順從的，符合一致的e.g.It

is

compliant

with

all

relevant

safety

and

environmental

standards.

它符合所有相關(guān)的安全和環(huán)保標(biāo)準(zhǔn)。（9）syncn.同步;(使)在時間上一致;同速進行（10）overshadowvt.tomakesb/sthseemlessimportant,orsuccessful使顯得遜色；使黯然失色Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語（11）instantaneousadj.happeningimmediately立即的；立刻的；瞬間的

（12）Bolstervt.~sth(up)toimprovesthormakeitstronger改善；加強

e.g.Britainisfreetoadoptpoliciestobolsteritseconomy.英國可以自由制定政策以振興經(jīng)濟。（13）savvyn.[U]

(informal)

practicalknowledgeorunderstandingofsth實際知識；見識；了解

adj.havingpracticalknowledgeandunderstandingofsth;havingcommonsense有見識的；懂實際知識的；通情達理的

（14）spinoffn.衍生產(chǎn)品，分拆Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Overseasexpansionisanexhilaratingprospectformanybusinesses—andapressing,sometimesstressful,realityforothers.Translation:海外擴張對許多企業(yè)來說是一個令人振奮的前景，對另一些企業(yè)來說則是一個緊迫、有時甚至是充滿壓力的現(xiàn)實。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.“Goingglobal”isastrategicmaneuveropeningthenextchapterformanyorganizationsseizingthemomenttoexpandtheirglobalfootprint.劃線部分是一個for的復(fù)合結(jié)構(gòu)Translation:“走出去”是許多組織抓住機遇，開拓全球足跡的戰(zhàn)略策略。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Internationalexpansionstrategiesareformal,multi-levelstrategicplansthatbusinessesusetoenteranoverseasmarket,establishagrowingpresence,andbecomequicklyprofitable.分析：that部分是一個定語從句修飾plans，enter,establish,become是三個并列的結(jié)構(gòu)Translation:跨國擴張戰(zhàn)略是正式的、多層次的戰(zhàn)略計劃，企業(yè)利用這些戰(zhàn)略計劃進入海外市場，建立日益增長的業(yè)務(wù)，并迅速實現(xiàn)盈利。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.Whencomposedproperly,theseplansmitigateexpansionriskandencourageefficientuseofresources,timelines,andcapitalforglobalexpansion.Translation:如果編制得當(dāng)，這些計劃將降低擴張風(fēng)險，并促進資源、時間表和資本的有效利用從而進行全球擴張。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.Aninternalbusinessaudit,ensuringinternalvariableslikeproductofferings,servicetypes,andoverallbrandsaremarket-ready.分析：劃線部分都是介詞like的賓語Translation:內(nèi)部業(yè)務(wù)審計，確保產(chǎn)品供應(yīng)、服務(wù)類型和整體品牌等內(nèi)部變量為市場做好準(zhǔn)備。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Alocalizedinfrastructureplan,outliningtheneed,desire,andmethodstobuildacompliantlocalandregionalpresence.Translation:本地化的基礎(chǔ)設(shè)施計劃,列出需要,愿望,和方法來構(gòu)建一個符合當(dāng)?shù)睾偷貐^(qū)的組織。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Expandthatbudgettoaccountforatleastthreeyearsofcontinualexpansionsupport,withbudget-basedKPIstrackedeverymonth.Translation:該預(yù)算將考慮支持至少三年的持續(xù)擴張，并每月跟蹤基于預(yù)算的kpi。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.Youdon’twanttostretchyourorganizationtoothin,withyourinternationalexpansionresourcesovershadowingdomesticones.Translation:你不會想讓你的組織過于臃腫，讓你的國際擴張資源蓋過了國內(nèi)的。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Itseemsevidentgrowth-mindedcompanieswilleventuallyaimbeyondtheircurrentboundaries.分析：it是形式主語Translation:顯然，追求增長的公司最終會超越目前的界限。WritingPart32023/11/30跨境電子商務(wù)英語PromotionE-mail2023/11/30跨境電子商務(wù)英語Productisthehardtruthofthelong-termdevelopmentofenterprises,andmarketingisanimportantmeansforenterprisestoopenthemarket.Withtheriseofnewmedia,enterpriseshaveenteredtheonlinemediaplatform,andforgetthetraditionalwayofmarketing-emailmarketing.Notification2023/11/30跨境電子商務(wù)英語1.Sendingisnottheend.Verifythatthemessagewillbeopened2.Quantitylimitation3.Consumersclassification4.ContentcustomizationExample2023/11/30跨境電子商務(wù)英語DearX,Thankyouforyourinterestsinmyitem.Iamsorrybutwecan'tofferyouthatlowpriceyouaskedfor.Wefeelthatthepricelistedisreasonableandhasbeencarefullycalculatedandleavesmelimitedprofitalready.However,we'dliketoofferyousomediscountsonbulkpurchases.lfyourorderismorethanXpieces,wewillgiveyouadiscountofxx%off.Pleaseletmeknowforanyfurtherquestions.ThanksVacationExample22023/11/30跨境電子商務(wù)英語DearX,

Thankyouforyourinquiry.Yes,wehavethisiteminstock.Howmanydoyouwant?Rightnow,weonlyhaveXlotsofthecolorleft.Sincetheyareverypopular,theproducthasahighriskofselingoutsoon.Pleaseplaceyoulorderassoonaspossible.Thankyou!BestregardsAccidentExercises:2023/11/30跨境電子商務(wù)英語Training:按下列要求撰寫一封信函：

（1）選擇一款能在電商平臺銷售的產(chǎn)品，寫一封電子促銷郵件；SpeakingPart42023/11/30跨境電子商務(wù)英語SpeakingOutB:Shallweproceedtothepoint?L:Ananalysiswasmadeoftheshipmentandthecontentofthecopperoreswasonly60.89%,lowerthanrequired,sowearelodgingaclaimof$40

000forinferiorquality.B:Asinthiscase,thecontentshouldapproximateto65%.L:Infactthecontentofthecopperoresisnotuptoyourownstandard.What’syourexplanationforit?2023/11/30跨境電子商務(wù)英語Readthemodeldialogues.Payattentiontothehighlightedsentencesandthenrole-playitwithyourpartner.ClaimsandSettlementLee=L;Mr.Baker=BSpeakingOutB:Themethodofsamplingiscrucialtoo.Ifyoutakesamplesfromtheship,youwillbetakinglargerrocksforyourtest.Generally,largerrocksarelowerincontentthanthesmallerones.Ifthecorrectmethodwasused,itisimpossibleforyoutohaveadifferenceof4%asyousuggested.L:Themethodweusedwastheoneyourecommendedandthepercentageisthereinthereportinblackandwhite.B:Inthiscase,I’llhavetoaskyouforyoursamplestobesentb