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SW優(yōu)勢Strengths1、打破傳統(tǒng)資費套餐模式,形式新穎2、資費DIY,減輕大學生消費壓力,滿足不同消費需求3、符合大學生追求自由、自主的消費理念4、推廣3G,是發(fā)展趨勢機會Opportunities1、學生不同消費需求難以在現有的固定套餐模式中得到滿足
2、聯通3G網絡先進,2G網絡價格相對較低威脅Threats1、移動市場占有率高,客戶忠誠度高2、移動有較強營銷勢力O
T劣勢Weaknesses1、聯通市場占有率低2、有產品,品牌效應薄弱3、聯通初期“信號差”的固有印象影響品牌形象?1編輯pptStrengthsAdvantagesExperience,
knowledgeUnique
caracteristicsResourcesGeographical
advantage,
locationCompetence,
capabilitiesQuality,
reputationOpportunitiesStrategic
alliances,
partnershipsProduct
developmentImport,
exportInnovation
an
technology
developmentThreatsThis
is
an
example
text.Loss
af
alliances
and
partnersPrice
infaltion/deflationStrong
competitionCompetitors
new
products
and
innovationWeaknessesDisadvantagesGap
in
experience,
knowledgeFinancial
aspectsReliability
and
trustLoss
of
key
staffGeographical
factorsSWTO?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?2.cnSWOT
ANALYSISPrimary
factorsSStrengthThis
is
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textStrengthThis
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textStrengthThis
is
an
exampletext.
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andreplace
it
with
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textStrengthThis
is
an
exampletext.
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andreplace
it
with
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textStrengthThis
is
an
exampletext.
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ahead
andreplace
it
with
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textSWOT
ANALYSISStrengths?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?3.cnWWeaknessesThis
is
an
exampletext.
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ahead
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it
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textWeaknessesThis
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an
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textWeaknessesThis
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an
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it
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textWeaknessesThis
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an
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textWeaknessesThis
is
an
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it
with
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textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSISWeaknesses?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?4.cnOOpportunitiesThis
is
an
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ahead
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it
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textOpportunitiesThis
is
an
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textOpportunitiesThis
is
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textOpportunitiesThis
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textOpportunitiesThis
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an
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it
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textOpportunitiesThis
is
an
exampletext.
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it
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yourown
textSWOT
ANALYSISOpportunities?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?5.cnTThreatsThis
is
an
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textThreatsThis
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textThreatsThis
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an
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it
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textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSISThreats?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?6.cnSStrengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.StrengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.StrengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.OOpportunitiesThis
is
an
example
text.Go
ahead
an
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it
with
yourown
text.This
is
an
example
text.OpportunitiesThis
is
an
example
text.Go
ahead
an
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it
with
yourown
text.This
is
an
example
text.OpportunitiesThis
is
an
example
text.Go
ahead
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it
with
yourown
text.編輯銳ppt普PPT論?Th壇iscishainneaxakmuplie首tex發(fā)t.:www.rapidbbs?7.cnSWOT
ANALYSISPositive
factorsTWWeaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.WeaknessesThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.WeaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
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it
with
yourown
text.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.SWOT
ANALYSISNegative
factors?8編輯pptSW
O
TStrengthsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textStrengthsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSIS編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?9.cnSW
O
TStrengthsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
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yourown
textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
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yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
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textStrengthsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
text20092010?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?10.cnSWOT
ANALYSISDifferentiating
valuesSCurrent
strengths?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?11.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
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ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
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ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
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ahead
andreplace
it
with
your
own
textGoals
and
project
plan:
strengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
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ahead
andreplace
it
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your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
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ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
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ahead
andreplace
it
with
your
own
textSWOT
ANALYSISStrengthsSWOT
ANALYSISWeaknessesWCurrent
weaknesses?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?12.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
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ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textGoals
and
project
plan:weaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textSWOT
ANALYSISOpportunitiesOCurrent
opportunities?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?13.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textGoals
and
project
plan:OpportunitiesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textSWOT
ANALYSISThreatsTCurrent
threats?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?14.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
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