牛津高中英語模塊四unit1welcome-and-reading

WelcometotheunitUnit1AdvertisingWherecanwefindads?TvsRadiosWebsitesNewspapersonproductsMeansoftransportationOnbillboardsonbannersPicture-talking:Whichadsmakeyouwanttobuyaproductorservice?Whichadsmakeyouthinkaboutsocialproblems?1234TypesofadvertisementsCommercialadvertisements

Topromoteaproductorservice.Publicserviceadvertisements(PSAs)

Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.

EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss:Protectwater,Protectourselves.thinkaboutagoodsloganforeachad

少了這一點就不是一個完整的中國下崗……找到適宜的土壤生命就會煥發(fā)新的榮耀StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs)Unit1ReadingAdvertisementsWhatdoadstrytopersuadepeopletodo?

2.Whereareadvertisementsusuallyfound?3.WhatdoesPSAstandfor?4.WhatdoPSAsaimtodo?5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Tobuyaproductorservice,ortobelieveinanidea.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.In1996.TrueorFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFT2________Providinginformationandusing3______________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.4._______6_______

Features10_______Wemustbeintelligentandnotbeaslavetoads.Title

1_______________5__________________________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus7_______________Nottellingpeople8______________BeingpaidforNottrickingpeopleBeingrun9_______leadbetterlivesAdvertisementsDefinitionwordsandpicturesthecompletetruthAimsforfreeConclusionTypes1.wecanfindadvertisementsalmostwhereverwego.(L1)Youshouldmakeadistinctionbetweenrightandwrong____________

youdo.Somepeopleenjoythemselves_______theyare._______youcome,youarewelcome.______breakstherulewillbepunished._______ofusgetshomeearliercookssupper._______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever2.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用來做beusedtodoingsth習(xí)慣于做某事usedtodosth過去常做這個機器是用來增加〔increase〕產(chǎn)量的，但我還沒習(xí)慣操作(operate)它。1.Thismachine____________product,butI______________________itnow.2.Woodcan____________(被用來造紙).3.I_____________onSundays.(以前常去釣魚〕isusedtoincreasehaven’tbeenusedtooperatingbeusedtomakepaperusedgofishing3.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice....(L6)1)persuadesbtodosth

成功勸服某人去做某事2)persuadesbinto/outof(doing)sth勸某人(不)去做某事拓展：talk/fool/tricksbinto/outofdoingsth說服/愚弄/欺騙某人(不)去做某事我成功地勸服了我丈夫戒煙：Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunforfreeandaremeanttoeducatepeopleabouthealth….1〕bemeanttodosth旨在....2〕meantodosth打算做某事，意圖....3)meandoingsth意味著....4〕bemeantforsb/sth打算作……用,為….所設(shè)計1)Thetoy___________childrenaged3andup.2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towait B.waiting C.towaitingD.waitismeantforBC5.However,westillmustbeawareoftheskillfulmethodsusedinadstotrytosellusthings.1)beawareof意識到，覺察到2)beawarethat3)awareness〔n)意識我已經(jīng)意識到了英語的重要性.近十年來，人們的環(huán)保意識增強了。IhavebeenawareoftheimportanceofEnglish.Inrecent10years,people’senvironmentalawarenesshasincreased.6.Evenifanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.

altogether:①完全地②總共，總計即使下雨，我們也會準時到的。Evenifitrains,wewillarriveontime.7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath….

foolsbintodoingsth騙某人做某事

curesbofsth治愈某人的病，改掉某人陋習(xí)湯姆騙很多人相信他。Tomfooledmanypeopleintobelievinghim.這種藥治好了他的頭痛。Thismedicinecuredhimofhisheadache.他改掉了吸煙的習(xí)慣。Hewascuredofhishabitofsmoking.8.PSAsaimtoteachusandhelpusleadbetterlives.〔L29〕aimtodosthaimatdoingsth.aimatsth目的在于(做)…

Businesseswillhavetoaimatlong-termgrowth,notthepresentprofit.他目的在于掌握英語。HeaimsatmasteringEnglish.

HeaimstomasterEnglish.9.Alloftheseadsaremeanttobenefitthepublic.〔L38〕vt.有益于，對....有利2)vi.從....中受益(benefitfrom....)3)adj.beneficial有益的，有好處的bebeneficialto==beofbenefitto對....有益騎自行車對我們的健康很有益

①Cycling__________________ourhealth.isbeneficialto10.Whenitcomestoadvertisements,wemustbeintelligentandnotbeaslavetoads.

whenitcomesto…當(dāng)談到…，當(dāng)涉及…說到電腦，他是個專家。Whenitcomestocomputer,heisanexpert.習(xí)慣于L1對進行研究L3與分享L5勸做L6相信信任L7免費L11打算做L11保護，免受L14明白L15誘使做L17對滿意L23上…的當(dāng)L25旨在做L29欺騙捉弄L26鼓勵某人做…L35當(dāng)談到…L41beusedtodoingsthdosomeresearchonshare…withpersuadesbtodo/intodoingsthbelieveinforfreebemeanttodoprotect…frombeawareoffoolsbintodoingfeelpleasedwithfallforaimtodoplaytricksonencouragesbtodosthWhenitcomesto…這個工程旨在幫助地震災(zāi)民我們是好朋友，因此應(yīng)該分享幸福和憂傷。3.社會的開展讓我們意識到了知識的重要性。4.我的老師總是鼓勵我勇敢地面對困難。Theprojectismeanttohelptheearthquakevictims.Wearegoodfriends.Soweshouldsharehappinessandsorrow