藝術(shù)設(shè)計與色彩外文翻譯文獻

藝術(shù)設(shè)計與色彩外文翻譯文獻藝術(shù)設(shè)計與色彩外文翻譯文獻(文檔含中英文對照即英文原文和中文翻譯)THEIMPORTANCEOFTHEUSEOFCOLORINARTDESIGNClaireCampbelPimaCommunityCollege,ClaireCampbell,"Appropriation,TransformationandContemporaryFiberArt:.TextileSocietyofAmericaSymposiumProceedings.Inartanddesign"theuseofcolorisveryimportant".Atthesametime,theperformanceofcolorisinfinite,ithasthemeaningofexistence,atthesametime,amysterioushiddencharm,howtousecolorexpressiveforce,tocreatenewworks,toattractthemasses.Colorbecauseofitsphysicalproperties,namely,differentcolorshavedifferentwavelengths,therefore,willdirectlyorindirectlyaffectpeople'semotional,mentalandpsychologicalactivities.Differentcolorthroughthereflectionofpeople'svisiontothebrain,butcancausepeopletofeelthedark,cold,weight,distance,cangenerateexcitement,depression,tension,irritability,stability,easethepsychologicaleffect.Suchascreammakespeoplefeellovable,naive,simple;yellow,orange,redandrelaxing;exciting,giveapersonwithbold,strongfeeling;pinkromanticbreathisgrumous;rose,lavenderisfullofelegant,mysterious,beautifulmood;green,vibrant,moralofyouthandhope,thesymbolofnewlifeinthespring;thedeepcolor,Coffeeolivesteady,calm;bluecanplayrelaxed,cooleffect;whiteisasolemn,stately,pureartisticconception.Artdesignisacreativeactivity--perceptualartdesigncombinedwithrationalisanartandscienceandtechnology,technology,science,aesthetics,style,color,designsolutions.Isthedesignofacomprehensive,suchastheactivitiesofdailylivingappearancedesign,withwaterasanexample,exceptthedesignofpurebeauty,butalsomeetthefitnessofhumanbodyengineering,tostudywhatkindofgriphandleiscomfortable,whatkindofthecupisconvenientforpeopledrinkingproblems,andsoartdesignisnotjustsentimental,stillneedtoanalyzetheargument,doalotofexperiments.Inaddition,artdesignandsimpleartisticcreationisdifferent,weshouldconsidernotonlythecreator'spreferences,butalsotoconsidertheneedsofconsumersandthecostofproduction,creationfaster.Atthesametime,needtolearnalotofknowledgescience.Throughtheaboveanalysiswecanseethatthescopeofthedesignartdesignisverywide,buttheuseofcolorisalsoveryimportant,butplayingeachuniversity,professionalopencoursecurriculumdesigndirectionhavecolor.Thenwecanthroughthefollowingexamplestoillustratetheimportanceofcolorinartdesign.AcaseGraphicdesignisanartanddesigndirection,howevercleveruseofaplaneadvertisementdesignissuccessfulornotisoneofthefactorsofcolor,thecolorfortheplaneadvertisementdesignwork,anditsimportanceisobviously."Color"andadvertisingdesigners,likePunchline,isaimportantstrengthofadvertisingworkswonderful,movingandnot.Thereiscolorisnotisolated,toembodythetextureofproducts,features,andcanbeautifytheadvertisingspace;atthesametimetoadaptwiththeenvironment,climate,appreciationandsoon,butalsoconsiderthefarandnear,big,small,visualchanges,maketheadvertisementmoreaesthetic.Aphysiologicalfunction,colorHumanswillhavedifferentphysiologicalresponsestodifferentcolor,whichhasbeenprovedbyscience.Red,orange,yellowandothercolorstogivepeoplethefeelingoffire,wecallitwarm;blue,greenandothercolorswillbereminiscentofthesea,theskyandtheriver,whichwecallcool.Weareinthecolordesign,colorhue,lightness,purityisnotthesameinthemutualcollocationuseshouldpayattentiontothefollowingpoints:1theintensityofthecolorsense.Generallyspeaking,morewarmcolorvisualeffectandhighcolorpurityandbrightnessislowerthancoolcolorandbrightness.Inaddition,hue,lightnessandpurityismorebig,thecolorcontrastisstronger.2colorsoftheadvanceandretreat.Warmcolorandhighercolorpurityandbrightnessisforward,coolandlowpurityandgreencolorsgivepeopleretreatfeeling.3colorsensetheseverityof.Highbrightnesscolorthanlowlightnessfeelslighter,moredeepcolortofeelmoreheavy.Theaboveexampleissomephysiologicalfunctionsofcolor,inthepackagingdesign,flexibleuseofthesewillgetbeatallthemagicaleffect.Forexample,largeareaasabackgroundcolorshouldtrytoavoidmovingandstrongsenseofcolor,youavoidtherelationshipbetweenprimaryandsecondarydisorders,preventconsumerstoquicklyunderstandthecommodityinformation.Two,colorandpsychologyPsychologicalfunctionofcolorsisduetophysiologicalfunctioninthebrainareformed,itwasaffectedbyage,gender,nationality,environment,educationandotherfactors.Suchasgreysystemmostolderpeoplelikelightnessandpurityarerelativelylow,butchildrenarelikebrightandvibrantcolors.Colordesigninpackagingneedstoconsiderthecolortotheviewer'sphysiologicalandpsychologicalfactors,butalsoconsiderthenatureandcharacteristicsoftheproductpackaging.AsmentionedaboveCoffeeandchocolatepackagingaremostlybrown.Packagingthecolorasfaraspossibletobeabletoproperlyreflecttheproduct'spersonality.Colorinfluenceonpeople'spsychology,itcanproducedifferentfeeling,itcanleadtomood,imagination.Thisisbecausepeoplefeelaboutthingsoftenhavetheassociation,thecoloralsoinitiatestheemotion.Designisveryimportantinadvertisingcolorthisassociationandemotionaleffect.Effectsofadvertisingcolorsonpeople'spsychological,asaresultofpeople'slifeexperience,personality,age,gender,occupation,hobbies,habitsandcustoms,religiousbeliefs,socialconsciousnessandsoonarenotthesameandtheformationof.Differentpsychologicalfeelingsalsoraisesdifferentassociationofemotion.Colormatchingrulesthree,advertisementdesignIdentify1MainColorHowtoexpressthespecificthemeinadvertising,youneedthroughthetext,images,colorandotherfactorstotheperformanceof.Forthecolor,wanttoaproperextentoffoilingthethemeandthetheme,theemotionalassociationandsymbolism,thecentralideaconformstotheadvertisementsubject.Forexample:cosmeticsadvertising,thiskindofproductonskincarebeauty,sofreshandbeautiful,safeandreliable.Inthecolorchooseneutralcolorsandelegantcolors,suchaspink,lightgreen,milkwhitecolor,giveapersonwithhealth,elegant,freshandtenderfeeling.Applicationof2advertisingcoloraffectionlawIntheaspectofcolorpreferenceandadvertisingdesign,colorcanhavetheassociationandemotional,whichultimatelyaffectpeople'schoice.(1)theage,genderandexperiencedifferentpreferencesforcoloralsohasagreatinfluence.Itispurebrightchildren,thisisbecausethiskindofcolorareveryattractivetothem,withtheirlivelycharacter.Womenmorethanmenlovewhite,becausewhiteisasymbolofpurity,whilemenlikeblue,becausebluesymbolizesthestraightforward,calm,matureandopenminded.Thevillagepeoplearefavoritecolorispurecolor,butinthecitypeoplelovethepurityisrelativelylow,therelativelyrich,softcolorandlightcolor.(2)thenationalcustomsandpreferencesforcolortrendsinfluenceisalsoveryobvious,makepeoplereflectonthecoloralsoeacharenotidentical.SuchastheEuropeanmultiuseblacktoexpresssorrow,butIhavemorewhite.Thewesternwhitedresstoshowthebride'spureandnoble,butourcountryisindicatedinredfestive.Butastheinternationalexchangesbecomemorefrequent,thecustomhasalsograduallyassimilation.Attention3colorinadvertisingTheadvertisementcolortips,induction,canarousepeopletoproductsofinterest.Peopletodayhavebeensurroundedbythemultitude,amultitudeofnamescolormedia,fashiontrendofcolorchangesinthemoment,theeyeshavebecomeinuredtotheunusual,almostcanacceptanyofthecoloroftheprocessingmode.CasetwoColorisveryimportantininteriordecoration,itisthemostpowerfullanguageofhumanvisualsymbols.Onholidays,friendsandcoworkersmutualfriends,aslongasyoupayattentionwillfind,somepeopleeventhoughthedecorationisveryluxurious,spentalotofmoney,butalwaysfeeltothevisualfeeluncomfortable,oneveryimportantreasonistheinteriorcolorisnotuniform.DifferencesincolorUniformcolordesignplaysintheinteriordecorationtocreatesomekindofchangeortheroleofstyle,willbringsomevisualdifferencesandtheenjoymentofart,letapersonshineatthemoment"".Accordingtothesurvey,aspacetoenterthefirstfewsecondstogettheimpression,seventy-fivepercentisthefeelingofcolor,andthenonlytounderstandthephysical.Therefore,thecolorisanimportantfactorininteriordesigncannotbeignored,theimportantroleofdifferentfunctionsandpeopleunderstandthedifferentcolourgenerateditsrequestforcolorisself-evident.One,unifiedrulesIninteriordesign,theuseofcolorisrichandvaried,thecoloritselfisnotbeautifulornotbeautiful,thekeyistolookathowtomix,howtomatch,butmustbeconsistentwiththeoverallstyleinteriorinteriordesignintheprocessofcombining,otherwiseitwillappearanduncoordinated,likeatraditionalChinesestyle,withcolortrendofEuropeanfashionseriesofgaudy,thattheproper.Colorcoordinationmeansthatthethreeelementsofcolor:hue,harmoniousapplicationbetweenlightnessandpurity,theformationofaunityconsciousness,buttoavoidtoomonotonous,boringandtoodull.Therefore,colorharmonyshouldshowaharmoniouscontrast,fromthebackground(includingthermalcontrast,contrast,brightness,purity.)So,tocreateagoodindoorenvironment,colorcannotbeignored,wehaveaharmoniousrelationshipbetweenseriousanalysisandcontrast,theinteriorcolorwithgoodcollocation,theatmospherewillbemoregood.Two,peopleofcolorfeelingrulesDifferentcolormakespeoplefeeleffectsonmental,emotional,psychologicalorbigorsmall.Therefore,indeterminingthecolorandtheuseofinteriordesign在藝術(shù)設(shè)計中色彩運用的重要性在藝術(shù)設(shè)計中“色彩的運用是至關(guān)重要的”。同時色彩的表現(xiàn)無限，它具備各種存在的意義，同時潛藏著一種神秘的魅力，如何運用色彩的表現(xiàn)力，來達到創(chuàng)造新穎效果，使作品吸引大眾群體。色彩由于其自身具有的物理性質(zhì)的關(guān)系，即不同色彩有不同波長，因此，會直接或間接地影響人的情緒、精神和心理活動。不同色彩通過人的視覺反映到大腦中，除了能引起人們產(chǎn)生陰暗、冷暖、輕重、遠近等感覺外，還能產(chǎn)生興奮、憂郁、緊張、輕松、煩躁、安定等心理作用。如奶油色使人覺得可愛、天真、樸實；黃色、橙色使人輕松、活潑；紅色使人興奮，給人以大膽、強烈的感覺；粉紅色浪漫氣息濃厚；玫瑰色、淡紫色充滿雅致、神秘、優(yōu)美的情調(diào)；綠色充滿生機，寓意青春和希望，象征春天的新生；深咖啡色、橄欖色穩(wěn)重、沉著；藍色能起到輕松、涼爽的作用；白色則產(chǎn)生一種冷峻、莊嚴(yán)、純潔的意境。藝術(shù)設(shè)計——是感性與理性相結(jié)合的創(chuàng)造性活動藝術(shù)設(shè)計是美術(shù)與科技、技術(shù)、科學(xué)、審美、造型、色彩、設(shè)計融匯的一門藝術(shù)。進行的是一種綜合的設(shè)計，比如對生活日用品的外觀設(shè)計，以水杯為例，除進行純美觀的設(shè)計以外，還要符合人體工學(xué)的適合度，如要研究什么樣的把手握起來舒服，什么樣的杯口便于人們飲用等方面的問題，所以藝術(shù)設(shè)計不僅僅是感性的，還需要分析論證，做大量的實驗。另外，藝術(shù)設(shè)計與單純的進行藝術(shù)創(chuàng)作不同的是，不僅要考慮創(chuàng)作者的喜好，更要考慮消費者的需要以及生產(chǎn)成本，創(chuàng)作速度要快。同時，需要學(xué)習(xí)很多理科的知識。通過以上的分析我們看出藝術(shù)設(shè)計所設(shè)計的范圍很廣，然而色彩的運用也就是相當(dāng)?shù)闹匾?，然而打各個大學(xué)中，設(shè)計方向?qū)I(yè)所開的課的基礎(chǔ)課程都有色彩。那么我們就通過以下的例子來說明色彩在藝術(shù)設(shè)計中的重要性啊。案例一平面設(shè)計是藝術(shù)設(shè)計的一個方向，然而一張平面廣告設(shè)計是否成功因素之一就是色彩的巧妙使用，色彩對于平面廣告設(shè)計工作而言，其重要性是顯而易見的?！吧敝c廣告設(shè)計師，猶如點睛之筆，是決定一件廣告作品精彩、動人與否的重要力量。色彩不是孤立存在的，要既能體現(xiàn)商品的質(zhì)感、特色，又能美化裝飾廣告版面；同時要與環(huán)境、氣候、欣賞習(xí)慣等方面相適應(yīng)，還要考慮到遠、近、大、小的視覺變化規(guī)律，使廣告更富于美感。一、色彩的生理功能

人類對于不同的色彩會產(chǎn)生不同的生理反應(yīng)，這一點已經(jīng)通過科學(xué)的實驗得到了證實。紅、橙、黃等顏色給人以火的感覺，我們稱其為暖色；藍、綠等顏色會使人聯(lián)想到大海、天空和河流，我們稱其為冷色。

我們在進行色彩設(shè)計時，色相、明度、純度不相同的色彩在相互搭配使用時要注意以下幾點：

1.色彩的強弱感。一般說來，暖色及純度和明度較高的色彩比冷色和明度較低的色彩視覺效果更強。此外，色相、明度和純度相差越大，色彩的對比度就越強。

2.色彩的進退感。暖色及純度和明度較高的色彩有前進感，冷色及純度和明度較低的色彩給人以后退的感覺。

3.色彩的輕重感。明度較高的色彩比明度較低的色彩感覺要輕，越深的顏色給人的感覺越沉重。

以上舉例是色彩的一些生理功能，在進行包裝設(shè)計時，靈活的運用這些就會收到意想不到的神奇效果。例如，大面積的作為背景底色就應(yīng)該盡量避免使用前進感強的色彩，你避免主次關(guān)系的紊亂，妨礙消費者快速的了解商品信息。

二、色彩與心理

色彩的心理功能是由于生理功能作用于大腦而形成的，它受年齡、性別、民族、環(huán)境、受教育程度等諸多因素的影響。如老年人大都喜歡明度和純度都比較低的灰色系，而兒童則大多喜歡明亮和鮮艷的色彩。

包裝中的色彩設(shè)計需要考慮到色彩對觀者產(chǎn)生的生理和心理方面的影響，還要考慮到所包裝產(chǎn)品的性質(zhì)和特點。就像前文提到的咖啡和巧克力的包裝大都用褐色。包裝所選用的色彩盡量要能夠比較貼切的反映商品的個性。

色彩對人們的心理影響很大，它可以產(chǎn)生不同的感覺，它可以引發(fā)情緒、產(chǎn)生聯(lián)想。這是由于人們對事物的感受往往產(chǎn)生聯(lián)想，對色彩也就引發(fā)了情感。這種聯(lián)想和情感作用在廣告色彩的設(shè)計中至關(guān)重要。廣告色彩對人們的心理感受的影響，是由于人們的生活經(jīng)歷、性格、年齡、性別、職業(yè)、愛好、風(fēng)俗習(xí)慣、宗教信仰、社會意識等都不盡相同而形成的。不同的心理感覺也就引發(fā)了不同的聯(lián)想個情感。

三、廣告設(shè)計的配色規(guī)律

1.主色調(diào)的確定

如何在廣告中表達其特定的主題，就需要通過文字、形象、色彩等因素來表現(xiàn)。對于色彩而言，要恰如其分的起到烘托主題和表現(xiàn)主題，發(fā)揮其情感的聯(lián)想和象征作用，符合廣告主題的中心思想。例如：化妝品類廣告，這類產(chǎn)品多講求護膚美容，使人靚麗清新，安全可靠。在色彩上多選用中性色調(diào)和素雅色調(diào)，如粉紅、淡綠、奶白等色彩，給人以健康、優(yōu)雅、清香和溫柔的感覺。

2.廣告色彩感情規(guī)律的應(yīng)用

在色彩喜好傾向與廣告設(shè)計方面，色彩能產(chǎn)生聯(lián)想和感情，從而最終影響人們的選擇。

（1）年齡、性別和經(jīng)歷的不同對色彩喜好也有很大的影響。兒童多系好極鮮明的純色，這是因為這類顏色對他們產(chǎn)生很強的吸引力，符合他們活潑好動的性格。女性比男性更愛白色，因為白色象征著純潔，而男性則多喜愛藍色，因為藍色象征豪爽、沉穩(wěn)、成熟和心胸開闊。對鄉(xiāng)村的人來說則比較喜愛顏色較純的色彩，而城市中的人則喜愛一些純度較低，對比較富麗、柔和的色調(diào)和淺淡的中間色。（2）民族與風(fēng)俗對色彩的喜好傾向影響也很明顯，使得人們對色彩的反映也各不相同。如歐洲多用黑色表示悲哀，而我過就多用白色。西方用白色禮服來表示新娘的純潔高尚，而我國則用紅色表示喜慶。但隨著國際間的交往日益頻繁，這種風(fēng)俗習(xí)慣也漸趨同化。

3.廣告中色彩的注目性

廣告色彩的提示、誘導(dǎo)，可喚起人們對產(chǎn)品的興趣。當(dāng)今的人們已被浩如煙海、名目繁多的色彩媒體所包圍,色彩的流行趨勢時刻在改變,人的眼睛卻已見怪不怪,幾乎可以接受任何對色彩的處理方式。案例二色彩在室內(nèi)裝飾中十分重要，它是人類視覺中最響亮的語言符號。逢年過節(jié)，朋友同事間互相串門時，只要你留心就會發(fā)現(xiàn)，有的人家盡管裝修很豪華，花了很多錢，可總覺得給人視覺上的感受不舒服，很重要的原因之一就是室內(nèi)裝飾色彩不統(tǒng)一。色彩的設(shè)計統(tǒng)一在室內(nèi)裝飾中起著改變或者創(chuàng)造某種