藝術(shù)設(shè)計(jì)與色彩外文翻譯文獻(xiàn)

藝術(shù)設(shè)計(jì)與色彩外文翻譯文獻(xiàn)藝術(shù)設(shè)計(jì)與色彩外文翻譯文獻(xiàn)(文檔含中英文對(duì)照即英文原文和中文翻譯)THEIMPORTANCEOFTHEUSEOFCOLORINARTDESIGNClaireCampbelPimaCommunityCollege,ClaireCampbell,"Appropriation,TransformationandContemporaryFiberArt:.TextileSocietyofAmericaSymposiumProceedings.Inartanddesign"theuseofcolorisveryimportant".Atthesametime,theperformanceofcolorisinfinite,ithasthemeaningofexistence,atthesametime,amysterioushiddencharm,howtousecolorexpressiveforce,tocreatenewworks,toattractthemasses.Colorbecauseofitsphysicalproperties,namely,differentcolorshavedifferentwavelengths,therefore,willdirectlyorindirectlyaffectpeople'semotional,mentalandpsychologicalactivities.Differentcolorthroughthereflectionofpeople'svisiontothebrain,butcancausepeopletofeelthedark,cold,weight,distance,cangenerateexcitement,depression,tension,irritability,stability,easethepsychologicaleffect.Suchascreammakespeoplefeellovable,naive,simple;yellow,orange,redandrelaxing;exciting,giveapersonwithbold,strongfeeling;pinkromanticbreathisgrumous;rose,lavenderisfullofelegant,mysterious,beautifulmood;green,vibrant,moralofyouthandhope,thesymbolofnewlifeinthespring;thedeepcolor,Coffeeolivesteady,calm;bluecanplayrelaxed,cooleffect;whiteisasolemn,stately,pureartisticconception.Artdesignisacreativeactivity--perceptualartdesigncombinedwithrationalisanartandscienceandtechnology,technology,science,aesthetics,style,color,designsolutions.Isthedesignofacomprehensive,suchastheactivitiesofdailylivingappearancedesign,withwaterasanexample,exceptthedesignofpurebeauty,butalsomeetthefitnessofhumanbodyengineering,tostudywhatkindofgriphandleiscomfortable,whatkindofthecupisconvenientforpeopledrinkingproblems,andsoartdesignisnotjustsentimental,stillneedtoanalyzetheargument,doalotofexperiments.Inaddition,artdesignandsimpleartisticcreationisdifferent,weshouldconsidernotonlythecreator'spreferences,butalsotoconsidertheneedsofconsumersandthecostofproduction,creationfaster.Atthesametime,needtolearnalotofknowledgescience.Throughtheaboveanalysiswecanseethatthescopeofthedesignartdesignisverywide,buttheuseofcolorisalsoveryimportant,butplayingeachuniversity,professionalopencoursecurriculumdesigndirectionhavecolor.Thenwecanthroughthefollowingexamplestoillustratetheimportanceofcolorinartdesign.AcaseGraphicdesignisanartanddesigndirection,howevercleveruseofaplaneadvertisementdesignissuccessfulornotisoneofthefactorsofcolor,thecolorfortheplaneadvertisementdesignwork,anditsimportanceisobviously."Color"andadvertisingdesigners,likePunchline,isaimportantstrengthofadvertisingworkswonderful,movingandnot.Thereiscolorisnotisolated,toembodythetextureofproducts,features,andcanbeautifytheadvertisingspace;atthesametimetoadaptwiththeenvironment,climate,appreciationandsoon,butalsoconsiderthefarandnear,big,small,visualchanges,maketheadvertisementmoreaesthetic.Aphysiologicalfunction,colorHumanswillhavedifferentphysiologicalresponsestodifferentcolor,whichhasbeenprovedbyscience.Red,orange,yellowandothercolorstogivepeoplethefeelingoffire,wecallitwarm;blue,greenandothercolorswillbereminiscentofthesea,theskyandtheriver,whichwecallcool.Weareinthecolordesign,colorhue,lightness,purityisnotthesameinthemutualcollocationuseshouldpayattentiontothefollowingpoints:1theintensityofthecolorsense.Generallyspeaking,morewarmcolorvisualeffectandhighcolorpurityandbrightnessislowerthancoolcolorandbrightness.Inaddition,hue,lightnessandpurityismorebig,thecolorcontrastisstronger.2colorsoftheadvanceandretreat.Warmcolorandhighercolorpurityandbrightnessisforward,coolandlowpurityandgreencolorsgivepeopleretreatfeeling.3colorsensetheseverityof.Highbrightnesscolorthanlowlightnessfeelslighter,moredeepcolortofeelmoreheavy.Theaboveexampleissomephysiologicalfunctionsofcolor,inthepackagingdesign,flexibleuseofthesewillgetbeatallthemagicaleffect.Forexample,largeareaasabackgroundcolorshouldtrytoavoidmovingandstrongsenseofcolor,youavoidtherelationshipbetweenprimaryandsecondarydisorders,preventconsumerstoquicklyunderstandthecommodityinformation.Two,colorandpsychologyPsychologicalfunctionofcolorsisduetophysiologicalfunctioninthebrainareformed,itwasaffectedbyage,gender,nationality,environment,educationandotherfactors.Suchasgreysystemmostolderpeoplelikelightnessandpurityarerelativelylow,butchildrenarelikebrightandvibrantcolors.Colordesigninpackagingneedstoconsiderthecolortotheviewer'sphysiologicalandpsychologicalfactors,butalsoconsiderthenatureandcharacteristicsoftheproductpackaging.AsmentionedaboveCoffeeandchocolatepackagingaremostlybrown.Packagingthecolorasfaraspossibletobeabletoproperlyreflecttheproduct'spersonality.Colorinfluenceonpeople'spsychology,itcanproducedifferentfeeling,itcanleadtomood,imagination.Thisisbecausepeoplefeelaboutthingsoftenhavetheassociation,thecoloralsoinitiatestheemotion.Designisveryimportantinadvertisingcolorthisassociationandemotionaleffect.Effectsofadvertisingcolorsonpeople'spsychological,asaresultofpeople'slifeexperience,personality,age,gender,occupation,hobbies,habitsandcustoms,religiousbeliefs,socialconsciousnessandsoonarenotthesameandtheformationof.Differentpsychologicalfeelingsalsoraisesdifferentassociationofemotion.Colormatchingrulesthree,advertisementdesignIdentify1MainColorHowtoexpressthespecificthemeinadvertising,youneedthroughthetext,images,colorandotherfactorstotheperformanceof.Forthecolor,wanttoaproperextentoffoilingthethemeandthetheme,theemotionalassociationandsymbolism,thecentralideaconformstotheadvertisementsubject.Forexample:cosmeticsadvertising,thiskindofproductonskincarebeauty,sofreshandbeautiful,safeandreliable.Inthecolorchooseneutralcolorsandelegantcolors,suchaspink,lightgreen,milkwhitecolor,giveapersonwithhealth,elegant,freshandtenderfeeling.Applicationof2advertisingcoloraffectionlawIntheaspectofcolorpreferenceandadvertisingdesign,colorcanhavetheassociationandemotional,whichultimatelyaffectpeople'schoice.(1)theage,genderandexperiencedifferentpreferencesforcoloralsohasagreatinfluence.Itispurebrightchildren,thisisbecausethiskindofcolorareveryattractivetothem,withtheirlivelycharacter.Womenmorethanmenlovewhite,becausewhiteisasymbolofpurity,whilemenlikeblue,becausebluesymbolizesthestraightforward,calm,matureandopenminded.Thevillagepeoplearefavoritecolorispurecolor,butinthecitypeoplelovethepurityisrelativelylow,therelativelyrich,softcolorandlightcolor.(2)thenationalcustomsandpreferencesforcolortrendsinfluenceisalsoveryobvious,makepeoplereflectonthecoloralsoeacharenotidentical.SuchastheEuropeanmultiuseblacktoexpresssorrow,butIhavemorewhite.Thewesternwhitedresstoshowthebride'spureandnoble,butourcountryisindicatedinredfestive.Butastheinternationalexchangesbecomemorefrequent,thecustomhasalsograduallyassimilation.Attention3colorinadvertisingTheadvertisementcolortips,induction,canarousepeopletoproductsofinterest.Peopletodayhavebeensurroundedbythemultitude,amultitudeofnamescolormedia,fashiontrendofcolorchangesinthemoment,theeyeshavebecomeinuredtotheunusual,almostcanacceptanyofthecoloroftheprocessingmode.CasetwoColorisveryimportantininteriordecoration,itisthemostpowerfullanguageofhumanvisualsymbols.Onholidays,friendsandcoworkersmutualfriends,aslongasyoupayattentionwillfind,somepeopleeventhoughthedecorationisveryluxurious,spentalotofmoney,butalwaysfeeltothevisualfeeluncomfortable,oneveryimportantreasonistheinteriorcolorisnotuniform.DifferencesincolorUniformcolordesignplaysintheinteriordecorationtocreatesomekindofchangeortheroleofstyle,willbringsomevisualdifferencesandtheenjoymentofart,letapersonshineatthemoment"".Accordingtothesurvey,aspacetoenterthefirstfewsecondstogettheimpression,seventy-fivepercentisthefeelingofcolor,andthenonlytounderstandthephysical.Therefore,thecolorisanimportantfactorininteriordesigncannotbeignored,theimportantroleofdifferentfunctionsandpeopleunderstandthedifferentcolourgenerateditsrequestforcolorisself-evident.One,unifiedrulesIninteriordesign,theuseofcolorisrichandvaried,thecoloritselfisnotbeautifulornotbeautiful,thekeyistolookathowtomix,howtomatch,butmustbeconsistentwiththeoverallstyleinteriorinteriordesignintheprocessofcombining,otherwiseitwillappearanduncoordinated,likeatraditionalChinesestyle,withcolortrendofEuropeanfashionseriesofgaudy,thattheproper.Colorcoordinationmeansthatthethreeelementsofcolor:hue,harmoniousapplicationbetweenlightnessandpurity,theformationofaunityconsciousness,buttoavoidtoomonotonous,boringandtoodull.Therefore,colorharmonyshouldshowaharmoniouscontrast,fromthebackground(includingthermalcontrast,contrast,brightness,purity.)So,tocreateagoodindoorenvironment,colorcannotbeignored,wehaveaharmoniousrelationshipbetweenseriousanalysisandcontrast,theinteriorcolorwithgoodcollocation,theatmospherewillbemoregood.Two,peopleofcolorfeelingrulesDifferentcolormakespeoplefeeleffectsonmental,emotional,psychologicalorbigorsmall.Therefore,indeterminingthecolorandtheuseofinteriordesign在藝術(shù)設(shè)計(jì)中色彩運(yùn)用的重要性在藝術(shù)設(shè)計(jì)中“色彩的運(yùn)用是至關(guān)重要的”。同時(shí)色彩的表現(xiàn)無(wú)限，它具備各種存在的意義，同時(shí)潛藏著一種神秘的魅力，如何運(yùn)用色彩的表現(xiàn)力，來(lái)達(dá)到創(chuàng)造新穎效果，使作品吸引大眾群體。色彩由于其自身具有的物理性質(zhì)的關(guān)系，即不同色彩有不同波長(zhǎng)，因此，會(huì)直接或間接地影響人的情緒、精神和心理活動(dòng)。不同色彩通過(guò)人的視覺(jué)反映到大腦中，除了能引起人們產(chǎn)生陰暗、冷暖、輕重、遠(yuǎn)近等感覺(jué)外，還能產(chǎn)生興奮、憂郁、緊張、輕松、煩躁、安定等心理作用。如奶油色使人覺(jué)得可愛(ài)、天真、樸實(shí)；黃色、橙色使人輕松、活潑；紅色使人興奮，給人以大膽、強(qiáng)烈的感覺(jué)；粉紅色浪漫氣息濃厚；玫瑰色、淡紫色充滿雅致、神秘、優(yōu)美的情調(diào)；綠色充滿生機(jī)，寓意青春和希望，象征春天的新生；深咖啡色、橄欖色穩(wěn)重、沉著；藍(lán)色能起到輕松、涼爽的作用；白色則產(chǎn)生一種冷峻、莊嚴(yán)、純潔的意境。藝術(shù)設(shè)計(jì)——是感性與理性相結(jié)合的創(chuàng)造性活動(dòng)藝術(shù)設(shè)計(jì)是美術(shù)與科技、技術(shù)、科學(xué)、審美、造型、色彩、設(shè)計(jì)融匯的一門(mén)藝術(shù)。進(jìn)行的是一種綜合的設(shè)計(jì)，比如對(duì)生活日用品的外觀設(shè)計(jì)，以水杯為例，除進(jìn)行純美觀的設(shè)計(jì)以外，還要符合人體工學(xué)的適合度，如要研究什么樣的把手握起來(lái)舒服，什么樣的杯口便于人們飲用等方面的問(wèn)題，所以藝術(shù)設(shè)計(jì)不僅僅是感性的，還需要分析論證，做大量的實(shí)驗(yàn)。另外，藝術(shù)設(shè)計(jì)與單純的進(jìn)行藝術(shù)創(chuàng)作不同的是，不僅要考慮創(chuàng)作者的喜好，更要考慮消費(fèi)者的需要以及生產(chǎn)成本，創(chuàng)作速度要快。同時(shí)，需要學(xué)習(xí)很多理科的知識(shí)。通過(guò)以上的分析我們看出藝術(shù)設(shè)計(jì)所設(shè)計(jì)的范圍很廣，然而色彩的運(yùn)用也就是相當(dāng)?shù)闹匾?，然而打各個(gè)大學(xué)中，設(shè)計(jì)方向?qū)I(yè)所開(kāi)的課的基礎(chǔ)課程都有色彩。那么我們就通過(guò)以下的例子來(lái)說(shuō)明色彩在藝術(shù)設(shè)計(jì)中的重要性啊。案例一平面設(shè)計(jì)是藝術(shù)設(shè)計(jì)的一個(gè)方向，然而一張平面廣告設(shè)計(jì)是否成功因素之一就是色彩的巧妙使用，色彩對(duì)于平面廣告設(shè)計(jì)工作而言，其重要性是顯而易見(jiàn)的?！吧敝c廣告設(shè)計(jì)師，猶如點(diǎn)睛之筆，是決定一件廣告作品精彩、動(dòng)人與否的重要力量。色彩不是孤立存在的，要既能體現(xiàn)商品的質(zhì)感、特色，又能美化裝飾廣告版面；同時(shí)要與環(huán)境、氣候、欣賞習(xí)慣等方面相適應(yīng)，還要考慮到遠(yuǎn)、近、大、小的視覺(jué)變化規(guī)律，使廣告更富于美感。一、色彩的生理功能

人類(lèi)對(duì)于不同的色彩會(huì)產(chǎn)生不同的生理反應(yīng)，這一點(diǎn)已經(jīng)通過(guò)科學(xué)的實(shí)驗(yàn)得到了證實(shí)。紅、橙、黃等顏色給人以火的感覺(jué)，我們稱(chēng)其為暖色；藍(lán)、綠等顏色會(huì)使人聯(lián)想到大海、天空和河流，我們稱(chēng)其為冷色。

我們?cè)谶M(jìn)行色彩設(shè)計(jì)時(shí)，色相、明度、純度不相同的色彩在相互搭配使用時(shí)要注意以下幾點(diǎn)：

1.色彩的強(qiáng)弱感。一般說(shuō)來(lái)，暖色及純度和明度較高的色彩比冷色和明度較低的色彩視覺(jué)效果更強(qiáng)。此外，色相、明度和純度相差越大，色彩的對(duì)比度就越強(qiáng)。

2.色彩的進(jìn)退感。暖色及純度和明度較高的色彩有前進(jìn)感，冷色及純度和明度較低的色彩給人以后退的感覺(jué)。

3.色彩的輕重感。明度較高的色彩比明度較低的色彩感覺(jué)要輕，越深的顏色給人的感覺(jué)越沉重。

以上舉例是色彩的一些生理功能，在進(jìn)行包裝設(shè)計(jì)時(shí)，靈活的運(yùn)用這些就會(huì)收到意想不到的神奇效果。例如，大面積的作為背景底色就應(yīng)該盡量避免使用前進(jìn)感強(qiáng)的色彩，你避免主次關(guān)系的紊亂，妨礙消費(fèi)者快速的了解商品信息。

二、色彩與心理

色彩的心理功能是由于生理功能作用于大腦而形成的，它受年齡、性別、民族、環(huán)境、受教育程度等諸多因素的影響。如老年人大都喜歡明度和純度都比較低的灰色系，而兒童則大多喜歡明亮和鮮艷的色彩。

包裝中的色彩設(shè)計(jì)需要考慮到色彩對(duì)觀者產(chǎn)生的生理和心理方面的影響，還要考慮到所包裝產(chǎn)品的性質(zhì)和特點(diǎn)。就像前文提到的咖啡和巧克力的包裝大都用褐色。包裝所選用的色彩盡量要能夠比較貼切的反映商品的個(gè)性。

色彩對(duì)人們的心理影響很大，它可以產(chǎn)生不同的感覺(jué)，它可以引發(fā)情緒、產(chǎn)生聯(lián)想。這是由于人們對(duì)事物的感受往往產(chǎn)生聯(lián)想，對(duì)色彩也就引發(fā)了情感。這種聯(lián)想和情感作用在廣告色彩的設(shè)計(jì)中至關(guān)重要。廣告色彩對(duì)人們的心理感受的影響，是由于人們的生活經(jīng)歷、性格、年齡、性別、職業(yè)、愛(ài)好、風(fēng)俗習(xí)慣、宗教信仰、社會(huì)意識(shí)等都不盡相同而形成的。不同的心理感覺(jué)也就引發(fā)了不同的聯(lián)想個(gè)情感。

三、廣告設(shè)計(jì)的配色規(guī)律

1.主色調(diào)的確定

如何在廣告中表達(dá)其特定的主題，就需要通過(guò)文字、形象、色彩等因素來(lái)表現(xiàn)。對(duì)于色彩而言，要恰如其分的起到烘托主題和表現(xiàn)主題，發(fā)揮其情感的聯(lián)想和象征作用，符合廣告主題的中心思想。例如：化妝品類(lèi)廣告，這類(lèi)產(chǎn)品多講求護(hù)膚美容，使人靚麗清新，安全可靠。在色彩上多選用中性色調(diào)和素雅色調(diào)，如粉紅、淡綠、奶白等色彩，給人以健康、優(yōu)雅、清香和溫柔的感覺(jué)。

2.廣告色彩感情規(guī)律的應(yīng)用

在色彩喜好傾向與廣告設(shè)計(jì)方面，色彩能產(chǎn)生聯(lián)想和感情，從而最終影響人們的選擇。

（1）年齡、性別和經(jīng)歷的不同對(duì)色彩喜好也有很大的影響。兒童多系好極鮮明的純色，這是因?yàn)檫@類(lèi)顏色對(duì)他們產(chǎn)生很強(qiáng)的吸引力，符合他們活潑好動(dòng)的性格。女性比男性更愛(ài)白色，因?yàn)榘咨笳髦儩?，而男性則多喜愛(ài)藍(lán)色，因?yàn)樗{(lán)色象征豪爽、沉穩(wěn)、成熟和心胸開(kāi)闊。對(duì)鄉(xiāng)村的人來(lái)說(shuō)則比較喜愛(ài)顏色較純的色彩，而城市中的人則喜愛(ài)一些純度較低，對(duì)比較富麗、柔和的色調(diào)和淺淡的中間色。（2）民族與風(fēng)俗對(duì)色彩的喜好傾向影響也很明顯，使得人們對(duì)色彩的反映也各不相同。如歐洲多用黑色表示悲哀，而我過(guò)就多用白色。西方用白色禮服來(lái)表示新娘的純潔高尚，而我國(guó)則用紅色表示喜慶。但隨著國(guó)際間的交往日益頻繁，這種風(fēng)俗習(xí)慣也漸趨同化。

3.廣告中色彩的注目性

廣告色彩的提示、誘導(dǎo)，可喚起人們對(duì)產(chǎn)品的興趣。當(dāng)今的人們已被浩如煙海、名目繁多的色彩媒體所包圍,色彩的流行趨勢(shì)時(shí)刻在改變,人的眼睛卻已見(jiàn)怪不怪,幾乎可以接受任何對(duì)色彩的處理方式。案例二色彩在室內(nèi)裝飾中十分重要，它是人類(lèi)視覺(jué)中最響亮的語(yǔ)言符號(hào)。逢年過(guò)節(jié)，朋友同事間互相串門(mén)時(shí)，只要你留心就會(huì)發(fā)現(xiàn)，有的人家盡管裝修很豪華，花了很多錢(qián)，可總覺(jué)得給人視覺(jué)上的感受不舒服，很重要的原因之一就是室內(nèi)裝飾色彩不統(tǒng)一。色彩的設(shè)計(jì)統(tǒng)一在室內(nèi)裝飾中起著改變或者創(chuàng)造某種