電子商務(wù)英語（第三版）unit12

電子商務(wù)英語（第三版）CROSS?BORDERE?COMMERCEDEVELOPMENTINCHINAUNIT

12A1.Tolearnthecharacteristicsofcross?borderE?commerceinChina.了解中國跨境電子商務(wù)的特點(diǎn)。2.Tomasterthetrendofcross?borderE?commerceinChina.掌握中國跨境電子商務(wù)的發(fā)展趨勢。3.Tounderstandthemainproblemsinthedevelopmentofcross?borderE?commerceinChina.理解中國跨境電子商務(wù)發(fā)展中存在的主要問題。LearningTargets點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextCross?borderE?commerceDevelopmentinChinaAtpresent，therearemainlythreecharacteristicsofthecross?borderE?commercedevelopmentinChina：thescaleofcross?borderE?commercecontinuestoexpand，andtheproportiontoimportandexporttradecontinuestorise；Cross?borderE?commercemainlyreliesonexportbusiness；Cross?borderE?commerceisB2B-dominanted，andB2Cisgraduallyemerginganddevelopingwell.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextThescaleofcross?borderE?commercecontinuestoexpand，andtheproportiontoimportandexporttradecontinuestoriseAsthecurrentworldtradetendstotighten，moreandmoreenterprisesandbusinessesarebeginningtoreducecirculationanditscost，shortenthedistancebetweenforeignconsumerstoopenupinternationalmarkets，andimproveeconomicbenefits.Cross?borderE?commerceexactlyprovidesafavorablechanneltothat.In2017，China’stotalimportandexporttransactionvolumewas￥7.6trillion，andcross?borderE?commerceaccountedfor20%ofimportandexporttransactionvolume.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本TextThescaleofcross?borderE?commercecontinuestoexpand，andtheproportiontoimportandexporttradecontinuestoriseTherearemorethan5000enterprisesoncross?borderE?commerceplatform，andover200000enterprisesengageincross?borderE?businessthroughvariousplatforms.AccordingtoMinistryofCommerce，theoveralltransactionvolumeofcross?borderE?commercereached9.0trillionin2018，accountingfor23%ofimportandexporttrade.TheinsidersexpectthattheaverageannualgrowthrateofChinascross?borderE?commercewillstabilizeat20%ormoreinthenextfouryears.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Text2.Intermsofimportandexportstructure，thedevelopmentofcross?borderE?commerceexportbusinessisrapid，andtheproportionofimportbusinessrisessteadilyIn2016，China’scross?borderE?commerceaccountedfor26%oftotalimportsandexports，amongwhichcross?borderE?commerceexportsaccountedfor38%oftotalexports，andcross?borderE?commerceimportsfor10%oftotalimports.In2017，thetotalimportandexportvolumeofcross?borderE?commerceincreasedbyover80%.Itcanbeseenthatthedevelopmentofcross?borderE?commerceexportsinChinahasmoreadvantagesthanthatofimports.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Text2.Intermsofimportandexportstructure，thedevelopmentofcross?borderE?commerceexportbusinessisrapid，andtheproportionofimportbusinessrisessteadilyThestrategyof“theBeltandRoad”willplayamoresignificantroleinpromotingChina‘’simportandexporttradeinthefuture.ExportersareexpectedtoexportproductstotheBeltandRoadcitiesandregionsmoreconveniently，andthetrademapwillgraduallyexpand.Withtheopeningandexpansionofonlineshoppingmarket，aswellasthegradualformingandmaturingofconsumeronlineshoppinghabits，theimportofcross?borderE?commercewillhavealargeroomtodevelopinthefuture.Theproportionofcross?borderE?commerceimportsisexpectedtograduallyincreaseinthenextfewyears.點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Text3.Intermsofbusinessmodel，cross?borderE?commerceisB2B-dominanted，andB2CgraduallydevelopsTakingtheoperatingmodelasthecriterion，cross?borderE?commercecanbedividedintogeneraltrade（cross?borderB2B）andcross?borderonlineretail（cross?borderB2CandC2C）.Thetransactionsubjectofcross?bordertradingorderstendtobesmallandthechannelsofproductsfromfactorytoconsumersarebecomingincreasinglydiverse，thustheB2Ctransactionshareispredictedtofurtherincreaseinthefuture.scale［skeil］ n.規(guī)模Proportion［pr?′p?：?n］ n.比例Circulation［?s?：kj?′lei?n］ n.流通，循環(huán)點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsInsider［?n′said?（r）］ n.局內(nèi)人，知情人Estimate［′estim?t］ n.評估，估價點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsStabilize［′steib?laiz］v.（使）穩(wěn)定，（使）穩(wěn)固Dominated［′d?mineitid］

adj.占主導(dǎo)地位的，受控的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsCriterion［kra?′ti?ri?n］ n.標(biāo)準(zhǔn)，準(zhǔn)則diverse［da?′v?：s］adj.不同的，多種多樣的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordsForeseeable［f?：′si：?bl］adj.可預(yù)知的，可預(yù)測的點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本NewWordstransactionvolume 交易量openup 打開dueto 因?yàn)?，由于點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressionsaccountfor 對……做出解釋，導(dǎo)致，（比例）占engagein 從事于（參加）beexpectedto 有望做某事，被期待做某事點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本PhrasesandExpressions點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes1....thescaleofcross?borderE?commercecontinuestoexpand，andtheproportiontoimportandexporttradecontinuestorise；Cross?borderE?commercemainlyreliesonexportbusiness；Cross?borderE?commerceisB2B-dominanted，andB2Cisgraduallyemerginganddevelopingwell.……跨境電子商務(wù)交易規(guī)模持續(xù)擴(kuò)大，進(jìn)出口貿(mào)易的比重持續(xù)上升；跨境電子商務(wù)以出口貿(mào)易為主；跨境電子商務(wù)以B2B為主，B2C逐漸興起且發(fā)展趨勢良好。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes2.Asthecurrentworldtradetendstotighten，moreandmoreenterprisesandbusinessesarebeginningtoreducecirculationanditscost，shortenthedistancebetweenforeignconsumerstoopenupinternationalmarkets，andimproveeconomicbenefits.由于當(dāng)前世界貿(mào)易趨于收斂，越來越多的企業(yè)和商家開始致力于減少流通環(huán)節(jié)，降低流通成本，縮短與國外消費(fèi)者的距離以開拓國外市場，提高經(jīng)濟(jì)效益。點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本點(diǎn)擊添加文本Notes3.Intermsofimportandexportstructure，thedevelopmentofcross?borderE?commerceexportbusinessisrapid，andtheproportionofimportbusinessrisesstead