2023學(xué)年完整公開課版Unit1 Extended reading 公開課課件

Unit1ThemassmediaExtendedreading寧

瑜

株洲市第十三中學(xué)寧瑜中學(xué)一級(jí)教師株洲市十三中英語教研組長株洲市“建功新時(shí)代”教學(xué)能手湖南省“一師一優(yōu)課一課一名師”優(yōu)課1

Step

Brainstorming1.WhatotherthingswecanreadontheInternetexceptforthenews?2.WherecanwefindtheadvertisementontheInternet?Novels,advertisements,messagesandsoon.Almosteverywhere.2

Step

Predicting◆Whataspectswillbetalkedaboutinthearticle?◆Howdotheadvertisementspersuadepeoplethebuysomething?Whatisadvertising,Howdoesadvertisingpersuadepeopletobuysth,...Attractivepicturesandwords,Superstars,...Themainideaofeachparagraph:3

Step

Fast-readingPara.1Para.2Para.3Para.4-6Para.7DefinitionoftheadvertisingRelationshipbetweenadvertisingandthemassmediaFunctionofadvertisingWaysadvertisersdevelopedtopersuadepeopleintopurchasingproductsorservicesFutureofadvertisingReadpara.1andanswerthefollowingquestion4

Step

Carefulreading?Whatisadvertising?Itreferstotheactivityofpromotingaproductorservice.Inotherwords,itreferstopersuadepeopletobuyaproductorservice.Readpara.2andanswerthefollowingquestions.4

Step

Carefulreading?Whatistherelationshipbetweenadvertisingandthemassmedia?Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.Fromtheancientsimpleadvertisementspaintedonoutdoorsignstothecolorful,interactiveonesinsmartohoneapps,advertisingandthemassmediahavedevelopedinhand.Readpara.3andanswerthefollowingquestions.4

Step

Carefulreading?Whydoesacompanylaunchamassmediaadvertisingcampaignwhenitwantstopromoteaproductorservice?Becausethemassmediareachessomanypeople,itisaperfevtvehicleforadvertisers.Inadditiontomakingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.Whatarethefunctionsofadvertising?Readpara.4-6andanswerthefollowingquestions.4

Step

CarefulreadingWhatwaystheadvertisershavedevelopedtopersuadepeopleintopurchasingtheirproductsorservices?→Whatwaysaresloganusedtomakeusremembertheproductorservice?Slogans,brandambassadorsandproductplacement.Slogansusesimplebutimpressivelanguage.Howdoesadvertisingwork?Readpara.4-6andanswerthefollowingquestions.4

Step

Carefulreading→Whocanbea“brandambassador”?Whytheyemploythebrandambassadortopromotetheirproductorservice?→Whydidtheauthorsaysomeadvertisementsarenotsoobvious?Whatmassmediauseproductplacement?Afamousactor,asportsstar,orevenafictionalcharacter.Becausethemorewelikethebrandambassador,themorewewllbeattractedtobuytheproduct.Productplacementistypicallyusedinfilmswithhugebox-officesuccessandTVshowswithhighratings.BesidesthefilmsandTVshows,othertypesofmassmediauseproductplacementtoo,includingvideogames.Readpara.4-6andanswerthefollowingquestions.4

Step

CarefulreadingFurtherthinking:?Whatisyourfavouriteadvertisement?Whattechniquesdoesitusetopromotetheproductorservice??Readpara.7andanswerthefollowingquestions.4

Step

Carefulreading?Whatarethepast,presentandfutureofadvertising?Inthepast,advertisingwasallaboutreachingasmanypeopleaspossilblewiththesamemessage,Now,advertisingisbecomingmoredigitalandmorepersonalized.Inthefuture,advertisingwillbeevenmoreaboutunderstandingindividualcustomersandsendingthemadvertisementsthataretailoredtospecialneeds.Writeasummaryofthemagazinearticlewiththeanswersabove.Payattentiontotheconjuctions.5

Step

SummarizingDefinitionofadvertisingRelationshipbetweenadvertisingandthemassmediaFunctionsofadvertisingThefutureofadvertisingHowadvertisingworksOrganized?Whatadvantagesanddisadvantagestheadvertisingbringstous?6

Step

CriticalthinkingAdvertising

Advantages

Disadvantages?letthecustomersknowmoreabouttheproducts;?someadvertisingaimstoteachusandhelpusleadbetterlives;...?advertisingplaystricksoncustomers;?advertisingwillnottellpeoplethecompletetruth;?advertisingmakespeoplepuzzleaboutwhattobuy;...?What’syourattitudetowardsadvertisingta