《商務(wù)英語(yǔ)說課》課件

BusinessEnglishLecture目錄contentsOverviewofBusinessEnglishBusinessEnglishSpeakingSkillsAnalysisofBusinessEnglishLectureCasesBusinessEnglishLectureSkillsandStrategies目錄contentsPracticeandImprovementofBusinessEnglishLecture01OverviewofBusinessEnglishBusinessEnglish,abbreviatedasBE,isaspecializedpurposeEnglish(ESP)primarilyusedforcommunicationinbusinesssettingsandwithinmultinationalcorporations.DefinitionAccurate,formal,efficient,practical,emphasizingcommunicationskillsandunderstandingofbusinessculture.FeaturesTheDefinitionandCharacteristicsofBusinessEnglishTheImportanceofBusinessEnglishBEfacilitatescross-culturalexchangeandpromotesinternationalbusinesscooperation.PromotingbusinesscooperationWiththedevelopmentofglobalization,BEhasbecomeanindispensablecommunicationtoolformultinationalenterprisesandinternationalexchanges.CommunicationBridgesintheContextofGlobalizationMasteringBEhelpsprofessionalsbettershowcasetheirprofessionalabilitiesandenhancetheircompetitivenessinthebusinessenvironment.ImprovingprofessionalcompetitivenessTheApplicationFieldsofBusinessEnglishBusinessnegotiationBEplaysacrucialroleinbusinessnegotiations,helpingbusinessesreachbusinessagreementsandcontracts.MarketingBEisusedforproductpromotion,marketresearch,andcustomerrelationshipmanagement.HumanresourcemanagementBEplaysanimportantroleinhumanresourcemanagementworksuchasrecruitment,training,andperformanceevaluation.FinancialmanagementBEisusedforfinancialreporting,auditing,andfinancialcommunicationwithmultinationalcorporations.02BusinessEnglishSpeakingSkillsFluencyinEnglishTospeakbusinessEnglisheffectively,onemustbefluentinthelanguage,includingvocabulary,grammar,andpromotionUnderstandingofBusinessTerminologyAbasicunderstandingofcommonbusinesstermsandtheirmeaningsisessentialforeffectivecommunicationAwarenessofCulturalDifferencesUnderstandingandobservingculturaldifferencesiscriticalinbusinesscommunication,asithelpsavoidmisunderstandingsandconflictsBasicRequirementsforBusinessEnglishSpeakingClearandConciseDeliverySpeakingclearlyandconcisely,withoutusingtoomanyfillerwordsorstatements,helpsconveyaprofessionalimageandguaranteesinformationiscorrectProppromotionProppromotionisessentialforeffectivecommunicationIthelpslistenersunderstandwordsbetterandguaranteesthatinformationisnotmisinterpretedUsingPolicyandProfessionalLanguageUsingpolicyandprofessionallanguageduringbusinesscommunicationhelpsestablishtrustandrespectwithlistenersItalsohelpsmaintainapositivebusinessenvironmentCommunicationskillsinspoonbusinessEnglishSuccessfulnegotiationrequirementseffectivelisteningListeningattentivelytotheotherparty'sconcernsanddemandshelpsbuildamutualunderstandingandpaysthewayforsuccessfulnegotiationoutcomesConstructinglogicalandconvincingargumentsinsupportofone'spositionduringnegotiationisessentialThishelpssupervisetheotherpartytoagreetoone'stermsandconditionsUnderstandingthatnegotiationrequirementsgiveandtake,beingflexibleandopentocompilehelpersachievemultiplebeneficialoutcomesListeningSkillsPossibleArgumentsFlexibilityandOpennesstoCompileNegotiationSkillsforBusinessEnglishSpeaking010203OrganizedPresentationAwellorganizedpresentationwithaclearstructureandoutlinehelpstheaudiencefollowthespeaker'sideaseasilyItalsoensuresthatthepresentation'smainpointsarenotforgottenoroverbookedVisualAidsUsingvisualaids,suchasslidesorhandouts,canenhancetheimpactofone'spresentationTheyhelpcommunicateideasmoreeffectivelyandmakeinformationeasiertounderstandandrememberEngagingDeliveryEngagingtheaudiencethroughpassivedelivery,confirmedbodylanguage,andeyecontacthelpsmaintaintheirinterestandguaranteestheyaremoreliketoremembertheinformationpresentedPresentationSkillsforBusinessEnglishSpeaking03AnalysisofBusinessEnglishLectureCasesSummaryNegotiationSkillsandStrategiesDetaileddescriptionThiscasefocusesonexplainingtheskillsandstrategiesinbusinessEnglishnegotiation,includinghowtoestablishtrust,howtocommunicateeffectively,howtohandleconflicts,andhowtoreachawin-winagreement.Case1:LectureonBusinessEnglishNegotiationCharacteristicsofNegotiationLanguageSummaryThiscaseanalyzesthelanguagecharacteristicsusedinbusinessEnglishnegotiations,suchaspoliteness,professionalism,clearandconciseexpression,aswellashowtodemonstrateconfidenceandauthoritythroughlanguage.DetaileddescriptionCase1:LectureonBusinessEnglishNegotiationSummaryCulturalDifferencesinNegotiationDetaileddescriptionThiscaseemphasizesnegotiationdifferencesindifferentculturalbackgrounds,suchasWesterncultureemphasizingindividualismanddirectcommunication,whileEasterncultureemphasizescollectivismandrelationshipbuilding.Understandingandrespectingthesedifferencescanhelpimprovenegotiationeffectiveness.Case1:LectureonBusinessEnglishNegotiationVSSpeechSkillsandStyleDetaileddescriptionThiscaseexplorestheskillsandstylesinbusinessEnglishspeech,suchashowtodesignspeechstructure,howtousevisualaids,howtoconducteffectivepresentations,andhowtoattracttheattentionoftheaudience.SummaryCase2:LecturepresentationinBusinessEnglishSummarySpeechLanguageStandardsDetaileddescriptionThiscaseemphasizesthelanguagenormsusedinbusinessEnglishspeeches,suchasaccurate,professional,clear,andpersuasiveexpressions,aswellashowtoconveyinformationandvaluethroughlanguage.Case2:LecturepresentationinBusinessEnglishSpeakerImageShapingSummaryThiscaseexplorestheshapingofthespeaker'simageinbusinessEnglishspeeches,suchasclothing,bodylanguage,facialexpressions,andtheuseofvoice,allofwhichcanaffecttheaudience'strustandacceptanceofthespeaker.DetaileddescriptionCase2:LecturepresentationinBusinessEnglishCase3:LecturepresentationinbusinessEnglishconferencesConferencePresentationSkillsSummaryThiscaseintroducestheskillsofgivingaspeechinabusinessEnglishconference,suchashowtoprepareaspeech,howtorespondtoon-sitequestions,howtointeractwithotherattendees,andhowtousetheconferenceplatformtoestablishconnections.DetaileddescriptionSummaryConferenceSpeechStyleDetaileddescriptionThiscaseexploresthestyleofbusinessEnglishconferencespeeches,suchasformal,professional,interactive,andpersuasiveexpressions,aswellashowtoconveyinformationandvaluethroughspeecheswhilebuildinggoodrelationshipswithotherattendees.Case3:LecturepresentationinbusinessEnglishconferencesSummaryNotesforConferenceSpeeches要點(diǎn)一要點(diǎn)二DetaileddescriptionThiscaseemphasizestheprecautionsthatneedtobetakeninbusinessEnglishconferencespeeches,suchastimemanagement,depthofcontent,audiencefeedback,andaccuracyoflanguageexpression,allofwhichcanaffecttheeffectivenessandqualityofthespeech.Case3:LecturepresentationinbusinessEnglishconferences04BusinessEnglishLectureSkillsandStrategiesOrganizeContentArrangethelecturecontentinalogicalandcoherentmanualtoensureasmoothflowofideasUseVisualAidsPreparevisualaidssuchasslides,charts,andtablestoenhancecomprehensionandretentionResearchConductthroughresearchonthetopictoensureacomprehensiveunderstandingofthesubjectmatterPreparationbeforeclassUseEngagingLanguage01Employeelivelyanddescriptivelanguagetocapturetheaudience'sattentionTellCompellingStories02WeaveinrelevantepisodesandexamplestoillustratepointsandmakethelecturemoreinterestingVarietyofDeliveryStyles03Adoptdifferentdeliverystylestoengagetheaudience,suchasaconversationaltoneoramoreformalapproachTheexpressionskillsinstorytellingInvolvedStudentsEncouragestudentstoprovidefeedbackonthelecture,askquestions,andsharetheirthoughtsEvaluatePerformanceAssessyourownperformance,consideringfactorssuchasclarityofdelivery,effectivenessofvisualaids,andtheoverallflowofthelectureImproveforFuturePresentationsUsethefeedbackandevaluationtoidentifyareasforimprovement,suchasenhancinglanguageskillsorimprovingvisualaidsFeedbackandevaluationafterclasspresentation05PracticeandImprovementofBusinessEnglishLectureWaystoPracticeBusinessEnglishLecturesAttendliveclasses:Joinliveclassesconductedbyexperiencedteachersorbusinessprofessionalstolearnfromreal-timeexamplesandinteractivediscussionsUseonlineresources:UtilizeonlineplatformsthatofferbusinessEnglishcourses,includingvideos,podcasts,andinteractivelessonsReadbusinessbooksandarticles:ExpandyourknowledgebyreadingbooksandarticlesonbusinessEnglishtogainadeepunderstandingofthelanguageandconceptsRoleplaying:Practicescenarioswithapartnertosimulatereallifebusinesssituations,enhancingyourabilitytoapplybusinessEnglishindifferentcontextsSpeakconfidentlyDevelopaconfidentspeakingstylebypracticinginfrontofamirrororvideorecorder,focusingonclearpromotionandstrongintegrationUseauthenticlanguageAdopttheappropriatevocabularyandphrasesusedinbusinessEnglishtocommunicateeffectivelyindifferentsettingsPracticeregularlySetasidetimeforeachdayorweekforpractice,engaginginconversationwithnativeEnglishspeakersor