國際市場營銷英文論文

[鍵入文字]成都信息工程大學國際市場營銷導向?qū)ζ髽I(yè)產(chǎn)生的影響學生姓名：專業(yè)班級：論文日期：TheinfluenceofinternationalmarketingorientationontheenterpriseAbstractInternationalMarketingUndertheinfluenceofeconomicglobalization,InternationalMarketingreferstotheinflowofgoodsandservicesofmorethanonecountryinthehandsoftheconsumeroruserprocess.Inotherwords,internationalmarketingisasocialandacross-bordermanagementprocess,enterprisesthroughplanning,pricing,promotionandguidance,tocreateandexchangeofproductsandvalueintheinternationalmarkettomeettheneedsofmultinationalcustomersandaccessprofitactivities.Worldeconomy,technologicaldevelopmentisuneven,especiallytoday'shighlydevelopedscienceandtechnology,nocountrycan’thavealltheresourcesneededforthenationaleconomy,nottohavealltheadvancedtechnologydevelopmentneeds.Toacceleratethedevelopmentofthenationaleconomy,weneedtoactivelycarryoutinternationalmarketing,domesticproductsintotheinternationalmarket.Thesmoothrealizationofthevalueofaproductandgetmoreprofitthroughexports,theintroductionofadvancedscientifictechnologyandequipmenttospeedupthecountry'seconomydevelopmentof.Keywords:managementorientations;Internationalmarketing;Introduction：InternationalMarketingThebasicprinciplesandmethodsofinternationalmarketingwiththebasicmarketingisnotmuchdifference.Manydomesticenterprisesguidingprinciplesandmethodsofmarketing,suchasmarketingresearch,consumerbehavioranalysis,targetmarketing,marketingmixstrategy,marketing,strategicplanning,marketing,management,etc.,canbeutilizedtoguidetheinternationalmarketingactivities.Domesticmarketingismarketingintheenterprisefamiliarenvironment(includingdemographic,economic,social,cultural,politicalandlegalandcompetitiveenvironment)tocarryoutinternationalmarketingwillhavetocarryoutinmorethanonecountryarenotfamiliarwithmarketingenvironment,aswellasbydomesticmacr